Table Of Content

Adobe® Marketing Cloud Audience Manager Help Contents Audience Manager Product Documentation.......................................................10 Overview.................................................................................................................11 History and Background........................................................................................................11 Types of Data Collected........................................................................................................12 First-Party Data Collection.......................................................................................................................12 Second-Party Data Collection..................................................................................................................13 Third-Party Data Collection......................................................................................................................14 Custom Segment Generation................................................................................................14 Performance Reporting.........................................................................................................15 Ad Server Integration............................................................................................................16 Destination Publishing...........................................................................................................16 Tag Management...................................................................................................................16 Data Security and Privacy.....................................................................................................17 Data Security............................................................................................................................................17 Data Privacy.............................................................................................................................................19 Features..................................................................................................................21 Addressable Audiences.........................................................................................................21 Date Ranges in Addressable Audiences and Destinations......................................................................24 Addressable Audience Metrics.................................................................................................................24 Causes of Low Match Rates for Addressable Audiences.........................................................................26 Troubleshooting with Addressable Audiences..........................................................................................27 Administration........................................................................................................................27 Create Users............................................................................................................................................27 Create a Group........................................................................................................................................28 Edit Your Account Settings.......................................................................................................................28 Understanding Wild Card Permissions.....................................................................................................29 Usage Limits............................................................................................................................................29 Algorithmic Models................................................................................................................31 Last updated 11/17/2017 Audience Manager Help Contents Understanding Algorithmic Models..........................................................................................................31 Understanding TraitWeight.......................................................................................................................32 Update Schedule for Algorithmic Models and Traits.................................................................................34 Models List View.......................................................................................................................................35 Models Summary View.............................................................................................................................35 Model Builder...........................................................................................................................................36 Audience Lab........................................................................................................................37 Create Segment Test Groups...................................................................................................................39 Edit Segment Test Groups.......................................................................................................................41 Delete Segment Test Groups...................................................................................................................41 Test Group Information.............................................................................................................................42 Test Group Reporting ..............................................................................................................................43 Audience Lab Use Cases.........................................................................................................................45 Audience Marketplace...........................................................................................................46 Audience Marketplace for Data Providers................................................................................................47 Audience Marketplace for Data Buyers....................................................................................................54 Private Data Feeds...................................................................................................................................71 Customer Data Feeds...........................................................................................................74 Customer Data Feed Contents Defined...................................................................................................75 Customer Data Feed File Structure..........................................................................................................76 Customer Data Feed File Naming Conventions.......................................................................................78 Customer Data Feed File Processing Notifications..................................................................................79 Customer Data Feed File Name Times and File Content Times are Different.........................................80 Data Export Controls.............................................................................................................81 Data Sources........................................................................................................................83 Data Sources List View............................................................................................................................83 Create a Data Source..............................................................................................................................84 Delete a Data Source...............................................................................................................................85 Data Source Settings and Menu Options.................................................................................................85 Declared IDs.........................................................................................................................87 Declared ID Targeting...............................................................................................................................87 URL Variables and Syntax for Declared IDs.............................................................................................89 Declared ID Variables...............................................................................................................................90 Derived Signals.....................................................................................................................92 Last updated 11/17/2017 Audience Manager Help Create a Derived Signal...........................................................................................................................92 Edit a Derived Signal................................................................................................................................93 Delete a Derived Signal............................................................................................................................93 Destinations..........................................................................................................................93 Destinations Home Page..........................................................................................................................94 How to Choose a Destination Type..........................................................................................................95 Destination Builder...................................................................................................................................96 Configure an Analytics Destination..........................................................................................................97 Configure a Cookie Destination.............................................................................................................102 Configure a URL Destination.................................................................................................................104 Optional Settings for Cookie Destinations..............................................................................................105 Add or Edit Segments for Server-to-Server Destinations.......................................................................107 Add Data Export Labels to a Destination...............................................................................................107 Destination Serialization.........................................................................................................................108 Standard and Serial Key-Value Pairs.....................................................................................................108 Destination Macros Defined...................................................................................................................110 Cache Busting with Destination Macros.................................................................................................111 get_aamCookie Code............................................................................................................................112 Profile Link..........................................................................................................................112 Profile Merge Rules Dashboard.............................................................................................................114 Getting Started With Profile Merge Rules..............................................................................................115 Profile Merge Rule Options Defined.......................................................................................................118 General Use Cases for Profile Merge Rules..........................................................................................120 Profile Link Device Graph Use Cases....................................................................................................123 External Device Graph Use Cases.........................................................................................................127 Report Metrics for Profile Merge Rules..................................................................................................130 Profile Merge Rules and Device Un-Segmentation Processes..............................................................134 Reports................................................................................................................................138 Audience Optimization Reports..............................................................................................................138 Custom Reports.....................................................................................................................................150 General Reports.....................................................................................................................................150 Interactive and Overlap Reports............................................................................................................152 Onboarding Status Report: About..........................................................................................................171 Outbound History Report.......................................................................................................................176 Last updated 11/17/2017 Audience Manager Help Contents Trend Reports.........................................................................................................................................177 Counting Unique Users in Overlap and General Reports......................................................................180 Reports Dashboard................................................................................................................................180 Data Sampling and Error Rates in Selected Audience Manager Reports..............................................182 Segments............................................................................................................................184 Segments: Purpose, Composition, and Rules........................................................................................184 Segments List View................................................................................................................................184 Segment Summary View........................................................................................................................185 Retrieving Segment Metadata................................................................................................................185 Segment Builder.....................................................................................................................................186 Trait and Segment Population Data in Segment Builder........................................................................195 Tags.....................................................................................................................................199 Traits....................................................................................................................................199 Trait Details Page...................................................................................................................................199 Trait List View.........................................................................................................................................203 Active Audience Traits and Data Source Synced Traits..........................................................................203 Folder Traits............................................................................................................................................204 Trait Summary View...............................................................................................................................208 Trait Builder............................................................................................................................................209 Trait Storage...........................................................................................................................................214 Trait Builder Reference...........................................................................................................................215 Visitor Profile Viewer...........................................................................................................225 API and SDK Code...............................................................................................227 Audience Manager API Code Migration..............................................................................227 Data Collection Server (DCS) API Methods and Code.......................................................228 DCS Event Call APIs..............................................................................................................................228 DCS APIs for Server-to-Server Data Transfers......................................................................................231 DCS API Reference...............................................................................................................................236 Data Integration Library (DIL) API.......................................................................................244 Understanding the Data Integration Library (DIL)..................................................................................244 Class-level DIL Methods........................................................................................................................245 Instance-level DIL Methods....................................................................................................................251 DIL Modules...........................................................................................................................................260 Last updated 11/17/2017 Audience Manager Help DIL Tools................................................................................................................................................265 DIL Use Cases and Code Samples.......................................................................................................267 Flash DIL................................................................................................................................................270 REST APIs..........................................................................................................................272 Getting Started with REST APIs............................................................................................................273 Algorithmic API Methods........................................................................................................................278 Data Integration Library API Methods....................................................................................................285 Data Source API Methods......................................................................................................................291 Derived Signals API Methods.................................................................................................................291 Destination API Methods........................................................................................................................294 Domain Management API Methods.......................................................................................................312 Folder API Methods................................................................................................................................313 Segment API Methods...........................................................................................................................314 Taxonomic API Methods.........................................................................................................................314 Trait API Methods...................................................................................................................................315 Trait Type Methods.................................................................................................................................316 User, Group, and Permissions Management API Methods....................................................................317 DCS Region API Methods......................................................................................................................324 SDK Code...........................................................................................................................325 Implementation and Integration Guides............................................................326 Data Integration Methods....................................................................................................326 Integration Use Cases............................................................................................................................326 How to Choose a Data Delivery Method................................................................................................327 Real-Time Data Transfer Process..........................................................................................................328 Batch Data Transfer Process..................................................................................................................329 Data and Metadata Files for Audience Optimization Reports.............................................330 Data Files for Audience Optimization Reports.......................................................................................330 Overview and Mappings for Metadata Files...........................................................................................334 Naming Conventions for Metadata Files................................................................................................338 Content Format for Metadata Files.........................................................................................................339 Delivery Methods for Metadata Files......................................................................................................340 Status Updates for Metadata Files.........................................................................................................341 DFP as an Audience Manager Destination.........................................................................343 Last updated 11/17/2017 Audience Manager Help Contents DFP Destination Requirements..............................................................................................................343 Create a DFP Destination......................................................................................................................343 DFP Setup..............................................................................................................................................344 GPT as an Audience Manager Destination.........................................................................344 GPT Destination Requirements.............................................................................................................344 Create a GPT Destination......................................................................................................................345 Modify the GPT setTargeting API Call....................................................................................................346 Audience Manager Code for Google Publisher Tags..............................................................................347 Implementing Audience Manager........................................................................................348 Implementation Overview.......................................................................................................................348 Post-Implementation Support.................................................................................................................351 Implement the Audience Management Module...................................................................351 Integrate Audience Manager With Target............................................................................353 Media Data Integration........................................................................................................353 Actionable Log Files...............................................................................................................................354 Capturing Campaign Impression Data via Pixel Calls............................................................................357 Capturing Campaign Click Data via Pixel Calls......................................................................................359 Delivery Performance Report: Log File Recommendations...................................................................362 Import DCM Data Files Into Audience Manager....................................................................................369 Pre-Submission Data Integration Checklist............................................................................................370 OAS as an Audience Manager Destination.........................................................................372 OAS Destination Requirements.............................................................................................................372 Create an OAS Destination....................................................................................................................373 OAS Setup.............................................................................................................................................374 OpenX as an Audience Manager Destination.....................................................................374 OpenX Destination Requirements..........................................................................................................374 Create an OpenX Destination................................................................................................................375 OpenX Setup..........................................................................................................................................375 Receiving Audience Data....................................................................................................376 ID Synchronization for Outbound Data Transfers...................................................................................376 Real-Time Outbound Data Transfers......................................................................................................377 Batch Outbound Data Transfers.............................................................................................................383 Sending Audience Data.......................................................................................................396 Real-Time Inbound Data Integration......................................................................................................396 Last updated 11/17/2017 Audience Manager Help Batch Data Transfer Process Described.................................................................................................398 Send Segments to a Google AdWords Remarketing List...................................................419 Reference.............................................................................................................421 Amazon S3: About...............................................................................................................421 Advertiser and Publisher Use Cases...................................................................................421 Advertiser Use Cases............................................................................................................................421 Publisher Use Cases..............................................................................................................................424 Beta Environment................................................................................................................426 Boolean Expressions in Trait and Segment Builder.............................................................427 Bulk Management Tools......................................................................................................428 Getting Started With Bulk Management.................................................................................................429 Bulk Requests........................................................................................................................................432 Bulk Updates..........................................................................................................................................432 Bulk Create............................................................................................................................................434 Bulk Estimates.......................................................................................................................................434 Bulk Delete.............................................................................................................................................435 Create or Update Trait Rules and Segment Rules.................................................................................436 Troubleshooting Tips for Bulk Management Tools..................................................................................437 Bulk Management Tools Glossary..........................................................................................................438 CID Replaces DPID and DPUUID.......................................................................................440 How Data Delivery and File Processing Times Affect Reports...........................................442 Index of IDs in Audience Manager .....................................................................................443 Key-Value Pairs Explained..................................................................................................446 Password Requirements, Locked Accounts, and Forgotten Passwords..............................447 Signals, Traits, and Segments.............................................................................................448 Supported Browsers............................................................................................................449 System Components...........................................................................................................449 Key Components in the Audience Manager System..............................................................................450 Data Action Components.......................................................................................................................450 Data Collection Components.................................................................................................................452 Data Processing Components...............................................................................................................454 Tag Management Components..............................................................................................................456 Last updated 11/17/2017 Audience Manager Help Contents Platform Architecture: Data Flow Map....................................................................................................457 Understanding the Edge Data Center....................................................................................................459 Style Conventions for Code and Text Elements..................................................................461 Time Zones in Audience Manager......................................................................................461 Understanding Calls to the Demdex Domain......................................................................461 Visitor Authentication States in Audience Manager.............................................................462 FAQs......................................................................................................................464 API FAQ..............................................................................................................................464 Audience Lab FAQ .............................................................................................................464 Customer Data Feed FAQ...................................................................................................465 Data Collection and Product Integration FAQ......................................................................466 Inbound Customer Data Ingestion FAQ..............................................................................468 Privacy and Data Retention FAQ.........................................................................................472 Product Features and Functions FAQ.................................................................................474 Profile Merge Rules and Device Graph FAQ.......................................................................474 Reporting FAQ.....................................................................................................................479 Targeting FAQ......................................................................................................................480 2017 Documentation Updates............................................................................482 2016 Documentation Updates.............................................................................................489 2015 Documentation Updates.............................................................................................494 Help and Legal.....................................................................................................501 If There's a Problem............................................................................................................501 Contact and Legal Information............................................................................................502 Last updated 11/17/2017 Audience Manager Help Audience Manager Product Documentation 10 Audience Manager Product Documentation Audience Manager provides industry-leading services for online audience data management. Our product and services give digital advertisers and publishers the tools they need to control and leverage their data assets to help drive sales success. New and Featured Items Release Notes Hover over each title to read a brief description. •See the latest Experience Cloud Release Notes for new features and fixes. •Trait Qualification Reference •See the previous release notes for older •Privacy and Data Retention FAQ announcements. •Usage Limits •Inbound Data File Contents: Syntax, Invalid Characters, Experience Cloud Resources Variables, and Examples •Audience Manager Community Forums •DCS Error Codes, Messages, and Examples •Adobe Privacy Center •Configure an Analytics Destination •Adobe Training and Tutorials See also, 2017 Documentation Updates. •Product Documentation Home Important: DIL support for Internet Explorer 6, 7, and 8 is deprecated and will be discontinued.

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Feb 13, 2015 Contents. Audience Management Product Documentation .8 . Key Components in the Audience Management
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Adobe® Marketing Cloud Audience Manager Help Contents Audience Manager Product Documentation.......................................................10 Overview.................................................................................................................11 History and Background........................................................................................................11 Types of Data Collected........................................................................................................12 First-Party Data Collection.......................................................................................................................12 Second-Party Data Collection..................................................................................................................13 Third-Party Data Collection......................................................................................................................14 Custom Segment Generation................................................................................................14 Performance Reporting.........................................................................................................15 Ad Server Integration............................................................................................................16 Destination Publishing...........................................................................................................16 Tag Management...................................................................................................................16 Data Security and Privacy.....................................................................................................17 Data Security............................................................................................................................................17 Data Privacy.............................................................................................................................................19 Features..................................................................................................................21 Addressable Audiences.........................................................................................................21 Date Ranges in Addressable Audiences and Destinations......................................................................24 Addressable Audience Metrics.................................................................................................................24 Causes of Low Match Rates for Addressable Audiences.........................................................................26 Troubleshooting with Addressable Audiences..........................................................................................27 Administration........................................................................................................................27 Create Users............................................................................................................................................27 Create a Group........................................................................................................................................28 Edit Your Account Settings.......................................................................................................................28 Understanding Wild Card Permissions.....................................................................................................29 Usage Limits............................................................................................................................................29 Algorithmic Models................................................................................................................31 Last updated 11/17/2017 Audience Manager Help Contents Understanding Algorithmic Models..........................................................................................................31 Understanding TraitWeight.......................................................................................................................32 Update Schedule for Algorithmic Models and Traits.................................................................................34 Models List View.......................................................................................................................................35 Models Summary View.............................................................................................................................35 Model Builder...........................................................................................................................................36 Audience Lab........................................................................................................................37 Create Segment Test Groups...................................................................................................................39 Edit Segment Test Groups.......................................................................................................................41 Delete Segment Test Groups...................................................................................................................41 Test Group Information.............................................................................................................................42 Test Group Reporting ..............................................................................................................................43 Audience Lab Use Cases.........................................................................................................................45 Audience Marketplace...........................................................................................................46 Audience Marketplace for Data Providers................................................................................................47 Audience Marketplace for Data Buyers....................................................................................................54 Private Data Feeds...................................................................................................................................71 Customer Data Feeds...........................................................................................................74 Customer Data Feed Contents Defined...................................................................................................75 Customer Data Feed File Structure..........................................................................................................76 Customer Data Feed File Naming Conventions.......................................................................................78 Customer Data Feed File Processing Notifications..................................................................................79 Customer Data Feed File Name Times and File Content Times are Different.........................................80 Data Export Controls.............................................................................................................81 Data Sources........................................................................................................................83 Data Sources List View............................................................................................................................83 Create a Data Source..............................................................................................................................84 Delete a Data Source...............................................................................................................................85 Data Source Settings and Menu Options.................................................................................................85 Declared IDs.........................................................................................................................87 Declared ID Targeting...............................................................................................................................87 URL Variables and Syntax for Declared IDs.............................................................................................89 Declared ID Variables...............................................................................................................................90 Derived Signals.....................................................................................................................92 Last updated 11/17/2017 Audience Manager Help Create a Derived Signal...........................................................................................................................92 Edit a Derived Signal................................................................................................................................93 Delete a Derived Signal............................................................................................................................93 Destinations..........................................................................................................................93 Destinations Home Page..........................................................................................................................94 How to Choose a Destination Type..........................................................................................................95 Destination Builder...................................................................................................................................96 Configure an Analytics Destination..........................................................................................................97 Configure a Cookie Destination.............................................................................................................102 Configure a URL Destination.................................................................................................................104 Optional Settings for Cookie Destinations..............................................................................................105 Add or Edit Segments for Server-to-Server Destinations.......................................................................107 Add Data Export Labels to a Destination...............................................................................................107 Destination Serialization.........................................................................................................................108 Standard and Serial Key-Value Pairs.....................................................................................................108 Destination Macros Defined...................................................................................................................110 Cache Busting with Destination Macros.................................................................................................111 get_aamCookie Code............................................................................................................................112 Profile Link..........................................................................................................................112 Profile Merge Rules Dashboard.............................................................................................................114 Getting Started With Profile Merge Rules..............................................................................................115 Profile Merge Rule Options Defined.......................................................................................................118 General Use Cases for Profile Merge Rules..........................................................................................120 Profile Link Device Graph Use Cases....................................................................................................123 External Device Graph Use Cases.........................................................................................................127 Report Metrics for Profile Merge Rules..................................................................................................130 Profile Merge Rules and Device Un-Segmentation Processes..............................................................134 Reports................................................................................................................................138 Audience Optimization Reports..............................................................................................................138 Custom Reports.....................................................................................................................................150 General Reports.....................................................................................................................................150 Interactive and Overlap Reports............................................................................................................152 Onboarding Status Report: About..........................................................................................................171 Outbound History Report.......................................................................................................................176 Last updated 11/17/2017 Audience Manager Help Contents Trend Reports.........................................................................................................................................177 Counting Unique Users in Overlap and General Reports......................................................................180 Reports Dashboard................................................................................................................................180 Data Sampling and Error Rates in Selected Audience Manager Reports..............................................182 Segments............................................................................................................................184 Segments: Purpose, Composition, and Rules........................................................................................184 Segments List View................................................................................................................................184 Segment Summary View........................................................................................................................185 Retrieving Segment Metadata................................................................................................................185 Segment Builder.....................................................................................................................................186 Trait and Segment Population Data in Segment Builder........................................................................195 Tags.....................................................................................................................................199 Traits....................................................................................................................................199 Trait Details Page...................................................................................................................................199 Trait List View.........................................................................................................................................203 Active Audience Traits and Data Source Synced Traits..........................................................................203 Folder Traits............................................................................................................................................204 Trait Summary View...............................................................................................................................208 Trait Builder............................................................................................................................................209 Trait Storage...........................................................................................................................................214 Trait Builder Reference...........................................................................................................................215 Visitor Profile Viewer...........................................................................................................225 API and SDK Code...............................................................................................227 Audience Manager API Code Migration..............................................................................227 Data Collection Server (DCS) API Methods and Code.......................................................228 DCS Event Call APIs..............................................................................................................................228 DCS APIs for Server-to-Server Data Transfers......................................................................................231 DCS API Reference...............................................................................................................................236 Data Integration Library (DIL) API.......................................................................................244 Understanding the Data Integration Library (DIL)..................................................................................244 Class-level DIL Methods........................................................................................................................245 Instance-level DIL Methods....................................................................................................................251 DIL Modules...........................................................................................................................................260 Last updated 11/17/2017 Audience Manager Help DIL Tools................................................................................................................................................265 DIL Use Cases and Code Samples.......................................................................................................267 Flash DIL................................................................................................................................................270 REST APIs..........................................................................................................................272 Getting Started with REST APIs............................................................................................................273 Algorithmic API Methods........................................................................................................................278 Data Integration Library API Methods....................................................................................................285 Data Source API Methods......................................................................................................................291 Derived Signals API Methods.................................................................................................................291 Destination API Methods........................................................................................................................294 Domain Management API Methods.......................................................................................................312 Folder API Methods................................................................................................................................313 Segment API Methods...........................................................................................................................314 Taxonomic API Methods.........................................................................................................................314 Trait API Methods...................................................................................................................................315 Trait Type Methods.................................................................................................................................316 User, Group, and Permissions Management API Methods....................................................................317 DCS Region API Methods......................................................................................................................324 SDK Code...........................................................................................................................325 Implementation and Integration Guides............................................................326 Data Integration Methods....................................................................................................326 Integration Use Cases............................................................................................................................326 How to Choose a Data Delivery Method................................................................................................327 Real-Time Data Transfer Process..........................................................................................................328 Batch Data Transfer Process..................................................................................................................329 Data and Metadata Files for Audience Optimization Reports.............................................330 Data Files for Audience Optimization Reports.......................................................................................330 Overview and Mappings for Metadata Files...........................................................................................334 Naming Conventions for Metadata Files................................................................................................338 Content Format for Metadata Files.........................................................................................................339 Delivery Methods for Metadata Files......................................................................................................340 Status Updates for Metadata Files.........................................................................................................341 DFP as an Audience Manager Destination.........................................................................343 Last updated 11/17/2017 Audience Manager Help Contents DFP Destination Requirements..............................................................................................................343 Create a DFP Destination......................................................................................................................343 DFP Setup..............................................................................................................................................344 GPT as an Audience Manager Destination.........................................................................344 GPT Destination Requirements.............................................................................................................344 Create a GPT Destination......................................................................................................................345 Modify the GPT setTargeting API Call....................................................................................................346 Audience Manager Code for Google Publisher Tags..............................................................................347 Implementing Audience Manager........................................................................................348 Implementation Overview.......................................................................................................................348 Post-Implementation Support.................................................................................................................351 Implement the Audience Management Module...................................................................351 Integrate Audience Manager With Target............................................................................353 Media Data Integration........................................................................................................353 Actionable Log Files...............................................................................................................................354 Capturing Campaign Impression Data via Pixel Calls............................................................................357 Capturing Campaign Click Data via Pixel Calls......................................................................................359 Delivery Performance Report: Log File Recommendations...................................................................362 Import DCM Data Files Into Audience Manager....................................................................................369 Pre-Submission Data Integration Checklist............................................................................................370 OAS as an Audience Manager Destination.........................................................................372 OAS Destination Requirements.............................................................................................................372 Create an OAS Destination....................................................................................................................373 OAS Setup.............................................................................................................................................374 OpenX as an Audience Manager Destination.....................................................................374 OpenX Destination Requirements..........................................................................................................374 Create an OpenX Destination................................................................................................................375 OpenX Setup..........................................................................................................................................375 Receiving Audience Data....................................................................................................376 ID Synchronization for Outbound Data Transfers...................................................................................376 Real-Time Outbound Data Transfers......................................................................................................377 Batch Outbound Data Transfers.............................................................................................................383 Sending Audience Data.......................................................................................................396 Real-Time Inbound Data Integration......................................................................................................396 Last updated 11/17/2017 Audience Manager Help Batch Data Transfer Process Described.................................................................................................398 Send Segments to a Google AdWords Remarketing List...................................................419 Reference.............................................................................................................421 Amazon S3: About...............................................................................................................421 Advertiser and Publisher Use Cases...................................................................................421 Advertiser Use Cases............................................................................................................................421 Publisher Use Cases..............................................................................................................................424 Beta Environment................................................................................................................426 Boolean Expressions in Trait and Segment Builder.............................................................427 Bulk Management Tools......................................................................................................428 Getting Started With Bulk Management.................................................................................................429 Bulk Requests........................................................................................................................................432 Bulk Updates..........................................................................................................................................432 Bulk Create............................................................................................................................................434 Bulk Estimates.......................................................................................................................................434 Bulk Delete.............................................................................................................................................435 Create or Update Trait Rules and Segment Rules.................................................................................436 Troubleshooting Tips for Bulk Management Tools..................................................................................437 Bulk Management Tools Glossary..........................................................................................................438 CID Replaces DPID and DPUUID.......................................................................................440 How Data Delivery and File Processing Times Affect Reports...........................................442 Index of IDs in Audience Manager .....................................................................................443 Key-Value Pairs Explained..................................................................................................446 Password Requirements, Locked Accounts, and Forgotten Passwords..............................447 Signals, Traits, and Segments.............................................................................................448 Supported Browsers............................................................................................................449 System Components...........................................................................................................449 Key Components in the Audience Manager System..............................................................................450 Data Action Components.......................................................................................................................450 Data Collection Components.................................................................................................................452 Data Processing Components...............................................................................................................454 Tag Management Components..............................................................................................................456 Last updated 11/17/2017 Audience Manager Help Contents Platform Architecture: Data Flow Map....................................................................................................457 Understanding the Edge Data Center....................................................................................................459 Style Conventions for Code and Text Elements..................................................................461 Time Zones in Audience Manager......................................................................................461 Understanding Calls to the Demdex Domain......................................................................461 Visitor Authentication States in Audience Manager.............................................................462 FAQs......................................................................................................................464 API FAQ..............................................................................................................................464 Audience Lab FAQ .............................................................................................................464 Customer Data Feed FAQ...................................................................................................465 Data Collection and Product Integration FAQ......................................................................466 Inbound Customer Data Ingestion FAQ..............................................................................468 Privacy and Data Retention FAQ.........................................................................................472 Product Features and Functions FAQ.................................................................................474 Profile Merge Rules and Device Graph FAQ.......................................................................474 Reporting FAQ.....................................................................................................................479 Targeting FAQ......................................................................................................................480 2017 Documentation Updates............................................................................482 2016 Documentation Updates.............................................................................................489 2015 Documentation Updates.............................................................................................494 Help and Legal.....................................................................................................501 If There's a Problem............................................................................................................501 Contact and Legal Information............................................................................................502 Last updated 11/17/2017 Audience Manager Help Audience Manager Product Documentation 10 Audience Manager Product Documentation Audience Manager provides industry-leading services for online audience data management. Our product and services give digital advertisers and publishers the tools they need to control and leverage their data assets to help drive sales success. New and Featured Items Release Notes Hover over each title to read a brief description. •See the latest Experience Cloud Release Notes for new features and fixes. •Trait Qualification Reference •See the previous release notes for older •Privacy and Data Retention FAQ announcements. •Usage Limits •Inbound Data File Contents: Syntax, Invalid Characters, Experience Cloud Resources Variables, and Examples •Audience Manager Community Forums •DCS Error Codes, Messages, and Examples •Adobe Privacy Center •Configure an Analytics Destination •Adobe Training and Tutorials See also, 2017 Documentation Updates. •Product Documentation Home Important: DIL support for Internet Explorer 6, 7, and 8 is deprecated and will be discontinued.

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Feb 13, 2015 Contents. Audience Management Product Documentation .8 . Key Components in the Audience Management
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