THIS DOCUMENT IS IMPORTANTAND REQUIRESYOUR IMMEDIATEATTENTION. If you are in any doubt about the contentsofthisdocument,ortheactionyoushouldtake,youshouldimmediatelyconsultyourstockbroker,bankmanager, solicitor,accountant,fundmanagerorotherindependentprofessionaladviserwho,ifyouaretakingadviceintheUnited Kingdom, is authorised under the Financial Services and Markets Act 2000, or from an appropriately authorised independentfinancialadviserifyouareinaterritoryoutsidetheUnitedKingdom. If you have sold or otherwise transferred all of your Ordinary Shares inArmour Group plc, please forward this document, together with the accompanying form of proxy, as soon as possible to the purchaser or transferee or to the stockbroker or other agent through whom the sale or transfer was effected for delivery to the purchaser or transferee. If you have sold or transferredonlypartofyourholdingofOrdinarySharesyoushouldretainthisdocumentandconsultthestockbroker,bank orotheragentthroughwhomthepartsaleortransferwaseffected. ThedistributionofthisdocumentinjurisdictionsotherthantheUKmayberestrictedbylawandthereforepersonsintowhose possessionthisdocumentcomesshouldinformthemselvesaboutandobservesuchrestrictions.Anyfailuretocomplywith theserestrictionsmayconstituteaviolationofthesecuritieslawsofanysuchjurisdiction. TheDirectors,whosenamesaresetoutatpage6ofthisdocument,andtheCompany,acceptresponsibility,collectivelyand individually,fortheinformationcontainedinthisdocument.TothebestoftheknowledgeandbeliefoftheDirectorsandthe Company(whohavetakenallreasonablecaretoensurethatsuchisthecase)theinformationcontainedinthisdocumentis inaccordancewiththefactsanddoesnotomitanythinglikelytoaffecttheimpactofsuchinformation. ThisDocumentdoesnotconstituteorformpartofanyoffertosellorissueorasolicitationofanyoffertosubscribeforor buyanysecuritiesintheCompanynorshallitoranypartofitorthefactofitsdistributionformthebasisof,orbereliedon inconnectionwith,anycontracttherefor. ARMOUR GROUP PLC (IncorporatedandregisteredinEnglandandWaleswithregisterednumber00803572) Proposed sale of the entire issued share capital ofArmour Home Electronics Limited Proposal for the Group to become an Investing Company Notice of General Meeting Youshouldreadthewholeofthisdocument.YourattentionisdrawntotheletterfromtheChairmanoftheCompanywhich issetoutatpages6to10ofthisdocumentandrecommendsthatyouvoteinfavouroftheResolutionstobeproposedatthe General Meeting referred to in this document. Whether or not you attend the General Meeting, you are encouraged to completeandreturntheformofproxyinaccordancewiththeinstructionsprintedontheform. ThisdocumentshouldbereadinconjunctionwiththeNoticeofGeneralMeetingandFormofProxy.NoticeofaGeneral Meeting of the Company to be held at 12.30 p.m. (UK time) atArnold & Porter (UK) LLP,Tower 42, 25 Old Broad Street, London,EC2N1HQon4August2014issetoutattheendofthisDocument. AFormofProxyforholdersofOrdinarySharesforuseattheGeneralMeetingaccompaniesthisDocumentand,tobevalid, mustbecompletedandreturnedtotheCompany’sRegistrar,CapitaAssetServices,PXS1,34BeckenhamRoad,Beckenham, KentBR34ZFassoonaspossiblebutinanyeventreceivednotlaterthan12.30p.m.(UKtime)on1August2014or48hours beforeanyadjournedmeeting.CompletionofaFormofProxywillnotprecludeaShareholderfromattendingandvotingat theGeneralMeetinginperson. FinnCapisthetradingnameofFinnCapLtd,whichisaprivatecompanyauthorisedandregulatedbytheFinancialConduct Authority.FinnCapisactingasnominatedandfinancialadvisortotheCompanyinconnectionwiththemattersdescribedin thisdocument.PersonsreceivingthisdocumentshouldnotethatFinnCapwillnotberesponsibletoanyoneotherthanthe Company for providing the protections afforded to customers of FinnCap or for advising any other person on the arrangementsdescribedinthisdocument.FinnCaphasnotauthorisedthecontentsof,oranypartofthisdocumentandno liabilitywhatsoeverisacceptedbyFinnCapfortheaccuracyofanyinformationoropinionscontainedinthisdocumentor fortheadmissionofanyinformation.Norepresentationorwarranty,expressorimplied,ismadebyFinnCapasto,andno liabilitywhatsoeverisacceptedbyFinnCapinrespectof,anyofthecontentsofthisdocument(withoutlimitingthestatutory rightsofanypersontowhomthisdocumentisissued). ItistheresponsibilityofanypersonreceivingacopyofthisdocumentoutsideoftheUnitedKingdom,tosatisfythemselves astothefullobservanceofthelawsandregulatoryrequirementsoftherelevantterritoryinconnectiontherewith,including obtaining any governmental or other consents which may be required or observing any other formalities required to be observedinsuchterritoryandpayinganyotherissue,transferortaxesdueinsuchotherterritory.Persons(including,without limitation,nomineesandtrustees)receivingthisdocumentshouldnotdistributeorsendthisdocumentintoanyjurisdiction whentodosowould,ormightcontravenelocalsecuritylawsorregulations. Allstatements,otherthanstatementsofhistoricalfact,containedinthisdocumentconstitute“forward-lookingstatements”. In some cases forward-looking statements can be identified by terms such as “may”, “intend”, “might”, “will”, “should”, “could”, “would”, “believe”, “anticipate”, “expect”, “estimate”, “predict”, “project”, “potential”, or the negative of these terms,andsimilarexpressions.Suchforward-lookingstatementsarebasedonassumptionsandestimatesandinvolverisks, uncertainties and other factors that may cause the actual results, financial condition, performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. New factors may emerge from time to time that could cause the Company’s business not to developasitexpects,anditisnotpossiblefortheCompanytopredictallsuchfactors.Giventheseuncertainties,prospective investorsarecautionednottoplaceanyunduerelianceonsuchforward-lookingstatementsexceptasrequiredbylaw.The Companydisclaimsanyobligationtoupdateanysuchforward-lookingstatementsinthisdocumenttoreflectfutureevents ordevelopments. AsummaryoftheactiontobetakenbyShareholdersoftheCompanyissetoutatpage9andintheNoticesetoutatthe endofthisdocument.ThereturnofoneormorecompletedFormsofProxywillnotpreventyoufromattendingtheGeneral Meetingandvotinginpersonifyouwishtodoso(andaresoentitled). CONTENTS Page DEFINITIONS 3 EXPECTEDTIMETABLE OF PRINCIPAL EVENTS 5 PART 1 LETTER FROMTHE CHAIRMAN 6 1. Introduction 6 2. Background to and reasons for the Disposal 6 3. AboutArmour Home 7 4. Terms of the Disposal 7 5. CurrentTrading ofArmour Home 8 6. Financial Position of the Company following the Disposal 8 7. Irrevocable Undertakings 8 8. Related PartyTransaction 8 9. General Meeting 8 10. Investing Policy 9 11. Action to be taken by the Shareholders 9 12. Extension ofAudit Partner Rotation 10 13. Recommendation 10 PART 2 NOTICE OF GENERAL MEETING OF SHAREHOLDERS 11 2 DEFINITIONS “AIM” AIM, a market operated by London Stock Exchange Plc; “AIM Rules” the rules of London Stock Exchange Plc governing the admission to, and the operation of,AIM and comprising the AIM Rules for Companies and the AIM Rules for NominatedAdvisers; “Alphason Designs” or “AD” Alphason Designs Limited (incorporated and registered inEnglandandWaleswithcompanynumber01893644) whose registered office is at Lonsdale House, 7-9 Lonsdale Gardens,TunbridgeWells, KentTN1 1NU; “Armour Home” AHEL,AHK,AD, MS, GP and QED together; “AHEL” Armour Home Electronics Limited (incorporated and registered in England and Wales with company number 01530915)whoseregisteredofficeisatLonsdaleHouse, 7-9 Lonsdale Gardens,TunbridgeWells, KentTN1 1NU; “Armour Hong Kong” or “AHK” ArmourHongKongLimited(incorporatedandregistered in Hong Kong with company number 1069003) whose registered office is at 1F., HKI Building, 56 Hung To Road, KwunTong, Kowloon, Hong Kong; “Buyer” or “AHE 100” AHE 100 Limited (incorporated and registered in England and Wales with company number 9104337) whoseregisteredofficeisatStortfordHallIndustrialPark, Dunmow Road, Bishops Stortford, Hertfordshire, CM23 5GZ and is owned in part by George Dexter, the Group Chief Executive, and Nicky Spence and Chris Emerson; “Circular” or “Document” this document; “Company” or “Group” Armour Group plc (incorporated and registered in England and Wales with company number 00803572) whose registered office is at Lonsdale House, 7-9 Lonsdale Gardens,TunbridgeWells, KentTN1 1NU; “Completion” completionoftheDisposalinaccordancewithitsterms; “Consideration Shares” 250ordinarysharesof1penceeachinthecapitalofthe Purchaser, representing 25 per cent. of the issued share capital ofAHE 100 and credited as fully paid; “Disposal” the disposal conditional, inter alia, on the passing by the Shareholders of the Resolutions at the General Meeting, ofalloftheissuedsharecapitalofArmourHomewillbe transferred to the Buyer in return for the Consideration Shares; “Directors” thedirectorsoftheCompanywhosenamesaresetouton page 6 of this Document; 3 “Form of Proxy” the form of proxy for use by the Shareholders in connection with the General Meeting; “General Meeting” the general meeting of Shareholders to be held at 12.30p.m.(UKtime)on4August2014,noticeofwhich is set out at the end of this Document, or any adjournment of that meeting; “Goldring Products” or “GP” Goldring Products Limited (incorporated and registered inEnglandandWaleswithcompanynumber01243730) whose registered office is at Lonsdale House, 7-9 Lonsdale Gardens,TunbridgeWells, KentTN1 1NU; “Group” means the Company and all its subsidiaries; “Independent Directors” Bob Morton, Steve Bodger and MarkWilson; “Investing Policy” means the policy for future investment by the Company described in Part 1, paragraph 10 of this Circular; “Loan” A loan of £1.0 million from the Group toArmour Home Electronics Limited. The Loan has a repayment term of 5years,aninterestrateof10percent.perannumandno capital repayments for the first two years; “Myryad Systems” or “MS” Myryad Systems Limited (incorporated and registered in England and Wales with company number 02877692) whose registered office is at Lonsdale House, 7-9 Lonsdale Gardens,TunbridgeWells, KentTN1 1NU; “New Board” theboardofDirectors,followingtheDisposalwhichwill comprise the Independent Directors; “Notice” thenoticeoftheGeneralMeetingofShareholderssetout at the end of this Document; “Ongoing Group” the Group following the proposed Disposal; “Ordinary Shares” the existing ordinary shares of 1 pence each in the capital of the Company; “QED” QED Audio Products Limited (incorporated and registered in England and Wales with company number 02924135)whoseregisteredofficeisatLonsdaleHouse, 7-9 Lonsdale Gardens,TunbridgeWells, KentTN1 1NU; “Resolutions” the ordinary resolutions set out in the Notice to be proposed at the General Meeting; “Sale and PurchaseAgreement” the agreement between (1) the Company and (2) the Buyer conditional on the passing of the Resolutions at theGeneralMeeting,pursuanttowhichtheDisposalwill be implemented; and “Shareholders” holders of Ordinary Shares in the Company. 4 EXPECTEDTIMETABLE OF PRINCIPAL EVENTS Event Time and/or date Date of this document 18 July 2014 Latest time and date for receipt of Forms of Proxy 12.30 p.m. on 1August 2014 General Meeting 4August 2014 Completion of Disposal 5August 2014 (1) Thetimesanddatessetoutintheexpectedtimetableofprincipaleventsaboveandmentionedthroughoutthisdocumentmay beadjustedbytheCompanyinconsultationwithFinnCap,inwhicheventdetailsofthenewtimesanddateswillbenotified totheLondonStockExchange,andwhereappropriate,theShareholders. (2) AllreferencestotimesinthisdocumentaretoLondontimes,unlessotherwisestated. 5 PART 1 LETTER FROMTHE CHAIRMAN ARMOUR GROUP PLC (IncorporatedandregisteredinEnglandandWaleswithregisterednumber00803572) Directors: Registered Office: Bob Morton (Non-Executive Chairman) Lonsdale House George Dexter (Chief Executive) 7-9 Lonsdale Gardens MarkWilson (Finance Director and Company Secretary) TunbridgeWells Stephen Bodger (Non-Executive) Kent TN1 1NU 18 July 2014 To the holders of existing Ordinary Shares Dear Shareholder Proposed sale of the entire issued share capital of Armour Home Proposal for the Group to become an Investing Company 1. Introduction The Company has today announced the proposed disposal of Armour Home to AHE 100 Limited, a Company owned in part by George Dexter, the Group Chief Executive, and also Nicky Spence and ChrisEmerson,bothdirectorsofArmourHome.TheCompanyhasenteredintoaconditionalsaleand purchase agreement in respect of the disposal of the entire issued share capital of Armour Home (including its subsidiaries AHK, AD, MS, GP and QED) to AHE 100 for a total consideration of 250 OrdinarySharesof1penceeachinthecapitalofAHE100,representing25percent.ofthetotalshare capital of AHE 100. The Group has also lent Armour Home £1.0 million. AHE 100 will assume responsibility for approximately £3.5 million of debt due to GE Commercial Finance Limited, the Group’sprincipallender.FurtherdetailsoftheSaleandPurchaseAgreementaresetoutinparagraph 3 below. As part of the conditional Sale and PurchaseAgreement, it has been agreed that George Dexter will step down from the Group’s Board at Completion. Following the Disposal the Group will have no debt, the £1.0 million loan as above, and approximately £4.0 million of cash. It is proposed the Group will become an investing company. CompletionoftheDisposalconstitutesafundamentalchangeofbusinessoftheCompanyunderRule 15 of the AIM Rules. Accordingly, the Disposal is conditional on Shareholder approval and this circular set out the reasons for and the principal terms of the Disposal. 2. Background to and reasons for the Disposal As announced on 10 March 2014, the Group recently disposed of its automotive division for £10.9 million to AAMP of America. Following the disposal, the Company retained ownership of Armour Home, which is focused on developing, marketing and selling consumer products for the home entertainment and home office markets in the United Kingdom and overseas. 6 Intheyearto31August2013ArmourHomehadsalesof£17.6millionandmadeanoperatingprofit of £0.1 million. Armour Home is not expected to achieve profitability in the current financial year andinthesixmonthsto28February2014incurredalossof£114,000,beforecentraloverheads,on revenues of £9.0 million. Market conditions remain challenging and growth has been limited over recent years. Given the currentprospectsofthesector,theIndependentDirectorsbelievetheproposedtermsrepresentafair priceforArmourHomeandtheywillbeabletoachievegreaterreturnsforShareholdersbyusingthe Group’s cash and AIM listing to invest in high growth opportunities.The Group will retain a 25 per cent. interest inArmour Home through its ownership of 25 per cent. of the share capital ofAHE 100 andwillthereforebenefitfromanyreturnthatAHE100cangeneratefromthecontinuingturnaround ofArmour Home. 3. AboutArmour Home Armour Home is the leading provider of high-end products, solutions and services to the hi-fi, home theatre and entertainment market within the UK. Armour Home has a diverse mix of more than 1,700 products that span all aspects of vision, sound and the living experience within the home. This wide-ranging portfolio includes brands at the forefrontofthehi-fiandaudio-visualsectors,withrecognisedindustryleadersofhi-fispeakers,cable interconnects, multi-room entertainment systems and furniture solutions. Within the UK, customers include Richer Sounds, John Lewis, Sevenoaks Sound and Vision, Selfridges, Superfi,Aldi and Staples. 4. Terms of the Disposal ArmourAutomotive Group, a wholly owned subsidiary of the Company, is the direct and/or indirect owner (as appropriate) of the entire issued share capital ofArmour Home Electronics Limited and its wholly owned subsidiariesArmour Hong Kong Limited,Alphason Designs Limited, Myryad Systems Limited, Goldring Products Limited and QED Audio Products Limited, ownership of which will transfer to AHE 100 on successful completion of the Disposal.The Directors believe that it will be beneficial for the Company and its shareholders to proceed with the Disposal and accordingly ArmourAutomotive Group has entered into the Sale and PurchaseAgreement. Given that the Armour Home is the only trading subsidiary of the Group, the sale of Armour Home representsafundamentalchangeofbusinessforthepurposesofRule15oftheAIMRules.Accordingly, the Disposal is conditional on Shareholder approval being obtained at the General Meeting. The key terms of the Sale and PurchaseAgreement are as follows: • theconsiderationpayablebyAHE100is250ordinarysharesof1penceeachinthecapitalof thePurchaser,representing25percent.oftheissuedsharecapitalofAHE100andcreditedas fully paid on completion; • a loan of £1,000,000 has been made by the Group to Armour Home Electronics Limited and will remain in place post Disposal.The term of the Loan is 5 years, interest will be paid at a rate of 10 per cent. per annum and no capital repayments are required to be made for the first two years of the Loan; • AHE 100 will assume responsibility for approximately £3.5 million of debt due to GE Commercial Finance Limited, the Group’s principal lender; • George Dexter will resign from the Board of the Group immediately on Completion; and • the agreement is conditional on approval of the Disposal by the Shareholders. 7 InadditiontotheSaleandPurchaseAgreementthepartieswill,priortoCompletion,needtoprepare, agree and enter into a number of ancillary agreements which are to be delivered on Completion pursuant to the Sale and PurchaseAgreement. 5. CurrentTrading ofArmour Home Since the disposal of the Group’s automotive division, the trading performance of Armour Home, before accounting for foreign exchange and central overheads, has been at breakeven. However, lossesonforeignexchangehedgingcontractscombinedwiththeheadofficecosthaveresultedinthe overall Group being loss making in this period. The unaudited interim results to 28 February 2014 showed a loss in respect of Armour Home of £114,000, before central overheads, on revenues of £9.0 million. Since the interim results were announced on 29 May 2014, trading has remained at broadly breakeven before foreign exchange and central overheads. 6. Financial Position of the Company following the Disposal Immediately following the Disposal the Group will have cash of approximately £4.0 million, net of transactioncostsinrelationtotheDisposalofapproximately£0.1million.Inaddition,theGroupwill have a 25 per cent. shareholding in AHE 100 Limited and a £1 million loan due from AHE 100 Limited. 7. Irrevocable Undertakings The Company has received irrevocable undertakings to vote in favour of the Resolutions from Shareholders representing 48.3 per cent. of the outstanding issued share capital. This includes irrevocableundertakingsfromGeorgeDexterandcertainoftheIndependentDirectorsoftheGroup. 8. Related PartyTransaction GeorgeDexterwillhold350sharesinAHE100Limitedrepresenting35percent.ofthesharecapital, isadirectorofAHE100LimitedandwillbeadirectoroftheGroupuntilCompletion.UndertheAIM Rules, George Dexter’s interest in AHE 100 Limited and the proposed Disposal is deemed a related party transaction. The Independent Directors of the Company (being Bob Morton, Steve Bodger and Mark Wilson) consider, having consulted with finnCap, that the terms of the proposed Disposal are fair and reasonable insofar as shareholders of the Company are concerned. 9. General Meeting The General Meeting is being convened for the purpose of approving the Disposal. (1) Approve the Disposal Resolution 1, which will be proposed as an ordinary resolution, is to approve the Disposal for the purposes of Rule 15 of theAIM Rules. (2) Approve the Investing Policy Resolution 2, which will be proposed as an ordinary resolution, is to approve the Investing Policy (described in paragraph 10 below) for the purposes of Rule 15 of theAIM Rules. (3) Authorise the allotment of shares in the Company Resolution 3, which will be proposed as an ordinary resolution, is to update the general authorisation granted to the Board to allot ordinary shares in the Company up to an aggregate nominal amount of £600,000 pursuant to Section 551 of the CompaniesAct 2006. 8 Resolutions 1, 2 and 3 each require a simple majority in order to pass. Shareholders should read the Notice of General Meeting at the end of this document for the full text of the Resolutions and for further details about the General Meeting.The attention of Shareholders is also drawn to the voting intentions of the Directors and connected parties as set out in the paragraph entitled “Recommendation” below. 10. Investing Policy Following the Disposal, the Company will be an investing company. The New Board has determined that the Company’s Investing Policy will be to seek opportunities in the technology sector. The Company’s objective is to generate an attractive rate of return for Shareholders by taking advantage of opportunities.There will be no limit on the number of projects into which the Company may invest and the Company’s financial resources may be invested in a number of propositions, or in just one investment, which is likely to be deemed to be a reverse takeover pursuant to Rule 14 of theAIM Rules. The Company will seek investment opportunities in the technology sector that offer good value and the potential for capital growth and/or income. The Company will seek to achieve this through acquisitions, partnerships or joint venture arrangements and such investments may result in the Company acquiring the whole or part of a company. The strategy of the Company will be to leverage the expertise and the contacts of the New Board to investigate opportunities available to it. In particular the New Board will seek to identify target investments with some or all of the following characteristics: • a clear market opportunity; • significant growth prospects; • likely to benefit from access to additional equity funding; and • the likelihood of benefits accruing from being part of a group with publicly traded shares. The Company’s Investing Policy is intended to be long-term but if circumstances arise whereby an acquired business or company may be floated in its own right, or disposed of at a suitable premium, such opportunities will be considered by the Board. Under the AIM Rules, the Company is required to make an acquisition or acquisitions which constitute a reverse takeover under theAIM Rules or otherwise implement its Investing Policy within 12monthsofthedateoftheGeneralMeeting,failingwhichtheOrdinaryShareswouldbesuspended from trading onAIM in accordance with Rule 40 of theAIM Rules. If the Company’s Investing Policy has not been implemented within 12 months of the date of the General Meeting, then the admission to trading onAIM of the Ordinary Shares would be suspended and the Directors would convene a general meeting of the Shareholders to consider whether to continue seeking investment opportunities or to wind up the Company and distribute any surplus cash to Shareholders. 11. Action to be taken by the Shareholders ShareholderswillfindaFormofProxyenclosedwiththisDocument,foruseattheGeneralMeeting. Whether or not you intend to be present at the meeting, you are requested to complete, sign and return your Form of Proxy to the Company’s Registrar, Capita Asset Services, PXS 1, 34 Beckenham Road, Beckenham, Kent BR3 4ZF as soon as possible but, in any event, so as to arrive no later than at 12.30 p.m. (UK time) on 1 August 2014.The completion and return of a Form of Proxy will not preclude you from attending the meeting and voting in person should you wish to do so. 9 12. Extension ofAudit Partner Rotation Armour Group plc has requested its auditors BDO LLP extend the rotation of the Group’s audit partner to enable him to continue with his role for an additional year. Under the UK Auditing Practices Board Ethical Standards that govern UK auditors, no partner should act as the audit engagement partner for a listed company for more than five years. The Group’s current audit engagement partner reached this five-year period at the conclusion of the 2013 audit.The rationale for the extension is that the Group has undergone substantial changes in the current year, with the sale of the Group’s automotive division in March 2014 and the proposed disposal ofArmour Home. Management believes that a change of personnel at this stage is not in the Group’s best interest and the quality of the audit function could be affected. BDO LLP has agreed to the extension. 13. Recommendation The Independent Directors believe that the Resolutions are in the best interests of the Company and would promote the success of the Company for the benefit of its Shareholders as a whole. Accordingly,theIndependentDirectorsunanimouslyrecommendthatShareholdersvoteinfavourof theResolutionstobeproposedattheGeneralMeetingastheyintendtodosoinrespectoftheirown beneficial shareholdings, representing approximately 30.2 per cent. of the Company’s existing ordinary share capital. Yours sincerely, Bob Morton Chairman 10
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