Architecting the PERFECT Sales Funnel

62 Pages·2013·15.89 MB·English

Psychic Sales Design
Architecting the PERFECT Sales Funnel
My Goal Today:
Make Sure YOU Understand
How To Build The
Perfect Sales Funnel
For YOUR Business!
What is a Sales Funnel?
A systematic approach to
selling a product or
service including...
What is a “Sales Funnel”?
Your Marketing: PPC, SEO, Social Media,
•
Video Marketing, Article Marketing,
Media Buys, Banner Ads, Mail Swaps,
Affiliate Traffic, etc.
Your Lead Capture Page: Collects
•
prospects email address for follow-up.
Your Prospect Follow Up Series: Builds
•
a relationship and overcomes objections
with your prospects and makes sure
you’re in their mind when they are ready
to make the buying decision.
What is a “Sales Funnel”?
Your Offer: The “front-end” product or
•
service you offer potential customers.
Your “One-Click-UpSells”: A well
•
thought-out upsell, downsell and/or
cross sell process to maximize immediate
customer value….
Your Customer Follow Up Series: Stay in
•
touch with your new customer to further
the relationship, make sure the sale
sticks and then eventually… make them
another offer.
It should look something
like this...
Lead
Sales Order Upsell Upsell Thank
Capture
Page Form #1 #2 You Page
Page
(cid:2)(cid:5)(cid:1)(cid:3)(cid:4)
Downsell
Sale Funnel Best Practices
Create a HIGH VALUE Lead Magnet...
•
Create a prospect follow up series...
•
Make an offer (ask for the sale)...
•
Create a cart abandon series...
•
Create a upsell/downsell path...
•
Have a UPSELL abandon series...
•
Allow customers to “Choose Their Own
•
Adventure”!
3 Areas Of Funnel Design
Sales Copy: Webpage Copy, Email Copy,
•
Direct Mail Copy, Out Bound Phone
Scripts, etc...
Page Design & Graphics: Logo, Report
•
Covers, Virtual Pics, Squeeze Page,
Sales Page, Orderform, Upsell/Downsell
Pages, etc...
Funnel Functionality: Lead Capture
•
Forms, Tagging, Segmenting, Order
Processing, Upsell/Downsell Processing,
Email Delivery, etc...
Let’s Start At The Top...
The Lead Capture Page