H Business Improvement Biopharmaceutical a n “In working with Robert Handfield, I find it marvelous how he defines the real issues d in supply chain. This work on the healthcare value chain will be fundamentally f i important to the pharmaceutical industry as we understand society’s needs and how e Supply Chains l we must transform our complex supply networks to connect with the medical needs d of the ultimate patients and customers.” —Robert Lechich, Director of Operational Excellence, Pfizer Corporation B Distribution, Regulatory, Systems “Handfield challenges our current and arguably provincial notions of supply chain i o commonly held in the biopharmaceutical industry and forces us to really see it for p and Structural Changes Ahead what it is—a process that ultimately connects the initial product manufacturing h process directly to the patient and all points in between. His systemic approach dismantles various paradigm silos to reveal a complex series of interconnected a activities and players, demonstrating a dynamic whole and clearer view to making r RobeRt Handfield, Ph.d. m the current healthcare debate more meaningful.” —Bill Welsh, PhD, Associate Director, Strategic Programs, Golden LEAF a Biomanufacturing Training & Education Center, c North Carolina State University, Raleigh e u A comprehensive exploration of the massive changes in the biopharmaceutical supply chain that have occurred during the past 10 years, and predicted future t i trends, Biopharmaceutical Supply Chains: Distribution, Regulatory, Systems c and Structural Changes Ahead documents the specific impacts of these changes a for key players in the supply chain. l S Based on interviews with industry professionals, the book presents an overview of the key challenges and discusses how leading biopharmaceutical companies u handle these challenges. It exposes the underlying structures that support the p biopharmaceutical supply chain, focusing specifically on distribution—the point at p which manufacturers release a finished product to the time that it is administered, and the complicated set of channels that exist between these two points. This l y overarching view of the supply chain provides an important piece of intelligence that can inform business strategy for life sciences manufacturers and distributors C and help them achieve success in this industry. h a i K14356 n ISBN: 978-1-4398-9970-0 s 90000 www.crcpress.com 9 781439 899700 w w w.c r c p r e s s .co m Biopharmaceutical Supply Chains Distribution, Regulatory, Systems and Structural Changes Ahead ROBERT HANDFIELD, Ph.D. CRC Press Taylor & Francis Group 6000 Broken Sound Parkway NW, Suite 300 Boca Raton, FL 33487-2742 © 2012 by Taylor & Francis Group, LLC CRC Press is an imprint of Taylor & Francis Group, an Informa business No claim to original U.S. Government works Version Date: 20120418 International Standard Book Number-13: 978-1-4398-9979-3 (eBook - PDF) This book contains information obtained from authentic and highly regarded sources. Reasonable efforts have been made to publish reliable data and information, but the author and publisher cannot assume responsibility for the validity of all materials or the consequences of their use. The authors and publishers have attempted to trace the copyright holders of all material reproduced in this publication and apologize to copyright holders if permission to publish in this form has not been obtained. If any copyright material has not been acknowledged please write and let us know so we may rectify in any future reprint. Except as permitted under U.S. Copyright Law, no part of this book may be reprinted, reproduced, transmit- ted, or utilized in any form by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying, microfilming, and recording, or in any information storage or retrieval system, without written permission from the publishers. For permission to photocopy or use material electronically from this work, please access www.copyright. com (http://www.copyright.com/) or contact the Copyright Clearance Center, Inc. (CCC), 222 Rosewood Drive, Danvers, MA 01923, 978-750-8400. CCC is a not-for-profit organization that provides licenses and registration for a variety of users. For organizations that have been granted a photocopy license by the CCC, a separate system of payment has been arranged. Trademark Notice: Product or corporate names may be trademarks or registered trademarks, and are used only for identification and explanation without intent to infringe. Visit the Taylor & Francis Web site at http://www.taylorandfrancis.com and the CRC Press Web site at http://www.crcpress.com Contents Preface.....................................................................................................ix Chapter 1 Biopharmaceutical.Distribution:.Early.Structural. Developments.and.the.Changes.Ahead.............................1 Introduction..................................................................................1 Structural.Evolution.of.Biopharmaceutical.Distribution.......4 The.Move.Away.from.Distribution.......................................5 The.Biopharmaceutical.Supply.Chain.(BPS)............................7 Branded.and.Generic.Manufacturers...................................7 Wholesalers............................................................................11 Drug.Chain.Pharmacies.......................................................13 Hospitals.and.Group.Purchasing.Organizations..............16 Health.Maintenance.Organizations.and.Pharmacy. Benefits.Managers..................................................................18 Bringing.the.Supply.Chain.Together.......................................21 Chapter 2 Key.Forces.and.Myths.of.Distribution.in.the.BPS. Supply.Chain.....................................................................23 Key.Forces.Overview.................................................................23 Myths.of.Biopharmaceutical.Distribution..............................24 Compensation.Forces............................................................24 Structure.of.Fee-.for-.Service.Inventory.Impacts...............28 Perception.of.Manufacturers.to.FFS...................................31 Manufacturers—Stable.Group........................................31 Manufacturers—Explorer.Group...................................32 Manufacturers—Malcontent.Group..............................33 Manufacturers—Oblivious.Group.................................33 Channel.Forces......................................................................34 Group.Purchasing.Organizations...................................39 Product.Forces.......................................................................41 iii iv • Contents Conclusion..................................................................................48 Compensation.......................................................................48 Regulation...............................................................................49 Channel.Forces.......................................................................50 Product.Proliferation.and.Customer.Segmentation.........51 Chapter 3 Regulatory.Trends.............................................................55 Introduction................................................................................55 A.Complex.Regulatory.Distribution.Environment..............56 Regulatory.Environment.for.Wholesalers..............................58 Prescription.Drug.Marketing.Act.(PDMA).of.1988.........58 Hatch–Waxman.Act:.The.Entry.of.Biosimilars.and. Generics.................................................................................60 Medicare.Modernization.Act.of.2003................................60 Medicare.................................................................................61 Reimportation........................................................................63 Medicare.B:.Impact.on.Oncology..................................64 Medicare.D:.Free.Samples....................................................65 Possible.Robinson–Patman.Liability.for.Price. Discrimination......................................................................66 Other.Important.Drug.Distribution.Laws........................68 Legislation.That.Ended.the.Forward-.Selling.Model.for. Wholesalers.and.Manufacturers..............................................69 The.Obama.Healthcare.Reform.Act........................................72 State.Licensing.Codes............................................................74 Direct.Mail.............................................................................75 Challenges.to.Enforcement—Counterfeit.Drugs...................76 Subsequent.Legislation.in.Anticounterfeiting.and. Pedigree:.A.Case.Study..............................................................78 Rebate,.Pricing,.and.Payment.Structures.for.Medicaid:. A.Significant.Threat.on.the.Horizon.for.Wholesalers..........81 Impact.of.Material.Handling.Legislation.on. Pharmaceutical.and.Biotech.Distribution..............................85 Cold.Chain.............................................................................85 The.Rise.of.Biologics.versus.Pharmaceuticals...................87 Pay-.for-.Performance.Mandates...............................................90 Conclusion...................................................................................91 Contents • v Chapter 4 The.Last.Mile:.Changes.in.the.Hospital. Environment.That.Impact.the.Life.Sciences...................93 The.Healthcare.Imperative........................................................93 Patient.Safety.and.Total.Cost.of.Patient.Care........................95 The.Root.Cause:.Multiple.Handoffs........................................96 Life.before.Automated.Pharmaceutical.Dispensing.........98 Automated.Dispensing.Market.Penetration......................98 Limitations.to.Automated.Dispensing............................100 The.Race.to.the.Bedside...........................................................101 The.Genesis.of.an.Idea........................................................101 Automated.Replenishment.................................................102 The.Journey.toward.Automated.Pharmaceutical. Distribution...............................................................................103 Phase.0:.Preautomation......................................................103 Phase.1:.Implementation.of.Auto-.replenishment...........105 Phase.2:.Early.Integration...................................................107 Phase.3:.Auto-replenishment.Integration........................109 Total.Patient.Cost.....................................................................111 Challenges.on.the.Horizon.for.Biologics.and. Pharmaceuticals.in.the.Hospital.Provider.Environment.....116 Personalized.Medicine.and.Pay-.for-.Performance..........118 Reimbursement.Models......................................................118 Pay-.for-.Performance.(PFP)...........................................118 Step.Edit.Therapy............................................................119 Price.Capping.................................................................120 Outcome-.Based.Pricing................................................120 Accountable.Care.Organizations.................................120 New.Developments.in.Comparative.Effectiveness........122 Conclusions..............................................................................124 Chapter 5 The.Blurring.of.Boundaries.in.Biopharmaceutical. Supply.Chains:.The.Case.of.Oncology.Medicine..........127 Introduction..............................................................................127 The.Oncology.Market........................................................128 Growth.of.Cancer.Treatments...........................................130 The.Oncology.Supply.Chain...................................................131 vi • Contents The.GPO–Distributor–Physician.Relationship.in. Oncology....................................................................................133 Services.Provided.by.Specialty.Wholesalers.and. Distributors..........................................................................135 Differentiated.Services........................................................135 Profitability.in.the.Oncology.Market....................................136 Class-.of-.Trade.(COT).Pricing.................................................137 Emerging.Relationships.in.the.Oncology.Supply.Chain....139 Competitive.Acquisition.Program.(CAP).............................141 J-.Codes.......................................................................................142 J-.Code.Specificity.Challenge..............................................143 Dosing.Challenges...............................................................143 Cost.Challenge.....................................................................144 Payer.and.Reimbursement.Systems.......................................145 Managed.Care.Synopsis......................................................147 Misaligned.Incentives.in.the.Oncology.Supply.Chain........148 Payers.....................................................................................148 Oncologists...........................................................................149 Specialty.Pharmacies...........................................................151 Home.Infusion.Companies................................................152 Hospitals...............................................................................152 Manufacturers......................................................................153 Patients..................................................................................155 Conclusion.................................................................................155 Endnotes....................................................................................157 Chapter 6 The.Changing.Landscape.of.the.Life.Sciences. Supply.Chain:.Recommendations.for.Players. in.the.Industry.................................................................159 Introduction:.An.Industry.in.Flux.........................................159 A.Multi-.agent.Simulation.View.............................................160 Massive.Disruptions.in.Biopharma.Value.Chains...............163 Growing.Adoption.of.Price.Restrictions.by. Regulators.and.Governments............................................163 Declining.R&D.Productivity.............................................164 Emphasis.on.Pay-.for-.Performance....................................165 Increasing.Emphasis.on.Personalized.Medicine.............165 Fragmentation.of.Mass.Markets........................................166 Contents • vii Emergence.of.Biotech.and.Biologics.................................167 More.Restrictive.Regulations.............................................167 Increasing.Use.of.Pervasive.Monitoring..........................168 Changing.Roles.of.Primary.and.Secondary.Care...........168 Opportunities...........................................................................169 Global.Market.Channel.Development.and.Alternative. Reimbursement.Models...........................................................171 Growth.of.Global.Markets.................................................172 Opportunity:.Emerging.Markets......................................173 Patent.Protection.Issues......................................................174 The.AIDS.Epidemic.............................................................178 “Acting.Locally”...................................................................180 The.United.States............................................................180 Europe..............................................................................181 Asia...................................................................................181 The.Rest.of.the.World.....................................................181 Partnering.with.Governments.as.Part.of.the.Solution....182 Opportunity:.Personalized.Medicine.and.Customized. Therapeutic.Distribution.........................................................183 Personalized.Medicine........................................................184 Opportunity:.Compliance............................................190 Aligning.Capabilities.to.Drive.Solutions.....................192 E-.Pedigree.and.Serialization:.The.War.on.Counterfeit. Drugs.and.Black.Market.Sales................................................193 Counterfeit.Drug.Challenges.............................................193 The.Rise.of.E-.Pedigree.Regulation....................................195 The.Early.Promise.of.RFID.Technology...........................198 Counterfeiting.and.Pedigree.Technology.Solutions......202 GS1.and.the.Serialization.Alphabet.Soup.......................204 Distinguishing.Attributes.................................................209 Key.Issues.Surrounding.Traceability................................211 The.Global.Serialization.Landscape..................................211 Pfizer:.Setting.Priorities.and.Learning.from. Experience............................................................................216 Merck:.Learning.to.Manage.the.Process..........................217 What.Does.It.Take.to.Be.Able.to.Implement. Serialization?...................................................................219 Critical.Requirements.for.Successful.Collaboration....221 viii • Contents Rx-360:.Industry.Collaboration.Initiative.for. Global.Track-.and-.Trace.................................................221 Opportunity:.Specialized.Distribution.Channels..............223 Direct-.to-.Consumer.Customized.Distribution.for. Oncology.and.Injected.Biotherapies................................225 Temperature-.Controlled.Specialized.Distribution........226 Why.Is.Cold.Chain.a.Current.Issue?...............................227 Industry.Changes...............................................................227 New.Technologies...............................................................228 Data.Logger.Technology...............................................228 Cooling.Technology......................................................229 Looking.Forward:.What’s.Next?............................................232 References.............................................................................................237 Additional.Reading.................................................................240
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