Bitkom AK Plattformen - Caruso

34 Pages·2017·1.57 MB·English

by  Naab, Matthias

CARUSO: ÖKOSYSTEM UND PLATTFORM
TELEMATIK, DATEN UND MARKTPLATZ DIGITAL INS ROLLEN GEBRACHT
MATTHIAS NAAB (FRAUNHOFER IESE)
ULRICH KEIL (CARUSO DATAPLACE)
Digitization Digitalization Digital Transformation
lm
th
.n
g
is
e
D
la-
tig
iD
la-
e
d
in
e
llo
R
/n
e
n
o
Technologie verändert Technologie verändert Technologie verändert ita
k
ilb
u
Medien / Daten Märkte / Industrien Wirtschaft / Gesellschaft P
/m
o
durch durch durch k
tiB
/g
Digitale Produkte Digitale Prozesse Digitale Geschäftsmodelle ro
.m
o
k
tib
.w
1 CARUSO-DATAPLACE.COM ww
//:s
p
tth
DIGITIZATION | DIGITALIZATION | DIGITAL TRANSFORMATION
Radical
Innovation
Digital
Ecosystems /
Platform
Cross-Domain
Economy
Business Models
n
o New and innovative
i
t Services & Products
a
e
r
C Offshore-

e Development &
u Data-Driven
l Operation
a Business
V
Models

w
e
Business Process
N
Reengineering
Digital Business
Processes
Incremental
Efficiency Optimization & Cost Reduction
Innovation
2 CARUSO-DATAPLACE.COM
Industry
4.0
Smart Smart
Farming Mobility
Smart Smart
Health Energy
Smart
Rural Smart X
Areas
3 CARUSO-DATAPLACE.COM
Fraunhofer
Exploration
Ecosystem Reference Model
Partner
Scouting
Vision
n
o Gover- Business
Core A
i Strategy
ta nance n
v Technology a
r yl
e s
s i
b Legal s
Organization O
Usage & Engineering
Operation
Partners
Technical
Scouting
Community
Exploitation
Competitors
Intervention
Known Other Players
4 CARUSO-DATAPLACE.COM
Use
EVERYTHING WE DO, WE DO
Maintain
CARUSO GmbH
TO ENABLE THE PLAYERS IN
THE CONNECTED FOUNDED
Acquire MARCH 2017
AUTOMOTIVE AFTERMARKET
Collaborate MARKETPLACE GO LIVE
TO GROW THEIR SALES,
NOVEMBER 2017
Search
PROFIT, AND BRAND VALUE.
Learn
Sell
MANAGING DIRECTORS
Alexander Haid
Produce
Sell
Jürgen Buchert
5 CARUSO-DATAPLACE.COM
DEVELOPMENT OF CONNECTED VEHICLES IN EUROPE
 Retrofit suppliers (short-term) & OEM (long-term) become potential data suppliers
t 344
h
325
g sn 314
i
l o
dn ill 16 21% OEM:
a im 13 40% Extended Vehicle,
69
sr n 137 Open Telematics, etc.
a i
c
s
n e
28%
a lc
ep ih 91 Retrofit: OBD-2,
o e
r v 30% Smartphone, etc.
uE la 91% 102
i
f c 285
o r
e
r m
e 51%
b m
m o 165 31% Not Connected
u c
N 105
2015 2020 2025
6 CARUSO-DATAPLACE.COM
Source: IHS, LMD, Roland Berger
THE ENABLER FOR CONNECTED MOBILITY SERVICES
Use
Vehicle
Maintain
Information
Acquire
In-Vehicle
Data
Collaborate
Search Learn
Sell
Process
Data
Produce
Sell
7 CARUSO-DATAPLACE.COM
MARKET EVOLUTION
12/2018
01/2018
8 CARUSO-DATAPLACE.COM
MARKET EVOLUTION
No stakeholders delivering concrete ecosystem requirements
Ecosystem needs to be (re-)invented, (re-)shaped, and refined
12/2018
Very high degree of uncertainty and fuzziness
01/2018
9 CARUSO-DATAPLACE.COM