Arts and Cultural Management: Sense and Sensibilities in the State of the Field

315 Pages·2018·2.262 MB·English

by  Constance DeVereaux

Arts and Cultural Management
Arts and Cultural Management: Sense and Sensibilities in the State of the
Field opens a conversation that is much needed for anyone identifying
arts management or cultural management as primary areas of research,
teaching, or practice. In the evolution of any fi eld arises the need for
scrutiny, refl ection, and critique, as well as to display the advancements
and diversity in approaches and thinking that contribute to a discipline’s
forward progression. While no one volume could encompass all that a
discipline is or should be, a representational snapshot serves as a valuable
benchmark.
This book is addressed to those who operate as researchers, scholars,
and practitioners of arts and cultural management. Driven by concerns
about quality of life, globalization, development of economies, education
of youth, the increasing mobility of cultural groups, and many other
signifi cant issues of the twenty-fi rst century, governments and individuals
have increasingly turned to arts and culture as a means of mitigating or
resolving tough policy issues. For their growth, arts and culture sectors
depend on people in positions of leadership and management who play
a signifi cant role in the creation, production, exhibition, dissemination,
interpretation, and evaluation of arts and culture experiences for publics
and policies. Less than a century old as a formal fi eld of inquiry, however,
arts and cultural management has been in fl ux since its inception.
What is arts and cultural management? remains an open question. A
comprehensive literature on the discipline, as an object of study, is still
developing. This State of the Field offers a benchmark for those interested
in the evolution and development of arts and cultural management as
a branch of knowledge alongside more established disciplines of research
and scholarship.
Constance DeVereaux is the Director of the MFA Program in Arts
Administration at University of Connecticut. USA.
Routledge Research in Creative and Cultural Industries
Management
Edited by Ruth Rentschler
University of South Australia Business School, Australia
Routledge Research in Creative and Cultural Industries Management
provides a forum for the publication of original research in cultural and
creative industries, from a management perspective. It refl ects the multiple
and inter-disciplinary forms of cultural and creative industries and the
expanding roles which they perform in an increasing number of countries.
As the discipline expands, there is a pressing a need to disseminate
academic research, and this series provides a platform to publish this
research, setting the agenda of cultural and creative industries from a
managerial perspective, as an academic discipline.
The aim is to chart developments in contemporary cultural and creative
industries thinking around the world, with a view to shaping future
agendas refl ecting the expanding signifi cance of the cultural and creative
industries in a globalized world.
Published Titles in This Series Include
Rethinking Strategy for Creative Industries
Innovation and Interaction
Milan Todorovic with Ali Bakir
Arts and Business
Building a Common Ground for Understanding Society
Edited by Elena Raviola and Peter Zackariasson
Performing Arts Center Management
Edited by Patricia Dewey Lambert and Robyn Williams
The Classical Music Industry
Edited by Christopher Dromey and Julia Haferkorn
Arts and Cultural Management
Sense and Sensibilities in the State of the Field
Edited by Constance DeVereaux
Arts and Cultural
Management
Sense and Sensibilities in the
State of the Field
Edited by Constance DeVereaux
First published 2019
by Routledge
711 Third Avenue, New York, NY 10017
and by Routledge
2 Park Square, Milton Park, Abingdon, Oxon, OX14 4RN
Routledge is an imprint of the Taylor & Francis Group, an informa business
© 2019 Taylor & Francis
The right of Constance DeVereaux to be identifi ed as the author of the
editorial material, and of the authors for their individual chapters, has
been asserted in accordance with sections 77 and 78 of the Copyright,
Designs and Patents Act 1988.
All rights reserved. No part of this book may be reprinted or reproduced
or utilized in any form or by any electronic, mechanical, or other means,
now known or hereafter invented, including photocopying and recording,
or in any information storage or retrieval system, without permission in
writing from the publishers.
Trademark notice : Product or corporate names may be trademarks or
registered trademarks, and are used only for identifi cation and explanation
without intent to infringe.
Library of Congress Cataloging-in-Publication Data
A catalog record for this book has been requested
ISBN: 978-1-138-04844-7 (hbk)
ISBN: 978-1-315-16420-5 (ebk)
Typeset in Sabon
by Apex CoVantage, LLC
Contents
List of Figures vii
List of Tables viii
Foreword ix
WILLIAM J. BYRNES
List of Contributors xii
Preface xvi
Introduction xix
Acknowledgements xxxi
SECTION 1
Arts and Cultural Management: Exploring the Field 1
1 Cultural Management as a Field 3
CONSTANCE DEVEREAUX
2 Arts and Cultural Management: A Brief, Comparative in
Curricular Design: Cases From the UK, USA, and China 13
FANG HUA
3 Towards a Sociology of Arts Managers: Profi les,
Expectations, and Career Choices 39
VINCENT DUBOIS AND VICTOR LEPAUX
4 Situating Cultural Management 59
ANKE SCHAD
5 Death of the Arts Manager 75
ALEKSANDAR BRKIĆ
vi Contents
SECTION 2
The State of Arts and Cultural Management Research 89
6 Cultural Management Research: Putting the Cart and the
Tail in Their Proper Places 91
CONSTANCE DEVEREAUX
7 The Orthodoxy of Cultural Management Research and
Possible Paths Beyond It 108
GORAN TOMKA
8 Why Are Evaluations in the Field of Cultural Policy
(Almost Always) Contested? Major Problems, Frictions,
and Challenges 129
TASOS ZEMBYLAS
9 Arts Marketing: A New Marketing Art 152
PATRICK GERMAIN-THOMAS
10 The Reality of Cultural Work 167
KERRY McCALL
SECTION 3
Arts and Cultural Management Discourses 185
11 Cultural Management and Its Discontents 187
CONSTANCE DEVEREAUX
12 Silence in Cultural Management 205
NJÖRÐUR SIGURJÓNSSON
13 Managing Real Utopias: Artistic and Creative Visions and
Implementation 226
VOLKER KIRCHBERG
14 Toward a Practical Theory of Managing the Arts 247
JULIAN STAHL AND MARTIN TRÖNDLE
Index 267
Figures
5.1 Goran Trbuljak, “Retrospective” (1981), Museum of
Contemporary Arts, Zagreb, Croatia 82
13.1 Linkings in the Pathways to Social Empowerment 229
13.2 Three Criteria for Evaluating Alternatives 230
14.1 Standardized Organizational Processes 248
14.2 Individualized Organizational Processes 249
Tables
2.1 Core and Elective Modules of Culture, Policy, and
Management MA at City University of London 20
2.2 Core Modules of Three Programs in the UK 21
2.3 Elective Modules of Three Programs in the UK 22
2.4 Master of Arts Leadership and Cultural Management
Curriculum at LEAP Institute for the Arts, Colorado
State University 24
2.5 Core Courses of Three Programs in the USA 25
2.6 Elective Courses of Three Programs in the USA 27
2.7 Arts Administration BA Shanghai Conservatory of Music 30
2.8 Core and Required Elective Courses of Three Programs
in China 32
4.1 Abstract Situational Map: Ordered Version 66
4.2 Ordered Situational Map “Funding Cuts Negotiations,”
Speech of the Councilor of Finance and Vice Mayor 69
4.3 Ordered Situational Map “Funding Cuts Negotiations,”
Open Letter of the Civic Council for Culture 70
13.1 Selected Case Studies of Real Utopias in Hanover 231
13.2 Main Themes of Interviews With Project Representatives 242
Foreword
Arts and Cultural Management: Sense and
Sensibility of the Field
I am always on the lookout for new resources about arts and culture
management, and so when Dr. Constance DeVereaux asked me if I’d be
interested in writing the foreword to her new book A rts and Cultural
Management: Sense and Sensibilities in the State of the Field, I was hon-
ored and excited to contribute. Constance and I had the privilege of being
guest speakers at an international arts management conference in Beijing
a few years ago, and I have warm memories of the conversations we had
about arts management and life in general.
As I read through the diverse range of topics covered in this new book,
I found my enthusiasm for contributing grew. I browsed through the
table of contents, and I found chapters that offered fresh perspectives on
the evolution of arts management and the changing role of arts manag-
ers. The international contributors to this book shine a new light on the
increasingly complex landscape that cultural management occupies and
is continually reshaping.
I found myself refl ecting on how things have changed over my years of
teaching arts management and producing shows and events, managing
people, budgets, and facilities. Teaching helps keep you tuned in to the
expanding theory and research in the fi eld. But it can be challenging to
parse how theory, research, and practice are interacting in organizations.
It is often impossible when you are in the midst of a project to fi nd the
time refl ect and ask, “What is really going on and why?” The project
concludes and, before you know it, you are on to the next all-consuming
production, event, or exhibition.
The topics explored in A rts and Cultural Management give the reader
the opportunity to pause and refl ect on questions about what arts man-
agement is and how it is different from business management as it is
practiced. As arts managers, we are typically asking ourselves: what are
the ends we have in mind, and how do we keep our equilibrium as we try
to balance the inherent risk central to the process of bringing an artist’s