BOOK, TEXT, MEDIUM Book,Text,Medium:Cross-SectionalReadingforaDigitalAgeutilizes codex history, close reading, and language philosophy to assess the transformative arc between medieval books and today’s e-books. It examineswhathappenstothereadingexperienceinthetwenty-first centurywhentheoriginalconceptofabookisstillheldinthemindof a reader, if no longer in the reader’s hand. Leading critic Garrett Stewartexplorestheplayofmediationmoregenerally,astheconcept ofbookmovesfromamanufacturedobjecttosimplythelanguageit putsintocirculation.Framedbydigitalpoetics,phonorobotics,and the rising popularity of audiobooks, this study sheds new light on both the history of reading and the negation of legible print in conceptualbookart. garrettstewartisJamesO.FreedmanProfessorofLettersatthe UniversityofIowa.Hehaswrittenfivebookseachonliteraryanalysis, arthistory,andfilmtheory,mostrecentlyTheOne,Other,andOnly Dickens (2018), Transmedium (2018), and Cinemachines (2020). Stewart was elected in 2010 to the American Academy of Arts and Sciences. cambridge studies in twenty-first-century literature and culture Editor PeterBoxall,UniversityofSussex Astheculturalenvironmentofthetwenty-firstcenturycomesintoclearerfocus, Cambridge Studies in Twenty-First-Century Literature and Culture presents a seriesofmonographsthatundertakesthemostpenetratingandrigorousanalysisof contemporary culture and thought.The series is driven by the perception that critical thinking today is in a state of transition. The global forces that produce cultural forms are entering into powerful new alignments, which demand new analytical vocabularies in the wake of later twentieth-century theory. The series willdemonstrate thattheoryisnot simplyafailed revolutionarygesturethatwe need to move beyond, but rather brings us to the threshold of a new episteme, whichwillrequirenewtheoreticalenergytonavigate.Inthisspirit,theserieswill host work that explores the most important emerging critical contours of the twenty-firstcentury,marryinginventiveandimaginativecriticismwiththeoretical and philosophical rigor. The aim of the series will be to produce an enduring accountofthetwenty-first-centuryintellectuallandscapethatwillnotonlystand asarecordofthecriticalnatureofourtime,butthatwillalsoforgenewcritical languagesandvocabularieswithwhichtonavigateanunfoldingage.Inofferinga historicallyrichandphilosophicallynuancedaccountofcontemporaryliterature and culture, the series will stand as an enduring body of work that helps us to understandtheculturalmomentinwhichwelive. InThisSeries JoelEvans Conceptualising the Global in the Wake of the Postmodern: Literature, Culture, Theory AdelineJohns-Putra ClimateChangeandtheContemporaryNovel CarolineEdwards UtopiaandtheContemporaryBritishNovel PaulCrosthwaite TheMarketLogicsofContemporaryFiction JenniferCooke ContemporaryFeministLife-Writing:TheNewAudacity BOOK, TEXT, MEDIUM Cross-Sectional Reading for a Digital Age GARRETT STEWART UniversityofIowa UniversityPrintingHouse,Cambridgecb28bs,UnitedKingdom OneLibertyPlaza,20thFloor,NewYork,ny10006,USA 477WilliamstownRoad,PortMelbourne,vic3207,Australia 314–321,3rdFloor,Plot3,SplendorForum,JasolaDistrictCentre, NewDelhi–110025,India79AnsonRoad,#06–04/06,Singapore079906 CambridgeUniversityPressispartoftheUniversityofCambridge. ItfurtherstheUniversity’smissionbydisseminatingknowledgeinthepursuitof education,learning,andresearchatthehighestinternationallevelsofexcellence. www.cambridge.org Informationonthistitle:www.cambridge.org/9781108834599 doi:10.1017/9781108876216 ©GarrettStewart2020 Thispublicationisincopyright.Subjecttostatutoryexception andtotheprovisionsofrelevantcollectivelicensingagreements, noreproductionofanypartmaytakeplacewithoutthewritten permissionofCambridgeUniversityPress. Firstpublished2020 AcataloguerecordforthispublicationisavailablefromtheBritishLibrary. LibraryofCongressCataloging-in-PublicationData names:Stewart,Garrett,author. title:Book,text,medium:crosssectionalreadingforadigitalage/GarrettStewart,University ofIowa. description:Cambridge,UK;NewYork:CambridgeUniversityPress,2020.|Series: Cambridgestudiesintwenty-first-centuryliteratureandculture|Includesbibliographical referencesandindex. identifiers:lccn2020028005(print)|lccn2020028006(ebook)|isbn9781108834599 (hardback)|isbn9781108876216(ebook) subjects:lcsh:Booksandreading–Philosophy.|Booksandreading–History–21stcentury. classification:lccz1003.s842020(print)|lccz1003(ebook)|ddc028/.9–dc23 LCrecordavailableathttps://lccn.loc.gov/2020028005 LCebookrecordavailableathttps://lccn.loc.gov/2020028006 isbn978-1-108-83459-9Hardback CambridgeUniversityPresshasnoresponsibilityforthepersistenceoraccuracyof URLsforexternalorthird-partyinternetwebsitesreferredtointhispublication anddoesnotguaranteethatanycontentonsuchwebsitesis,orwillremain, accurateorappropriate. To and for the challenging students who keep me productively off balance in moving to and fro between media Contents ListofFigures pageviii Prospectus ix Intro\Retro 1 part i. the hold of the codex 27 1 Bibliographics 29 2 Platformatics 57 part ii. the grip of inscription 91 3 ReadingIn 93 4 ReadingOut 118 part iii. the give of medium 139 5 PhrasingtheSayable 141 6 BetweenLanguageandText 173 PartingWords 215 Notes 225 Index 241 vii Figures 1.1 BuzzSpector,OfftheShelf(November2012) page34 1.2 JohnCayley,TheReadingRoom(2011) 40 1.3 MarcoPalmezzano,St.JeromeinanExtensiveLandscape(1503) 47 1.4 MarcoPalmezzano,St.JeromeinanExtensiveLandscape(1503), 48 detail 1.5 Jacques-EmileBlanche,PortraitofArthurActonandHarold 49 ActonSeatedinaRoomatVillaLaPietra(1913) 1.6 AntonellodaMessina,St.JeromeinHisStudy(c.1475) 51 1.7 AmaranthBorsukandBradBouse,BetweenPageandScreen 54 (2013) 2.1 JohnRoach,Pageturner(1997) 60 2.2 NickYulman,IndexOrgan(2014) 71 2.3 AlexanderRosenberg,Hyperpyrexic(2014–17) 73 2.4 MikaTajima,NegativeEntropy(2018) 78 2.5 MikaTajima,NegativeEntropy(Paris:ThreeStarBooks, 79 2015),Vol.5,detail viii