Brand Storming: Managing Brands in the Era of Complexity PDF
234 Pages·2009·0.705 MB·English
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Description:
We have witnessed a revolution in the way consumers relate to a product; increasingly tending to reject brands which offer over-extensive lines in favour of those which are able to offer a lifestyle. Brand Storming sets out to provide a guide for business people to meet consumer expectations.
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Most books are stored in the elastic cloud where traffic is expensive. For this reason, we have a limit on daily download.
