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234 Pages·2015·7.99 MB·English
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ANNUAL REPORT 2014 l THE SECOND ISSUE AWESOME TEAM, AMAZING ANNUAL REPORT 2014 l THE SECOND ISSUE AWESOME TEAM, AMAZING AWESOME TEAM, AMAZING DESTINATIONS Two assets stand us apart at AirAsia X: people and places. Our people are called Allstars for a reason. Full of drive and passion, they work fantastically as a team to give our guests the best experience, not just while flying with us, but also on the ground, at any point of contact from the time they book their flights till they reach their destinations. As for destinations, our long-haul model allows us to fly farther than most low-cost carriers, taking guests across the entire Australasian region. Over the years, we have opened a world of travel opportunities to Asians. Yet, this is only the beginning. Thanks to our awesome team, we’re about to bridge even greater distances, expanding our network to include even more exciting destinations… Stay tuned for more updates! FEEDBACK Your feedback matters to us, let us know by scanning the QR code. 1 2 3 GET IT RUN IT ACCESS IT Download the “QR Code Reader” on Run the QR Code Reader app and Get access to the feedback form. App Store or Google Play. point your camera to the QR Code. Alternatively, you can also email to [email protected] CONTENT LET ME BEGIN BY SAYING THAT I AM HUMBLED TO BE GIVEN THIS OPPORTUNITY TO LEAD AIRASIA X... 68 ACTING CEO‘S STATEMENT PERFORMANCE PERSPECTIVE REVIEW 24 62 FIVE-YEAR CHAIRMAN’S FINANCIAL & STATEMENT OPERATIONAL HIGHLIGHTS 64 25 GROUP CEO’S STATEMENT FINANCIALS Flying to your favourite& OsPEtRaATyIOcNSations 68 AT A GLANCE ACTING CEO’S STATEMENT COLOMBO MALAYSIA 7x WEEKLY HANGZHOU BEIJING 4x WEEKLY SEOUL 7x WEEKLY KATHMANDU 14x WEEKLY 7x WEEKLY CHONGQING HANEDA OSAKA 7x WEEKLY 4x WEEKLY 5x WEEKLY NARITA BUSAN 5x WEEKLY 4x WEEKLY XI’AN CHENGDU 4x WEEKLY SHANGHAI TAIPEI 7x WEEKLY 7x WEEKLY 14x WEEKLY JEDDAH 7x WEEKLY PERTH 11x WEEKLY GOLD COAST 5x WEEKLY MELBOURNE 11x WEEKLY SYDNEY FROM MALAYSIA TO THE 7x WEEKLY World AUSTRALIA CHINA JAPAN KOREA NEPAL SAUDI SRI LANKA TAIWAN ARABIA COLOMBO MALAYSIA 7x WEEKLY HANGZHOU BEIJING 4x WEEKLY SEOUL 7x WEEKLY KATHMANDU 14x WEEKLY 7x WEEKLY CHONGQING HANEDA OSAKA 7x WEEKLY 4x WEEKLY 5x WEEKLY NARITA BUSAN 5x WEEKLY 4x WEEKLY XI’AN CHENGDU 4x WEEKLY SHANGHAI TAIPEI 7x WEEKLY 7x WEEKLY 14x WEEKLY JEDDAH 7x WEEKLY PERTH 11x WEEKLY GOLD COAST 5x WEEKLY MELBOURNE 11x WEEKLY SYDNEY FROM MALAYSIA TO THE 7x WEEKLY World AUSTRALIA CHINA JAPAN KOREA NEPAL SAUDI SRI LANKA TAIWAN ARABIA CONTENTS OVERVIEW REPORT AND FINANCIAL STATEMENTS 8 MILESTONES 90 STATEMENT ON CORPORATE 12 JOURNEY THROUGH 2014 GOVERNANCE 14 ACHIEVEMENTS 97 AUDIT COMMITTEE REPORT 18 INVESTOR RELATIONS 100 STATEMENT ON RISK CALENDAR OF EVENTS 2014 MANAGEMENT & INTERNAL 20 CORPORATE INFORMATION CONTROL 21 CORPORATE STRUCTURE 103 ADDITIONAL COMPLIANCE INFORMATION 108 FINANCIAL STATEMENTS PERFORMANCE REVIEW OTHER 24 FIVE-YEAR FINANCIAL & INFORMATION OPERATIONAL HIGHLIGHTS 25 FINANCIALS & OPERATIONS 185 ANALYSIS OF AT A GLANCE SHAREHOLDINGS 188 NOTICE OF ANNUAL GENERAL MEETING PEOPLE 191 STATEMENT ACCOMPANYING NOTICE OF ANNUAL GENERAL 28 DIRECTOR’S PROFILE MEETING 43 LEADERSHIP TEAM’S 192 COMPANY DIRECTORY PROFILE 54 STATION HEADS FORM OF PROXY PERSPECTIVE 62 CHAIRMAN’S STATEMENT 64 GROUP CEO’S STATEMENT 68 ACTING CEO’S STATEMENT BUSINESS REVIEW Flying to your favourite staycations 76 THAILAND AIRASIA X 78 INDONESIA AIRASIA X SUSTAINABILITY with You 83 COMMUNITY 85 WORKPLACE 87 MARKETPLACE 88 ENVIRONMENT 2 AirAsia X Berhad • Annual Report 2014 3 AirAsia X Berhad • Annual Report 2014 As Part of AirAsia Group : OUR VISION To be the largest low-cost airline in Asia and serving the 3 billion people who are currently underserved with lack of connectivity and high fares. OUR MISSION To be the best company to work for whereby employees are treated as part of a big family. Create a globally recognised ASEAN brand. To attain the lowest cost so that everyone can fly with AirAsia. Maintain the highest quality product, embracing technology to reduce cost and enhance service levels. OUR VALUES We are Allstars and we are... SAFETY CONSCIOUS Our guests’ safety is our primary concern so we carry out our functions with care. Because where safety is concerned, every little thing matters. CARING It’s a warm and friendly feeling to have, so we take pleasure in caring for our guests in ways that make them feel at home. PASSIONATE Being passionate means going the extra mile to achieve a purpose much larger than ourselves. They say passionate people can change the world and that’s something that’s very close to our hearts. FULL OF INTEGRITY We believe everything that is worth doing, is worth doing right. It’s about us doing the right things at all times. HARD-WORKING It means one team, working together towards a common goal. Whether it’s meeting our fast turnaround time or making sure we keep you connected to the best destinations at the lowest prices, we do it as a team. All for one. One for all. FUN Fun means we celebrate life. It means we laugh louder, our smiles are wider, and we can be our own unique selves. We’re a sociable bunch and we enjoy sharing ideas and solutions to make things even better. After all, fun is meant to be shared.

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62 CHAIRMAN'S STATEMENT. 64 GROUP CEO'S STATEMENT. 68 ACTING CEO'S STATEMENT. 76 THAILAND AIRASIA X. 78 INDONESIA AIRASIA
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Most books are stored in the elastic cloud where traffic is expensive. For this reason, we have a limit on daily download.