Brand Guidelines for Herman Miller Dealers PDF
Preview Brand Guidelines for Herman Miller Dealers
Your name here. Branding Guidelines for Herman Miller Dealers What does your business look like? You run a business. And your business means something(cid:209) to you and to your customers. But what does it mean? Good service? Quality products? Locally operated and owned? Knowledgeable? Forward thinking? Friendly? The business to call above all others? Those qualities that people connect to your business are your brand attributes. It(cid:213)s important to consistently communicate your brand, to reinforce what your business stands for. People like to establish relationships, and to do that they need a sense of familiarity. A consistently communicated brand reinforces this familiarity and the relationship a person has with a brand. Brand loyalty is at the center of the brand(cid:213)s value. Customer loyalty and increased recognition of your brand improve business. What do you want your customers to think about when they see your dealership(cid:213)s logo? Here(cid:213)s what we want our customers to think about when they see the Herman Miller logo. The Herman Miller spirit Take a look at Herman Miller(cid:213)s spirit. When you talk about our brand and represent Herman Miller, we hope you embody these attributes and ideas. Innovative Inquisitive Solve the real problem. Balance work and play. Details make the difference. Creative Explore the power of thoughtful design. Improve what you did before. Smart Teach old dogs new tricks. Appreciate what surrounds you. Surround yourself with what you appreciate. Work in new ways. Harmonious Create environments where people can be resourceful. Accomplish more collectively. Expect high Spirited Innovative Conduct business enthusiastically. performance. Energetic Learning Playful Let curiosity influence business strategies. Insightful Forget toe-dipping: jump in the deep end. Curious
Description:The list of books you might like
