Big Data in Practice: How 45 Successful Companies Used Big Data Analytics to Deliver Extraordinary Results PDF
Preview Big Data in Practice: How 45 Successful Companies Used Big Data Analytics to Deliver Extraordinary Results
“Amazing.Thatwasmyfirstword,whenIstartedreadingthisbook.Fascinating wasthenext.Amazing,becauseonceagain,Bernardmasterfullytakesacom- plexsubject,andtranslatesitintosomethinganyonecanunderstand.Fascinat- ingbecausethedetailedreal-lifecustomerexamplesimmediatelyinspiredme to think about my own customers and partners, and how they could emulate thesuccessofthesecompanies.Bernard’sbookisamusthaveforallBigData practitionersandBigDatahopefuls!” ShawnAhmed,SeniorDirector,BusinessAnalyticsandIoTatSplunk “Finallyabookthatstopstalkingtheoryandstartstalkingfacts.Providingreal- lifeandtangibleinsightsforpractices,processes,technologyandteamsthatsup- portBigData,acrossaportfoliooforganizationsandindustries.Weoftenthink BigDataisbigbusinessandbigcost,howeversomeofthemostinterestingexam- plesshowhowsmallbusinessescanusesmartdatatomakearealdifference.The businessesinthebookillustratehowBigDataisfundamentallyaboutthecus- tomer,andgeneratingadata-drivencustomerstrategythatinfluencesbothstaff andcustomersateverytouchpointofthecustomerjourney.” AdrianClowes,HeadofDataandAnalyticsatCenterParcsUK “BigDatainPracticebyBernardMarristhemostcompletebookontheBigData andanalyticsecosystem.Themanyreal-lifeexamplesmakeitequallyrelevantfor thenoviceaswellasexperienceddatascientists.” FouadBendris,BusinessTechnologist,BigData LeadatHewlettPackard Enterprise “BernardMarrisoneoftheleadingauthorsinthedomainofBigData.Through- outBigDatainPracticeMarrgenerouslysharessomeofhiskeeninsightsintothe practicalvaluedeliveredtoahugerangeofdifferentbusinessesfromtheirBig Datainitiatives.Thisfascinatingbookprovidesexcellentcluesastothesecret saucerequired inorder tosuccessfully delivercompetitiveadvantagethrough BigDataanalytics.Thelogicalstructureofthebookmeansthatitisaseasyto consumeinonesittingasitistopickupfromtimetotime.Thisisamust-read foranyBigDatascepticsorbusinessleaderslookingforinspiration.” WillCashman,HeadofCustomerAnalyticsatAIB “Thebusinessofbusinessisnowdata!BernardMarr’sbookdeliversconcrete, valuable,anddiverseinsightsonBigDatausecases,successstories,andlessons learnedfromnumerousbusinessdomains.Afterdivingintothisbook,youwill havealltheknowledgeyouneedtocrushtheBigDatahypemachine,tosoarto newheightsofdataanalyticsROI,andtogaincompetitiveadvantagefromthe datawithinyourorganization.” KirkBorne,PrincipalDataScientistatBoozAllenHamilton,USA “BigDataisdisruptingeveryaspectofbusiness.You’reholdingabookthatpro- vides powerful examples of how companies strive to defy outmoded business modelsanddesignnewoneswithBigDatainmind.” HenrikvonScheel,GoogleAdvisoryBoardMember “BernardMarrprovidesacomprehensiveoverviewofhowfarBigDatahascome in pastyears.With inspiring examples heclearly shows how large,and small, organizationscanbenefitfromBigData.Thisbookisamust-readforanyorga- nizationthatwantstobeadata-drivenbusiness.” MarkvanRijmenam,AuthorThinkBiggerandFounderofDatafloq “Thisisoneofthoseuniquebusinessbooksthatisasusefulasitisinteresting. Bernardhasprovideduswithaunique,insidelookathowleadingorganizations areleveragingnewtechnologytodeliverrealvalueoutofdataandcompletely transformingthewaywethink,work,andlive.” StuartFrankel,CEOatNarrativeScienceInc. “Big Data can be a confusing subject for even sophisticated data ana- lysts. Bernardhasdoneafantasticjobofillustratingthetruebusinessbenefits ofBigData. Inthisbookyoufindoutsuccinctlyhowleadingcompaniesare gettingrealvaluefromBigData–highlyrecommendedread!’ ArthurLee,VicePresidentofQlikAnalyticsatQlik “If you are searching for the missing link between Big Data technology and achievingbusinessvalue–looknofurther!Fromtheworldofsciencetoenter- tainment,BernardMarrdeliversit–and,importantly,shareswithustherecipes forsuccess.” AchimGranzen,ChiefTechnologistAnalyticsatHewlettPackard Enterprise “Acomprehensivecompendiumofwhy,how,andtowhateffectsBigDataana- lyticsareusedintoday’sworld.” JamesKobielus,BigDataEvangelistatIBM “AtreasurechestofBigDatausecases.” StefanGroschupf,CEOatDatameer,Inc. BIG DATA IN PRACTICE BIG DATA IN PRACTICE HOW 45 SUCCESSFUL COMPANIES USED BIG DATA ANALYTICS TO DELIVER EXTRAORDINARY RESULTS BERNARD MARR Thiseditionfirstpublished2016 ©2016BernardMarr Registeredoffice JohnWileyandSonsLtd,TheAtrium,SouthernGate,Chichester,WestSussex,PO198SQ, UnitedKingdom Fordetailsofourglobaleditorialoffices,forcustomerservicesandforinformationabouthowto applyforpermissiontoreusethecopyrightmaterialinthisbookpleaseseeourwebsiteat www.wiley.com. Therightoftheauthortobeidentifiedastheauthorofthisworkhasbeenassertedin accordancewiththeCopyright,DesignsandPatentsAct1988. Allrightsreserved.Nopartofthispublicationmaybereproduced,storedinaretrievalsystem, ortransmitted,inanyformorbyanymeans,electronic,mechanical,photocopying,recordingor otherwise,exceptaspermittedbytheUKCopyright,DesignsandPatentsAct1988,withoutthe priorpermissionofthepublisher. Wileypublishesinavarietyofprintandelectronicformatsandbyprint-on-demand.Some materialincludedwithstandardprintversionsofthisbookmaynotbeincludedine-booksorin print-on-demand.IfthisbookreferstomediasuchasaCDorDVDthatisnotincludedinthe versionyoupurchased,youmaydownloadthismaterialathttp://booksupport.wiley.com.For moreinformationaboutWileyproducts,visitwww.wiley.com. Designationsusedbycompaniestodistinguishtheirproductsareoftenclaimedastrademarks. Allbrandnamesandproductnamesusedinthisbookandonitscoveraretradenames,service marks,trademarksorregisteredtrademarksoftheirrespectiveowners.Thepublisherandthe bookarenotassociatedwithanyproductorvendormentionedinthisbook.Noneofthe companiesreferencedwithinthebookhaveendorsedthebook. LimitofLiability/DisclaimerofWarranty:Whilethepublisherandauthorhaveusedtheirbest effortsinpreparingthisbook,theymakenorepresentationsorwarrantieswithrespecttothe accuracyorcompletenessofthecontentsofthisbookandspecificallydisclaimanyimplied warrantiesofmerchantabilityorfitnessforaparticularpurpose.Itissoldontheunderstanding thatthepublisherisnotengagedinrenderingprofessionalservicesandneitherthepublishernor theauthorshallbeliablefordamagesarisingherefrom.Ifprofessionaladviceorotherexpert assistanceisrequired,theservicesofacompetentprofessionalshouldbesought. LibraryofCongressCataloging-in-PublicationDataisavailable AcataloguerecordforthisbookisavailablefromtheBritishLibrary. ISBN978-1-119-23138-7(hbk) ISBN978-1-119-23139-4(ebk) ISBN978-1-119-23141-7(ebk) ISBN978-1-119-27882-5(ebk) CoverDesign:Wiley CoverImage:©vs148/Shutterstock Setin11/14ptMinionProLightbyAptaraInc.,NewDelhi,India PrintedinGreatBritainbyTJInternationalLtd,Padstow,Cornwall,UK Thisbookisdedicatedtothepeoplewhomeanmosttome:Mywife ClaireandourthreechildrenSophia,JamesandOliver.
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