ARTISTRY Intensive Renewing Peel PDF
Preview ARTISTRY Intensive Renewing Peel
ARTISTRY™ Intensive Skincare Renewing Peel Fresher, radiant, more youthful-looking skin OVERVIEW OF PRESENTATION The brand. The innovation The Intensive Skincare Renewing Peel customer A safe at-home answer to professional treatments How our skin works How the Intensive Skincare Renewing peel works with your skin Performance results FAQs ARTISTRY™ Intensive Skincare Range Objective: To achieve a targeted anti-ageing benefits formulated with highly effective benefits ARTISTRY™ Intensive Skincare Range is ARTISTRY’s answer to professional treatments. It can be expressed as: • An at-home alternative to professional treatments • Problem solvers: targeted to address signs of ageing • Intensive treatments that deliver targeted benefits Inspiration Professional Treatments ARTISTRY™ Scientific Advisory Board, made up of leading dermatologists and skin researchers, inspired the creation of products that could deliver the same targeted anti-ageing benefits as professional treatments, but in the convenience of your own home. Unmet Consumer Needs Since there are an increased number of people seeking the results delivered by professional treatments and line fillers, intensive consumer research was conducted. We found a great unmet consumer need. Many consumers didn’t believe they could achieve ‘instant’ results from an in-home anti-ageing product. This led to the development of the Artistry Intensive Skincare range. Fragrance Newly-created especially for this exceptional innovation Sparkling Citrus and Fresh Herbal Notes Blended with Juicy Cassis White Floral Heart of Rose, Jasmine and Lily of the Valley Exotic, Creamy Woods Blended with Rare Amber and Soft Peach Package Newly-created especially for this exceptional innovation • First design of its kind in artistry™ • 20ml airless pump • 72 manufacturing steps to create pump package MAIN MENU Target Customer 30 Years and Older Anyone seeking youthful skin will be interested in the Renewing Peel. In fact, even those in their 20’s may want to use it to help with roughness or dryness. Typically Renewing Peel customers are women age 30 and older. Involved in a skincare routine Renewing Peel customers are women who are currently involved in a skincare routine and concerned about the signs of ageing. One of the first signs of ageing is rough skin. Many women start to notice rough skin around the age of 30. Because of this, minimizing rough skin is a universal need for all skin types. Wants to prevent and minimize the signs of ageing The typical customer is someone who wants to prevent and minimize signs of ageing, like rough skin. These women are looking for smoother, softer, and more-youthful looking skin. Interested in professional peel benefits in at-home treatments Renewing Peel customers are also interested in professional peel benefits in a convenient, at-home treatment. They will not leave their beauty to chance and demand products that deliver maximum results. You may refer to the “Product Selling Guide” for further information Target Customer Starting the conversation • Identify what benefits will interest your customer • Ask about skin concerns your customer may have • Discuss benefits that meet these needs Create a testimony • Try the Renewing Peel for yourself • Write down how you feel before; after one application and after six weeks of application • Share your experiences with your customers Find 10 potential customers • Identify ten customers who might like the Renewing Peel • Plan a conversation and schedule meetings with each ARTISTRY™ Regimen 1. Cleanser Intensive Renewing PEEL 2. 3. Toner 4. Treatment /Serum 5. Cream/Lotion Cross-selling The Intensive Skincare Renewing Peel: • Can be used with any skincare routine • Is more effective when used with other ARTISTRY™ skincare products • Enhances the benefits of other ARTISTRY™ skincare and colour products MAIN MENU
Description:The list of books you might like
