Table Of Content

1994 Bank Marketing magazine FEATURE MBere»edecets&es Products and Services (cont.) “Putting Together the Pieces of Service “Redesigning Customer Statements to “Cultivating a New Investment Quality,” Lian, Tanja. (April, p. 22) Build Relationships,” Faust, William Product,” Holliday, Karen Kahler. Hull, and Sarah J. Spratt. (September, (October, p. 16) “Redesigning Customer Statements to p. 70) Build Relationships,” Faust, William Hull, “Fee Income Issues in Community and Sarah J. Spratt. (September, p. 70) “Technology Updates Market Banks,” White, Phillip D., PhD. Research Methods,” Morrall, Katherine. (February, p. 60) “Retention Through Service Quality,” (April, p. 15) Merrill, Cathy, as told to Tanja Lian. “Making POS Debit Happen in the (January, p. 15) “The Future of Media and Bank Marketplace,” Desrosier, James. (July, Advertising,” Lian, Tanja. (September, p. 93) “Service Quality: The Ultimate p. 37) Differentiator,” Morrall, Katherine. “Marketing Credit Cards: Offers You (October, p. 33) “The Race to Offer Home Banking,” Can't Refuse,” Morrall, Katherine Morrall, Katherine. (May, p. 15) (September, p. 27) “The Personal Touch Keeps Community Banks Strong,” Lian, Tanja. “The Virtual ATM: Beyond the “Marketing Mutual Funds,” Holliday, (February, p. 24) Current System,” Subrizi, Alex, and Karen Kahler. (July, p. 23) William Hull Faust. (November, p. 17) “Sure-Fire Programs for the Hot “Effective Signage Can Improve Sales,” Telemarketing Mortgage Market,” Boyd, Regina. (June, Haslop, Norman E. (January, p. 35) “From Inquiry to Interested,” Siegel, p. 45) Donna. (December, p. 21) Site Selection “Turning Paper Checks into Plastic,” “Location, Location, Location,” Porter, “Telemarketing: Not for the Timid,” Morrall, Katherine. (December, p. 12) Ray, and Craig Throckmorton. (January, Morrall, Katherine. (July, p. 13) p. 9) Re-engineering “Direct Marketing: More than Just “Our Competition Worked Twice as Strategic Planning Direct Mail,” Morrall, Katherine Fast,” Lynch, Edward. (November, p. 45) “Beyond Corporate Identity: Bank (October, p. 23) Branding for the 90s and Beyond,” “Re-engineering: Buzzword or Pecklo, Douglas A. (June, p. 14) 1994 Index to Resource Sections Strategy?”, Morrall, Katherine. (Part 1 of In February 1994, we introduced a 2. January, p. 21) “Marketing Plans Take on Strategic new question and answer Resource Significance,” Morrall, Katherine. (April, section. Each month, a banker helps “Re-engineering the Bank,” Morrall, p. 39) us develop questions that we pose to Katherine. (Part 2 of 2. February p. 67) our industry service members and Technology companies listed in our Annual Buyer's Sales Training “Branch Merchandising Enhances Guide to offer our readers a quick, “State-of-the-Art Sales Training,” Communication and Image,” Morrall, clear comparison of companies in a Morrall, Katherine. (August, p. 11) Katherine. (May, p. 49) specific field. Below is the list of the first 11 Resource section topics. Segmentation “Consumer Technology and Its Effect “Banking on the Mature Market: An on Banking,” Corby, Catherine V. February: Sales Training Update,” Thomas, Vicki. (September, (March, p. 24) March: Database Marketing p. 15) “Custom Clusters: Finding Your True April: Direct Marketing “Retaining the Emerging Affluent,” Customer Segments,” Pechman, Susan. May: Computer Software Orland, Nancy G. (October, p. 9) (July, p. 33) June: Advertising Agencies Services Service Quality “Customer Service Technology: “Does Friendly Service Retain Checking Your Competitive Edge,” July: Mystery Shoppers Customers?”, Siles, Marcelo, Lindon J Swope, Kaari. (December, p. 47) August: Investment Services Robison, and Steven D. Hanson September: Merchandising (January, p. 47) “Outsourcing Is In,” Morrall, Katherine. (June, p. 9) October: Market Research “Make Your Customers Feel November: Corporate Image Understood,” Myers, Janet L. (September, December: Strategic Planning p. 61) 1994 Bank Marketing magazine FEATURE MBere»edecets&es Products and Services (cont.) “Putting Together the Pieces of Service “Redesigning Customer Statements to “Cultivating a New Investment Quality,” Lian, Tanja. (April, p. 22) Build Relationships,” Faust, William Product,” Holliday, Karen Kahler. Hull, and Sarah J. Spratt. (September, (October, p. 16) “Redesigning Customer Statements to p. 70) Build Relationships,” Faust, William Hull, “Fee Income Issues in Community and Sarah J. Spratt. (September, p. 70) “Technology Updates Market Banks,” White, Phillip D., PhD. Research Methods,” Morrall, Katherine. (February, p. 60) “Retention Through Service Quality,” (April, p. 15) Merrill, Cathy, as told to Tanja Lian. “Making POS Debit Happen in the (January, p. 15) “The Future of Media and Bank Marketplace,” Desrosier, James. (July, Advertising,” Lian, Tanja. (September, p. 93) “Service Quality: The Ultimate p. 37) Differentiator,” Morrall, Katherine. “Marketing Credit Cards: Offers You (October, p. 33) “The Race to Offer Home Banking,” Can't Refuse,” Morrall, Katherine Morrall, Katherine. (May, p. 15) (September, p. 27) “The Personal Touch Keeps Community Banks Strong,” Lian, Tanja. “The Virtual ATM: Beyond the “Marketing Mutual Funds,” Holliday, (February, p. 24) Current System,” Subrizi, Alex, and Karen Kahler. (July, p. 23) William Hull Faust. (November, p. 17) “Sure-Fire Programs for the Hot “Effective Signage Can Improve Sales,” Telemarketing Mortgage Market,” Boyd, Regina. (June, Haslop, Norman E. (January, p. 35) “From Inquiry to Interested,” Siegel, p. 45) Donna. (December, p. 21) Site Selection “Turning Paper Checks into Plastic,” “Location, Location, Location,” Porter, “Telemarketing: Not for the Timid,” Morrall, Katherine. (December, p. 12) Ray, and Craig Throckmorton. (January, Morrall, Katherine. (July, p. 13) p. 9) Re-engineering “Direct Marketing: More than Just “Our Competition Worked Twice as Strategic Planning Direct Mail,” Morrall, Katherine Fast,” Lynch, Edward. (November, p. 45) “Beyond Corporate Identity: Bank (October, p. 23) Branding for the 90s and Beyond,” “Re-engineering: Buzzword or Pecklo, Douglas A. (June, p. 14) 1994 Index to Resource Sections Strategy?”, Morrall, Katherine. (Part 1 of In February 1994, we introduced a 2. January, p. 21) “Marketing Plans Take on Strategic new question and answer Resource Significance,” Morrall, Katherine. (April, section. Each month, a banker helps “Re-engineering the Bank,” Morrall, p. 39) us develop questions that we pose to Katherine. (Part 2 of 2. February p. 67) our industry service members and Technology companies listed in our Annual Buyer's Sales Training “Branch Merchandising Enhances Guide to offer our readers a quick, “State-of-the-Art Sales Training,” Communication and Image,” Morrall, clear comparison of companies in a Morrall, Katherine. (August, p. 11) Katherine. (May, p. 49) specific field. Below is the list of the first 11 Resource section topics. Segmentation “Consumer Technology and Its Effect “Banking on the Mature Market: An on Banking,” Corby, Catherine V. February: Sales Training Update,” Thomas, Vicki. (September, (March, p. 24) March: Database Marketing p. 15) “Custom Clusters: Finding Your True April: Direct Marketing “Retaining the Emerging Affluent,” Customer Segments,” Pechman, Susan. May: Computer Software Orland, Nancy G. (October, p. 9) (July, p. 33) June: Advertising Agencies Services Service Quality “Customer Service Technology: “Does Friendly Service Retain Checking Your Competitive Edge,” July: Mystery Shoppers Customers?”, Siles, Marcelo, Lindon J Swope, Kaari. (December, p. 47) August: Investment Services Robison, and Steven D. Hanson September: Merchandising (January, p. 47) “Outsourcing Is In,” Morrall, Katherine. (June, p. 9) October: Market Research “Make Your Customers Feel November: Corporate Image Understood,” Myers, Janet L. (September, December: Strategic Planning p. 61) oo