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Fedrizzi (Eds.) (Eds.) Soft Computingfor Risk Evaluation and Management, Statistical Modeling, Analysis and Management 2001 of Fuzzy Data, 2002 ISBN 3-7908-1406-7 ISBN 3-7908-1440-7 Rajendra P. Srivastava Theodore J. Mock Editors Belief Functions in Business Decisions With 23 Figures and 57 Tables Springer-Verlag Berlin Heidelberg GmbH Professor Rajendra P. Srivastava Ernst & Young Professor and Director Ernst & Young Center for Auditing Research and Advanced Technology The University of Kansas School of Business 1300 Sunnyside Avenue Lawrence, KS 66045 USA [email protected] Professor Theodore J. Mock Arthur Andersen Alumni Professor University of Southern California Laventhai School of Accounting Los Angeles, CA 90089 USA [email protected] ISSN 1434-9922 ISBN 978-3-7908-2503-9 ISBN 978-3-7908-1798-0 (eBook) DOI 10.1007/978-3-7908-1798-0 Cataloging-in-Publication Data applied for Die Deutsche Bibliothek - CIP-Einheitsaufnahme Belief functions in business decisions: with 57 tables I Rajendra P. Srivastava; Theodore J. Mock, ed. - Heidelberg; New York: Physica-Verl., 2002 (Studies in fuzziness and soft computing; Vol. 88) This work is subject to copyright. All rights are reserved, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilm or in any other way, and storage in data banks. Duplieation of this publieation or parts thereof is permitted only under the provisions of the German Copyright Law of September 9, 1965, in its current version, Viola- tions are liable for prosecution under the German Copyright Law. © Springer-Verlag Berlin Heidelberg 2002 Originally publisbed by Pbysica-Verlag Heidelberg in 2002 Softcover reprint of the hardcover 1st edition 2002 The use of general descriptive names, registered names, trademarks, ete. in this publieation does not imply, even in the absence of a specific statement, that such names are exempt from the relevant proteetive laws and regulations and therefore free for general use. Hardcover Design: Brich Kirchner, Heidelberg Preface We are pleased to edit the book "Belief Functions in Business Decisions." The purpose of this book is to compile research being conducted in the area of business decisions using belief functions. The book is published as a volume under (he series "Studies in Fuzziness and Soft Computing" by Physica-Verlag (A Springer-Verlag Company). We wish to thank the publisher, and in particular Professor J. Kacprzyk, Consulting Editor, for his encouragement and support. We were very fortunate to have an enthusiastic response to our call for papers for this volume and sincerely thank our authors for their contributions. This book would not have become a reality if it were not for their contributions. The diverse nature of belief functions applications to business decisions posed a challenge for us to find reviewer's for the contributed articles. We sincerely appreciate the efforts by the reviewers in providing constructive and timely criticism of the papers. In particular, we would like to thank and acknowledge the valuable help provided by the following reviewers: Keith Harrison, J-Y. Jaffray, Juerg Kohlas, Philippe Smets, and Prakash Shenoy. Finally, we would like to thank our families, in particular our wives, Madhuri Srivastava and Mary Jo Mock, for their understanding and support during the compilation process. This book is divided into three parts. The first part deals with the foundations of belief functions and contains three chapters. The first chapter discusses the basics of belief functions and is contributed by the editors. The main objective of this chapter is to introduce the intuitive and conccptual aspects of belief functions. It also provides examples of applications of belief functions in the auditing domain. One important observation is that uncertainty encountered in audit evidence is modeled more conveniently in belief functions than in the probability framework. This chapter complements the paper by Philippe Smets presented in Chapter 2. Smets has done a superb job in providing a comprehensive treatment of belief functions from its historical developments to its various interpretations. He also discusses how one can make decisions under the belief-function framework in the traditional sense of maximizing utilities. He i11ustrates this process for two interpretations of belief functions: the transferable belief function model (TBM) and upper and lower probabilities. The third chapter "Empirical Models for the Dempster-Shafer Theory" by M. A. Klopotek, S. T. Wierzchon investigates three different interpretations of belief functions: the marginally correct approximation, the qualitative model, and the quantitative model. Another unique feature of their prescntation is that they use rough set theory and structured query language (SQL) to express the semantics of belief functions. This chapter will be especially useful if one is interested in managing uncertainties in databases. VI Part 2 on "Systems and Auditing Applications" contains four chapters. The first chapter on "The Descriptive Ability ofModels of Audit Risk" is contributed by G. Monroe and J. Ng. The audit risk model is used by the AICPA (American Institute of Certified Public Accountants) in the United States of America and by accounting professionals in other countries to plan the audit of the fmancial statements of a company. In this chapter the authors discuss their empirical findings where auditors are asked to make judgment about audit risk using their intuition and compare tbis with the value generated by various models. Interestingly, their findings indicate that there is no statistical difference between the auditor's intuitive assessments and the values generated by the belief function model. The second chapter eompares the effectiveness and efficieney of audit proeedures using three different approaches. Here, M. K. P. Jung and H. E. Fink report the results of simulation experiments of determining audit risk in eomplex situations. They find that the "belief based audit is always more efficient than a simple one and can be less efficient than the traditional approach." They also contend that the belief-based approach is the most effective among the three models used. K. Harrison, R. Srivastaya, and D. Plumlee contribute the third chapter, wbich deals with auditors' asse'ssment of the strength of audit evidence. Importantly, they find that a statistically significant percentage of the auditors represented their estimates in ways that were consistent with belief functions and were ineonsistent with Bayesian probabilities. Peter Gillett contributes chapter 4 of this part. His paper deals with concepts of conflict and nonspecificity under belief funetions. He contends, "assessing this conflict can be important for the strategie choices of whether to seek additional evidence or to discount or retract existing evidenee, and which beliefs to retract." He further contends: "it is important to eonsider not just the external confliet between beliefs, but the internal confliet within belief functions arising from masses assigned to non-intersecting foeal elements." He diseusses six measures of conflict: two that apply only to separable belief functions, and that require the canonieal deeomposition to be found, and four based on extensions of the entropy eoneept. FinaIly, he diseusses a method for using conflict to deeide which of a set ofbeliefs to retract (or discount). He uses a missile defense context to illustrate the eoncepts. The third part of the book deals with applieation of belief functions to operations management, finance and economies. This part has five chapters. The first chapter illustrates an example of evidential reasoning in a merger and aequisition decision when uneertainties are represented in terms of belief functions. In the paper, Srivastava and Datta take an expert system approach of evidential reasoning where the network of evidenee, variables, and their interrelationships are obtained VII from an expert. This is the fIrst application of belief functions in the area of mergers and acquisitions. R. Jirousek, J. Vejnarova, and J. Gemela describe a new way of defining possibilistic belief networks as a sequence of low-dirnensional distributions connected by operators of composition. In order to make this approach more comprehensible, they introduce an extended motivation part explaining the basic notions through a simple example. They conc1ude the paper by providing a detailed example of an application of the apparatus for financial analysis of engineering enterprises. The third chapter by P. McBumey and S. Parsons deals with using belief functions to fore cast demand for mobile satellite services. They contend that forecasting demand for a new product or service is always diffIcult and it is even more diffIcult when the product category itself is new and unfarniliar to potential consumers. Also, the unknown nature of the impact of technology on product quality and service quality makes it even more difficult to forecast demand. They fInd that belief functions provide a means of representing and combining varied beliefs for forecasting demand, which is more expressive than traditionaJ point prob ability estimates. Chapter 4 of Part 3 on "Modeling Financial Portfolios Using belief Functions" is contributed by C. Shenoy and S. Shenoy. The main objective of their paper is to demonstrate how the theory of belief functions can be used to model financial portfolios. In particular, they show how to model portfolio changes as new information becomes available about different factors that influence individual stocks or a portfolio. Finally, Don Lien provides an application ofbelieffunctions in econornics. He discusses the relationship between Knightian uncertainty and belief functions and provides an illustration of a futures hedging decision under Knightian uncertainty. Rajendra Srivastava, Lawrence, Kansas Theodore J. Mock, Rancho Palos Verdes, Califomia Contents Preface ................................................... v Part 1. Foundations Introduction to BeliefFunctions ............................. . R. P. Srivastava and T J. Mock Decision Making in a Context where Uncertainty is Represented by Belief Functions . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. 17 P. Smets Empirical Models for the Dempster-Shafer Theory . . . . . . . . . . . . . . .. 62 M A. Klopotek and S. T WierzchOil Part 2. Systems and Auditing Applications The Descriptive Ability ofModels of Audit Risk. ............... 113 G. Monroe and J Ng The Effectiveness and Efficiency ofBeliefBased Audit Procedures .. 139 M K. P. Jung and H. E. Fink Auditors' Evaluations ofUncertain Audit Evidence: BeliefFunctions versus Probabilities. . . . . .. .................. 161 K. Harrison, R. P. Srivastava and R. D. Plumlee Conflict, Consistency and Consonance in Belief Funetions: Coherence and Integrity of Belief Systems. . . . . . . . . . . . . . . . . . . . . 184 P. Gillett Part 3. Operations Management, Finance and Economics Applications Evaluating Mergers and Acquisitions: A Belief Function Approach.. 222 R. P. Srivastava and D. Datta x Possibilistic BeliefNetwork Constmcted by Operators of Composition and Its Application to Financial Analysis. . . . . . . . . . 252 R. Jirousek, J. Vejnarowi and J. Gemela Using Belief Functions to Forecast Demand for Mobile Satellite Services. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 281 P. McBurney and S. Parsons Modeling Financial Portfolios U sing Belief Functions. . . . . . . . . . .. 316 C. Shenoy and P. Shenoy Futures Hedging under Prospect Utility and Knightian Uncertainty .. 333 D. Lien