Asian Cultural Flows: Cultural Policies, Creative Industries, and Media Consumers

251 Pages·2018·3.405 MB·English

by  Nobuko Kawashima, Hye-Kyung Lee

Creative Economy
Nobuko Kawashima · Hye-Kyung Lee
Editors
Asian
Cultural
Flows
Cultural Policies, Creative Industries, and
Media Consumers
Creative Economy
Series editors
Stephen Hill, Professor Emeritus, University of Wollongong, Australia
Kazuo Nishimura, Professor, Research Institute for Economics and Business
Administration (RIEB) and Interfaculty Initiative in the Social Sciences (IISS),
Kobe University, Japan; Fellow, The Japan Academy, Japan
Tadashi Yagi, Professor, Doshisha University, Japan
Editorial board
Nobuko Kawashima, Professor, Doshisha University, Japan
Sebastine Lechevalier, Professor, École des Hautes Études en Sciences Sociales
(EHESS), France
Yoshifumi Nakata, Professor, Doshisha University, Japan
Andy Pratt, Professor, University of City London, UK
Masayuki Sasaki, Professor, Doshisha University, Japan
Toshiaki Tachibanaki, Professor, Kyoto Women’s University, Japan
Makoto Yano, Professor, Kyoto University, Japan
Roberto Zanola, Professor, University of Eastern Piedmont, Italy
As the global economy has developed, we have seen severe competition and
polarisation in income distribution. With this drastic change in the economic system,
creativity with a high market value has come to be considered the main source of
competiveness. In addition to the improvement of competitiveness, however, we are
required to work toward fairness in society.
This series covers research on creative economies that are based on humanity
and spirituality to enhance the competitiveness, sustainability, peace, and fairness of
international society. We define a creative economy as a socio-economic system that
promotes those creative activities with a high market value and leads to the improve-
ment of society’s overall well-being.
Through this series, we intend to propose various policy recommendations that
contribute to the prosperity of international society and improve the well-being of
mankind by clarifying the concrete actions that are needed.
More information about this series at http://www.springer.com/series/13627
Nobuko Kawashima • Hye-Kyung Lee
Editors
Asian Cultural Flows
Cultural Policies, Creative Industries,
and Media Consumers
Editors
Nobuko Kawashima Hye-Kyung Lee
Faculty of Economics Culture, Media and Creative Industries
Doshisha University King’s College London
Kyoto, Kyoto, Japan London, Londonderry, UK
ISSN 2364-9186 ISSN 2364-9445 (electronic)
Creative Economy
ISBN 978-981-10-0145-1 ISBN 978-981-10-0147-5 (eBook)
https://doi.org/10.1007/978-981-10-0147-5
Library of Congress Control Number: 2018954059
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Preface
The idea for editing this volume firstly came from a workshop, entitled ‘Cultural
Industries and Cultural Flows in East Asia—The Emergence of Regional Culture’.
The workshop was initiated by Nobuko Kawashima and was held at the Center for
the Study of the Creative Economy of Doshisha University in Kyoto in July 2014.
Many of the authors in this volume were participants of this event and discussed the
papers for 2 days. The discussion, we felt, needed to be continued in a different
place with more speakers who could easily come to Europe, resulting in the second
workshop/conference ‘Asian Cultural Flows—Cultural Industries, Cultural Policies,
and Media Consumers’ at the Birkbeck College, University of London, in London
in September 2015. With students and researchers from Birkbeck, University of
London, King’s College London, Liverpool University and Sheffield University, we
could expand our discussion and see the contribution we could make in a broader
context.
For the publication project, the two editors with the late Lorraine Lim started to
formulate the structure of the volume and solicited contributions not only from
those who participated in the abovementioned events but also from further afield.
Diana Crane was especially helpful in giving us her opinions and searching authors
and topics. She declines to be listed as an editor of the book, but in the early process,
her contribution was enormous. We are indebted to her as an advisor to the project.
Despite the smooth starting and gradual development of the project, we encoun-
tered the sudden death of Lorraine Lim in September 2017. She was only in her late
30s and had a lot of interesting ideas and energy to proceed with various research
projects we worked on together. This book in particular owes so much to her as her
dedication to the editing process by reviewing and giving constructive comments to
the authors improved the quality of the book. The shock the other two editors,
Nobuko Kawashima and Hye-Kyung Lee, had with the sad news is beyond descrip-
tion, and it still brings tears to us to witness and re-appreciate her academic legacy.
There is no need to mention that it is a huge loss for the research community on
cultural policy, but we think Lorraine would have been pleased with the completion
of the volume.
v
vi Preface
By September 2017, we luckily had the finished manuscript of Lorraine’s chap-
ter and only needed to work on the final process of editing. It must be noted that we
were late to ask for the abstract of the chapter from Lorraine, so her chapter lacks
one. Her bio comes from the one she prepared for other publication. Otherwise, the
chapter is the original work of Lorraine Lim, and the proofs were read by Kawashima
and Lee, who made no corrections.
Finally, our thanks go to Juno Kawakami, the editor of Springer in Japan, who
has given helpful advice and support throughout the editorial process. The Center
for Research of the Creative Economy of Doshisha University, the organiser of the
workshops mentioned above, has received a 5 year grant since 2012/2013 to
2017/2018 for the strategic development of research centres at private universities
in Japan from the Ministry of Education, Science and Sport. Research was also sup-
ported by JSPS KAKENHI Grant Number 15K12847 (Principal Investigator:
Nobuko Kawashima). These grants made the workshops and related activities for
this publication possible.
Kyoto, Japan Nobuko Kawashima
London, UK Hye-Kyung Lee
March 2018
Contents
Part I Governments and Cultural Flows: National Cultural Policies
and Urban Strategies
1 The Korean Government’s New Cultural Policy in the Age
of Social Media ........................................................................................ 3
Dal Yong Jin
2 ‘Cool Japan’ and Creative Industries: An Evaluation
of Economic Policies for Popular Culture Industries in Japan .......... 19
Nobuko Kawashima
3 Asian and Global? Japan and Tokyo’s Cultural Branding
Beyond the 2020 Olympic and Paralympic Games .............................. 37
Grace Gonzalez Basurto
4 Between Control and Disruption: News Media and Cultural
Flows in Singapore and Hong Kong, China.......................................... 59
Lorraine Lim
5 The Korean Wave, Encountering Asia and Cultural Policy ................ 75
Hye-Kyung Lee
Part II Creating Cultural Flows: Asian Creative Industries
6 How Exhibitions Flow: Governments, Museums,
and Special Exhibitions in Taiwan ........................................................ 93
June Chi-Jung Chu
7 Cultural Flows and the Global Film Industry: A Comparison
of Asia and Europe as Regional Cultures ............................................. 113
Diana Crane
8 Cultural Exports, Creative Strategies and Collaborations
in the Mainland Chinese Market ........................................................... 127
Brian Yecies and Michael Keane
vii
viii Contents
9 R egionalization of Taiwanese Post-Confucian TV Dramas: A Case
Study of Tsai Yueh-hsun’s White Tower and Black & White ................ 145
Jocelyn Yi-hsuan Lai
Part III D emand, Reception and Engagement—Cultural Flows
and Media Consumers in Asia
10 Thai Television Dramas, a New Player in Asian Media
Circulation: A Case Study of Full House Thai ..................................... 167
Amporn Jirattikorn
11 “Have You Realized This Forum Has a Lot To Do with Japan?”:
Transnational yaoi Manga Online ......................................................... 183
Simon David Turner
12 The Diffusion of Music Via YouTube: Comparing Asian
and European Music Video Charts ....................................................... 197
Just Kist and Marc Verboord
13 Japanese and Korean Popular Culture and Identity Politics
in Taiwan .................................................................................................. 215
Shuling Huang
Index ................................................................................................................. 233
Contributors
Grace Gonzalez Basurto College of Foreign Studies, Kansai Gaidai University,
Hirakata, Japan
June Chi-Jung Chu Graduate Institute of Museum Studies, Fu Jen Catholic
University, Taipei, Taiwan
Diana Crane University of Pennsylvania, Philadelphia, PA, USA
Shuling Huang National Chiao Tung University, Hsinchu, Taiwan
Dal Yong Jin School of Communication, Simon Fraser University, Burnaby, BC,
Canada
Amporn Jirattikorn Department of Social Science and Development, Faculty of
Social Science, Chiang Mai University, Chiang Mai, Thailand
Nobuko Kawashima Faculty of Economics, Doshisha University, Kyoto, Japan
Michael Keane Curtin University, Perth, WA, Australia
Just Kist Department of Media & Communication, M8-05, Erasmus University
Rotterdam, Rotterdam, The Netherlands
Jocelyn Yi-hsuan Lai Fujian University of Technology, Fuzhou, People’s Republic
of China
Hye-Kyung Lee Department of Culture, Media and Creative Industries, King’s
College London, London, UK
Lorraine Lim (deceased) Department of Film, Media and Cultural Studies, School
of Arts, Birkbeck College, University of London, London, UK
Simon David Turner Frontiers, Lausanne, Switzerland
Marc Verboord Department of Media & Communication, M8-05, Erasmus
University Rotterdam, Rotterdam, The Netherlands
Brian Yecies University of Wollongong, Wollongong, NSW, Australia
ix