bill 04.27.2013 billboard.com billboard.biz TWITTER MUSIC From Newsfeed To Media Platform HEADPHONES FOR RENT A Twist For Live Engagement WEB TUNE -IN Internet Radio By The Numbers WHEN THE KING OF TROPI-POP RETURNED, HE FACED A CHANGED INDUSTRY. HOW HE DID IT. PLUS A SPECIAL REPORT ON REACHING THE LATIN CONSUMER. 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THIS IS ONLY THE BEGINNING HOUSTON, TEXAS SUNDAY, JULY 28 TOYOTA CENTER FOR SPONSORSHIPS AND BOOKINGS EMAIL US AT: [email protected] [email protected] I CONECIATE AHORA f 10. 0..srseent5 sbsentertainment me9at LAIVIEJSTA FNNATICO .COM www.carlosvivestour.com www.firstentorg 888.800.3328 join. to eligible is Everyone Nellwani Uniony Cede einftriainnwm son YON a 2013. 30, June expires Offer offer. this of terms the under refinanced be Trot may loans auto Entertainment First Existing approval. credit to subject loans All roles. these to applied be moy discounts additional No notice. without change to subject are Rates -NanP. roles Breakdown Mechanical linen:m.0nd GAP license, lox, including used), for (100% new for nalue NADA Book Skye Kelley high the of 110% or MSRP the exceed md may financed Amount burrowed. 51,000 per $21.48 approximately loowf apso ysmtoennint gm raotnetsh,l yA ad adti timonoanlt hbso r4r8o wtoe du.p 5 v1e.0h0ic0le ps eorl d5) 2y1ea.4rs8 a6 papgme e(rmnaoxteimlyu mof puosyemd efonrt rmatoen tphrleyf ear r0e1 dm No.n athlsso 4 8is tIo. 4u9p% vAePhRic leosf nReowle fdoer taroiltse. pforer f8e8rr8e.d8 0th0e.3 is3 12.849 c%aAll PapRp lRy,o lme.a Py eterurmntsa agned A AnPnRu,a l1 .-95 A%P aRs -lickB at to Way Alternative An apply. to branch CREDITUNION a by stop or 888.800.3328 call FIRSTENTERTAINMENT www.firstent.org/gnome, Visit available financing 100% APR' 1.49% as low as Rates refinance or used New, 24/7 online Apply - today. driveway your in car new a put delay don't So either. forever last won't they And day. every around come don't low this Rates APR. 1.49% as low as rates loan auto have Union Credit Entertainment First at neighbors your time, limited a for is, news good The later. or sooner us of all to happens it okay, It's be. to used it what not is vehicle your that is neighborhood the around Word VIEWP INT THIS WEEK Volume 125 No. 16 FEATURES 22 Carlos Vives 26 Intelligence Report: The new QUESTIONS ANSWERED Latin consumer 32 Pistol Annies "My favorite type P.17 SPECIAL FEATURES of people to learn LM1 Billboard Latin Music from are financiers- Conference & Awards they are the masters LM29 Latin Songwriters of spotting trends, Hall of Fame deducting complexity TOPLINE 6 Twitter's music app to basics and leaving all 11 My Day Brandon Martinez, INDmusic emotion aside." 12 The Deal Songza 14 Think Tank Sound & Vision, On the Road, With the Brand ROBERT 17 Questions Answered Robert Kyncl, Google/ YouTube KYNCL RobertKyncl BACKBEAT photographed 18 Parties "Motown: in Beverly Hills. The Musical," Coachella FEATURE HAPPENING NOW 20 Places Brooklyn, Tribeca Film "Latinos are no longer an P.42 "Lindsey Stirling is Festival P.26 21 Play Ari Levine getting more views on isolated, niche segment. They MUSIC 37 Lady Antebellum YouTube than she'd be 38 The -Dream, are a fundamental part of Little Mix, Hunter able to get from radio or Hunted America and a key to the future performing on TV." 40 Reviews Robin Thicke, Youngblood Hawke, Wavves, growth of American business." TROY Vevo TV 42 Happening Now Lindsey Stirling, CARTER Stone Sour, Eric CHIQUI CARTAGENA Church CHARTS 45 Over the Counter FEATURE Paramore is No. 1. MIRANDA P.32 "I asked my dad why he gets Redbook 4686 CCohdaart sBiggest Hot 100 Airplay movers delivered every month, and he said, 'I want LAMBERT to know the enemy.' That's what Pistol ON THE COVER Carlos Vives photographed Annies are doing." in Miami by Jeffery Salter for Billboard. Styling by Chiara Solloa. Grooming by Marco Pena. LocaPon:Wynsvood Walls BILLBOARD APP MOST READ ON BILLBOARD. BIZ NOW ON BILLBOARD.COM Download this 1 Deftones bassist Chi Cheng 1 Snoop Lion and Will.i.am week's issue and dead 2 A&R exec Tim Carr dead track -by -track album reviews get exclusive access 3 Daft Punk's new album 4 2 Video Q&As with Rush and to charts, news Brad Paisley controversy sends Charlotte Church 3 Interview and more. Go to streams soaring 5 How sagging with Ke$ha 4 Little Green Cars: billboard.com/ipad PC sales will affect the music biz performance and more ROBERT KYNCL PHOTOGRAPH BY JOSEPH LLANES APRIL 27, 2013 WWW.BILLBOARD.BIZ 0 I THE Action VIACOM'S MUSIC HUB Viacom DIGITAL music brands MTV, VH1 and A Musical Tweet CMT continue a push to return to their music -first roots with an "artist hub" that'll provide acts opportunities on their respective Viacom platforms Twitter finally rolls out its expected music service and additional opportunities THE HIVES' with partners and brands. and partners with the music business, moving toward BAD BREAK The hub is an extension of the Swedish artist websites MTV launched becoming a major media platform 41111 rock band last year followed by similar the Hives sites on the VH1 and CMT By Alex Pham and William Gruger is the first domains. The hub takes these victim in a breaking accounting properties 'back to our roots' scandal involving the country's of connecting artists with Tambourine Studios.The fans, Viacom Music Group group has been ordered by a president Van Toffler said in district courttofork over 18.5 a statement. The artist sites million kronor ($2.9 million) are powered by direct -to - after a judge ruled the money consumer company Topspin had been unlawfully siphoned Media and will soon allow from fellow Swedish rockers acts to sell merchandise and the Cardigans.Tambourine, tickets and collecttips. which handled f inancesfor both bands, says it regularly transferred funds between c,rret-,F them, though neither group had apparently been aware. In addition to the $2.9 million, the Hives. which released their fifth album last year, will have to pay the Cardigans' legal fees. 11l lid' iii J`l HIT CLUB Dr. Luke and Big Machine are teaming to G RAIN GE TO engineer anew DREAMWORKS renaissance for pop and country BOARD crossover hits. Dr. Luke's DreamWorks Prescription Songs has inked a Animation SKG joint venture with the country has nominated music heavyweight to form a Universal Music Group publishing group. The 30-40 chairman/CEO Lucian Grainge The home songwriters in Prescription's to join its board of directors. page of stable will work with 10 Big &eine, who recently closed Twitter's Machine writers to craft hits for UMG's acquisition of EMI Music, new music the likes of Katy Perry and Taylor also sits on the board of Activision app. Swift. Both companies said Blizzard, which like UMG is a new artists will benefitfrom the sister company under Vivendi. deal as well, including recent He'll be joined on the board by When Ryan Seacrest tweeted about "lovin" the new Twitter Big Machine signee and 'The former Hulu CEO Jason Kilar, Voice" contestant RaeLynn, who stepped down in January #music app, he was playing a small but critical role in who begins recording her debut after leading the company from album next week. its inception in 2008. Twitter's grand ambitions to position itself as a next - generation media platform-and it's looking to the music business and its artists as a major building block. ¶ The app, released April 18 to the broader public after a prerelease for Seacrest and a handful of music influencers, is the latest attempt by Twitter to branch out beyond the confines of its self-imposed 140 -character limit and delve into the world of richer media where bigger business opportunities like advertising exist. ¶ In January, Twitter jumped into video when it released Vine, an app Big that lets users capture and post videos lasting up to six seconds, and is already Machine s Scott being used creatively by bands like Daft Punk. Last year, Twitter bought Borchetta (left) with Posterous with hopes of competing against Pinterest and Instagram 4 Dr. Luke 0 BILLBOARD I APRIL 27, 2013 NE The only mem CONGRA PUBLISHERS BMG Chrysalis, Warner/Chappell Music, Inc. WRITERS: Ed Dreweit PBS Steve Mac IPRSI "GLAD YOU CAME" PUBLISHERS Jetanon Music, Jerk Awake WRITERS Josh Alexander, Billy Steinberg "GIVE YOUR HEART A BREAK" PUBLISHER. Sony/ATV Tunes LLC WRITER Adam Wiles IRS] "FEEL SO CLOSE" PUBLISHERS. Blue Lamp Music, Sony/AN Tunes LLC WRITER Pat Monahan "DRIVE BY" Publishing Group, Warner/Chappell Music, Inc. Power Pen Associated Publishing, Universal MusicStupid, Kobalt Music Publishing America, Inc.,PUBLISHERS Barrow Gang, Discovery One, Keep It Simple Priscilla Renea, Alain Gordon Whyte Nicholas Brian Marsh aka PUBLIC, William Orbit (PM WRITERS Brian Kennedy, Jean -Baptiste Kouame II, "DON'T WAKE ME UP" Prescription Songs LLC. Sony/ATV Tunes LLCPublishing America, Inc., Oneirology Publishing, PUBLISHERS. Kasz Money Publishing. Malt Music Gottwald, Max Martin (skit Henry "Cirkut" WalterWRITERS: Jessica Cornish IPRSI. Lukasz "Or. Luke" "DOMINO" PUBLISHER Sony/ATV Tunes LLC WRITERS Mikkel Enksen, Tor Hermansen, Sia IamA "DIAMONDS" Universal Music Publishing Group PUBLISHERS Crowe Music Publishing, WRITERS: Lavish Crowe ISOCAHL Carly Rae Jensen (SOUTH "CALL ME MAYBE" PUBLISHERS. Kurstin Music. Sony/AN Tunes LLC WRITER. Greg Kurstm "BLOW ME (ONE LAST KISS)" Sony/ATV Tunes LLC Epileptic Ceasar Music. ROBOPOP Music,PUBLISHERS klaytheorymusw, BMG Chrysalis, Matt McGinley, Dans "ROBOPOP" Omelio WRITERS. Disashi Lumumba-Kasongo, Trade McCoy, "ASS BACK HOME" Universal. Music Publishing Group PUBLISHERS: Bieber Time Publishing. WRITER Justin Bieber "AS LONG AS YOU LOVE Mr STEVEN TYLER & JOE PER t,.t ASCAP P W b T R www.ascap.com/ascapFollow ASCAPI YORK I LOS ANGELES I NASHVILLE I ATLANTA I MIAMI I LONDO er owned and operated performing rights organiza ULATIONS TO OUR PUBLISHER Roncesvalles Music Publishing WRITER Noah "40" Shebib "THE MOTTO"Sony/ATV Tunes LLC, UR-IV PUBLISHERS Cobalt Music Publishing America, Inc.,PUBLISHER Antonina Songs Usher Raymond IV. Shellback UTERIWRITER. Antonina Armato "LOVE YOU UKE A LOVE SONG"WRITERS Sayan Kftecha. Max Martin (meil. "SCREAM"PUBLISHER SonylATV Tunes LLC WRITER. Richard "Bill" Stannard IPRSIPUBLISHER: Write 2 Live "LIGHTS"WRITER Ryan Tedder "RUMOUR HAS IT"Sony/ATV Tunes LLC, Universal Music Publishing Group America, Inc., ROOOPOP MusicPUBLISHERS Pen in the Ground Publishing, PepsiCo, Inc., WRITERS Ne-Yo, Ellen Healy Pietropaoh. Adam Wiles IPRSIPUBLISHERS BMG Chrysalis. Cobalt Music Publishing "LET'S GO"WRITERS: Dane GOBOPOP" Omen° Shellback (511M1 "PAYPHONE"Tunes LLC, Universal Music Publishing Group Yeah Baby MusicPUBLISHERS. Pen in the Ground Publishing. Sony/ATVPUBLISHERS Eskaywhy Publishing. Party Rock,Tor Hermansen, Ne-Yo. Sia IAPRAI David (Goontockl Listenbee, Peter SchroederWRITERS Mike Di Scala [PASS Mikkel Eriksen,WRITERS Skyler "Sky tie" Gordy, Stefan "Redfoo" Gordy,LOVE YOURSELF)" "PARTY ROCK ANTHEM""LET ME LOVE YOU (UNTIL YOU LEARN TO My BitchWarner/Chappell Music. Inc. Toy Plane Music, Universal Music Publishing Group,Warner/Chappell Music, Inc., When I'm Rich You'll BePublishing America. Inc., Prescription Songs LLC,Famamanem LP, Roc Nation Music, Thou Art the Hunger. PUBLISHERS BMG Chrysalis, Mars Force Music. MusicPUBLISHERS Kass Money Publishing. Cobalt MusicKaty PerryWRITERS. Philip Lawrence, An Levine, Bruno Mars WRITERS Lukas, "Dr. Luke" Gottwald. Max Martin IBM),"IT WILL RAIN""PART OF ME"America. Inc. My BitchPUBLISHERS Gus Beetles Music, Kobalt Music PublishingWarner/Chappell Music )AWRITERS Peter Biker, Sean Hurleyhenad You'll Be_Publishing America. Inc., Prescription Songs LLC."INTERNATIONAL LOVE"PUBLISHERS. KBE Money Publishing, Cobalt MusicKaty PerryPublishing. Sony/ATV Tunes LLC and Above, Parma Ninja Music, Roncesvalles Music,WRITERB Lukasz "Dr. Luke' Gottwald, Max MBITHIESTISO, "THE ONE THAT GOT AWAY"PUBLISHERS 1Damentionat Publishing LLC, Is Love Samuels. Noah "40" Shebib PUBLISHER Kobaft Music Publishing America,Inc.Boi IDWRITERS Anthony Hush" Palman, MatthewShellback Komi"HEADLINES"weuses Sayan Kotecha, Max Martin IsPublishing Group"ONE MORE NIGHT"PUBLISHERS. Ocean City Park, Universal Music *:WRITER Adam YoungPUBLISHER. Write H Live "GOOD TIME"WRITER. Ryan Gift, "NOT OVER YOU"Velvet Hammer MusicWarner/Chappell Music, IncMiracle Music. SonyIATV Tunes ELLMidribSongs of Brett. Universal Music PubtOing GroupPUBLISHERS Acornman Music, UF Publishing Co.. WRITERS Eddie Fisher, Brent Kutzle, Ryan TedderMusic, B-Uneek Songs, External Combustion Music, "GOOD LIFE"PUBLISHERS Absolutely Classik Music, All for Melodie WRITERS Brett James, Dante Jones, Brian KennedyPublishing, Prescription Songs LLC, Sony/ATV Tunes LLC"MR. KNOW IT ALL"PUBLISHERS Kasz Money Publishing, Oneirology PUBLISHER Walt Music Publishing America. Inc.Henry "Dike -WalterWRITERS. Flo Rida, Lukasz "Dr. Luke- Gottwald,WRITER. Shellback IsnMI "GOOD FEELING""MOVES LIKE JAGGER" vanguard AwardDIPLOY"WE ARMAX MARTIN eonsI I il 111Ill9OP MUSIC AWAR /ascap@ascap N I PUERTO RICO tion in the 2013 HO PUBLISHER. SOON TUBS LLC WRITER Adam Wiles IPRSI "WE FOUND LOVE" Warner/Chappell Music, Inc. PUBUSHERS Bearvon Music. FBR Music, Rough Art. WRITERS: Andrew Bost, Nate Ruess "WE ARE YOUNG" PUBLISHER Kuban. Music Publishing America, Inc. WRITERS Max Martin aril, Shellback lend TOGETHER""WE ARE NEVER EVER GETTING BACK PUBLISHER. Shapiro Bernstein & Co., Inc. WRITER. David Guetta (SARNI "TURN ME ON" Warner/Chappell Music, Inc. PUBLISHERS Universal Music Publishing Group, vindiasAlex Clare PBS Jim Ouguid WITS) "TOO CLOSE" PUBLISHER: Shapiro Bernstein & Co., Inc. WRITER. David Guetta ISACEMI "TITANIUM" Warner/Chappell Music. Inc.Universal Music Publishing Group, Roncesvalles Music Publishing. Sony/AN Tunes LLC, PUBLISHERS IS Love and Above, Parma Ninja Music, Noah "40" Shebib, Jamie Smith IPRS), Herbert WienerWally Gold. Seymour Gottlieb, Anthony "Hush" Taiwan. WRITERS. Romp Medley Croft Past John Gluck Jr., "TAKE CARE" Sony/ATV Tunes LLC PUBLISHERS BMG Chrysalis, Kurstin WRIIERS. David Gamson, Greg Kurstin "STRONGER (WHAT DOESN'T KILL YOU)" America, Inc., Team 2101 PUBLISHERS. BMG Chrysalis. Cobalt Music Publishing WRITERS Carl Falk IsrrML Rami ISTIM) "STARSHIPS" PUBLISHERS BMG Chrysalis. Sugar Lake Music WRITER Dan Wilson "SOMEONE LIKE YOU"Warner/Chappell Music, Inc. PUBLISHERS: He3TV011 Music. FBR Music, Rough Art, WRITERS Andrew Bost, Nate Ruess "SOME NIGHTS" Hi Mom I Did It Music, Party Rock. Yeah Baby MusicPUBLISHERS Chebra Music, Eskaywhy Publishing. Kenny "Audiabot" Olivet George Robertson Stefan "Redfoff Gordy, David (Goonrockl Listenbee, WRITERS. Erin Beck, Skyler 'Sky BIG" Gordy, "SEXY AND I KNOW IT" E YOUNG" PRESCilli k KOBALT MUSIC SON DS NOREES Warner/Chappell Music, Inc. Roc Nation Music. Stone Buddah, Toy Plane Music, Mars Force Music, Music Famamanem LP, Chordz4spacedout, India Music Ink. Late 80'5 Music, PUBLISHERS. Art for Arts Sake, BMG Chrysalis. John Guerin, Philip Lawrence, An Levine, Bruno MarsChristopher "Brody" Brown, Larry E. Carlton, WRITERS Marton Travis Barrow, Max Bennett, "YOUNG WILD AND FREE" Music, Sony/ATV Tunes LLC, Sukmeke Rainey Music PUBLISHERS:Elliot Wolff Music. Puzzled Pieces of Mind Elliot Wolff WRITERS Bosco Kante p/k/a Bosko, Sukmeke Rainey, "WORK OUT" Sony/AN Tunes LLC, UR-IV PUBLISHERS Shapiro Bernstein & Co.. Inc., Usher Raymond IV. Frederic Riesterer [SALEM WRITERS Taio CELIP IPRSI. David GUM ISACEK "WITHOUT YOU" Sony/AN Tunes LLC, Warner/Chappell Music, Inc. PUBLISHERS. Artist Publishing Group West, Pierre -Antoine "Nius" Melki WRITERS FIG Rida, Raphael "soFLY" Judrin, "WILD ONES" When I'm Rich You'll Be My BitchPrescription Songs LLC, Warner/Chappell Music, Inc.,Publishing America, Inc., Oneirology Publishing, PUBLISHERS Kass Money Publishing, Cobalt MusicKaty Perry, Henry "Cirkut" Walter WRITERS Lukasz "Dr. Luke" Gottwald, Max Martin OISE. "WIDE AWAKE" LLC, Warner/Chappell Music, Inc. Publishing. Inc.. Snareshrook Music, Sony/ATV Tunes Songs, GlassCuts, J Franks Publishing. Reach MusicPUBLISHERS. Artist Publishing Group West, Ego Frenzy WRITERS: Flo Rida. DJ Frank E. David Glass, Marcus Killian "WHISTLE" Publishing, Prescription Songs LLC, Sony/ATV Tunes LLC PUBLISHERS. Kasz Money Publishing, Oneirology Henry "Cirkut" Walter, Adam Wiles (KR WRITERS: Lukasz An Luke" Gottwald. "WHERE HAVE YOU BEEN" Sony/ATV Tunes LLC America, Inc., Mr. Koran Songs Inc., PUBLISHERS. BMG Chrysalis. Koh& Music Publishing WRITERS. Carl Falk ISTIML Sayan Kotecha, Rami 1551511 "WHAT MAKES YOU BEAUTIFUL" RIPTION SONGS LLC , of the Year PUBLISHING AMERICA, INC. TUHEYSeILLC_cY/ATV TOPLINE Twitter continued from p. 6 BRANDING for photo blogging. It's also reportedly Pepsi Emerges negotiating deals to distribute video from Viacom and Comcast's NBC, offering to split ad revenue for a Twitter TV -like ex- With Latin perience, according to Bloomberg. "I find it promising the Twitter music app provides a way for fans to both dis- cover and transact with an artist via a Beverage maker adds up-and- very visible and mainstream platform," coming acts to its roster with Epitaph Records VP of digital strategy UMLE partnership Jason Feinberg says. 'There are a lot of niche or gated services out there that By Andrew Hampp help a fan discover music, then give them multiple options on how to buy, stream or share. But few have the reach and critical mass of Twitter." Opening up the avenues for addition- Pepsi, known for its tradition of brand al advertising channels is key for Twit- partnerships with the biggest artists of ter if the company moves forward with the day, is prepping a spate of new pro- an initial public offering. Last year, it grams that will give lesser -known acts generated $188.3 million in ad revenue, Universal the same kind of exposure as some of the according to eMarketer estimates. This Music has legends who've graced its campaigns. year, that figure is expected to double teamed with Leading Pepsi's emerging artists pro- Swedish to $582.8 million, eMarketer says. Com- digital music gram is a new partnership with Univer- pared with Google's annual revenue of company X5 sal Music Latin Entertainment in which $46 billion in 2012, however, Twitter's to form a new the companies will select two rising, as - label focused barely getting started. on digital yet -unsigned acts to introduce during a For Twitter to have a chance at compilations. year -long period. The deal will involve a grabbing a slice of this much larger The new 50/5o split of everything from front-end company, U5, pie, it needs compelling content like will release as costs to back -end profits. music but also star power-the kind many as 50 "Pepsi will fund a portion of the mar- entertainment experiences to our con- its zon campaign with Warner Bros.' that Se acrest, Jason Mraz, Moby and compilations keting and in exchange we will share sumers, and Latin -inspired music is Outasight, whose song "Tonight's the per month, other major artists wield. Half of Twit- pulling from on all revenue derived from artists one genre that is a major part of pop Night" was featured in a long-term TV ter's zoo million active users follow at Universal's signed," says Gustavo Lopez, execu- music now," Pepsi senior director of campaign that helped the song reach the least one musician. Artists also drive Decca, tive VP of brand partnerships, business cultural branding Javier Farfan says. top 4o of the Billboard Hot too. "Our Deutsche much of the conversation on Twitter. Grammophon, development and digital at UMLE. "More than anything else, we view this brand is always thrilled when we can The top five most -followed accounts Verve and Pepsi will promote the acts through as a focus on music fans and the pro- provide an emerging artist with the plat- in wiz were musicians-Lady Gaga, Blue Note branded initiatives like its summer con- motion of emerging talent that we feel form to get noticed and reach consum- labels. Justin Bieber, Katy Perry, Rihanna and cert series, Pepsi Pulse and, potentially, deserves an amplified platform." ers in ways theywouldn't have otherwise Britney Spears. The music service is a "fifth quarter" program after the Su- UMLE's Lopez also notes that the been able to," Farfan says. designed to help Twitter users receive per Bowl. Pepsi will also feature another acts it signs with Pepsi as part of the Pepsi will maintain campaigns this suggestions of established and emerg- UMLE act, 3BallMTY, in a multiplatform new deal will be Latin -inspired, "mean- year featuring country acts Hunter ing artists based on which artists a user ad campaign set to debut later this month. ing that artists signed may be native Hayes and Tate Stevens, each of whom follows and what tracks a user tweets. The partnership represents a renewed English speakers yet have tremendous debuted new Pepsi commercials dur- According to music analytics pro- focus for PepsiCo on marketing to Latin Latin appeal. We are currently talking ing the Grammy Awards in February. vider Next Big Sound, on a per -artist consumers. The company championed to a few artists and will soon announce Other acts are still being booked for basis, acts are now adding an average of the segment in the early z000s with our first signing and label name." Pepsi's upcoming concert series, which 3,200 new followers on the platform per general -market endorsement deals with Another emerging -artist partnership in 2012 featured shows with Katy Perry, month, versus 1,800 per month in zon, Shakira and Ricky Martin and enough for Pepsi is a weekly series, Pepsi Pulse, Gloriana and a Michael Jackson tribute an increase of 80%. dedicated spending to rank No. 6 on created with Complex Media Group. with Ne-Yo and Melanie Fiona. Pepsi Premium content will help build Advertising Age's Top 5o Advertisers in The program features new artists, videos is also on the road with Beyond as a Twitter's audience to a size that could Hispanic Media in 2004. However, in and songs on Complex media properties sponsor of her Mrs. Carter World Tour. command the attention of large advertis- the ensuing years, PepsiCo's spending as well as Pepsi.com, and has already "We can guarantee that our fans ers. And it needs many different products dropped considerably, enough for the shined a spotlight on acts like Solange, will be treated to a variety of both es- for those advertisers besides sponsored beverage brand to fall off the chart alto- the Suzan, Toro y Moi, Ashley Monroe tablished as well as emerging artists tweets and promoted accounts. That's gether after 2008. and Lucy Rose. Farfan hopes that Pepsi across all genres of music [this sum- where Spotify, Rdio and, eventually, Vevo "We strive to provide unforgettable can eventually re-create the success of mer]," Farfan says. 0 come in. Through Spotify and Rdio, Twit- ter serves up songs without having to pay for music licenses, thereby serving as an even more seamless and efficient music Pepsi spokespeople. Brenda ee labels. Pepsi's Latin marketing. Pepsi is re- discovery service than it has been so far- Emerging acts aren't the sister brand Mountain Dew doubling its efforts to target something the music biz values highly. only new faces of Pepsi. The launched singles imprint Hispanics after keeping a low Once Twitter finalizes a deal with Vevo, company choose Nicki Minaj Green Label Sound in 2008, spending profile in recent as the face of its f irst global and since then Red Bull years. Expectthe UMLE it'll be able to add music videos as well. campaign last spring, "Live for (Red Bull Records), Yamaha partnership with acts like In return, Spotify and Rdio have ad- Now," and renewed a 10 -year (Yamaha Entertainment 3BallMTY and two to -be - ditional opportunities to acquire new relationship with Beyonee Group) and Hard Rock determined artists to drive in 2012. The latter debuted a International (Hard Rock a renewed Pepsi push to the customers, and Vevo will get additional new song, "Grown Woman," in Records) have entered the Latin market. distribution. 0 a TV ad earlier this month. label biz. 0 BILLBOARD I APRIL 27, 2013 SONGS MUSIC PUBLISHING PRESENTS WRITER. PRODUCER.VANGUARD. SONGS MUSIC ON RECEIVING PUBLISHING THIS YEAR'S CONGRATULATES ASCAP OUR WRITER VANGUARD DIPLO AWARD SONGS www.songsppb.com ALEX CLARE 'TOO CLOSE - USHER "CLIMAX - CHRIS BROWN 'LOOK AT ME NOW' - BEYONCE "RUN THE WORLD (GIRLS) - NO DOUBT PUSH AND SHOVE' MIA PAPER PLANES' - MAJOR LATER GET - DIPLO FEAT. NICKY DAB EXPRESS YOURSELF" COMING UP - CHRIS BROWN - SNOOP LION fEAT. MILEY CYRUS ASHTRAYS AND HEARTBREAKS - MAJOR LATER TREE THE UNIVERSE (ALBUM) - AND MANY MORE TOPLINE 0 , .. 2 8 , . Time Spent 0 DIGITAL Tune In To 2 0 0 9 Mobile Phone Owners The Web 82% . 31). , Who Have Ever Streamed Listening Online Radio in the Car Arbitron data says Internet radio's Listened to AM/FM 2 popularity is growing rapidly-just in time for Apple to swoop in with its own 0 dedicated Web radio service to All Forms By Glenn Peoples 2 0 Apple's Internet radio service will have a 1 large and growing U.S. market awaiting 18% its arrival later this year. Personalized Listened of Online Radio online radio services have become a Exclusively Nearly a popular way for people to experience Internet decade music on mobile devices and personal computers. Radio afoftuenrd ite wd,as The number of Americans who listen to Internet ra- 2 iTunes is dio has risen steadily through the years. In early 2013 0 still riding the monthly audience was 120million people age 12 high as the and older, according to Arbitron's "Infinite Dial 2013" 1 leading seller of digital report. That works out to 45% of people surveyed, up musi6 The from 39% a year earlier and more than double the 21% Apple - of total listeners five years earlier. There were 86 mil- Per Week owned media store lion people, or 33% of those surveyed, that listened to What Weekly Online held 63% of Internet radio in the previous week. the digital Time spent listening has consistently risen, too. In Radio Users Listened mmuasrkicet early 2013 the average person listened to nearly 12 to Last Week 2 in fourth- hours of Internet radio each week, up from nine hours 0 quarter and 46 minutes a year earlier and six hours and 13 min- 2012, according to utes in 2008. A large number of them listened only to arch firm Internet radio. Of people who listened in just the last NPD Group. week, 18% shunned AM/FM radio and listened exclu- sively to Internet radio. (hour:minutes) Apple will find a growing audience in the automo- Source: Arbitran infinite Dial 2013" report bile, too. Arbitron has found that 21% of mobile phone owners have streamed music from a device connected Internet radio business. Pandora, which has more than But Apple will enter an increasingly crowded mar- to a car stereo. That's up 250% from the 6% who did zoo million registered users and 7o million monthly ketplace filled with specialists. Aside from Pandora, so in 2010. Apple already has a number of automobile active users, has already proved Internet radio's main- Clear Channel's iHeartRadio, Tunein, Slacker and partners, from BMW to Toyota, that have integrated stream appeal. Arbitron found that 27% of people sur- Spotify are among the many services that offer non - or plan to integrate Apple's Siri voice -control technol- veyed had listened to Pandora in the previous month, interactive radio. SiriusXM Satellite Radio, which ogy to allow drivers to stream music and perform other up from 22% a year earlier. There's revenue potential, just launched a personalization feature for its online hands -free functions. too. Pandora generated revenue of $427 million, most- service called MySXM (see story, page 13), has 24 These trends help explain why Apple would enter the ly from advertising sales, in its fiscal year ended Jan. 31. million subscribers.0 Old Category, In a climate where album sales are scraping the bottom of the receives a customized monthly care package that includes nostalgia - revenue mix, Mike Frankel had a novel idea: Why not put mer- inducing merch and two exclusive CDs by indie artists. Past Merch- New Tricks chandise first? Last December, the 27 -year -old Columbia business boxes have featured cassette -shaped wallets, T-shirts and lollipops school grad and longtime music blogger put his money where his as well as music by such bands as the Last Royals and Beat Radio. mouth was with a new company called Merchbox. A subscrip- Since launch, the company has grown to 1,500 subscribers and is tion delivery service in the vein of hit cosmetics startup Birch - serving places as far as Dubai, Australia and Guam. Merchbox, a subscription box, Merchbox is based on the daringly simple premise that even Frankel, who also helps run actor Adrian Grenier's record label delivery service, lures customers digital music lovers will still flip for physical goods-provided that and online concert series, both under the name Wreckroom, has they're fun and well-curated. so far acquired the music used in Merchboxes by donation. That's with a mix of merchandise and "I had been in a friend's college dorm room and I realized that ev- a tough sell for more established artists, but it works for up-and- music discovery erything was digital: his music, his books, his movies. There was no coming acts eager to engage with passionate music fans. The non - 'stuff,'" Frankel says. "I thought there might be a way to bring back a music goods inside the average Merchbox-typically procured from By Reggie Ugwu more intimate experience with media." toy conventions and other wholesalers-add up to between $5 and Each Merchbox customer pays $10 per month, plus shipping, and $6 in expenses per box. 0 0 BILLBOARD I APRIL 27, 2013 INFOGRAPHIC BY ERIN SCHELL
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