Archaeology and Tourism TOURISM AND CULTURAL CHANGE Series Editors: Professor Mike Robinson, Ironbridge International Institute for Cultural Heritage, University of Birmingham, UK and Professor Alison Phipps, University of Glasgow, Scotland, UK Understanding tourism’s relationships with culture(s) and vice versa, is of ever-increasing signifi cance in a globalising world. TCC is a series of books that critically examine the complex and ever-changing relationship between tourism and culture(s). The series focuses on the ways that places, peoples, pasts, and ways of life are increasingly shaped/transformed/ cre- ated/packaged for touristic purposes. The series examines the ways tour- ism utilises/makes and re-makes cultural capital in its various guises (visual and performing arts, crafts, festivals, built heritage, cuisine etc.) and the multifarious political, economic, social and ethical issues that are raised as a consequence. Theoretical explorations, research-informed analyses, and detailed historical reviews from a variety of disciplinary perspectives are invited to consider such relationships. All books in this series are externally peer-reviewed. Full details of all the books in this series and of all our other publications can be found on http://www.channelviewpublications.com, or by writing to Channel View Publications, St Nicholas House, 31–34 High Street, Bristol BS1 2AW, UK. TOURISM AND CULTURAL CHANGE: 55 Archaeology and Tourism Touring the Past Edited by Dallen J. Timothy and Lina G. Tahan CHANNEL VIEW PUBLICATIONS Bristol • Blue Ridge Summit DOI https://doi.org/10.21832/TIMOTH7567 Library of Congress Cataloging in Publication Data A catalog record for this book is available from the Library of Congress. Names: Timothy, Dallen J., editor, author. | Tahan, Lina G. - editor, author. Title: Archaeology and Tourism: Touring the Past/Edited by Dallen J. Timothy and Lina G. Tahan. Description: Blue Ridge Summit; Bristol: Channel View Publications, 2020. | Series: Tourism and Cultural Change: 55 | Includes bibliographical references and index. | Summary: “This book provides a global examination of the relationships between archaeology and tourism. It off ers a critical analysis of current issues and implications from both tourism and archaeological perspectives. It will be useful for students, researchers and practitioners in tourism, archaeology, cultural heritage management and anthropology”— Provided by publisher. Identifi ers: LCCN 2020002504 (print) | LCCN 2020002505 (ebook) | ISBN 9781845417550 (paperback) | ISBN 9781845417567 (hardback) | ISBN 9781845417574 (pdf) | ISBN 9781845417581 (epub) | ISBN 9781845417598 (kindle edition) Subjects: LCSH: Heritage tourism. | Historic sites. | Antiquities. | Archaeology. | Historic preservation. Classifi cation: LCC G156.5.H47 A74 2020 (print) | LCC G156.5.H47 (ebook) | DDC 910.68—dc23 LC record available at https://lccn.loc.gov/2020002504 LC ebook record available at https://lccn.loc.gov/2020002505 British Library Cataloguing in Publication Data A catalogue entry for this book is available from the British Library. ISBN-13: 978-1-84541-756-7 (hbk) ISBN-13: 978-1-84541-755-0 (pbk) Channel View Publications UK: St Nicholas House, 31–34 High Street, Bristol BS1 2AW, UK. USA: NBN, Blue Ridge Summit, PA, USA. Website: www.channelviewpublications.com Twitter: Channel_View Facebook: https://www.facebook.com/channelviewpublications Blog: www.channelviewpublications.wordpress.com Copyright © 2020 Dallen J. Timothy, Lina G. Tahan and the authors of individual chapters. All rights reserved. No part of this work may be reproduced in any form or by any means without permission in writing from the publisher. The policy of Multilingual Matters/Channel View Publications is to use papers that are natural, renewable and recyclable products, made from wood grown in sustainable forests. In the manufacturing process of our books, and to further support our policy, preference is given to printers that have FSC and PEFC Chain of Custody certifi cation. The FSC and/or PEFC logos will appear on those books where full certifi cation has been granted to the printer concerned. Typeset by Nova Techset Private Limited, Bengaluru and Chennai, India. Contents Tables and Figures vii Contributors ix 1 Archaeology and Tourism: Consuming, Managing and Protecting the Human Past 1 Dallen J. Timothy and Lina G. Tahan 2 Archaeologists and Tourism: Symbiosis or Contestation? 26 Laurence Gillot 3 Tourism and the Economic Value of Archaeology 41 Paul Burtenshaw 4 Privatization, Archaeology and Tourism 54 Işılay Gürsu 5 Marketing Archaeological Heritage for Tourism 69 Alan Fyall, Anna Leask and Sarah B. Barber 6 Archaeological Heritage and Volunteer Tourism 87 Dallen J. Timothy 7 Archaeology and Religious Tourism: Sacred Sites, Rituals, Sharing the Baraka and Tourism Development 106 Nour Farra-Haddad 8 Archaeological Destruction and Tourism: Sites, Sights, Rituals and Narratives 121 Lina G. Tahan 9 Plundering the Past: Tourism and the Illicit Trade in Archaeological Remains 134 Dallen J. Timothy 10 Protecting the Archaeological Past in the Face of Tourism Demand 152 Jennifer P. Mathews v vi Archaeology and Tourism 11 Interpreting the Past: Telling the Archaeological Story to Visitors 167 Sue Hodges 12 Archaeology, Nationalism and Politics: The Need for Tourism 186 Gai Jorayev 13 Understanding Perspectives on Archaeology and Tourism 205 Dallen J. Timothy and Lina G. Tahan Index 224 Tables and Figures Tables Table 6.1 Examples of archaeological excavations soliciting volunteer tourists for 2019 99 Table 6.2 A sample of companies that sell or promote archaeology-oriented volunteer vacations 100 Table 9.1 Supply-side relationships between tourism and antiquities consumption 141 Figures Figure 1.1 The Great Wall of China is an iconic symbol of tourism in China 5 Figure 1.2 Tourists visiting the active excavation site of Çatalhöyük, Turkey 6 Figure 1.3 Handball courts at the ancient Maya city of Chichen Itza provide archaeological evidence of the ancient development of sport 11 Figure 1.4 The graffi ti left behind by Medieval pilgrims in the Holy Land has become part of the heritage appeal of some attractions 13 Figure 3.1 Section of the Bronze Age linear cemetery with Kilmartin Village in the background 45 Figure 3.2 Stone circle at Templewood, Kilmartin Glen 46 Figure 5.1 The Mesoamerican ballcourt at Copalita. These structures are popular architectural features among tourists and often a highlight of site tours in Mexico 77 Figure 5.2 Interior of the site museum at the Parque Eco- Arqueologico Copalita containing reproductions of archaeological fi nds from elsewhere in Oaxaca state 79 vii viii Archaeology and Tourism Figure 5.3 The ‘History Bug’ marketing campaign 82 Figure 6.1 University and high school student ‘tourists’ volunteering on a Fremont Indian archaeological dig in southern Utah, USA 93 Figure 6.2 Archaeology enthusiasts volunteer their vacation time to help clean and catalogue artifacts at a museum in Philadelphia, USA 95 Figure 7.1 The Afqa Cave in rural Jbeil-Byblos, Lebanon, with the remains of the Roman Temple of Venus, shaken by earthquakes and eroded by time 109 Figure 7.2 In the village of Cana, Lebanon, is the ‘Site of the Statuary’, where rock carvings date back many centuries 116 Figure 8.1 Ayodhya seen from the Ghaghara River, Uttar Pradesh, with the mosque depicted in the upper left. Coloured etching by William Hodges, 1785 124 Figure 8.2 SOLIDERE wanted to create a ‘garden of forgiveness’ using the Roman basilica 127 Figure 8.3 Contestation between developers and archaeologists has resulted in a stalemate in one of Beirut’s archaeological areas 128 Figure 9.1 This antiquities shop in Jerusalem provides certifi ed and legal sales of archaeological artefacts to tourists 143 Figure 13.1 Many countries, including China, are especially eager to extend the UNESCO ‘brand’ to as many archaeological sites as possible 206 Figure 13.2 Special-interest displays, such as this one of the Bredgar Hoard of Roman coins in the British Museum, appeal to niche markets 210 Figure 13.3 Spas were ubiquitous during the Roman Empire, and many, such as Terme di Caracalla in Rome, now serve as important archaeological attractions 212 Figure 13.4 Like this setting at Longmen Caves, China, QR Codes and other technologies have become a commonplace interpretive tool in recent years 218 Figure 13.5 Augmented reality helps ‘reconstruct’ ruins digitally or allows visitors to see how archaeological sites might have looked during diff erent periods of history 218 Contributors Sarah Barber is Associate Professor of Anthropology and with the National Center for Integrated Coastal Research at the University of Central Florida. She is a Mesoamerican archaeologist specializing in the origins and organization of early urban societies, including the roles played by religion, long-distance exchange and coastal ecosystems in those processes. She has directed multiple fi eld research projects in coastal Oaxaca, Mexico, and Florida, United States. She is the co-editor of Religion and Politics in the Ancient Americas, published by Routledge (2018), and has published her results in journals including the Journal of Archaeological Science, Journal of Archaeological Science: Reports, Current Anthropology, Ancient Mesoamerica and the Archaeological Papers of the American Anthropological Association. Her research has been funded by the National Science Foundation, the Historic Society, the National Geographic Society and Argonne National Laboratories. Paul Burtenshaw is an archaeologist and independent researcher and con- sultant on cultural heritage and sustainable development. Between 2014 and 2019, he was the Director of Projects at the Sustainable Preservation Initiative. The Sustainable Preservation Initiative is a US-based non-profi t that develops sustainable community economic enterprises associated with cultural heritage. Burtenshaw’s PhD research examined the concepts around the ‘economic values’ of archaeology, how they are used to mobi- lize value for, and justify the preservation of, archaeology at international, national and local levels, and the methods archaeologists can use to mea- sure economic value. He has been a Visiting Research Fellow at the Centre for British Research in the Levant, Amman, as well as co-organizer (with Peter Gould) of the Archaeology and Economic Development Conference held at UCL in September 2012. Nour Farra-Haddad is a religious anthropologist. She is a senior researcher and teaches at St-Joseph University of Beirut, at the Lebanese University and at the American University of Science and Technology (Lebanon). She also manages her own travel consultancy company, NEOS. She has a PhD in religious anthropology, a master’s degree in anthropology and two bachelor’s degrees in archaeology and sociology. She holds a diploma in ix