Brand Choice: Revealing Customers' Unconscious-Automatic and Strategic Thinking Process PDF
269 Pages·2005·1.144 MB·English
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Preview Brand Choice: Revealing Customers' Unconscious-Automatic and Strategic Thinking Process
Description:
Brand Choice provides the tools that reveal customers' automatic thoughts and how such thoughts accurately forecast brand choice. Strategic thinking by customers includes their focusing attention and introspectively telling about how, when, where, and why they buy and use brands and products. For learning customers' strategic thinking, this book advocates in situ use of the long interview method.
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Most books are stored in the elastic cloud where traffic is expensive. For this reason, we have a limit on daily download.
