ARI Packaging

92 Pages·2015·27.28 MB·English

ppi
DIALOGUE WITH | RUSS GAGER
SUMMER 2015
PAPERPACKAGINGINTERNATIONAL.COM
EDITORIAL DIRECTOR
John Krukowski
[email protected]
EDITOR
Russ Gager
MANAGING EDITOR
Staci Davidson
MANAGING EDITOR, BOSTON
Eric Slack
SPECIAL PROJECTS EDITOR
Chris Petersen
SENIOR EDITORS Ask Consumers
Stephanie Crets, Alan Dorich, Jim Harris,
Janice Hoppe
ASSOCIATE EDITORS
Tim O’Connor, Bob Rakow
CONTRIBUTING WRITERS
Marie-Josee Carrier, William Ringle,
A novel idea from the Internet is being ap-
Mike Samson, Michael Wilson
ART DIRECTOR plied to the packaging conundrum. If you
Erin Hein
want to know what consumers think about
GRAPHIC DESIGNERS
Megan Green, Jonathan Lyzun, Vida Soriano your packaging, you can ask them in focus
PRODUCTION COORDINATOR
Mariana Mendoza groups. But if they are not sure what they
want, or cannot articulate their concepts,
SVP EDITORIAL RESEARCH
Walter Sledz just ask them via crowdsourcing to design a C
PROJECT COORDINATORS product’s packaging. After all, can 5B0 million R
BVrIeCnEd PanR CEuSnIDniEnNghTa OmF, M SiAchLaEeSl Jasek p aOckfa cgoinugrs ceo, nssoummeetirms bees wthreoyn cga?n bUYe, which OW PA C C D
Steve Campagna is why responses from packaging d Aesigners Dthe $11C.4 billion wastedN by largOe brandONs an- IA
DIRECTOR OF WEB AND REPRINT SALES have actually proven in practice toM be more Snually Kthat the NaturaEl ResourVces DeTfense L
Dash Blankenship O A W E O
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also gives independent designers aCnd ones Cby MicGhael Wilson, vice presidTent ofS mar- E
in smaller firms an opportunity to Acompete Iketing and communications at OAFFLINK, to
N N
against the big companies’ designers, and in improve the situation is positioRning sustain-
some cases, to create their reputations. Gability as a team effort betweeYn the brand
Naturally, professional input is always and its customers.
appreciated when it employs new materials Other suggestions besides packaging re-
and techniques, which consumers will not design are telling consumers about the sus-
necessarily be up-to-date on. The crowd- tainability of your packaging on a dedicated
sourcing trend is expected to continue in the website and hiring or promoting corporate
future and engage consumers and designers leaders who are committed to sustainable
even more, Samson predicts. policies. Combining crowdsourcing of de-
Perhaps the involvement of consumers signs with sustainable packaging might be a
and alternative designers will help reduce win-win.
EDITOR
[email protected]
Paper and Packaging International is published quarterly by Phoenix Media Corporation, 79 West Monroe, Suite 400, Chicago, IL, 60603. Periodical Postage
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SUMMER 2015 paperpackaginginternational.com 1

SUMMER 2015 | TABLE OF CONTENTS
features
>
6.
10.
C
B R
U O P C
Y W A C
O
A D C N O N
M S K E V
T
O A W E
E E
G R
R U S N
I
I R N S T
C C G T S
A I O
N N
14. R
G Y
Departments > >
SUSTAINABILITY
The most recent numbers on recyclable waste
are in, and they do not depict a positive picture
of sustainable policies in the United States.
Page 6
CROWDSOURCING
Crowdsourcing allows consumers to shape the
future of packaging design. Page 8
HYGIENE
In today’s digital marketplace, the paper indus-
try continuously confronts perceptions of be-
ing antiquated. Page 10
OOnn TThhee CCoovveerr >
COMPANY CULTURE
Walmart is leading the way in the development and imple-
Be sure to set aside time for continuous learn-
mentation of retail-ready packaging for grocery products.
ing – it goes hand-in-hand with corporate
PAGE 18
growth. Page 14
SUMMER 2015 paperpackaginginternational.com 3
TABLE OF CONTENTS | SUMMER 2015
profiles
<
Paper Products >
26.
22. Bolger Vision Beyond Print
Bolger Vision Beyond Print tailors services to
grow its marketshare in the digital age.
26. Ingersoll Paper Box
Ingersoll Paper Box is bringing more process-
es in-house and increasing production and
quality with the latest printing technology.
Packaging Solutions >
28. ARI Packaging
ARI Packaging prides itself on keeping up
with the changing needs of its consumer
packaged goods customer base.
3Y3. Calbee North America G
R N N
Ingredient-first focused Calbee North Ameri-
O
I A
TS cSTa strives for innovative, heaNGlthy snaRCck foods. C
I
N 3R 6. IndeSx Packaging IGInc. U R
E W O E
IEndex Packaging Inc. mighAt be a modestly
T M
N sVized playEer, but no one is beKtter at cSustomer
O N C D A
O sCervice or product delivery.A W Y
C P O U
38. Outlook Group
R B 44.
Outlook Group has come a long way from its
C
origins printing baseball and Trivial Pursuit
cards during the early 1980s.
41. Pernix Therapeutics
Pernix Therapeutics has implemented a
number of improvements to focus on ex-
ternal growth with acquisitions and organic
growth through commercialization and re-
search and development.
44. Accurate Box Co. Inc.
Accurate Box Co. Inc. is expanding its single
plant and installing the latest high-speed pro-
duction equipment to maintain its growth in
litho-laminated corrugated box production.
46. Camco Chemicals
Camco Chemicals has grown from a modest
co-packing enterprise to a contract manufac-
turer of cleaning, processing and sanitizing
chemical products.
4 paperpackaginginternational.com SUMMER 2015
SUMMER 2015 | TABLE OF CONTENTS
68. Dorner Mfg. Corp.
58.
When a product has to be moved for manu-
facturing or packaging, Dorner Mfg. Corp.
can provide the right conveyor to do that.
70. 3 Sigma Corp.
Customers come to 3 Sigma Corp. because
they know the company has the knowledge
base to solve their label needs.
73. Breit Technologies
Pioneering a new generation of solutions for
the commercial print market has propelled
growth for Breit Technologies.
76. AJ Adhesives Inc.
C
AJ Adhesives excels at supplying markets
B such Ras food and beverage with high-quality
U produOcts, whiPch results in client loyalty. C
Y W A C
O
A 78. CDAI C N O N
M S K E V
CAI lives up to its name by meeting its custom- T
O A W E
E ers’ needs for Gcoatings, inks and adhesivesR. E
49. Storopack Inc. 60. JKG Group R U I S N
I R N S T
Five generations of the Reichenecker family The current economic environment Chas 80. HCeartlGand Label PrintersT S
have owned and operated Storopack since it been rocky, but JKG Group has coped wAell. HearItland Label Printers has developeOd a
N N
started in 1874 in Germany. The company continues to grow and add to new product line that eliminates the needR for
G Y
its list of new customers. backing paper on self-adhesive labels.
52. CCB Packaging
CCB Packaging specializes in contract pack- Equipment & Materials > 84. SpectraGraphics
aging with a high degree of automation along 62. Label Impressions SpectraGraphics is increasing its production
with turnkey solutions. Label Impressions combines sustainabil- speed, improving quality and adding new
ity efforts with a wide range of services to printing capabilities with the latest produc-
54. Seda North America meet customer demands. tion equipment.
Building a presence in the United States in
recent years, Seda North America is show- 80.
casing its capabilities as a food and beverage
packaging leader.
56. J.R. Cole Industries Inc.
When J.R. Cole Industries Inc.’s customers
have problems, it acts quickly to make deci-
sions and serve its clients.
58. Ideon Packaging
With an emphasis on giving back to the
community, Ideon Packaging is consistently
named a top place to work.
SUMMER 2015 paperpackaginginternational.com 5
COLUMN BY | MICHAEL WILSON
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TY LS LT T OR N N
ILI TA CU EN UE TS ST NG RCI CA
NAB MEN ANY GEM LOG TEN VER EWS KAGI SOU MERI
AI E P A A N O N C D A
ST ND OM AN DI CO C PA OW UY
U U M
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Sustainability Agenda
THE MOST RECENT NUMBERS ON RECYCLABLE WASTE DO NOT
DEPICT A POSITIVE PICTURE OF SUSTAINABLE POLICIES.
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According to research released earlier this year by the Natural
Although it is easy to point the
Resources Defense Council (NRDC) and environmental non-
finger at large corporations that use
profit As You Sow, large brands waste $11.4 billion every year more resources, companies of all sizes
because of poor packaging policies. must do a better job of managing the
6 paperpackaginginternational.com SUMMER 2015
MICHAEL WILSON | COLUMN BY
way that they approach environmen- chance to make real strides with its writes that the sustainability prob-
tal and sustainable packaging policies. sustainable packaging initiatives. lem in the corporate world is really a
Not only will creating or improving leadership issue. He contends that if
your sustainability agenda better the 2. Real Examples companies can increase the amount
environment, it will help your brand It’s nice to come up with a fancy, of strong, decisive action that is taken
and its bottom line in the long run. long-winded corporate sustainability by high-level managers toward imple-
mission statement that you can in- menting sustainability policies, real
What Sustainability clude on a website or a brochure that environmental change can occur.
Looks Like you give out at a trade show. But what How can companies make sure that
For companies with no previous expe- people are really interested in is what they have sufficient environmental
rience with sustainability initiatives, you are doing to achieve that goal. leadership, especially if they don’t
it’s often tough to know where to be- One of the brands in the NRDC’s have an existing sustainability policy
gin. Even if your business already has report that achieved better practices in place? One easy way is to assign one
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an environmental policy, it’s always recognition was McDonald’s. McDon- or more sustainability champions to
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wise to periodically evaluate it to en- aldB’s has done mRore than just write and oversee your sustainability iMnitiativCes. U U
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tainability initiative, which include: sep Aarate websitDe that pCrovides an in- Ning aOnd repoNrting oAn your cAompanPy’s E A
depMth explanatiSon of itsK sourcing, sus- EsustaVinabilitTy initiaLtives. GBy takAing M IN
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and actions toward recyclable pack- ersAN to cut down INon waste. can tOransform any organizaTtion intULo a L IT
aging. Instead, position it as a team McDonald’s pGrovides an exact per- sustaRYinable one. T S Y
effort between your brand and its cus- centage breakdown of where waste U
tomers and followers. Offer easy ways comes from at a typical McDonald’s The Future of SustainabilityR
that people can join in on your compa- restaurant and how the company is These are all ways that companies Ecan
ny’s efforts to attain sustainability. planning on reducing each type. This improve their sustainability initia-
After redesigning its packaging to be open, honest approach to sustain- tives, but they all need one key ingre-
90 percent compostable, Panera also ability is exactly the type of example dient to work effectively: internal buy-
created initiatives to allow customers that consumers want to see from the in starting at the highest level. Your
to more easily recycle their packaging brands with which they engage. C-level executives must be aware that
and to donate to community or- getting greener can help your business
ganizations. A brand that not 3. Create Internal by cutting down on energy costs, gain-
only operates under a sustain- Sustainability Leaders ing tax credits and facilitating stron-
able packaging policy but also In his book “The Sustain- ger relationships with customers.
encourages its consumers ability Champion’s Guide- Every organization and consumer in
to be more sustain- book,” Bob Willard every industry needs to band together
able is one to work toward cutting down on con-
that has a sumer waste to ensure that posterity
can enjoy as many of the earth’s natu-
ral resources as possible. ppi
Michael Wilson is the vice president of marketing
and communications at AFFLINK. He is responsible for
generating global brand awareness and marketplace
demand across varying segments and industries. He has
15 years of experience developing strategic marketing
and communication campaigns. For more information, visit web.
afflink.com.
SUMMER 2015 paperpackaginginternational.com 7
COLUMN BY | MIKE SAMSON
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Design by Crowd
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CROWDSOURCING ALLOWS CONSUMERS TO SHAPE THE
FUTURE OF PACKAGING DESIGN.
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In recent years, a new concept has presented exciting alternatives in the world of packaging design:
crowdsourcing. The result has been a boon for the industry, inviting innovative designs, new ideas
and a diversity of voices to contribute to packaging aesthetics.
Jeff Howe first introduced the grown immensely, and is now used for, such as finding a package design
word “crowdsourcing” in 2006 to in many creative contexts: re- that communicates the right brand
describe the act of a company taking branding a company, writing white image and encourages consumers
a function once performed by em- papers, creating logo designs, pre- to stop, engage, touch and buy.
ployees and outsourcing it to an un- sentations, print or online ads and, In turn, designers, sharing their
defined (and generally large) com- as mentioned, designing packag- ideas for the packaging will submit
munity of people in the form of an ing. Today, when seeking out new actual designs created in response
open call. Buyers put a project on the packaging, rather than engaging an to the client’s brief. Rather than
table, as well as a monetary reward. expensive design firm, a client can sending out an RFP to three or five
People submit their own work or simply communicate, via a crowd- agencies, the result is often more
concept to the project, and the buyer sourcing site, the budget for the than 100 submissions, all offer-
chooses the one he or she likes best. project and a “creative brief” de- ing unique design concepts for the
Since 2006, crowdsourcing has scribing what he or she is looking project, and the buyer chooses the
8 paperpackaginginternational.com SUMMER 2015