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Brand Metrics: Measuring Brand Efficacy along the Customer Journey PDF

2022·2.9654 MB·other
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Preview Brand Metrics: Measuring Brand Efficacy along the Customer Journey

Description:
This book gathers and explains the key brand analysis tools that measure brand effectiveness and awareness along the customer journey. Rather than considering how to build and manage a brand it shows students the methods by which they can assess the curr
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Most books are stored in the elastic cloud where traffic is expensive. For this reason, we have a limit on daily download.