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Andreas Wittmer Thomas Bieger l Roland Mu¨ller Editors Aviation Systems Management of the Integrated Aviation Value Chain Editors Dr.AndreasWittmer Prof.Dr.ThomasBieger Prof.Dr.RolandMu¨ller UniversityofSt.Gallen UniversityofSt.Gallen InstituteforPublicServicesandTourism CenterforAviationCompetence Dufourstraße40a Dufourstraße40a 9000St.Gallen 9000St.Gallen Switzerland Switzerland [email protected] [email protected] [email protected] ISBN978-3-642-20079-3 e-ISBN978-3-642-20080-9 DOI10.1007/978-3-642-20080-9 SpringerHeidelbergDordrechtLondonNewYork LibraryofCongressControlNumber:2011935634 # Springer-VerlagBerlinHeidelberg2011 Thisworkissubjecttocopyright.Allrightsarereserved,whetherthewholeorpartofthematerialis concerned,specificallytherightsoftranslation,reprinting,reuseofillustrations,recitation,broadcasting, reproductiononmicrofilmorinanyotherway,andstorageindatabanks.Duplicationofthispublication orpartsthereofispermittedonlyundertheprovisionsoftheGermanCopyrightLawofSeptember9, 1965,initscurrentversion,andpermissionforusemustalwaysbeobtainedfromSpringer.Violations areliabletoprosecutionundertheGermanCopyrightLaw. Theuseofgeneraldescriptivenames,registerednames,trademarks,etc.inthispublicationdoesnotimply, evenintheabsenceofaspecificstatement,thatsuchnamesareexemptfromtherelevantprotective lawsandregulationsandthereforefreeforgeneraluse. Printedonacid-freepaper SpringerispartofSpringerScience+BusinessMedia(www.springer.com) Editorial Aviation Systems Globalisation has led to a strongly growing demand in international air transport. Thisgrowthwasfurtherfuelledbythederegulationoftheairlinesector.Politicians, business leaders, but also individual and institutional customers needed a deeper understandingoftheaviationsector.Anincreasingnumberoftextbooksaboutthe airlinesectorofferinsightsintotheindustry’seconomicsanditsmanagement. This book targets industry managers as well as policymakers and institutional customers of the sector, and in particular students in the field of transport and tourism.Itprovidesanoverviewontheaviationsectorwithaspecialfocusonvalue creationandstrategiesbasedonindustrialeconomics.Theconsequentapplication ofasystemviewmakesituniqueinitsfield.Thebookdrawsontherichtraditionof integrated management approaches and the use of system models in management researchandteachingintourismattheUniversityofSt.Gallen.Thesystemviewand the use ofsystemmodelshelp to understand interrelatedand interdependentdevel- opments,liketheconsequencesoftechnicalprogressonregulationanddemand. The authors were fortunate enough to be able to draw on research results of many years at the Institute for Public Services and Tourism and the Center of AviationCompetenceattheUniversityofSt.Gallen.Therefore,theauthorswould like to thank all colleagues who contributed to this book by discussions, research contributions, and administrative support, and especially the co-authors Philipp Boksberger,BertUrfer,RobertWeinertandJanVespermann.Specialthanksgoto ourassistantsCatherineBaudenbacher,MarlisVernier,NicoleDenkandMargareta BruggerandthelanguageeditorsMichaelTschapkaandChristineKernwhohelped tofinishthisbook. St.Gallen,1July2011 AndreasWittmer ThomasBieger RolandMu¨ller v . Contents 1 AviationSystems:ManagementSummary ............................... 1 AndreasWittmer 2 FundamentalsandStructureofAviationSystems ...................... 5 AndreasWittmerandThomasBieger 3 TheEnvironmentofAviation ............................................ 39 AndreasWittmerandJanVespermann PartI TheSupplySideofAviation 4 FromtheAviationValueChaintotheAviationSystem ............... 61 ThomasBiegerandAndreasWittmer 5 AirlineStrategy:FromNetworkManagementto BusinessModels ........................................................... 77 ThomasBiegerandAndreasWittmer 6 ManagingAirportInfrastructure ....................................... 103 BertUrferandRobertWeinert PartII TheDemandSideofAviation 7 MarketinginAviation ................................................... 135 AndreasWittmerandThomasBieger 8 PassengerBehaviour ..................................................... 157 PhilippBoksberger vii viii Contents 9 Risk,SafetyandSecurity ................................................ 171 PhilippBoksberger PartIII SteeringandControllingtheSystemofAviation 10 AviationGovernance ................................................... 185 RolandMu¨ller 11 RiskManagementinAviation ......................................... 201 RolandMu¨ller 12 AuthoritiesandRegulationsinAviation .............................. 215 RolandMu¨ller About the Editors Dr. oec. HSG Andreas Wittmer (1973) is Managing Director of the Center for AviationCompetenceandViceDirectoroftheInstituteforSystemicManagement andPublicGovernanceattheUniversityofSt.Gallen,wherehealsoholdslectures. HeisaguestprofessoratseveralinternationaluniversitiesinthefieldsofAviation Management and Economics. He is President ofthe Swiss AerospaceCluster and worksasafreelanceaircraftaccidentinvestigatorfortheAircraftAccidentInvesti- gationOfficeofSwitzerland. ix
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