Table Of Content

YE Annual Report 2016-2017 R T IE S H O IS R E U V C I L l a a ri Hir d mo ki ga anMeum TāmaPaenAucklWar Muse Bubo virginianus, LB10910, Tāmaki Paenga Hira Auckland War Memorial Museum CC BY. Tāmaki Paenga Hira Auckland Lophophorus impeyanus, LB7966_013 (detail), Tāmaki Paenga Hira Auckland War Memorial Museum CC BY. MWuasre Muemmorial KA PUĀWAI NGĀ MAHI O TAU KĒ, KA TŌIA MAI Ā TĀTOU KAIMĀTAKI I ĒNEI RĀ, KA WHAKATŌ HOKI TE KĀKANO MŌ ĀPŌPŌ. BUILDING ON OUR PAST, ENGAGING WITH OUR AUDIENCES TODAY, INVESTING FOR TOMORROW. As the world changes and becomes more fast We are partnering on research which will paced, so we are changing too. Our dual role improve the natural environment of the region as both Auckland’s War Memorial and an we live in, such as in our contribution to seabird encyclopaedic museum remains the same. But conservation and monitoring the impacts of how we connect and engage with our audiences, climate change on marine animals. both within and beyond our walls, is evolving. And we’re collaborating to extend our reach Visitation levels continue to be strong, while to deliver value to the people of Auckland and over half a million people took part in our rich visitors to the city by working with tourism and programme of exhibitions and gallery events community partners. over the past year, ranging from our highly We are grateful to the leadership of our Trust successful Volume: Making Music in Aotearoa Board and the guidance of our treaty partner, to the sold-out LATE series, and the annual the Taumata-ā-Iwi. We thank the Pacific Cultural Festival. Advisory Group and Youth Advisory Group As kaitiaki of collections and curators of for their considerable commitment. We are knowledge, we want to connect with our appreciative of the ongoing support of the audiences, onsite, offsite and online. Museum Institute, the Auckland Museum Foundation, the RSA, our sponsorship We continue to increase access to our partners and the many cultural and creative collections and engagement with our organisations with whom we collaborate. communities via initiatives such as the Pacific Collection Access Project. We are sharing We acknowledge and thank Auckland’s Mayor, collections with local communities to enrich Councillors and Local Boards, and are grateful knowledge as we digitise over 5,000 Pacific for the generosity of our many loyal supporters, treasures by 2019. We concluded Te Awe, funders, partners and volunteers. Without a cataloguing, conservation and storage them, we would not be able to continue to be project, which has improved the care of our the home of Auckland’s collective remembering Māori taonga (treasures) and enhanced the and commemoration. Nor could we play our information connected with them. part in Auckland’s cultural and visitor economy. Or be the compelling experience that so many Our connection with the world continues generations of Aucklanders tell us they want. to grow faster than ever as we extend our presence in the digital world. More than 1 million We were pleased to achieve our ambitious goals objects have been added online, including in FY16/17. However, we are not standing still. 60,000 new images, which puts our digital Five years into our 20-year Future Museum collections amongst the best in the world. strategy, we are continuing to move at pace A valuable education resource and research to meet the needs of an ever-growing and tool in its own right, Auckland Museum is a 24/7 diverse city. global museum accessible by all. Dr William Randall MNZM Precious Clark Dr David Gaimster Chair, Auckland Museum Trust Board Chair, Taumata-ā-Iwi Director, Auckland Museum 2 3 Tāmaki Paenga Hira Auckland 755960_001 (detail), Tāmaki Paenga Hira Auckland War Memorial Museum CC BY. MWuasre Muemmorial SHARING OUR HIGHLIGHTS 859,779 37,000+ visits interactions with Aucklanders, offsite in their communities 10,000 people viewed the live stream of 1 million+ the ANZAC Day Dawn Service objects now uploaded to Collections Online for public use 98% 60,000 visitor satisfaction new images added to 99% Collections Online of visitors rate the Museum as the 237,000 place to learn new things online interactions through 75% Digital New Zealand of visitors are ’promoters’, compared 3.3 million to New Zealand benchmark for Tourist Attractions at 45% botanical records downloaded via international platforms 207,951 231,000 visits to the internationally award- winning, home grown Volume: New Zealand service personnel Making Music in Aotearoa exhibition records in the Online Cenotaph 25,327 2 million hours contributed by 275+ volunteers page views via Online Cenotaph $9 million 50,708 self-generated revenue delivered – Facebook followers, up 14% on plan up 18% 4 5 Tāmaki Paenga Hira Auckland 2001.25.14.1-9_003 (detail), Tāmaki Paenga Hira Auckland War Memorial Museum CC BY. MWuasre Muemmorial A STRONG SUSTAINABLE FOUNDATION POU MAUMAHARA MEMORIAL DISCOVERY CENTRE The new Pou Maumahara Memorial Discovery Centre is the physical home of Auckland Museum’s He Toa Taumata Rau Online Cenotaph, a digital social space where enthusiasts, families and Lit up at night and seen from across the city, researchers can share and contribute to the the Museum remains one of Auckland city’s records of those who served for New Zealand. most iconic cultural venues. More than 70,000 WWII Army service records Maintaining our heritage building and were added to Online Cenotaph in FY2016/17, safeguarding the Museum’s collections for and nearly 3,000 individuals contributed more future generations is an essential part of the than 14,000 pieces of information in the form 20-year Future Museum plan. of images, medals and notes connected to individual servicemen and women. However, the Museum is more than a building, a storage house or a gallery. It is also a centre A mobile roadshow and Artefact Digitisation of knowledge, identity, history and a sense of Units enable communities all over the North place in Tāmaki Makaurau Auckland. Island to contribute, with 25,000 people using the Units in 44 locations from the 16,300 50 8,000 The Museum plays an active role by promoting Far North to Wellington. cultural and scientific research and scholarship. hours removing paint topic pages for collection enquiries This helps to generate new knowledge which The most common contribution is the and 11,162 hours on websites and 32 from public, professional enriches the experience for our increasingly laying of a poppy or a personal message in tukutuku conservation papers at national colleagues and research diverse audiences. remembrance of a family member, with more than 73,000 digital poppies laid in the last year. and weaving repairs and international partners, answered by To achieve the Museum’s goals and secure during the restoration conferences, delivered Museum staff our future, we are focused on greater financial Pou Maumahara brings to life the stories behind self-sufficiency. Fundraising and compatible the photos, diaries and military collections. of Hotunui wharenui, by Museum staff revenue-producing activities are supplementing It supports school groups and individuals to with whānau and our public funding, with $9 million self-generated discover their connection to New Zealand’s expert weavers revenue delivered in FY2016/17. war experience. 6 7 Tāmaki Paenga Hira Auckland VOLUME Spark visitor lanyards (detail), Tāmaki Paenga Hira Auckland War Memorial Museum. MWuasre Muemmorial A COMPELLING DESTINATION VOLUME: MAKING MUSIC IN AOTEAROA Celebrating the history of popular music in New Zealand, the VOLUME exhibition in 2017 was one of the Museum’s most popular ever, with 207,951 visits. From its physical presence to the wonders housed An innovative blend of culture and technology, within, every aspect of Auckland Museum is VOLUME took visitors on a ’hands on, ears on’ designed to engage, inspire and educate musical journey back through the decades from our visitors. the 2000s to the 1950s. We are collecting and sharing stories that The story was bought to life by a collection of celebrate Auckland’s rich cultural diversity over 200 objects and memorabilia – costumes, through exhibitions, programmes and events. instruments, hand written lyrics and images, Created in collaboration with artists, experts generously loaned by some of New Zealand’s and local communities, these events are best loved musicians. attracting a diverse audience. Over eight months, VOLUME provided an For local communities in Auckland, the Museum immersive experience for visitors, allowing them is a place of discovery and learning as well as to step into a recording studio, spin the decks somewhere to reflect and remember. as a DJ, flip through records in a 1980s record During the last year, more than half a million store, learn to play a classic Kiwi song in a 1970s people visited the Museum including 5,000 pub, or step back in time and on to the set of who attended the ANZAC Day Dawn Service, the 1960s music show C’mon. which was streamed live for the first time. Engagement extended online via social media – For international visitors to New Zealand, snapchat filters and Instagram pictures – in the Museum is a ’must see’ destination and addition to interactive and visual web content remains the only cultural venue in Auckland and online competitions. with a daily Māori cultural performance. We As well as winning the hearts and minds of are making it easier for the growing number visitors, VOLUME was also a winner of an 2 nd 1,485 1,800 of Chinese tourists, with online engagement Exhibition Media Award at the 2017 GLAMi and Mandarin-speaking hosts. Awards in Ohio, the Best New Range Award ranked ‘things to attracted to four tickets sold-out Looking forward, our focus is to deliver at the inaugural Museum Shops Association do’ in Auckland sold out events in to four Night at the world class experiences that encourage awards and the 2017 Excellence in Sponsorship on TripAdvisor the LATE series of Museum events repeat visits from Aucklanders and Award from the Fundraising Institute of establishes us as a destination of choice New Zealand, celebrating the Museum’s curated evenings for international visitors to the city. partnership with SPARK. 8 9 Tāmaki Paenga Hira Auckland Pare, Hat. Cook Islands. AWMM. 53487.2. (detail), Tāmaki Paenga Hira Auckland War Memorial Museum. MWuasre Muemmorial ACCESSIBLE ‘BEYOND THE WALLS’ PACIFIC COLLECTION ACCESS PROJECT Fundamental to the Museum’s place in the The Pacific Collection Access Project (PCAP) community is increasing accessibility. We are is a partnership between the Museum and focused on extending our reach, connecting Auckland’s Pacific communities, which opens with more people and sharing more stories. up access to the Museum’s Pacific treasures and creates stronger connections with Pacific We recognise that not all Aucklanders can communities. and will visit the Museum. We are therefore expanding access to our rich programmes by Already the Museum has one of the most taking them out to the community. You will find diverse and significant Pacific collections of its us in libraries, schools and community festivals type, with more than 30,000 objects. Through delivering educational programmes which the PCAP, the Museum is working closely with enable discovery. ‘cultural knowledge holders’ in order to enrich the collections. They are sharing indigenous Digital connectivity is an important part of names for objects, identifying materials they reaching beyond the walls and sharing our are made from and advising on how they were knowledge, and the Museum’s Collections used. This information is being incorporated into Online is recognised as a world leader. the Museum’s database and, together with new 3.3 million 37,000+ 4th We have invested in technology which enables high definition digital images, is being made people to interrogate our wealth of information available online. downloads of interactions with the cultural exchange with in more depth. This is opening up access to our The project commenced in 2016 with the Cook collections, enhancing the learning experience Museum botanical public offsite via Pasifika, Nanjing Museum, China and supporting research. Islands and, by its completion, it is expected collection information Auckland Writers Festival, that over 5,000 items from 13 Pacific Island We are also using technology to enhance our nations will be made available, providing Tāmaki Herenga Waka role as Auckland’s War Memorial with our a vast breadth of information, images and Festival and World Online Cenotaph database creating cultural connections for communities, Masters Games a legacy for future generations. researchers and future generations. 10 11 Tāmaki Paenga Hira Auckland Pavo cristatus, Peafowl, LB10191_006 (detail), Tāmaki Paenga Hira Auckland War Memorial Museum, CC BY. MWuasre Muemmorial AN ACTIVE LEADER COLLECTIONS ONLINE Museum culture is ever changing and today the Museum is embracing a new kind of access to its collections, one that allows people to explore and engage with its rich and diverse natural and cultural collections on their own terms. Collections Online is one of the largest imaging and cataloguing initiatives ever undertaken by the Museum. Now in its second year, Culture and the arts underpin Auckland’s Auckland Museum is recognised as one of aspirations as a leading global city. The the leading online museum collections in the Museum plays an essential role in this, with world with more than 1 million items available to new levels of engagement matching us with view free, and 2,000 new objects being added the best in the world. every month. Our philosophy is one of partnership and The internet has opened up a digital space collaboration and we work with cultural for people to engage with and expand the institutions both within Auckland and understanding of the collections. With nationwide to develop creative solutions that approximately 40,000 page views on any one deliver social, economic and cultural value. day, the engagement is tangible. The policy of open access is a core part of the Museum’s From sharing collections and loaning items, online strategy. People can access the data, to strategic advice and support for other transform it and share it. institutions and establishing options for long term care and protection of heritage collections Global recognition was received in 2017 with 1st 60 3rd across Auckland, we are working together to the Museum recognised as an ‘example of best support Auckland’s aspirations. practice’ by the World Wide Web Consortium prize ‘Most Innovative new loans including time hosting Wildlife The Museum is privileged to be recognised for its open data policy. Use of Te Reo Māori’ 5000+ Museum Photographer of the as Auckland’s war memorial and we In an example of the collaboration now possible at New Zealand Museum collection items Year exhibition from continue to honour those who have served across the sector, this year Auckland Museum in war, through annual commemoration participated in a new online exhibition as part Awards for bi-lingual to scientific research The Natural History programmes and events in partnership of Google’s Cultural Institute, alongside more natural sciences organisations and Museum, London with Auckland Council, the Returned and than 50 leading natural history institutions education programme other museums Services Association and other parties. from 15 countries. 12 13 Tāmaki Paenga Hira Auckland Alex and Paul Leckie. Stoneware. 2004.52.5, (detail), Collection of Tāmaki Paenga Hira Auckland War Memorial Museum, CC BY. MWuasre Muemmorial FUNDERS, PARTNERS AND SUPPORTERS War Memorial Ministry for Culture and Heritage NZ Lottery WWI Commemoration Environment and Heritage (grant 3388890) The Stout Trust – Managed by Perpetual Guardian Memorial Hall Donation Fund Margaret Blyth Bequest Collections and Research RT Shannon Memorial Trust FUNDERS C&L Gregory Trust Levingston Cooke Charitable Trust Auckland Ratepayers Edward Earle Vaile Trust Regional Facilities Auckland LA Spedding Bequest PARTNERS Nancy Bamford Trust Auckland Museum Institute Ko Tawa Reserve Auckland Museum Foundation Auckland Museum Institute Creative New Zealand SUPPORTERS James Searle Say Trust – Managed Lifelong Learning by Perpetual Guardian Conference and Travel Expenses Exhibitions Auckland Museum Institute Manukau Institute of Technology School Programmes Spark Ministry of Education LEOTC Fund Recorded Music NZ EQC APRA SONY BioBlitz Foundation North The Stout Trust – Managed by Perpetual Creative New Zealand Guardian Asia New Zealand Foundation Library Outreach Programme Sustainability The Stevenson Foundation Meridian Energy Urbanlife Youth Outreach Programme Media Tennyson Charitable Trust Metro Magazine Mana Aotūroa The New Zealand Herald MBIE Unlocking Curious Minds Soar Printing 14 15 Tāmaki Paenga Hira Auckland Anomalopteryx didiformis; LB5652 (detail), Tāmaki Paenga Hira Auckland War Memorial Museum, CC BY. MWuasreMuemmorial PERFORMANCE REPORT The achievements of FY2016/17 have been far reaching, with a broad range of initiatives delivering value to the city of Auckland, its communities and beyond. In this section, we share how we achieved against the key objectives which were set out in the Museum’s Annual Plan 2016/2017. These performance measures are arranged under four goals, or areas of activities, and align with the aspirations outlined in our long-term Future Museum strategy. They are: A strong, sustainable foundation A compelling destination Accessible ‘beyond the walls’ and An active leader. 16 17 Tāmaki Paenga Hira Auckland War Memorial Museum GOAL 1. A STRONG, SUSTAINABLE FOUNDATION GOAL 2. A COMPELLING DESTINATION How we are Measured by What we achieved Basis of How we are Measured by What we achieved Basis of going to do it measurement going to do it measurement 1.1 Maintain and grow Meeting We set out to achieve our performance targets of Revenue- 2.1 Increase the Delivering targeted The Museum delivered four exhibitions onsite and Auckland self-generated performance targets $7.9M of annual self-generated revenue in accordance Generating number of programmes, exceeded target of offsite engagements during Museum Visitor revenue for annual self- with our Annual Plan. We achieved self-generated Activities Report Aucklanders published four FY2016/17. There were 207,951 visits to the onsite Profile Survey generated revenue revenue of $9M in FY2016/17, compared with $8.6M actively times a year, for a exhibition VOLUME – Making Music in Aotearoa, 2016/17, Public in accordance with in FY2015/16. participating range of Auckland which was targeted at independent adults with a Experience budget in culture, audiences onsite, focus on 15 -29 year olds. 29% of visitors were Report and science and the offsite and online 15-29 years of age, and compared to previous Auckland arts through exhibitions, VOLUME received more visitors of Museum What’s 1.2 Act as a kaitiaki Completing of the The Museum’s Collections Care 2016/17 Annual Collections Care the delivery of NZ Māori and Pacific ethnicity. On brochure for our heritage annual schedule in Project Plan completed 35 of the 42 planned projects. 2016/17 Annual inclusive public building and accordance with the The remaining eight projects were either reprioritised Project Plan programmes for a The Museum exceeded its offsite engagement target collections Asset Management or placed on hold. and Heritage wide range of of 23,040 with over 37,000 people engaging in PClaarne aPnladn C ollections IPnl aanc ceoigrdhta nocf ee iwghitth ptlhaen nMeuds ehuemrit’sa gAes smeat iMntaennaagnecme ent MPlaainn t2e0n1a0n/c2e0 22 dinetmeroegstrsa,p inh ilcins ea nd Mpinaucrlstueidcuiipmnag tp ePrdoa sgiinrfi aakm an,m uAmeSsbB be Per oyoolfy ncfdeos mtth,m eA uwuncaiktlllysa .ne Tvdhe Leni tbMsr uasrey um projects were completed during FY2016/17. This with Future Museum programmes and school visits. included external repairs to the WWI Sanctuary and refurbishment of the gallery, Pou Maumahara The Museum published the What’s On brochure, four Memorial Discovery Centre. times a year for a range of Auckland audiences. 1.3 Encourage Awarding three The Museum awarded two Sir Hugh Kawharu Auckland 2.2 Increase Māori and Delivering at least The Museum’s Pacific Collection Access project is a Pacific participation in scholarships Scholarships this year for a Ph.D student studying Museum Medals Pacific community two projects in multi-year project opening up access to its Pacific Collection learning and related to cultural Marine Ecology and Statistics at Massey University 2016 event engagement with partnership with treasures and creating stronger connections with Access Project sharing knowledge and scientific and a Masters student studying Applied Indigenous and Auckland the collections of Māori and Pacific Auckland’s Pacific communities. Between 1 July 2016 team reports to build awareness scholarship and Knowledge: He Waka Hiringa and researching the Museum website the City communities and 30 June 2017, Auckland Museum completed Akairo and Te Awe of identity, research annually Museum’s taonga Māori collection. annually a te Taunga- Cook Island collection access project Carving histories and a In partnership with the University of Auckland three (September 2016), and launched ‘Nai Yau Vakaviti: Store Post sense of place successful applications were each awarded $5,000. Na Ka Mareqeti’ Fiji (October 2016). Implementation One for a student studying ‘Zionism in New Zealand: The Museum completed the multi-year Te Awe Carving Report 1897 – 1948’; another who is studying ‘cultural, Store project to initiate collection readiness and long- environmental and political history of the Nuclear term storage aspirations towards improved access Free and Independent Pacific movement’, and a third for those taonga that were housed in the Carving looking at ‘Housing for health: the influence of ideas Store. The project conserved 53%, as well as surfacing about health on Māori and Pākehā homes in Auckland, cleaning and rehousing 66% of the Museum’s 1918-1949’. taonga collection. 1.4 Redevelopment of Delivering a Pou Maumahara Memorial Discovery Centre opened Auckland 2.3 Work collaboratively Participating in at Auckland Museum is ranked #2 of 270 ‘Things to do’ TripAdvisor Museum galleries new gallery for to the public on 10 November 2016. Auckland Museum Museum with ATEED and other least two tourism- in Auckland by TripAdvisor. The Museum worked website and to enhance public WWI including digitised 2,152 medals of its military medal collection press release tourism partners related initiatives collaboratively with ATEED on five tourism events Visitor Profile experience and newly prepared which are now available to the public through and Museum to position the annually including Tourism New Zealand events from North Survey 2016/17. increase the collections Pou Maumahara, demonstrating enhanced public Collection Museum as an America, India and China. There was an increase in readiness of experiences and increased readiness of collections. Management integral part of international visitors coming to the Museum: 33%, our collections The digitising of the medals was completed for systems Vernon Auckland’s tourism up from 24% in FY2015/16. through improved ANZAC Day 2017. and Presto offering care, aligned with Future Museum 2.4 Attract and Growing by 4% on While the Museum did not reach its 4% growth target, Public engage Auckland’s the prior year the there was an overall improvement on last year’s Experience youth number of school- learning programme uptake in terms of numbers. Activities Report aged students The Museum will build on this through redefining participating in the its learning strategy and framework, reshaping its Museum’s learning pedagogy, developing an action plan, and launching programmes a new offer for FY2017/18. This will be focused on the Museum developing its role in the Auckland learning ecosystem and becoming a creation hub rather than a knowledge repository with a focus on immersive, experiential, self-directed, hands-on learning. 2.5 Deliver a quality Achieving an overall The Visitor Profile Survey reported that the Museum Visitor Profile visitor experience visitor satisfaction achieved the overall visitor satisfaction score of 98% Survey 2016/17 for Aucklanders score of 98%, with with 65% rating the Museum ‘Excellent’. and visitors to at least 68% rating our city ‘excellent’, measured through the Visitor Profile Survey 18 19