Beyond the Marketplace: Rethinking Economy and Society

372 Pages·2018·37.232 MB·English

by  Roger Friedland, A. F. Robertson

BEYOND THE MARKETPLACE
Rethinking Economy and Society
SOCIOLOGY AND ECONOMICS
Controversy and Integration
An Aldine de Gruyter Series of Texts and Monographs
Series Editors
Paula England, Department of Sociology,
University of Arizona, Tucson
George Farkas, School of Social Sciences,
University of Texas, Dallas
Kevin Lang, Department of Economics,
Boston University
Beyond the Marketplace:
Rethinking Economy and Society
Roger Friedland and A.F. Robertson (eds.)
Social Institutions:
Their Emergence, Maintenance and Effects
Michael Hechter, Karl-Dieter Opp, and Reinhard Wippler (eds.)
BEYOND THE MARKETPLACE
Rethinking Economy and Society
Edited by
Roger Friedland and A. F. Robertson
ABOUT THE EDITORS
Roger Friedland is Professor of Sociology at the University of California,
Santa Barbara. He is currently studying conflicts over the organization and
meaning of time and space in Jerusalem (with Richard Hecht) and is devel-
oping a comparative study of corporate geographies in market economies
(with Guido Martinotti).
A. F. (Sandy) Robertson is Professor of Anthropology at the University of
California, Santa Barbara. Until 1985 he taught Development Studies and
was Director of the African Studies Centre at Cambridge University.
First published 1990 by Aldine de Gruyter
Published 2019 by Routledge
52 Vanderbilt Avenue, New York, NY 10017
Routledge is an imprint of the Taylor & Francis Group, an informa business
Copyright© 1990 by Taylor & Francis
All rights reserved. No part of this book may be reprinted or reproduced or utilised in any
form or by any electronic, mechanical, or other means, now known or hereafter invented,
including photocopying and recording, or in any information storage or retrieval system,
without permission in writing from the publishers.
Notice:
Product or corporate names may be trademarks or registered trademarks, and are used only
for identification and explanation without intent to infringe.
Library of Congress Cataloging-in-Publication Data
Beyond the marketplace: rethinking economy and society/edited by
Roger Friedland and A. F. Robertson.
p. cm.-(Sociology and economics)
Includes bibliographical references.
ISBN 0-202-30370-5.-ISBN 0-202-30371-3 (pbk.)
1. Capitalism-Social aspects. 2. Political science-Economic
aspects. 3. Family-Economic aspects. 4. Labor market.
5. Neoclassical school of economics. I. Friedland, Roger.
II. Robertson, A. F. Ill. Series.
HBS01.B49 1990
306.3-dc20 89-77722
CIP
ISBN 13: 978-0-202-30371-0 (pbk)
CONTENTS
PART I. INTRODUCTION
1. Beyond the Marketplace
Roger Friedland and A. F. Robertson 3
PART II. INDIVIDUALS AND MARKETS
2. Rethinking Rational Choice
Robert H. Frank 53
3. The Old and the New Economic Sociology:
A History and an Agenda
Mark Granovetter 89
4. Cultural Aspects of Economic Action and
Organization
Paul DiMaggio 113
5. The Idea of Economy: Six Modern Dissenters
Keith Hart 137
PART III. SOCIETY AS MARKET
6. Markets, Marriages, and Other Mates:
The Problem of Power
Paula England and Barbara Stanek Kilbourne 163
7. Class Conflict as a Dynamic Game
Michael Wallerstein 189
v
VI Contents
PART IV. MARKETS IN SOCIETY
8. A Complex Relationship: Family Strategies and
the Processes of Economic and Social Change
Tamara K. Hareven 215
9. Explaining the Politics of the Welfare State or
Marching Back toward Pluralism?
Frances Fox Piven and Richard A. Cloward 245
10. States, Labor Markets, and Life Cycles
John Myles 271
PART V. MARKETS AS SOCIETY
11. The Transformation of Organizational Forms:
How Useful Is Organization Theory in
Accounting for Social Change?
Walter W. Powell 301
12. Once More into the Breach between Economic
and Cultural Analysis
George E. Marcus 331
About the Authors 353
Index 357
I
INTRODUCTION
C\
Taylor & Francis
� Taylor & Francis Group
http:/ /taylora ndfra ncis.com
1
Beyond the Marketplace_____
Roger Fried I and and A. F. Robertson1
This volume brings together social scientists who have been rethinking the
relationship between economy and society. Although they range in the­
oretical taste from marxistto marginalist, structuralist to individualist, mate­
rialist to idealist, they share a critical interest in the market. The desire to go
beyond conventional understandings of the market means, for some of our
authors, a reexamination of assumptions about the behavior of individuals in
economic transactions. For others, it means extending the logic of market
exchange to other arenas such as the household, the political party, or the
state. To a third group, it means understanding the ways in which these other
institutions shape the operations of markets. And to a fourth, it means in­
terpreting markets themselves as social and cultural institutions from which
the logic of individual exchange derives.
Although these essays converge on the market, there is little agreement on
what markets are and do. No doubt we all gravitate to the marketplace be­
cause that is where the social and economic action is, the common em­
pirical ground between contesting theories about the distribution of goods
and services. Our focus on the market also reflects the success of one
discipline, and of one doctrine within that discipline, neoclassical econom­
ics, in asserting the primacy of the market as the most important economic
institution, in constituting it as object of enquiry, and in monopolizing its
analysis. As a result, this resurgence of interest in the relationship between
markets and society appears as a movement between an economic core and
a social periphery.
Our introduction to this volume is an attempt to dislodge this center of
gravity and to rechart the territory of economy and society. In editing this
collection we have grouped our authors, not according to discipline, but
according to our perception of two countervailing trajectories into and out of
the marketplace: the pursuit of economic meaning in society and the pursuit
of social meaning in the economy. We begin with four who challenge the
behavioral assumptions of neoclassical economics by exploring the psycho­
logical, social, and cultural dispositions of individual behavior in markets.
3