Billion Dollar Burger PDF
272 Pages·2020·0.96 MB·other
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The riveting story of the race to bring lab-grown meat to market—and upend the way we eat forever.
In a fast-paced drama spanning multiple continents, Quartz reporter Chase Purdy takes us inside the battle for the future of food. In the laboratory of a Silicon Valley company called JUST, scientists are growing real meat from microscopic animal cells. Its CEO, Josh Tetrick, has been racing to ready lab-grown, slaughter-free meat for the mainstream market. The goal? To bring his meat to the masses, fulfilling a dream of creating meat without ever having to kill an animal.
Purdy follows Tetrick as he crisscrosses the globe to find a government daring enough to approve serving his high-tech meat to diners. Tetrick plays regulators in the US and abroad, hacking a path forward for this unprecedented technology. At the same time, more than a dozen seasoned entrepreneurs and PhD biologists are nipping at Tetrick's heels.
Drawing from exclusive and unprecedented...
In a fast-paced drama spanning multiple continents, Quartz reporter Chase Purdy takes us inside the battle for the future of food. In the laboratory of a Silicon Valley company called JUST, scientists are growing real meat from microscopic animal cells. Its CEO, Josh Tetrick, has been racing to ready lab-grown, slaughter-free meat for the mainstream market. The goal? To bring his meat to the masses, fulfilling a dream of creating meat without ever having to kill an animal.
Purdy follows Tetrick as he crisscrosses the globe to find a government daring enough to approve serving his high-tech meat to diners. Tetrick plays regulators in the US and abroad, hacking a path forward for this unprecedented technology. At the same time, more than a dozen seasoned entrepreneurs and PhD biologists are nipping at Tetrick's heels.
Drawing from exclusive and unprecedented...
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