Assessing Media Education: A Resource Handbook for Educators and Administrators (Lea's Communication) PDF
Preview Assessing Media Education: A Resource Handbook for Educators and Administrators (Lea's Communication)
Edited by William G. Christ AAsssseessssiinngg MMeeddiiaa EEdduuccaattiioonn AA RReessoouurrccee HHaannddbbooookk ffoorr EEdduuccaattoorrss aanndd AAddmmiinniissttrraattoorrss ASSESSING MEDIA EDUCATION AResourceHandbook forEducatorsandAdministrators LEA’S COMMUNICATION SERIES Jennings Bryant / Dolf Zillmann, General Editors Selected titles in media administration (William G. Christ, advisor) include: Blanchard/Christ •Media Education and the Liberal Arts: A Blueprint for the Profession Christ • AssessingMedia Education: A Resource Handbook for Educators and Administrators Christ •Assessing Communication Education: A Handbook for Media, Speech, and Theatre Educators Christ •Leadership in Times of Change: A Handbook for Communication and Media Administrators Dickson •Mass Media Education in Transition: Preparing for the 21st Century For a complete list of titles in LEA’s Communication Series, please contact Lawrence Erlbaum Associates, Publishers at www.erlbaum.com ASSESSING MEDIA EDUCATION A Resource Handbook for Educators and Administrators Edited by William G. Christ Trinity University LAWRENCE ERLBAUM ASSOCIATES, PUBLISHERS 2006 Mahwah, New Jersey London Copyright © 2006 by Lawrence Erlbaum Associates, Inc. Allrightsreserved.Nopartofthisbookmaybereproducedinany form,byphotostat,microform,retrievalsystem,oranyothermeans, without prior written permission of the publisher. Lawrence Erlbaum Associates, Inc., Publishers 10 Industrial Avenue Mahwah, New Jersey 07430 www.erlbaum.com Cover design byTomaiMaridou Library of Congress Cataloging-in-Publication Data Assessingmediaeducation:aresourcehandbookforeducatorsand administrators / edited by William G. Christ. p. cm. Includes bibliographical references and index. ISBN 0-8058-5225-5 (cloth : alk. paper) ISBN 0-8058-5226-3 (pbk. : alk. paper) 1. Mass media—Study and teaching (Higher)—Evaluation—Hand- books, manuals, etc. I. Christ, William G. P91.3.A853 2005 302.23’071’1—dc22 2005051015 CIP BookspublishedbyLawrenceErlbaumAssociatesareprintedonacid- free paper, and their bindings are chosen for strength and durability. Printed in the United States of America 10 9 8 7 6 5 4 3 2 1 This book is dedicated to the memory of R. Ferrell Ervin Contents Preface xi I: DEVELOPING THE ASSESSMENT PLAN 1 Introduction—Why Assessment Matters 3 William G. Christ 2 Developing the Assessment Plan 17 Michael L. James and R. Ferrell Ervin 3 Mission Statements 31 William G. Christ and Terry Hynes II: DEVELOPING STUDENT LEARNING OUTCOMES 4 Law and Policy 53 Jennifer Henderson 5 History 83 Penelope B. Summers vii viii CONTENTS 6 Diversity 107 Barbara Bealor Hines 7 Production and Graphics 127 Aaron Delwiche, Beate Gersch, and Suzanne Williams-Rautiola 8 Ethics 145 Margaret J. Haefner 9 Critical Thinking 167 Henry Ruminski 10 Research and Information Gathering 191 Rebecca B. Rubin and Alan M. Rubin 11 Media Writing 215 Seth Finn and David Majka 12 Reporting and Editing 237 Thomas Dickson 13 Numbers and Statistics 261 Paul Voakes 14 Public Relations 281 Dean Kruckeberg 15 Advertising 309 Beth E. Barnes III: MEASURING STUDENT LEARNING OUTCOMES 16 Indirect Measures: Institutional Data, Surveys, Interviews, and Advisory Boards 329 Paul Parsons 17 Indirect Measures: Internships, Careers, and Competitions 349 Don A. Grady CONTENTS ix 18 Direct Measures: Examinations 373 David E. Tucker 19 Direct Measures: Embedded “Authentic” Assessment 397 Stacey O. Irwin 20 Direct Measures: Portfolios 421 Ralph Donald 21 Direct Measures: The Capstone Course 439 Robert C. Moore IV: USING ASSESSMENT: CASE STUDIES 22 University of Minnesota 463 Kathleen A. Hansen 23 Arizona State University 481 Joe Foote 24 Virginia Commonwealth University 497 Paula Otto, Jean M. Yerian, and Judy VanSlyke Turk 25 Zayed University 523 Janet Hill Keefer POSTSCRIPT 26 Reflections on the Impact of Assessment 549 on Accreditation: Foxes and Henhouses Lana F. Rakow Author Index 567 Subject Index 577
Description:The list of books you might like
