Black, White, and Green: Farmers Markets, Race, and the Green Economy PDF
Preview Black, White, and Green: Farmers Markets, Race, and the Green Economy
Black, White, and Green geographies of justice and social transformation series editors Deborah Cowen, University of Toronto Nik Heynen, University of Georgia Melissa W. Wright, Pennsylvania State University advisory board Sharad Chari, London School of Economics Bradon Ellem, University of Sydney Gillian Hart, University of California, Berkeley Andrew Herod, University of Georgia Jennifer Hyndman, York University Larry Knopp, University of Washington, Tacoma Heidi Nast, DePaul University Jamie Peck, University of British Columbia Frances Fox Piven, City University of New York Laura Pulido, University of Southern California Paul Routledge, University of Glasgow Neil Smith, City University of New York Bobby Wilson, University of Alabama Black, White, and Green Farmers markets, race, and the Green economy alison hope alkon the university of georgia press Athens & London © 2012 by the University of Georgia Press Athens, Georgia 30602 www.ugapress.org All rights reserved Designed by Walton Harris Set in 10/13 Minion Pro Printed digitally in the United States of America Library of Congress Cataloging-in-Publication Data Alkon, Alison Hope. Black, white, and green : farmers markets, race, and the green economy / Alison Hope Alkon. p. cm. — (Geographies of justice and social transformation ; 13) Includes bibliographical references and index. ISBN 978-0-8203-4389-1 (hbk. : alk. paper) — ISBN 0-8203- 4389-7 (hbk. : alk. paper) — ISBN 978-0-8203-4390-7 (pbk. : alk. paper) — ISBN 0-8203-4390-0 (pbk. : alk. paper) 1. Farmers markets—Social aspects—United States. 2. Sustainable agriculture—Social aspects—United States. 3. Alternative agriculture—Social aspects—United States. 4. African American farmers—United States. 5. Food supply—Social aspects—United States. 6. Community development—United States. 7. Minorities—United States— Economic conditions. 8. Social justice—United States. I. Title. HF5472.U6A45 2012 381'.41—dc23 2012009963 British Library Cataloging-in-Publication Data available ISBN for this digital edition: 978-0-8203-4475-1 For the managers, vendors, and customers at the West Oakland and North Berkeley Farmers Markets, and the many others working to create a more just and sustainable food system. This page intentionally left blank contents List of Illustrations ix Preface xi 1. Going Green, Growing Green 1 2. Understanding the Green Economy 16 3. The Taste of Place 35 4. Creating Just Sustainability 62 5. Who Participates in the Green Economy? 94 6. Greening Growth 123 7. Farmers Markets, Race, and the Green Economy 143 Epilogue. Reading, Writing, Relationship 155 Notes 173 References 179 Index 199 This page intentionally left blank illustrations images North Berkeley Farmers Market 3 West Oakland Farmers Market 6 Chez Panisse Restaurant 43 North Berkeley’s Edible Schoolyard 46 Bobby Seale surveying bags of groceries 49 Redlining map of Oakland and Berkeley 52 Slim Jenkins bar/restaurant 54 Seventh and Mandela on a nonmarket day 56 David Simpson and Chris Sollars 59 Customers at Riverdog Farm’s stand 68 Berkeley Farmers Market used-b ags sign 71 Farm Fresh Choice logo 75 Farmer Michelle Scott restocking produce 78 Typical West Oakland corner store 81 Market manager David Roach spinning records 84 West Oakland farmer Leroy Musgrave 90 Farmer Will Scott sorting produce 97 Bertenice Garcia and husband Jose selling strawberries 102 Maps of Oakland by race and percentage living in poverty 106 A worker/owner at Mandela MarketPlace 108 Mother and children at North Berkeley Farmers Market 116 tables 1. Demographics of Farmers Market Neighborhoods 4 2. Economic Value of the Green Economy 17 3. Demographic Comparison of West Oakland and West Oakland Farmers Market 105
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