Asian Inward and Outward FDI: New Challenges in the Global Economy

278 Pages·2014·1.309 MB·English

by  Claes G. Alvstam, Harald Dolles, Patrik Ström (eds.)

Palgrave Macmillan Asian Business Series
Series Editor: Harukiyo Hasegawa is Professor at Doshisha Business School, Kyoto,
Japan, and Honourable Research Fellow at the University of Sheffield’s School of East
Asian Studies, where he was formerly Director of the Centre for Japanese Studies.
The Palgrave Macmillan Asian Business Series seeks to publish theoretical and
empirical studies that contribute forward-looking social perspectives on the study of
management issues not just in Asia, but by implication elsewhere. The series specifi-
cally aims at the development of new frontiers in the scope, themes and methods of
business and management studies in Asia, a region which is seen as key to studies of
modern management, organisation, strategies, human resources and technologies.
The series invites practitioners, policy-makers and academic researchers to join us at
the cutting edge of constructive perspectives on Asian management, seeking to con-
tribute towards the development of civil societies in Asia and further afield.
Titles include:
Claes-Göran Alvstam, Harald Dolles and Patrik Strom (editors)
ASIAN INWARD AND OUTWARD FDI
New Challenges in the Global Economy
Glenn D. Hook and Harukiyo Hasegawa (editors)
JAPANESE RESPONSES TO GLOBALIZATION IN THE 21st CENTURY
Politics, Security, Economics and Business
David Marutschke
CONTINUOUS IMPROVEMENT STRATEGIES
Japanese Convenience Store Systems
Hiroaki Miyoshi and Yoshifumi Nakata (editors)
HAVE JAPANESE FIRMS CHANGED?
The Lost Decade
Hiroaki Miyoshi and Masanobu Kii (editors)
TECHNOLOGICAL INNOVATION AND PUBLIC POLICY
The Automotive Industry
Diane Rosemary Sharpe and Harukiyo Hasegawa (editors)
NEW HORIZONS IN ASIAN MANAGEMENT
Emerging Issues and Critical Perspectives
Sten Söderman (editor)
EMERGING MULTIPLICITY
Integration and Responsiveness in Asian Business Development
Chikako Usui (editor)
COMPARATIVE ENTREPRENEURSHIP INITIATIVES
Studies in China, Japan and the USA
Oliver H.M. Yau and Raymond P.M. Chow (editors)
HARMONY VERSUS CONFLICT IN ASIAN BUSINESS
Managing in a Turbulent Era
Tan Yi
THE OIL AND GAS SERVICE INDUSTRY IN ASIA
A Comparison of Business Strategies
Palgrave Macmillan Asian Business Series
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You can receive future titles in this series as they are published by placing a standing
order. Please contact your bookseller or, in case of difficulty, write to us at the address
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Asian Inward and
Outward FDI
New Challenges in the Global Economy
Edited by
Claes G. Alvstam
Centre for International Business Studies (CIBS),
School of Business, Economics and Law, University of Gothenburg, Sweden
Harald Dolles
Molde University College, Specialized University, Norway
and Centre for International Business Studies (CIBS),
School of Business, Economics and Law, University of Gothenburg, Sweden
and
Patrik Ström
Centre for International Business Studies (CIBS),
School of Business, Economics and Law, University of Gothenburg, Sweden
Selection, introduction, conclusion and editorial matter © Claes G. Alvstam,
Harald Dolles and Patrik Ström 2014
Individual chapters © Respective authors 2014
Foreword © Harukiyo Hasegawa 2014
Softcover reprint of the hardcover 1st edition 2014 978-1-137-31220-4
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First published 2014 by
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ISBN 978-1-349-45720-5 ISBN 978-1-137-31221-1 (eBook)
DOI 10.1057/9781137312211
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Contents
List of Figures vii
List of Tables ix
Foreword x
Preface and Acknowledgements xii
Notes on Contributors xiv
1 Asian Inward and Outward FDI: New Challenges
in the Global Economy – An Introduction 1
Claes G. Alvstam, Harald Dolles, and Patrik Ström
2 Changing Faces of MNCs in China: Subsidiary Strategy
in Corporate Strategic Reorientation 17
Yu Zheng
3 Sponsoring as a Strategy to Enter, Develop, and
Defend Markets: Advertising Patterns of the Beijing
Olympic Games’ Sponsoring Partners 36
Harald Dolles and Sten Söderman
4 Global Innovation and R&D for Knowledge Creation:
The Case of P&G, Unilever and Kao 65
Chie Iguchi, Takabumi Hayashi, and Atsuho Nakayama
5 The New Face of Talent Management in Multinational
Corporations: Responding to the Challenges of Searching and
Developing Talent in Emerging Economies 87
Christian Schmidt, Sebastian Mansson, and Harald Dolles
6 Preferences and Intercultural Networking for Globalizing
Practices of Successful Leaders in the Intercultural Workplace 115
Rolf Schlunze, William W. Baber, and Weiwei Ji
7 Foreign Direct Investment and Economic Revitalization
in Japan: The Role of the Foreign Firm in Niseko 137
Andrew Staples
8 Exploring Thick Description in Business System Analysis:
The South Korean Business System from a European
Corporate Perception 153
Flora Bendt, Joakim Sanne, and Harald Dolles
v
vi Contents
9 Samsung Electronics: From ‘National Champion’
to ‘Global Leader’ 179
Sang-Chul Park, Claes G. Alvstam, Harald Dolles, and Patrik Ström
10 A Business Tale on Marriage, Divorce and Remarriage in
the Corporate World: A Conceptual Framework of Firms’
Disintegration Process 201
Roger Schweizer and Katarina Lagerström
11 The ‘Hybrid’ Emerging Market Multinational
Enterprise – The Ownership Transfer of Volvo Cars to China 217
Claes G. Alvstam and Inge Ivarsson
12 Concluding Remarks on Asian Inward and Outward FDI;
New Challenges in the Global Economy 243
Claes G. Alvstam, Harald Dolles, and Patrik Ström
Index 249
List of Figures
3.1 The means–objective framework 39
3.2 Yili’s longitudinal advertising pattern
(means–objective combinations) 51
3.3 Yili’s Olympic advertisements (sample selection) 52
3.4 Advertisements by the two Chinese breweries:
Yanjing and Tsingtao 53
3.5 Two longitudinal advertising patterns
(means–objective combinations) 54
3.6 Advertisements by UPS 55
3.7 Advertisements by Volkswagen brands 56
4.1 Different types of R&D laboratories in this research 70
4.2 The ratio of individually written and papers written
jointly with other organizations (universities and
research institutions) – Kao, P&G and Unilever 75
4.3 The number of national origins-of-affiliations among
authors contributing to Unilever, P&G and Kao research 76
4.4 Ratios of jointly written papers with authors belonging
to overseas organizations 78
4.5 The ratio of research papers by authors belonging
to MNEs subsidiaries 79
4.6 Ratios of jointly written papers by authors belonging
to subsidiaries or local organizations in a host country
external to the MNE subsidiary 80
5.1 National and corporate culture 92
5.2 Leadership dynamics and culture 93
5.3 Interaction between two cultures’ leadership dynamics 104
5.4 The global approach to leadership development
within talent management 106
6.1 Standard model in academic conversation 116
6.2 Detailed practitioner’s model 117
6.3 Combined network of co-leaders 128
7.1 Japan’s inbound and outbound FDI (flow), 1995–2011 138
vii
viii List of Figures
7.2 Japan’s inbound FDI (stock), 1995–2011 140
7.3 FDI stock as a per centage of gross domestic product,
1995–2011 141
7.4 Niseko: number of foreign visitors and overnight
stays, 2001–2010 144
7.5 Niseko: foreign tourists by nationality 145
8.1 A framework for business system analysis 161
8.2 Characteristics and linkages of the South Korean
business environment 164
9.1 R&D expenditures of Samsung Electronics, 1991–2011 187
9.2 Patents assigned to Samsung Electronics by US Patent and
Trademark Office, 1991–2011 188
11.1 T he ownership structure of Volvo Car Corporation 227
11.2 L ocation of the production and management units of
Volvo Car Corporation in China: approximate distances
between separate units 228
List of Tables
3.1 Means–objectives patterns and their codes 46
3.2 Sponsorship involvement and appearance 49
3.3 Dominant means–objectives combinations 50
4.1 Overseas sales ratio of Kao, P&G and Unilever 72
4.2 National origins of affiliations of authors, 1981–1983 82
4.3 National origins of affiliations of authors, 2006–2008 82
5.1 Sample characteristics 96
6.1 Mr J’s network 125
6.2 Mr F’s network analysis 126
6.3 Results of network analysis 129
6.4 Synthesis of network and preference analysis 130
8.1 Research sample: Main characteristics 156
9.1 Globalization strategies of Samsung Electronics 191
ix