Brain Trust: 93 Top Scientists Reveal Lab-Tested Secrets to Surfing, Dating, Dieting, Gambling, Growing Man-Eating Plants, and More! PDF
Preview Brain Trust: 93 Top Scientists Reveal Lab-Tested Secrets to Surfing, Dating, Dieting, Gambling, Growing Man-Eating Plants, and More!
ALSO BY GARTH SUNDEM The Geeks’ Guide to World Domination Brain Candy Copyright © 2012 by Garth Sundem All rights reserved. Published in the United States by Three Rivers Press, an imprint of the Crown Publishing Group, a division of Random House, Inc., New York. www.crownpublishing.com Three Rivers Press and the Tugboat design are registered trademarks of Random House, Inc. Library of Congress Cataloging-in-Publication Data Sundem, Garth Brain trust : 93 top scientists reveal lab-tested secrets to surfing, dating, dieting, gambling, growing man-eating plants, and more! / Garth Sundem. p. cm. Summary: “Based entirely on original interviews with Nobel laureates, MacArthur geniuses, National Science Medal winners, and other leading scientists, Brain Trust delivers more than 100 proven, scientifically valid tips guaranteed to make you more awesome”—Provided by publisher. 1. Science—Miscellanea. I. Title. Q173.S947 2012 500—dc23 2011022036 eISBN: 978-0-30788614-9 Illustrations: Garth Sundem Cover design: Kyle Kolker Cover photographs: (shirt) © Brand × Pictures; (scientists) Lambert/Archive Photos/Getty Images v3.1 To the 130-ish brilliant scientists who took time from teaching, research, and their otherwise busy lives to tutor me in how to best live mine. CONTENTS Cover Other Books by This Author Title Page Copyright Dedication INTRODUCTION TRANSFORM A RELATIONSHIP WITH LANGUAGE Steven Pinker COGNITIVE SCIENCE, HARVARD UNIVERSITY EAT FOR EIGHT HOURS, LOSE WEIGHT Satchidananda Panda REGULATORY BIOLOGY, SALK INSTITUTE HOW TO BUILD TINY, FLYING CYBORG BEETLES Michel Maharbiz ELECTRICAL ENGINEERING, UNIVERSITY OF CALIFORNIA-BERKELEY HOW TO LEARN Robert Bjork PSYCHOLOGY, UNIVERSITY OF CALIFORNIA–LOS ANGELES THE BODY LANGUAGE OF DOMINANCE AND LOVE David Givens ANTHROPOLOGY, CENTER FOR NONVERBAL STUDIES HOW AND WHEN TO OVERRULE CHOICE Sheena Iyengar SOCIAL PSYCHOLOGY, COLUMBIA BUSINESS SCHOOL THE COOLEST CARD TRICK EVER Ian Stewart MATHEMATICS, UNIVERSITY OF WARWICK HOW TO BET SPORTS Wayne Winston DECISION SCIENCE, INDIANA UNIVERSITY-BLOOMINGTON AVOID CONSUMPTION QUICKSAND Niro Sivanathan ORGANIZATIONAL BEHAVIOR, LONDON BUSINESS SCHOOL HOW TO HANG TEN Paul Doherty PHYSICS, THE EXPLORATORIUM HOW TO SELL FOR BIG BUCKS ON EBAY Gillian Ku ORGANIZATIONAL BEHAVIOR, LONDON BUSINESS SCHOOL SHOULD YOU MULTITASK? David Strayer COGNITIVE SCIENCE, UNIVERSITY OF UTAH TEACH YOUR TODDLER PERFECT PITCH Diana Deutsch AUDITORY PSYCHOLOGY, UNIVERSITY OF CALIFORNIA–SAN DIEGO HOW TO AGREE (AND WHY NEGOTIATIONS FAIL) George Loewenstein BEHAVIORAL ECONOMICS, CARNEGIE MELLON UNIVERSITY WIN THE LOTTERY Skip Garibaldi MATHEMATICS, EMORY UNIVERSITY IMAGINE EATING TO EAT LESS Casey Morewedge DECISION SCIENCE, CARNEGIE MELLON UNIVERSITY USE RUBBER BANDS TO BE A RADICAL ROCK CLIMBER Hugh Herr BIOMECHATRONICS, MASSACHUSETTS INSTITUTE OF TECHNOLOGY DECOUPLING “COMFORT” AND “FOOD” Mark Wilson PSYCHOBIOLOGY, YERKES NATIONAL PRIMATE RESEARCH CENTER WRING AN EXTRA $20 OUT OF A USED CAR Devin Pope BEHAVIORAL SCIENCE, UNIVERSITY OF CHICAGO BOOTH SCHOOL OF BUSINESS HAPPINESS, WHY LAWYERS DON’T VOLUNTEER, AND HOW TO FUND A NONPROFIT Sanford DeVoe ORGANIZATIONAL BEHAVIOR, UNIVERSITY OF TORONTO ROTMAN SCHOOL OF MANAGEMENT THE SCIENCE OF SPEED DATING Paul Eastwick and Eli Finkel SOCIAL PSYCHOLOGY, TEXAS A&M UNIVERSITY, NORTHWESTERN UNIVERSITY HOW TO BE A BALLER John Fontanella PHYSICS, UNITED STATES NAVAL ACADEMY HOW TO PANHANDLE Lee Alan Dugatkin BIOLOGY, UNIVERSITY OF LOUISVILLE HOW TO TAKE A CORNER Charles Edmondson PHYSICS, UNITED STATES NAVAL ACADEMY DESTROY STUFF WITH AWESOME SUPERVILLAIN POWERS Steve Strogatz MATHEMATICS, CORNELL UNIVERSITY CREATE A CULTLIKE POSSE OF WORSHIPFUL AUTOMATONS Eli Berman ECONOMICS, UNIVERSITY OF CALIFORNIA–SAN DIEGO BUILD A CYBERNETIC THIRD ARM Yoky Matsuoka BIOROBOTICS, UNIVERSITY OF WASHINGTON BE A SCRABBLE JEDI Jason Katz-Brown QUACKLE, GOOGLE GET YOUR SPOUSE TO DO MORE HOUSEWORK George Akerlof ECONOMICS, UNIVERSITY OF CALIFORNIA-BERKELEY MAKE THE MOST OF THE GENES YOU GOT Joseph Ecker GENETICS, SALK INSTITUTE THROW A PUNCH Jearl Walker PHYSICS, CLEVELAND STATE UNIVERSITY MAKE PEOPLE LAUGH Robert Provine NEUROSCIENCE, UNIVERSITY OF MARYLAND–BALTIMORE COUNTY SEE UNHOLY COLORS Jay Neitz OPHTHALMOLOGY, UNIVERSITY OF WASHINGTON DRINK MORE TO EAT LESS Brenda Davy NUTRITION, VIRGINIA POLYTECHNIC INSTITUTE HOW TO AVOID CAR THEFT Ben Vollaard CRIMINOLOGY, TILBURG UNIVERSITY TO KNOW OTHERS, KNOW THYSELF Julian Keenan NEUROSCIENCE, MONTCLAIR STATE UNIVERSITY HOW TO SPOT A LIAR Paul Ekman PSYCHOLOGY, UNIVERSITY OF CALIFORNIA–SAN FRANCISCO GROW HUGE CARNIVOROUS PLANTS Louie Yang ECOLOGY, UNIVERSITY OF CALIFORNIA-DAVIS CHOOSE PEOPLE WHOSE COLLABORATION WILL BE GREATER THAN THE SUM OF THEIR PARTS Brian Sauser SYSTEMS MANAGEMENT, STEVENS INSTITUTE OF TECHNOLOGY GET A JOB!
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