Arctic Tourism Experiences Production, Consumption and Sustainability This page intentionally left blank Arctic Tourism Experiences Production, Consumption and Sustainability Edited by Young-Sook Lee Tourism & Northern Studies Faculty of Sports, Tourism and Social Work UiT The Arctic University of Norway David B. Weaver Department of Tourism, Sport and Hotel Management Gold Coast Campus Griffith University Australia Nina K. Prebensen University College of South East Norway and UiT The Arctic University of Norway CABI is a trading name of CAB International CABI CABI Nosworthy Way 745 Atlantic Avenue Wallingford 8th Floor Oxfordshire OX10 8DE Boston, MA 02111 UK USA Tel: +44 (0)1491 832111 Tel: +1 (617)682-9015 Fax: +44 (0)1491 833508 E-mail: [email protected] E-mail: [email protected] Website: www.cabi.org © CAB International 2017. All rights reserved. No part of this publication may be reproduced in any form or by any means, electronically, mechanically, by photocopying, recording or otherwise, without the prior permission of the copyright owners. A catalogue record for this book is available from the British Library, London, UK. Library of Congress Cataloging-in-Publication Data Names: Lee, Young-Sook (Tourism professor), editor. | Weaver, David B. (David Bruce), editor. | Prebensen, Nina K., editor. Title: Arctic tourism experiences : production, consumption & sustainability / edited by Young-Sook Lee, David Weaver & Nina Prebensen. Description: Wallingford, Oxfordshire, UK ; Boston, MA, USA : CABI, 2017. | Includes bibliographical references and index. Identifiers: LCCN 2016045661| ISBN 9781780648620 (hbk : alk. paper) | ISBN 9781780648644 (epub) Subjects: LCSH: Tourism--Arctic Regions. | Sustainable tourism--Arctic Regions. Classification: LCC G155.A726 A73 2017 | DDC 910.911/3--dc23 LC record available at https://lccn.loc.gov/2016045661 ISBN-13: 978 1 78064 862 0 Commissioning editor: Claire Parfitt Editorial assistant: Emma McCann Production editor: Tracy Head Typeset by AMA DataSet, Preston, UK. Printed and bound in the UK by CPI Group (UK) Ltd, Croydon CR0 4YY. Contents Contributors vii Preface xiii Part i: introduction and issues: tourist exPeriences of the arctic 1 Arctic Destinations and Attractions as Evolving Peripheral Settings for the Production and Consumption of Peak Tourism Experiences 1 Young-Sook Lee, David B. Weaver and Nina K. Prebensen 2 Experiencing the Arctic in the Past: French Visitors to Finnmark in the Late 1700s and Early 1800s 9 Isabelle Guissard and Young-Sook Lee 3 Roles of Adventure Guides in Balancing Perceptions of Risk and Safety 19 Arild Røkenes and Line Mathisen 4 The Central Role of Identity in the Arctic Periphery 28 Sara Davoudi, Claes Högström and Bård Tronvoll 5 Tourists and Narration in the Arctic: The Changing Experience of Museums 37 Johan Edelheim and Young-Sook Lee 6 World Heritage List = Tourism Attractiveness? 48 Kjell Olsen Part ii: creating tourist exPeriences in the arctic 7 Degrees of Peripherality in the Production and Consumption of Leisure Tourism in Greenland 56 David B. Weaver and Laura J. Lawton v vi Contents 8 Northern Lights Experiences in the Arctic Dark: Old Imaginaries and New Tourism Narratives 67 Stein R. Mathisen 9 Exploring the Extreme Iditarod Trail in Alaska 79 Hans Anton Stubberud and Carsten Blom Ruud 10 The Arctic Tourism Experience from an Evolving Chinese Perspective 89 Ming-Feng Huang, Chuanzhong Tang and David B. Weaver 11 Tourists’ Interpretations of a ‘Feelgood In Lapland’ Holiday – A Case Study 100 Raija Komppula 12 Negotiating Sami Place and Identity: Do Scottish Traditions Help Sami to be More Sami? 109 Beate Bursta 13 Emergence of Experience Production Systems for Mass Tourism Participation in Peripheral Regions: Evidence from Arctic Scandinavia 119 Peter Fischer 14 Factors of Peripherality: Whale Watching in Northern Norway 130 Giovanna Bertella 15 Responsible Fishing Tourism in the Arctic 140 Nina K. Prebensen and Sølvi Lyngnes 16 Long Way Up: Powered Two-wheeled Journeys in Northern Peripheries 149 Carl Cater 17 Experiences of Marine Adventurers in the Canadian Arctic 159 Margaret E. Johnston, Elsa De Souza and R. Harvey Lemelin 18 Arctic Tourism in Russia: Attractions, Experiences, Challenges and Potentials 169 Sergey Ilkevich and Per Strömberg 19 Tourism Experiences in Post-Soviet Arctic Borderlands 181 Peter Haugseth and Urban Wråkberg 20 Arctic Tourism Experiences: Opportunities, Challenges and Future Research Directions for a Changing Periphery 191 Young-Sook Lee, David B. Weaver and Nina K. Prebensen Index 199 Contributors About the Editors Young-Sook Lee was born and educated in South Korea where she received her first degree (BA in French Literature and Language) from the Catholic University of Korea. She studied in the UK for her English language training and then in Australia for postgraduate studies. She received her PhD in Sociology at the University of Queensland in 2003. She held an academic position at Griffith University, Australia, from 1999 to 2014. During more than 15 years’ service to Griffith, she con- ducted research on tourism focusing on East Asian cultural philosophy, marketing for East Asian tourists and understanding East Asian tourists’ behaviour. Dr Lee has contributed to major tourism journals and books. She developed courses and taught undergraduate and postgraduate students at Griffith and supervised numerous Honours, Masters and PhD students to successful completion. In 2014, Dr Lee relocated to UiT The Arctic University of Norway, assuming the position of Associate Professor and Head of the Department of Tourism & Northern Studies. With her research on under- standing different cultures and lived-experiences of academic systems, she has actively joined the UiT members, building UiT as one of the hubs for Arctic tourism. In 2004, she served as an adviser for the Nordic Expert Group. The group presented a public report for sustainable growth in the Scandinavian Arctic (Norway, Sweden and Finland) for the Prime Minister’s Office of Finland. She serves as a Global Panel Member of Tourism Experts for the World Tourism Organization (UNWTO). Nina Katrine Prebensen has a PhD from the Norwegian School of Economics. She is a Profes- sor at the University College of South East Norway (HSN) and at UiT The Arctic University of Norway. Prebensen is head of the Innovation and Management Research Centre at HSN. She is part of a research project at HSN, ‘Managing Innovation for Value Creation’, in collaboration with one of the leading industry actors in Norway, Kongsberg Maritime Merchant. She has published papers in various highly ranked tourism journals. Her research focuses particularly on the tourist decision and experience processes, where focus is on the co-creation of value for hosts and guests. For the last six years Prebensen has been one of the leaders in a large research programme, ‘Service Innovation and Tourist Experiences in the High North: The Co-creation of Value for Consumers, Firms and the Tourism Industry’, financed by the Norwegian Research Council. The programme consists of 15 sub-projects, and she is responsible for seven of the projects coming within the topic of ‘Value Creation in the Tourist Experience’. Her teaching experiences include marketing, tourism marketing and management, service quality, branding and strategies. Prebensen has been part of vii viii Contributors 25 business boards, and has a long history of cooperating with the tourism industry. She is a mem- ber of review boards and currently co-editor at the Journal of Travel Research. David B. Weaver received his PhD in Geography from the University of Western Ontario, Canada, in 1986 and has held academic appointments in Canada, Australia and the USA. He is currently Professor of Tourism Research at Griffith University, Australia, and has published more than 140 journal articles, book chapters and books. He maintains an active research agenda in sustainable destination and protected area management, ecotourism, small island tourism, indigenous tourism, tourism in China, geopolitical dimensions of tourism and resident perceptions of tourism. Current projects include investigating the willingness of protected area visitors to participate in site enhance- ment activities, and new perspectives on the core–periphery relationship in tourism. Professor Weaver has published extensively in leading journals such as Annals of Tourism Research, Tourism Management, Journal of Travel Research and Journal of Sustainable Tourism. His widely adopted textbooks include Tourism Management (5th edn with Laura Lawton, Wiley Australia) and Eco- tourism (Wiley Australia); Encyclopedia of Ecotourism (CABI); and Sustainable Tourism: Theory and Practice (Taylor & Francis). He is a Fellow of the International Academy for the Study of Tour- ism and has delivered numerous invited international keynote addresses on innovative tourism management topics. He has worked with organizations such as the World Tourism Organization (UNWTO) and Pacific Asia Tourism Association (PATA) as an expert adviser. About the Authors Giovanna Bertella is Associate Professor at the School of Business and Economics, UiT The Arctic University of Norway. She received her PhD about learning and networking in tourism from the Department of Sociology, Political Science and Community Planning at UiT. Her research inter- ests are: small-scale tourism, food tourism, rural tourism, nature-based tourism, animal-based tour- ism, active tourism, entrepreneurship, experience design, event management, knowledge and networks. She has published and reviewed several papers in international journals and is a member of the editorial board of Gastronomy and Tourism. Carsten Blom Ruud served as the Dean at Buskerud University College before retiring in 2012. He lives in Jevnaker, a small city north of Oslo. As a researcher, he was in the field of pedagogy. During 2003–2004 he spent a year at the University of Alaska Fairbanks as a visiting professor, con- ducting research on ‘Native Education’. He has been skiing and mushing in Norway for many years, and taken part in many races. In 1997, on skis with a six-dog team, he completed a cross-country ski from southern to northern Norway, a distance of approximately 1500 miles. Today, he enjoys a great deal of cross-country skiing led by a team of eight dogs, as well as other outdoor activities. Beate Bursta is Assistant Professor at the Department of Tourism and Northern Studies, UiT The Arctic University of Norway. She obtained a Masters in Visual Cultural Studies at the University of Tromsø and has mainly focused on northern Norway for her research and film projects, which all have a connection to life in the northern periphery and/or to Sami matters. In particular, she has been interested in the issues of place and identity. She has directed several documentaries and participated in other film projects in the region, as well as creating some websites. She has also participated in the creation of an exhibition on Sea Sami history, culture and society, and a Sami costume show. In this way, she constantly mediates academic knowledge and general audiences in society through various artistic objects and productions – her field of research interest. Carl Cater is a Senior Lecturer in tourism at Aberystwyth University, Wales, and his research cen- tres on the experiential turn in tourism and the subsequent growth of special-interest sectors, Contributors ix particularly adventure tourism and ecotourism. He has undertaken field research, supervision and teaching worldwide, including Australia, China, Malta, Nepal, New Zealand, Norway, Papua New Guinea, Tibet and Vanuatu. He has worked on projects for the Great Barrier Reef Marine Park Authority, New South Wales Department of Education, the World Tourism and Travel Council, Gold Coast City Council, the Gold Coast Adventure Travel Group, Tourism Queensland and the Tourism Society. He is a fellow of the Royal Geographical Society, a qualified pilot, diver, lifesaver, mountain and tropical forest leader (and motorcyclist!), and maintains an interest in both the prac- tice and pursuit of sustainable outdoor tourism activity. He has written more than 40 papers and book chapters, is co-author of Marine Ecotourism: Between the Devil and the Deep Blue Sea (CABI, 2007) and the Encyclopedia of Sustainable Tourism (CABI, 2015), and is an editorial board member of Tourism Geographies, Journal of Ecotourism and Tourism in Marine Environments. Sara Davoudi is a Licentiate and PhD candidate at the Service Research Center (CTF) and the Service and Market Oriented Transport (SAMOT) Research Group at Karlstad University, Karlstad, Sweden. Her interests include theory generation in management and governance research. Sara’s previous research has been published in Public Management Review. Elsa De Souza is a student of the environment and has been working in Arctic tourism since 2012 with a focus on the patterns of pleasure craft tourism in the Canadian Arctic. Elsa has a BA (Hons) degree in Environmental Studies and Geography from Trent University, Canada (2008) and a Masters in Environmental Studies on nature-based recreation and tourism from Lakehead Univer- sity, Canada (2015). Elsa is keeping up to date with pleasure craft tourism in the Canadian Arctic and has plans to further her career in the environmental and tourism sector. Behind most of Johan Edelheim’s research lies a deeply rooted aim for humanism and equality. He looks at society and events with a purpose to highlight inequality in order to bring issues to common awareness. These matters of inequality can be found in all fields of studies and a con- scious use of different theoretical lenses allows him to investigate matters in novel ways. The major- ity of his studies focus in different ways on tourism, hospitality, leisure, education and society – quite often using different popular culture sources as the data collection sites. He prefers qualita- tive methods, though he sees the need for well-performed quantitative studies to inform decision makers of generalizable matters. He uses narrative, content and critical discourse analysis method- ologies, as well as post-Husserlian phenomenology. In looking at publications he has produced, three distinct categories can be distinguished: (i) culturally critical tourism and hospitality studies; (ii) tourism and hospitality education studies; and (iii) clarifications of tourism and hospitality concepts. Peter Fischer is an Assistant Professor at UiT The Arctic University of Norway, Campus Alta, Department of Tourism and Northern Studies. Fischer holds a master’s degree in Philosophy from Humboldt University in Berlin and an MSc from the Department of Tourism at Finnmark University College in Norway. He is teaching Entrepreneurship and Innovation and acting as manager of cross-border education projects in entrepreneurship with Finnish and Russian univer- sities in the European North. His particular interest is cooperation networks of competing tourism enterprises. Isabelle Guissard originally comes from France and has a PhD in Scandinavian languages from the University Paris IV Sorbonne. Her PhD thesis was about the Sami minority in Norway, espe- cially on the policy of assimilation implemented in the northern part of Norway (Finnmark County) between the 18th and the 20th century. Isabelle has published articles about the Sami minority of Norway. Today, she works as a senior adviser in the division of research administration internation- alization at the Faculty of Sports, Tourism and Social Work at the UiT The Arctic University of Norway, Campus Alta.
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