bentley magazine

17 Pages·2016·4.99 MB·English

BENTLEY
MAGAZINE

MEDIA KIT 2017
BENTLEY MAGAZINE
Bentley Magazine is the defining luxury lifestyle publication that also features cars. Produced
to the highest paper and print standards, the magazine includes original photography, leading
writers and award-winning design. Bentley makes the most luxurious, highest performing
cars; similarly Bentley Magazine is the epitome of style, taste and sophistication with engaging
articles on culture, travel, fashion, style and the arts, as well as interviews with high-profile
people in their particular field. Published quarterly, the magazine has a global reach with an
audience of high-net-worth and ultra-high-net-worth individuals.
COUNTRIES CIRCULATION READERS
60 57,000 1 39,000*
*Reader survey October 2016
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Bentley Magazine Excellence
Accomplishing the extraordinary
AUDIENCE
Bentley owners form one of the wealthiest demographics in advertising.
They are younger than they were 10 years ago, and they increasingly live in the world’s
fastest growing markets, including Asia and the Middle East. Bentley Magazine readers are
uncommonly homogenous in terms of their net worth; a captive audience for whom
cost presents little or no barrier to enjoying the best that life has to offer.
For our readership, luxury is not about status symbols; it is a lifestyle.
number of hnwi* number of hnwi luxury car brand number of hnwi
in the world who own a with the highest each bentley driver
luxury car share of hnwi networks with

14.7m 882,000 BENTLEY 7
*high-net-worth individuals defined as having liquid assets in excess of us $1 million
*not adverse to additional communications via email (71.8%) or postal (52.6%)
*largest age group is 51-60 (28%) *average of 2.44 readers per copy
*42.1% keep every copy (benchmark* for quarterly title is <5%)
*average issue lifespan is 5.2 months (benchmark* is 4 weeks)
*Reader survey October 2016
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Bentley Magazine Style
Inspiration through luxury
CIRCULATION
UK
24%
AMERICAS
31%
JAPAN &
KOREA
4%
MIDDLE EAST,
INDIA AND
EUROPE
AFRICA
26%
5%
COUNTRIES
60
CIRCULATION
57,000
ASIA PACIFIC
READERS
139,000 10%
EDITION
LANGUAGES
2
6
DISTRIBUTION
Bentley Magazine offers brands a unique link to its readers, wherever they are. The magazine is sent and found as below
Bentley Owners: every new client gets a lifetime subscription Global Dealerships: sent to prospects list
Bentley Partners: St Regis Suites, Lalique & Vertu top clients, Strategic Touchpoints (5,000 copies)
Bentley Region Magazine Placement Location Channel No. of copies Please select any preferences
Miami Private Members / Country Clubs 300 Miami Yacht Club, Soho Beach House, Miami Beach Golf Club
Los Angeles First Class Airline Lounges 160 United Airlines - First Class Lounge
USA
First Class Airline Lounges and Private Jet Facilities 400 American Airlines, United, Delta, Signature Aviation
New York
Luxury Residences 200 Upper East Side, New York
Private Members / Country Clubs 100 East Hampton Golf Club, Norwood, Country Club of Fairfield
Corporate Offices 100 PWC, Hermes, Morgan Stanley, US Bank
First Class Airline Lounges 800 BA Concorde Lounge, Virgin Lounges, Cathay Pacific, American Airways (LGW/LHR)
UK London
Private Jet Facilities 30 London City, Oxford Kidlington, Biggin Hill
Corporate Offices - Hedge funds 260 Blue Bay Asset Management, Credit Suisse, Lansdowne Partners
Golf Clubs 50 Wentworth, St Andrews, Sunningdale
Frankfurt First Class Airline Lounges 600 All 1st Class Lounges at Frankfurt Airport
Emirates - CDG Airport, Star Alliance - CDG Airport,
Paris Airline Lounges 360 Sheltair Lounge - CDG Airport, American Airlines Lounge - CDG Airport,
BA Lounge - CDG Airport, Iberia Lounge - ORY Airport
Europe
Amsterdam Airline Lounges 180 PrUivniuitmed L Loouunnggee, ,S AeArv iLsoauirn EgUe,& AIiCr ,C Qaantaadra L Loouunnggee, ,D BeAlt aL Louonugnege,
Zurich & Geneva First Class Airline Lounges 150 All 1st Class Lounges at Geneva & Zurich Airports
180 Yachts in Port
AP Singapore Singapore Yacht Show - 6-9th April 2017 150 Heliport
480 First Class Lunges
First Class & WIP Lounges 350 BA 1st Class Concord Bar, Qatar Airways, Oman Air
Private Jet Facilities 50 Royal Jet, Al Bateen
MEIA Dubai + Abu Dhabai
Corporate Offices 100 Emirates Tower, DIF
5000
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ENVIRONMENT
Defined by the choices of a global group of individuals who share a passion for Bentley cars and the lifestyle
that accompanies them, Bentley Magazine is an ultra-luxury bible for a discerning audience who demand the
finest things in life. It offers advertisers an unrivalled platform to engage with this sophisticated, high-spending
readership and provides readers witha showcase of the most desirable brands, from watches, jewellery, fashion
andtechnology to private jets, yachts, property and travel.We very carefully vet advertisers and make sure their
calibre matches with our reader’s lifestyle
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CONTENT
Bentley Magazine engages with a truly global audience which is reflected from its circulation to its distribution
up to its core editorial content. As such, we have launched in 2016 a fully translated German issue (print run
circ 7,000) and we go deeper and work with the Regions to develop further luxury local content
German Issue Agenda
Owners ‘inside track’ around the Regions Upcoming Regional activity
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German issue in situ
ON THEBL ICRK OZUARÜDCK
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Bentley World Connoisseur
Great things happening in the Regions Owners ‘inside track’ around the Regions
ConEnXoPisEsReuIErN‚s CwEorld
DISCERNING TIPS FROM BENTLEY OWNERS
Exercising
Judgement
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84 BENTLEY MAGAZINE
9
ADVERTORIAL
Deeper engagement opportunities for advertisers and partners
with product placement and editorial integration
EXCAEuLdLiEoNCE SPEMCoIAstL w FaEnAtTedURE
OBJECTS OF DESIRE
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TIME AND MOTION▶
Keeping pace in timeless style
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Audio aficionados rejoice: two special edition
Naim for Bentley home audio systems are now
available from the Bentley Collection
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Bentley Tee Series
BLACK ART
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WORDS: JONATHAN FOYLE PHOTOGRAPHY: MARTIN WAGENHAN
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