Table Of Content

AT&T SPRING2012 magazine Thetablet revolution page18 Inventingthe It'sabigworldoutthere. AT&Thelpsyouexploreit AT&T magazine DANACOGSWELL EXECUTIVEDIRECTORMARKETING,AT&T LDIYRNEECTTTOREODF.MJAURRKEGTEINNGS,AT&T JOHANNASHINGLER ASSOCIATEDIRECTORMARKETING,AT&T MICHELLESCHMOELZER SENIORMANAGERMARKETING,AT&T JOHNGODFREY EDITOR JOEANGIO DEPUTYEDITOR : DBEILPLUTVYAENDIPTOARRYS SLTIAZFFPUEZDIITOOR JULIANBASSERMANN Leadership. Innovation. Community. AGRETODFIFRECCTHOARDSEY PHOTOEDITOR ANDREWHUR PHOTOASSISTANT ThesethreewordsarethelifebloodofAT&T,fortheyinspireevery SARACAHILL tdehceimsiaosnpmaardteofetvheerynedtawyoratk'esveDrNyAleevveelroyfttihmeecyoomupasneyn.dTahitenxkt,of CAJPSOAOSPUHOYCLNICACHKTIAIEESRFPITRLROUADKTUCATRIOONDIRECTOR PRODUCTIONMANAGER misaskueeyaouc'allll,sleaeunhcohwaAnT&aTpppuotrsstthreesaemtaermmosviien.toThprraocutgihceo.utthis j SJMPERAANENYIMEOAERDMIRM.AAAYKNCEAOOGRORERSZRDH,INEPANRTEOMREDIAOPERATIONS RHONDAHARGROVE Leadership:MoresmartphoneusershavechosenAT&Tthanany ENXEEWCUBTUISVIENDEISRSECDTEOVRE,LOPMENT otherwirelesscarrier.Byprovidingthetoolsyouneedtostay JSEANNIIOCREACMCIOLULNETRMANAGER connected(includingtablets;see"Give'emaHand,"page18),AT&T TimeInc. Tbirmien,g"spyaoguec6l)o.sertothosenearestanddearest("Honey,It'sApp 1j CPCHUORBNILTSIESWNH.TINSSGCOHLRUATFITONS PRESIDENT TOMSTACY Innentowvoartiko(n":YWouhretNhetewrorrokl,liYnoguorutDaay,"naptaigoneal10h)igorh-dsepveiesdin4gGthLeTE Ij VCGHILEACINEENENSRPTRAESLHSEEIRMDLVAEIMNNCTEAE,SGRESR technologyoftomorrow("TheFutureBeginsHere,"page4),AT&T SDIURSECATNOR,POPPROLDEURCTIONOPERATIONS knowsthatifyou'renotmovingforward,you'restandinginplace. Community:AT&Tunderstandstheimportanceofbeingagood corporatecitizen.Assuch,itremainscommittedtoinitiativesthat benefithighereducation,internationalcharities,GirlScoutsofthe USAandawholelotmore(Buzz,pages2-5).BecauseAT&Tknows thatacommunitydependsonconnectivity—andAT&Tkeeps youconnected. EnjoyyourissueofAT&Tmagazine'. AT&T magazine DEPARTMENTS 2 FEATURES BUZZ 6 tAtleieTxrs&tesTl-meeehsmsosp—nslaoaorngysdeeesasse.wlt.ifr.i-tohof HSpMamoOraemrNnttEaskn'Yidds,smDaaarrdIetTwp'mihSatokhnAiesnPsog—mPtaehneduTnmIpeorxsMoptvEeicodtfientgdheir apurpose...AT&T babysitting! Foundryinnovation 10 YOUR NETWORK, centers,wherethe futureisinvented... YOUR DAY AT&TteamswithGirl IntheNetworkofPossibilities,you'rein ScoutsoftheUSA... charge.SeehowAT&Thelpspeoplestay andmore! connectedthroughouttheirbusyday. PLUS:Thenetworkenhancementsthat 20 makeitallpossible. THEAT&T 14 THE ROADTO HAPPINESS CROSSWORD Turnyourcarintoamobilehotspot,and FortheGold 6 yroeumremnbeexrt.familyvacationwillbeoneto 16 IN THESWIM AT&ThelpsOlympianChristineMagnuson asshetrainsfortheLondon2012 OlympicGames.PLUS:Phoninghome fromabroadjustgoteasier. 18 GIVE 'EM A HAND Tabletsarepoisedtomakeamajor breakthrough.Hereareafewofthebest, alongwithsomefunandfascinatingapps thatrunonthem. ROSALES RAMONA BY PORTRAIT AT&Tmagazine 1 Nearlyayearhaspassedsinceamile- andfriendsinthewakeofthetragedy. levels."Peoplestepupinatimeof widetornadorippedthroughJoplin, Within48hoursofthetornado's tragedyandchaosandcometogether Mo.,upendingbuildings,homesand passing,JeffDawson,aretailstore totakecareofoneanother,"Ricesays. lives.Whilethecitycontinuestorepair managerinJoplin,ledthedistribution "NotonlydidIseelocalcitizensdothis andrebuildschools,hospitalsandin- ofphones,chargersandbatteriestothe butalsothecorporationofAT&T." frastructure,AT&Trecentlytooktimeto community,eventuallyopeningthree JohnDivine,anetworkoperations recognizethreeemployeeswhosprang temporarystoreswithchargingstations managerfromJoplin,worked16-to18- toactioninthechaoticaftermath,help- capableofhelping20,000residents. hourdaysinthemonthafterthestorm ingtobringameasureofcomfortand BillyRice,anareamanagerofnetwork andrestoredservicetoJoplin'sFreeman practicalassistancetoJoplinresidents. operations,dispatchedamanagerfrom FHospitalinlessthan18hours.Fieechoes Fortheirselflessdedicationtothecom- KansasCitytoJoplinwithinthreehours Rice'sfeelings."Thiswastoobiganeffort munity,JeffDawson,JohnDivineand toassessdamage.Rice'scoordination forafewpeopletodo,"Divinesays."All BillyRicereceivedthe2011Whitacre andstrategyyieldedthedeployment employeestookownershipincertainar- Award,AT&T’shighesthonorforits offourCellonWheelsstationsand14 easanddirectedresourcestothatarea. Jeomppllionyereessi.deEnatcshriencohinsneocwtnwiwtahyfahmeillpyed vpiocretatbolehegiegnhetrsatthoartsstuhraptaeslseevdatperde-ssetro-rm Woueththardosugohmethigsredaitsamstaenra"g—erLsiztPouhzeilop 2 AT&Tmagazine att.com Helpinghand Asimpletextmessagecan makeahugedifference a Mliovbesilinewpahyosnteosohmaavneyitmopcroouvnetd.oBuurt didyouknowyoucoulduseyourmo- bilephonetohelpimprovethelives ofotherstoo?ThemGiveFoundation (TMF),thecountry'sleadingservice providerformobile-phonedonations, hasraisedmorethan$50millionto helpcharitablecausessinceits inceptionin2009—withmorethan $10millioncomingfromAT&Twire- lesscustomerslikeyou. "AT&Tisapioneerwhenitcomesto mobileprogramsthatpromotesocial good,"saysJeniferSnyder,executive directorofTMF."Weworktogetherto Yougo, GirlScouts! empowernonprofitswithfundraising andcommunicationtechnology AT&Thelpsintroduceanew acrHoasisti'tshedeAvTa&stTatnientgwoerka.r"thquakein generationtotechfields 2010provedtobeacatalyst,when tiCenrr.ehaoTthnaiotnr'gsofgtihtrehlesmioosrfsgicaononiuzroaaftgiGoeinr,l'scSoc1no0fu0ittdsheonafcnentihavenerdUsSacArh.ya,AraAncTd-&T cvmmiaooanrr$eeR1ett0dhhaamCnnorbo$3is3slm2'eisl-mlpriiheloolcnionopveneerodtypoonletaefhtfeidoooArnntmsase.t—reaild-l BUILDING ishelpingtofosterthenextgenerationofwomento AccordingtoSnyder,thiswouldn't BLOCKS leadinnovationsinscience,technology,engineering havebeenpossiblewithoutAT&T. Aa(TfnJJtr&edhoofTehfmiBnrihDlloelDeanfyifwtovf)Rsiorinrfoecetond,esr ] afaacrrnteoidvmpimattiarhettsei,hcAivT(piSa&sTtuTEiaMnlA)gs.epixiTnprheeaarnpsiprkmeosecgnitrtaoaslmaa,cnu$tr1dhriommicuelusnllatiuonomnrdisocnfoogniftnbrGtyiierbrlAuaTtcSti&cioTovnuets "fboAernTe&sfToictsieatlehseprtphouegbrlviaacmlsuatethloaafrtguecs.ai"nngtrm.u.ol.by.i.le followingthe employeesandvolunteers,alldesignedtoencourage explorationofcareerswithinSTEMfields."Ourwork withtheGirlScoutsisvitaltohelpingyoungwomen developtheseskillssotheycaneffectivelycompete withstudentsfromaroundtheworldinadvancedtech- nologyfieldsandenjoyproductiveandrewardingca- reers,"saysAT&TglobalmarketingofficerCathyCough- lin.Theinitiative,calledIMAGINE:YourSTEMFuture, concludesthissummer.Happybirthday,GirlScouts! t f donateviamGive <Or Tmoobfiilnedoduotnamtoironetaobomuotrematkhianng6a00 !'ypietocomOpose charities,gotomGive.org. att.com AT&Tmagazine 3 newsandnotesfromAT&T AFT&TOUNDRY RingbowP'sUTinAterRaIcNtiGveOrNingI,T '"'HEREIDEASAREMADE thaanbo5v0e0,"isspteheedredsautlet"opfitmcohrees rc.y.•!Tkh|.s histthaetlaamPbesattceortnhHdeiullAc,Ttf&eadTrlFienoftu2,n0ad1nr1dy. thefuturebeginshere InnovationtakesthefasttrackatAT&TFoundry FOUNDRY WpihoenenerRinigngwboorwk,inatshmeaflileldIsorfaeslo--cbaalsleeddcwoemarpaabnlyedionitnergactive CPallainf.o,ToTgeextahse;r,Rat'haensaenaf,acIislriateile;sarnedp,remsoesnttarenceinntvlye,stPmaelnotAlotfo, OATF&T devices—initscase,aringwithanarrayoftinybuttonsthat closeto$100million.Ideasflowthroughthelabsinanum- COURTESY letusersentercommandswiththeirthumbs—waslooking berofways,includingwhat’sknownasa"fastpitch"session, forapartnertomarketthispotentiallytransformative areviewprocessinwhichthird-partydevelopers(suchas INSET: technology(think:gaming),itknewexactlywheretogo: Ringbow)aregivenanopportunitytoquicklypresenttheir AND oneofthesparklingnewAT&TFoundryinnovationcenters. conceptstokeydecisionmakersfromAT&T.It'sanentrepre- RING theThiedeAaTs&aTndFocuonndcreypftascioliftiteosmhoerlrpowt,o"iidte'sntaibfyouatndoudterveealcohpand snehuorritaalgveerosfisounitoofrss:pMeoerde-dtahtainn5g—00anrdevtiheewscotmoopkanpylahcaeslansot MADARA; collaboration,"explainsPeterHill,vicepresidentofEcosystem year(approximately15percentofwhichweregreen-lighted). JASON andInnovation,"andfindingwaystoworkwiththestartup Which,whenyouthinkaboutit,meansthecooltechnologies BY anTdhdreeeveflacoiplimteiensthcaovmemuonpietnye.d"theirdoorsinthepastyear—in yfiorus’tlldastoeos.n—beWoenojkoyKiinmgweretheresultofsomereallygood PORTRAIT 4 AT&Tmagazine att.com I quick fix motorola AT&TDeviceSupportCentershelp youstayconnected Nothingdisruptsourgo-gowirelesslivesmorethana malfunctioningmobilephone.That'swhyAT&Thasopened morethanahundredDeviceSupportCenters(DSCs)across thecountry,allwithonesimplemission:tohelpgetyou mobileagain.CustomerscanstopbyanearbyDSCand takeadvantageofsame-day,face-to-facetechnicalsupport. Technicianswilltroubleshootyourdeviceand,ifit'swarranty- eligibleandareplacementisnecessaryinmostcaseswill providealike-newreplacementonthespot.They'lleven transferyourpersonalcontenttothenewphonesoyou won'tmissabeatonceyouleavethestore.Thinkofthem asyourpersonalpitcrewasyouracethroughlife!Formore informationandtofindaDSCnearyou,gotoatt.com/dsc. classoperation AT&Tkicksinforhigh-tech highereducation StudentsatAbileneChristianUniversityaren't discouragedfromusingtheirmobiledevicesin class—they’rerequiredto.ThewestTexasinstitu- tionhasbeenattheforefrontofincorporating mobiletechnologyintocampuslifesince2007. Studentsconductresearch,receivehomework alerts,answerin-classsurveysandquizzes, andevencheckthecafeteriamenu,allontheir mobiledevices. Now,followinga$1.8millioncontribution fromAT&T,theuniversitywilllaunchthreenew mobile-educationinitiatives.TheAT&TLearning Studio,amultimedialab,willincluderecord- ingboothsforpodcastsandinterviews,editing baysforaudioandvideoprojects,andscreen- ingfacilities.AtACU'sK-12DigitalLearning OATF&T sIncshtoitoultel,evteelaclheearrnstaottinhceogrproarmamtearneawndmuhligthime- diaandmobile-broadbandeducationintotheir COURTESY curriculum.AndtheMobileLearningResearch FellowProgramstudiesteachingtechniquesand ISTOCK; theuseofmobiletechnologybyfacultyandstu- TOP: dents,sharingthoseinsightswiththeeducation FROM caocmum.uendiut/yc.oFnonremcotreedinformation,goto att.com AT&Tmagazine 5 honey, app time it's Wanttocalmacryingchild?There's anappforthat,byjoannaprisco Frazzledparentseverywherearediscoveringan unexpectedyetentirelywelcomebenefitoftheir smartphones:appsthatserveasinstantpacifiers forarestlesschild.Calltheme-binkies.Infact,a recentsurveybyCommonSenseMediashows thatnearly40%ofchildrenages2to4have usedasmartphoneortablet.Thatnumber jaunmdp8s.tPoer5h2a%psfomroksitdssbureptrwiseienngtishehoagweqsuiocfk5ly GBAYP kidstaketothetechnology,sometimestothe JEANS saomlhbadoos,c"utktesraoAeyfndsgthrotehynieeriBripmrapdorasmer,ne.tnI'stMv.see'"elEstevmaesrarnoryetmtdpheihfnokrginodemIs'svmw-eyhwlhoe5ia-lhryaeneveaedr- LIBLTIIRANYAAI earningMomandDadalittlepeaceandquiet CARDIGAN intheprocess. CRLWqJTS, BY BOWTIE KIDS, KICQ BY SHIRT Bodhi PAGE, THIS AFgaveo:ri2teapp:MonkeyPreschoolLunchbox SMITH. jsingcounWthinagt,sitpeils:liHneglpanmdomnaktecyhsinpgacskkiltlhse.irlunchesby BMINYDI i/VhyBodhilikesit:"Helikestheinteractability,"saysBodhi's STYLING -nom,Gaffney."Hecanmakethemonkeyjumparoundand that'sfunforhim."Infact,justthemerementionofthegame O'BRIEN. nspiredBodhitocheer,"Monkey,Monkey!" WdfoehrvyimcaeMtcopehmrifnelgcitklfeyrs,ui"ti.tG:aI"tf'Ifs'nmgerysehaaotdcdbksee.cda"tuHhseaetloiavmteas2gethsheeccmhaaennmgnoearvyiegvgaetraeymemy PBEATRRIIYCNE coupleofseconds.Itpacifieshimbutit'snotjunk;he's actuallylearningsomething." PORTRAITS i1$1.99«$0.99 6 AT&Tmagazine att.com I Claire Age:3 Favoriteapp:Bloom Whatitis:AmbientmusicianandcomposerBrian Enodesignedthismusic-generatingappthatletsusersrecord originalmelodiesbytappingdifferentcoloredbubblesthat appearacrossthescreen. WhyClairelikesit:"Shelikesitbecauseit'ssimpleandeasy," saysClaire'smom,Mary."There'sanimmediatereaction." WhyMomlikesit:"Itmakesasoundwhenshetapsthelittle bubbles,andshecansavetherecordings,"Marysays."Inthe end,she'skindofmadesomethingofherown." #S3.99 KIDS KICO OY PANTS CREWCUTS, Age:4 BY WFahvaotrititeisa:ppD:rivDeramgorReactihnagn50carsondifferent coursesandagainstothergamerstounlockprizes. BUTTON-DOWN WhyDilanlikesit:"Helovescars,andjustbeingableto MINATURA, Wbmuohsvyy,e"MtSoahtemymaliiaskdeedsxsc.iit:tAi"snIkgtgfDoiirvleahsnimhw,ih"mysashyoesmefDtaivhloairnn'sgsthtmioostdhaoeprpw,hoSevanetryaI.'m BLYA othersFraenedheissuccinct:"Iwinalot." T-SHIRT D'LAN. SNEAKERS BY CuiiousGMOlqc LEGGINGS JACOBS, Availableon MARC at&tU-verseLiveTV LITTLE U-verseLiveTV BY DRESS ThePlaygroundTVpack($4.99/mo.)fromU-verseLiveTV T0ANPD (S$e9s.a99m/emoS.t)releettsanyodurmolriett.leGoonetsowaatttc.hcoemp/iusovdeersseoffoPrBdSetKaiidlss, CLAIRE: att.com AT&T 7 Joseph fro>'’ji!rvh-,t AWFaghveao:tri4titeisa:ppT:heMoaop,pBianjae,ctLsaSLaandLra!aBoynton'sbest- sellingpop-upbookstorywithexclusivefeaturessuchas music,newcharacters,word-highlightingandanimalnoises. WhyJosephlikesit:"JosephlovestheSandraBoynton books"[onwhichtheappisbased],sayshisfather,Aldervan. "Hehastheentireset." WhyDadlikesit:"Theappsarereallygreatcomplementsto thebook,"Aldervansays."Eachapppagedoessomething different,thingsthatthebookdoesn'tdo." '#'« $3.99 Riley Age:3 Favoriteapp:CamWow ' Whatitis:Stretch,fattenandmakesillyfacesoutof thesubjectsonyourmobilecamera. WhyRileylikesit:"Shetakespicturesanddistortsthem," saysRiley'smom,Ashley."Nowwheneverfamilymembers comeover,shelikestotaketheirpictureandmakeafunny fWahceywMitohmit.l"ikesit:"It'sawayforRileytointeractwithoth- ers,notjusttheapp,"Ashleysays."Shegetstomakefunof herself—it’snotsoserious!" Free Appsavailableat: AndroidMarket™ 4AppleAppStoreSM <&Windows®Marketplace att.com