Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces: Proceedings of the 2018 Academy of Marketing Science (AMS) Annual Conference

564 Pages·2018·12.49 MB·English

by  Nina Krey

Developments in Marketing Science:
Proceedings of the Academy of Marketing Science
Nina Krey · Patricia Rossi Editors
Boundary Blurred: A
Seamless Customer
Experience in Virtual
and Real Spaces
Proceedings of the 2018 Academy
of Marketing Science (AMS) Annual
Conference
Boundary Blurred: A Seamless Customer
Experience in Virtual and Real Spaces
Developments in Marketing Science: Proceedings
of the Academy of Marketing Science
More information about this series at http://www.springer.com/series/13409
Nina Krey • Patricia Rossi
Editors
Boundary Blurred:
A Seamless Customer
Experience in Virtual
and Real Spaces
Proceedings of the 2018
Academy of Marketing Science (AMS)
Annual Conference
Editors
Nina Krey Patricia Rossi
Rohrer College of Business IÉSEG School of Management
Rowan University (LEM-CNRS)
Glassboro, NJ, USA Lille, France
ISSN 2363-6165 ISSN 2363-6173 (electronic)
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISBN 978-3-319-99180-1 ISBN 978-3-319-99181-8 (eBook)
https://doi.org/10.1007/978-3-319-99181-8
Library of Congress Control Number: 2018953312
© Academy of Marketing Science 2018
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AMS OFFICERS (2016–2018)
President Vice President for
Adilson Borges, Carrefour & NEOMA Membership-International
Business School, France Nicholas Paparoidamis, NEOMA
Business School, France
Executive Vice President/
Director Vice President for Development
Harold W. Berkman, University of Angeline Close Scheinbaum,
Miami, USA University of Texas at Austin, USA
President-Elect Secretary/Treasurer
O.C. Ferrell, Auburn University, USA Nina Krey, Rowan University, USA
Immediate Past-President Co-Chair, Board of Governors
Linda Ferrell, Auburn University, USA Joseph F. Hair, Jr., University of South
Alabama, USA
Vice President for Publications
Barry J. Babin, Louisiana Tech
James S. Boles, University of North
University, USA
Carolina at Greensboro, USA
Co-Director of International
Vice President for Programs
Programs
Julie Guidry Moulard, Louisiana Tech
Jay D. Lindquist, Western Michigan
University, USA
University, USA
Vice President for Barry J. Babin, Louisiana Tech
Membership-North America University, USA
Todd Donavan, Colorado State
Director of Social Media
University, USA
Janna Parker, James Madison
University, USA
AMS BOARD OF GOVERNORS (2016–2018)
Barry J. Babin Michel Laroche
Louisiana Tech University, USA Concordia University, Canada
Co-Chair (2016–2022) (2012–2018)
Joseph F. Hair, Jr. David Ortinau
University of South Alabama, USA University of South Florida, USA
Co-Chair (2012–2018) (2016–2022)
Adel El-Ansary Leyland Pitt
University of North Florida, USA Simon Fraser University, Canada
(2014–2020) (2016–2022)
John B. Ford Linda Price
Old Dominion University, USA University of Arizona, USA
(2012–2018) (2014–2020)
Jean-Luc Herrmann Bodo Schlegelmilch
University of Lorraine, France Vienna University of Economics and
(2016–2022) Business Administration, Austria
(2014–2020)
Eli Jones
Texas A&M University, USA Rosann Spiro
(2014–2020) Indiana University, USA (2012–2018)
2018 AMS ANNUAL CONFERENCE CO-CHAIRS:
Monika Kukar-Kinney, University of Richmond, USA
Lan Xia, Bentley University, USA
2018 AMS ANNUAL CONFERENCE
TRACKS AND TRACK CHAIRS
Advertising & IMC
Jeffrey Carlson, University of Richmond, USA
Ioannis Kareklas, SUNY at Albany, USA
B2B Marketing & Channels of Distribution
Tobias Schäfers, TU Dortmund, Germany
Mark Groza, Northern Illinois University, USA
Brand Management
Brian Brown, Virginia Commonwealth University, USA
Mayoor (Max) Mohan, Virginia Commonwealth University, USA
Consumer Behavior
Sara Hanson, University of Richmond, USA
Cat Armstrong-Soule, Western Washington University, USA
Digital Marketing & Social Media
Debra Zahay-Blatz, St. Edward’s University, USA
Janna Parker, James Madison University, USA
Juli James, St. Edward’s University, USA
Ethics, Sustainability, & Corporate Social Responsibility
Nada Nasr Bechwati, Bentley University, USA
Gary Ottley, Babson College, USA
Innovation & New Product Development
Yinghong (Susan) Wei, Texas A&M International University, USA
Anna Cui, University of Illinois, Chicago, USA
International Marketing
Piyush Sharma, Curtin University, Australia
Russel Kingshott, Curtin University, Australia
Marketing Metrics, Analytics, & Research Methods
Marko Sarstedt, Otto-von-Guericke-Universität, Germany
Jamie Carlson, University of Newcastle, Australia
Marketing Pedagogy & Education
Agung Sembada, Monash University, Malaysia
Treasa Kearney, University of Liverpool, UK
Marketing Strategy
Yong Wang, Ohio University, USA
Joicey Wei Jie, SIM University, Singapore
Public Policy & Marketing for Non-Profits
Vincent Xie, University of Massachusetts Boston, USA
Colleen Bee, Oregon State University, USA
Relationship Marketing
Kishore Gopalakrishna Pillai, University of East Anglia, UK
David Woisetschlager, TU Braunschweig, Germany
Retailing & Pricing
Anne Roggeveen, Babson College, USA
Lauren Beitelspacher, Babson College, USA
Sales Management
Edward Nowlin, Kansas State University, USA
Doug Walker, Kansas State University, USA
Sensory & Food/Beverage Marketing
Dipayan (Dip) Biswas, University of South Florida, USA
Ruta Ruzeviciute, Vienna University of Economics & Business, Austria
Annika Abell, University of South Florida, USA
Services and Entertainment Marketing
Xiucheng Fan, Fudan University, China
Shuai Yang, Donghua University, China
Theme Track 1: Augmented Reality, Internet of Things, and Futuristic
Marketing
Bruce Weinberg, University of Massachusetts, Amherst, USA
Francisco Villarroel Ordenes, University of Massachusetts, Amherst, USA
Theme Track 2: Consumer Journey: Enhancing Customer Experience
in the Digital Age
Henri Weijo, Bentley University, USA
Markus Giesler, York University, Canada
Doctoral Colloquium
Altaf Merchant, University of Washington, Tacoma, USA
John B. Ford, Old Dominion University, USA
Special Session Submissions
Adam Mills, Loyola University-New Orleans, USA
Karen Robson, Central Michigan University, USA
Mary Kay Inc. Doctoral Dissertation Competition
Cesar Zamudio, Kent State University, USA
Raj Agnihotri, University of Texas-Arlington, USA
Kevin Shanahan, Mississippi State University, USA
Proceedings Editors
Nina Krey, Rowan University, USA
Patricia Rossi, IÉSEG School of Management, France