Table Of Content

Botox Nation Intersections Transdisciplinary Perspectives on Genders and Sexualities General Editors: Michael Kimmel and Suzanna Walters Sperm Counts: Overcome by Man’s One Marriage Under God: The Cam- Most Precious Fluid paign to Promote Marriage in America Lisa Jean Moore Melanie Heath The Sexuality of Migration: Border Respect Yourself, Protect Yourself: Crossings and Mexican Immigrant Men Latina Girls and Sexual Identity Lionel Cantú, Jr. Lorena Garcia Edited by Nancy A. Naples and Salva- The Tolerance Trap: How God, Genes, dor Vidal- Ortiz and Good Intentions are Sabotaging Moral Panics, Sex Panics: Fear and the Gay Equality Fight over Sexual Rights Suzanna Danuta Walters Edited by Gilbert Herdt Fat Gay Men: Girth, Mirth, and the Out in the Country: Youth, Media, and Politics of Stigma Queer Visibility in Rural America Jason Whitesel Mary L. Gray Geisha of a Different Kind: Race and Sapphistries: A Global History of Love Sexuality in Gaysian America between Women C. Winter Han Leila J. Rupp Queering the Countryside: New Fron- Strip Club: Gender, Power, and Sex tiers in Rural Queer Studies Work Edited by Mary L. Gray, Colin R. Kim Price- Glynn Johnson, and Brian J. Gilley Sex for Life: From Virginity to Viagra, Beyond Monogamy: Polyamory and How Sexuality Changes Throughout the Future of Polyqueer Sexualities Our Lives Mimi Schippers Edited by Laura M. Carpenter and Brown Bodies, White Babies: The Poli- John DeLamater tics of Cross- Racial Surrogacy The Bully Society: School Shootings Laura Harrison and the Crisis of Bullying in America’s Botox Nation: Changing the Face of Schools America Jessie Klein Dana Berkowitz Botox Nation Changing the Face of America Dana Berkowitz NEW YORK UNIVERSITY PRESS New York NEW YORK UNIVERSITY PRESS New York www.nyupress.org © 2017 by New York University All rights reserved References to Internet websites (URLs) were accurate at the time of writing. Neither the author nor New York University Press is responsible for URLs that may have expired or changed since the manuscript was prepared. Library of Congress Cataloging-in-Publication Data Names: Berkowitz, Dana, author. Title: Botox nation : changing the face of america / Dana Berkowitz. Description: New York : New York University Press, [2017] | Includes bibliographical references and index. Identifiers: LCCN 2016023915| ISBN 9781479847945 (cl : alk. paper) | ISBN 9781479825264 (pb : alk. paper) Subjects: LCSH: Beauty, Personal. | Skin—Care and hygiene. | Botulinum toxin— Therapeutic use. | Surgery, Plastic—Social aspects. Classification: LCC RL87 .B465 2017 | DDC 646.7/2—dc23 LC record available at https://lccn.loc.gov/2016023915 New York University Press books are printed on acid- free paper, and their binding materials are chosen for strength and durability. We strive to use environmentally responsible suppli- ers and materials to the greatest extent possible in publishing our books. Manufactured in the United States of America 10 9 8 7 6 5 4 3 2 1 Also available as an ebook Contents Acknowledgments vii Introduction 1 1. Marketing Agelessness 33 2. The Turf War over Botox 70 3. Becoming the Botox User 100 4. Negotiating the Botoxed Self 121 5. Being in the Botoxed Body 139 Conclusion: The Perils of an Enhanced Society 163 Methodological Appendix 173 Notes 189 Bibliography 205 Index 223 About the Author 233 v Acknowledgments A great many people have dedicated their time, energy, support, generosity, and advice to me during the five years I spent researching and writing this book. There would be no book without the generosity of my participants. I am profoundly grateful to the women and men who so generously shared their stories with me. To all of those people who willingly sacrificed their time to speak with me, I owe you an inordinate amount of gratitude. Thank you for trusting me to represent your views fairly and honestly. All of the research and writing that went into this book took place while I was at Louisiana State University where the Department of So- ciology and the Program for Women’s Studies and Gender Research en- thusiastically supported my work. Many of my colleagues at LSU read and commented on multiple drafts of this work, and countless others provided me thoughtful feedback and suggestions along the way. I am especially thankful to Justine Tinkler, Sarah Becker, Susan Dumais, Katherine Stamps-M itchell, Benjamin Kahan, Debbie Goldgaber, Rachel Hall, Bryan McCann, and Ashley Mack. I have been tremendously lucky to be mentored by excellent sociolo- gists over the years. I am particularly grateful to Peter and Patti Adler, who adopted me as their student, friend, and surrogate niece. I am eter- nally thankful for their expertise, honesty, and patience and for their extensive constructive criticism, which nudged this book into new and exciting directions. My sincere appreciation goes to Linda Belgrave, whose passion for critical scholarship made me the sociologist I am today. I am also especially indebted to William Marsiglio, who instilled in me his tireless work ethic and ethnographic curiosity, without which this book would vii viii | Acknowledgments not be possible. Linda and Bill, your fingerprints will always be found on anything I write. I am also grateful to Michael Kimmel for taking me under his wing and for always providing me insightful and candid wisdom. So many others have helped me along the way, reading drafts of chapters, allowing me to bounce ideas off of them, and providing me thoughtful feedback at all stages of the game. For this I am grateful to Lisa Wade, D’Lane Compton, Danielle Dirks, Meggan Jordan, Emily Mann, and Patrick Grzanka. My research assistants were instrumental in helping me complete this project. Crystal Paul, you are an absolute gem. Your organizational skills and attention to detail are unparalleled. Thank you also to Leah Drakeford, Emily Blosser, Inga Kastrone, and Tasia Kazi. My research was made possible by several different grants. The LSU College of Social Sciences and Humanities awarded me summer fund- ing in 2011 and 2012 that provided me the monies to collect data for this project. The Louisiana State Board of Regents generously awarded me an Awards to Louisiana Artists and Scholars (ATLAS) Grant, which provided me a year off from teaching in 2015– 2016 to finish writing this book. Many thanks to Ilene Kalish, my editor at NYU Press, who was ex- cited about this project from the beginning and who never gave up on me or this book. I am also grateful to her assistant editor, Caelyn Cobb, and the series editors, Michael Kimmel (yet again) and Suzanna Wal- ters. I also thank the anonymous peer reviewers for NYUP who gave me valuable feedback on earlier drafts of this book. Personal life feeds intellectual life, and I am indebted to my friends and family for the various ways they have supported me personally and emotionally. A close group of old friends deserves my deepest gratitude: Rena, Gina, Nikki, and Jordana, I am so lucky to have had over twenty years of friendship with such powerful and fearless women. My sister Daryl has been my sidekick since birth, and I am so lucky to have her. I am grateful to my parents for their help and encouragement and for Acknowledgments | ix their steadfast support of my work. Mom, I owe a special debt to you for having me interview homeless families for my social studies project in sixth grade, an experience that I am certain was responsible for planting the seeds of the budding ethnographer and sociologist in me. Finally, to Casey, who is unwavering in his support of me: Thank you for making my personal life so fulfilling and for always telling me I am beautiful with or without Botox.

Description:

One of NPR's Best Books of 2017 The first in-depth social investigation into the development and rising popularity of Botox The American Society for Aesthetic Plastic Surgery estimates there are about two-and-a-half million Botox procedures performed annually, and that number continues to increase.