ARTISTRY INTENSIVE SKINCARE Advanced Skin Refinisher

21 Pages·2014·0.86 MB·English

ARTISTRY INTENSIVE SKINCARE Advanced Skin Refinisher
KEY PRODUCT MESSAGE
 An intensive yet gentle, daily “Smart Pore Eraser” for skin smoothing benefits comparable to a
professional fractional laser treatment.* From sweeping away dullness to visibly tightening pores,
skin appears dramatically softer, smoother, more even-textured from the first use.
*Results not equivalent to surgical/cosmetic procedures.
PRODUCT OVERVIEW
 ARTISTRY INTENSIVE SKINCARE
 ARTISTRY™ INTENSIVE SKINCARE products
Advanced Skin Refinisher is for women
deliver the benefits of a professional treatment in
experiencing roughtexture, dullness,
the comfort of your own home.
flakiness, and visible pores.
 Uneven skin texture can result from enlarged pores.
 This silky smooth serum glides easily
Excess oil production, the buildup of dead skin
over skin. Use twice daily, morning and
cells, and the loss of elasticity all weaken pore
evening after cleansing and toning,
walls, stretching pores so they appear more visible.
before applying moisturizer.
Over time, skin’s natural renewal process slows
down, dulling skin’s look even more.
 ARTISTRY INTENSIVE SKINCARE Advanced Skin
Refinisher gently returns skin to its optimal state,
instantly and over time. Leaves skin velvety
smooth, instantly refined.
 The exclusive Refinishing Complex focuses on
reshaping the appearance of pores and reinforcing
skins natural support.
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ARTISTRY INTENSIVE SKINCARE Advanced Skin Refinisher
TARGET CUSTOMERS
 ARTISTRY INTENSIVE SKINCARE products are for individuals age 20  She wants an on-going way to treat and prevent her concerns
and above, who want the efficacy that professional beauty treatments which is also simple to use.
deliver, but at home.  She may have rough texture and flakiness, and wants her skin to
 She is concerned with visible pores. She may also have oilier skin. The instantly look and feel smoother and softer.
visible pores may be in the oilier areas of her face, or in areas of past  She may be experiencing overall dullness and lack of radiance.
oiliness. She may rely on foundation to make them appear less visible.  She may be concerned with uneven skin tone.
CONVERSATION STARTERS
 What concerns do you have with your skin?
 When you are engaging in a selling
 Are you concerned with enlarged pores?
conversation with a customer, start by
 Do you notice any areas of rough texture on your skin?
asking questions about their skincare
 Do you use any skin treatments to reverse dullness?
regimen and if they have specific skincare
 Have you ever considered laser treatments for your skin?
needs.
 Does your foundation settle into your pores?
TECHNOLOGY
Refinishing Complex:
Powering the incredible results is the Refinishing Complex, a concentrated blend of optical diffusers and
natural, yet highly effective, ingredients designed to work on the 5 factors that affect skin texture and the
To illustrate
appearance of visible pores.
how and where
1.Optical Diffusers mattify and smooth the skin’s surface for a soft-focus appearance. the Refinishing
2.Patented** Oat Extract and NMF Sugars exfoliate the skin’s surface area to unclog pores and smooth Complex works,
the funnel is
away roughness.
symbolic of a
3.Anti-oxidant rich Lentil Seed Extract counters the hollowing effect in the wall lining of the pore for a
magnified SKIN
reduced appearance of pores. PORE CANAL.
4.Java Tea Extract suppresses excess sebum production, down to the core of the pore.
5.Star Fruit Extract reinforces the outside area of the pore’s structure to help reduce slackening, visibly
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tightening pores for an even texture.
**Patent # WO/2002/030387
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ARTISTRY INTENSIVE SKINCARE Advanced Skin Refinisher
FEATURES / BENEFITS
FEATURE BENEFIT
Influences the 5 factors that affect skin texture and the appearance of
enlargedpores:
1.Leaves a soft-focus appearance with reduced visible shine.
Refinishing Complex, an exclusive, concentrated blend of optical
2.Smoothes away roughness.
diffusers and natural, yet highly effective, ingredients.
3.Helps counter the hollowing effect in the wall lining of poresfor a reduced
appearance of pores.
4.Helps suppress excess sebum production.
5.Helps visibly tighten pores for an even skin texture.
Instantly:
Softer, refined, more even-textured skin.
“Wow” look and velvety feel to skin.
80% of women showed improvement in the appearance of pores
immediately, after just 1 use.
“Smart Pore Eraser” formula works both instantly and over time.
Over time:
Formula includes Lentil Seed Extract, which was clinically tested to reduce
the appearance of pores by 62% in 4 weeks.
98% of women felt their skin was softer and smoother over time.
92% of women felt their skin texture was improved over time.
PRODUCT USAGE TESTING
 Apply 2 pumps of serum onto clean skin every morning and evening,  Allergy tested. Dermatologist tested.
avoiding the eye area. Follow with ARTISTRY™ eye cream and
 Non-comedogenic.
moisturizer.
 Suitable for all skin types.
 For optimum skin smoothing and resurfacing results, use in
combination with ARTISTRY INTENSIVE SKINCARE Renewing Peel
two times each week.*
* After a one day use of ARTISTRY INTENSIVE SKINCARE Advanced Skin
Refinisher in the morning and ARTISTRY INTENSIVE SKINCARE Renewing
Peel at night, 94% of panelists showed an improvement in the appearance of TM
pores. After two weeks, see a boosted effect when used with the ARTISTRY
INTENSIVE SKINCARE Renewing Peel.
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ARTISTRY INTENSIVE SKINCARE Advanced Skin Refinisher
DEMONSTRATIONS
 Demonstrations are the most powerful way to engage the customer and show the incredible effectiveness of ARTISTRY products. Below are
three demonstrations specially designed to highlight the key benefits of this product while intriguing the participants. Theycan be performed one-
on-one or as part of a group demonstration. Use them individually, or, to help reinforce usage and cross selling, show them in this order.
1. Instantly Smoother Skin 2. Smooth Touch-Up 3. Smooth Foundation
Purpose: Show how product instantly Purpose: Show how product instantly reduces Purpose: Show how product instantly smoothes
smoothes skin and provides a virtually the appearance of pores and smoothes skin’s skin’s surface for a flawless foundation application.
poreless look* while minimizing roughness. texture even when used as a touch-up over
makeup. You will need:
You will need: 1 ARTISTRY INTENSIVE SKINCARE Renewing
1 ARTISTRY INTENSIVE SKINCARE You will need: Peel
Advanced Skin Refinisher 1 ARTISTRY INTENSIVE SKINCARE 1 ARTISTRY INTENSIVE SKINCARE Advanced
Advanced Skin Refinisher Skin Refinisher
Instructions: 1 ARTISTRY YOUTH XTEND™ moisturizer or
1.Pump a pea-sized amount of serum onto Instructions: Creme L/X
the back of one of the customer’s hands. 1.Pump out a pea-sized amount of serum and 1 ARTISTRY YOUTH XTEND foundation
Massage into skin. distribute onto your fingertips.
2.Allow a few moments for the product to 2.Apply over top of customer’s makeup, using a Instructions:
absorb. pressing motion. (Do not massage into makeup.) 1.Apply Renewing Peel to the back of one hand.
3.Compare the skin on both hands. Apply to only half of face: forehead, chin, nose, Remove after 8 minutes, using a damp cloth. Follow
apple of cheek. with moisturizer.
Result: Customers will notice a velvety, 3.Allow a few moments for the product to absorb. 2.Apply a pea-sized amount of Advanced Skin
4.Give customer a mirror and ask her to Refinisher over the moisturizer. (Explain this order of
smooth finish on the treated hand. Notice the
compare both sides of her face. use is for demonstration only.)
“Wow” difference in the finish of skin and a
3.Apply an equal amount of foundation to the back of
soft-focus reduction in the look of
imperfections. Result: Customers will notice a velvety, both hands.
smooth, shine-free finish on the treated side. 4.Compare the two hands side by side.
Notice the “Wow” difference in the virtually
poreless finish* of skin and a soft-focus reduction Result: Customers will notice a difference in the
in the look of imperfections. finish of both foundations: a more beautiful, skin-like,
smooth finish on the treated hand.
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*Refers to the reduced appearance of pores.
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ARTISTRY INTENSIVE SKINCARE Advanced Skin Refinisher
CROSS SELLING PRODUCTS
As you are starting the conversation with your customer about ARTISTRY INTENSIVE SKINCARE Advanced Skin Refinisher, maximize the
opportunity to connect them to other transformative products which further help prevent and minimize the signs of aging.
Specific Cross Selling Opportunities:
 ARTISTRY INTENSIVE SKINCARE Renewing Peel: This powerful peel  ARTISTRY IDEAL RADIANCE Collection: The most powerful,
naturally resurfaces skin to deliver the benefits of a professional peel at yet gentle, brightening system ever from ARTISTRY. Includes
home without the need for harsh chemicals.* After just one eight-minute exclusive 3D Technology to help even tone and diminish dark
use, 93% of women felt softer, smoother skin. spots. Skin’s three dimensions of radiance—luminosity, even skin
*Results not equivalent to surgical/cosmetic procedures. tone, and translucency—are beautifully revealed.
 ARTISTRY YOUTH XTEND™ Lifting Smoothing Foundation SPF 20 PA+++
A rich, hydrating anti-aging foundation featuring ARTISTRY YOUTH XTEND technology
that helps lift and firm the look of skin and gives a youthful looking, radiant finish.
FOLLOW-UP
After 2 Days: After 3-4 Weeks: 6-8 Weeks:
 Follow up with your customer two days  Ask your customer what changes they have  Follow up with your customer after
after they have received the product to see noticed in the way their pores and skin 6-8 weeks to confirm their next order
how they like it. texture look and feel. has been shipped.
 Also, make sure the customer is using the  It is a good time to remind them to re-order,  You may also want to take the opportunity
product correctly: and to cross sell another skincare product to cross sell an additional product. Only ask
- More is not better. One bottle should last to further help prevent and minimize the for a referral if she is a repeat customer.
approximately 6 weeks. signs of aging. (See above for cross selling
- If using with ARTISTRY INTENSIVE recommendations.)
SKINCARE Renewing Peel, review
regimen steps. TM
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14 night
restore program
PROFESSIONAL
SOLUTIONS.
PROFESSIONAL
RESULTS.
IN JUST
14 NIGHTS –
ALL OF THE
BENEFITS OF A
PROFESSIONAL
PHOTO-FACIAL SKIN
REJUVENATION
TREATMENT IN THE
COMFORT AND
CONVENIENCE OF
YOUR OWN HOME
14 NIGHT RESTORE PROGRAM
THE INTENSIVE SKINCARE
BRAND PROMISE
 Benefits of a professional treatment
in the comfort of your own home
 Inspired by dermatological solutions
and practices
 Targeted products to repair and
prevent the visible signs of aging
14 NIGHT RESTORE PROGRAM
7 LEVELS OF RESTORATION
1. .Repairs cellular level damage
2. .Promotes extracellular matrix function
3. .Soothes damaged skin
4. .Restores brightness and improves
skin clarity
5. .Maintains and revives skin’s natural
moisture barrier
6. .Increases skin cell turnover
7. .Protects skin from environmental insults
14 NIGHT RESTORE PROGRAM
7 SKIN-CORRECTING BENEFITS
1. 75% faster than normal repair process
for younger, healthy-looking skin
2. 99% reduction in visible fine lines
3. 95% of panelists felt the product was
gentle and mild on their skin
4. 261% skin clarity improvement
5. 98% moisture improvement after 14 days
6. 83% reduction in skin roughness
7. 71% of panelists felt that their skin was
less stressed and more toned