ARC 2016 Kuala Lumpur, Malaysia

244 Pages·2016·13.51 MB·English

ISBN: 978-0-9895150-6-1

PROCEEDINGS

OF
ARC 2016
8th INTERNATIONAL
CONFERENCE ON APPLIED RESEARCH IN
ENGINEERING AND
MANAGEMENT SCIENCES
August 12-17 – 2016

SPONSORS

CADEMICRESEARCH CONFERENCES

`
PROCEEDINGS
OF
ARC 2016
8th INTERNATIONAL CONFERENCE ON APPLIED
RESEARCH IN ENGINEERING AND MANAGEMENT
SCIENCES

August 12-17 – 2016

Editor
Kevin Smith
Educational Consultant
USA

HOSTED&ORGANIZED

Organizer:
Academic Research Conferences, India

Co-sponsor:
Academic Research Publishers, UAE

Co-sponsor:
ARC Holidays, India
ARC 2016
WELCOME TO THE
8th INTERNATIONAL CONFERENCE ON APPLIED
RESEARCH IN ENGINEERING AND
MANAGEMENT SCIENCES

CHIEF GUEST

Dr. Ariyarathna Jayamaha
PhD (USQ-Aus); M.Com (KLN);
B.com (KLN); FCA
Chartered Accountant
Dean- Faculty of Graduate Studies

Professor Ariyarathna Jayamaha attached to the Department of Accountancy of the
Faculty of Commerce and Management Studies was appointed as the new Dean of the
Faculty of Graduate Studies. Professor Ariyarathna Jayamaha is the present Director of
the Alumni Relations Unit and he was the Head of Department of Accountancy.
INAUGURAL ADDRESS

Dr. Ravichandran Krishnamurthy
Associate professor and Director of Experiential Learning,
New York Institute of technology, Abudhabi Campus, UAE
An astute & result oriented professional with over 22 years of extensive experience in
operations, business development, academics and institution building. Currently employed
as Associate Professor and Director of Experiential Learning, New York Institute of
technology, Abudhabi Campus, UAE.
He holds the Post doctoral fellowship from University Kebangsaan Malaysia and Ph.D. in
Finance from the University of Madras, India. His area of expertise is primarily with
corporate finance and conducts focused research in the Behavioral finance and company
analysis. He has co- authored several text books in Finance which are mainly focused on
Indian markets. He made intellectual contributions that impact on the academic community
in the area of corporate and Behavioral fiancé through papers published in competitive
journals in this domain space (Finance India, Journal of investment, Money and Banking,
International Journal of Economics and Finance…). He has also made contributions through
service to the academic community, as recognition of his scholarship, through her inclusion
as a reviewer and/or discussant for several academic conferences and also acting as an
Editor of an International Journal. His research in the field of finance also resulted in
contribution to teaching and learning by way of the receipt of a NYIT ISRC grant award.
His Intellectual contributions have furthered higher education initiatives through his
continued collaborative experiential education work with students into the annual
Corporate Challenge Competition. His Intellectual contributions, by way of faculty-
mentored student research projects were presented by students at International conferences
and also got published International journals.
FOREWORD

Dr. RaedElzenaty, DDS, MBA
Director of Institutional Research & Assessment
New York Institute of Technology
Abu Dhabi Campus, UAE

It is a great pleasure to be invited to the ARC 2016- 8th International Conference on Applied
Research in Engineering and Management Sciences, and a privilege to write this forward.

It is a wonderful thing to encourage and broaden the realm of academic research to today’s world,
and an even better thing to bring academics and researchers together in the common bond of
academic research and development. The exchange of ideas and discussion of viewpoints is not
only precious but a necessary rung in the ladder to achieving global education initiatives.

It is my hope that the one day of the ARC 2016 International Conference on Applied Research in
Engineering and Management will encourage us all and enable us to bring home the motivation to
spread among our peers and students.

.

Sincerely,

Dr. RaedElzenaty, DDS, MBA
FOREWORD

Dr.K.PrakashVel,
Associate Professor,
University of Wollongong in Dubai.

It gives me immense pleasure in writing a foreword to the
‘Academic Research Conference 2016 in Engineering and
Management, being organized by Academic Research
Publishers at Kuala Lumpur, Malaysia, during August 12h , 17th – 2016.

ARC is a forerunner in creating and exchanging knowledge in the field of Business Management
featuring major developments in the global economy and markets. They have been successful in
organizing conferences to exchange skills and acumen on theory and practice on current and
emerging management principles, ideas, concepts and research methods facilitating analysis among
academicians, scholars and students, both at the post graduate and doctoral levels. I strongly
believe that the conference would not only inspire the delegates participating from different parts of
the World, but also further add to the existing literature in different research domains in business
management.

I am positive that the one day International Conference would be beneficial to the participants. I
extend my sincere wishes for a successful conference.

Dr. K. PrakashVel
FOREWORD

Dr. R. Krishna
Director – PG Studies
CITech, Bangalore.

It is with immense pleasure that I write this Foreword for the the Proceedings of the International
Conference scheduled to be held on August 12 -17th – 2016 at Kuala Lumpur , Malaysia, organised
by the Academic Research Conferences/Publishers, Abu Dhabi, UAE

I am informed that the responses are overwhelming from all corners in the form of quality research
papers submitted for review/approval for presentation during the conference. I am sure, the
Proceedings of the conference will serve as an excellent reference book to the Management teachers
the world over. I trust also that this conference will be an impetus to stimulate further study and
research in all the areas.

Wishing Godspeed in all the endeavours.

Dr. R. Krishna.
FOREWORD

Gantasala V. Prabhakar, Ph.D
Assistant Dean, School of Management
&Associate Professor
New York Institute of Technology,
Abu Dhabi Campus, UAE

Knowledge stems from extensive research undertaken by the multitude of experts in
academia and the corporate. It then becomes quintessential that research-based findings that
contribute to extant knowledge must be shared. One of the integral elements of Nonaka and
Takeuchi’s SECI model is Knowledge Sharing. I have believed that bringing researchers from across
the globe working in their domains of expertise on a common platform is in the direction of creating
strong Communities of Practice. Academic Research Publishers has set a benchmark in organizing
these congregations of knowledge and research pools and presenting opportunities for knowledge
sharing and in turn fuelling possibilities of knowledge creation. ARC has successfully over the years
provided the base to present, discuss and enhance research developments in each of the
management functions.

ARC has also garnered increasing patronage of participants who represent all the major continents
and that in itself has been very inspiring and satisfying for me to be a part of their success. The
conferences organized have seen an overwhelming response from global experts and is a testimony
of the credentials that ARC embodies and has stood for.

It is my privilege to applaud their vision, their efforts and to be part of The 8th International
Conference on Applied Research in Engineering and Management Sciences - 2016. Given the calibre
of the participants and the values that are enshrined by conferences organized by ARC, I am very
assured that the one-day conference will be a resounding success and will draw appreciation and
support from all associated with this noble endeavour.

Gantasala V. Prabhakar, Ph.D
ARC- 2016
LIST OF CHAIRS & COMMITTEES

CONFERENCE CHAIRS AND ADVISORS:

Dr. K. RAVICHANDRAN
Associate Professor,
School of Management,
NYIT, Abudhabi Campus. UAE

Mr. KEVIN SMITH
Editor,
International Academic Research Journal of Business and Management and
Educational Consultant, USA.

Contact Chair

Mr. C. Jey Yoganand
Director, Indian Operations
ACRPUB, UAE
Email: [email protected]

Contact us

http://www.arcconferences.com

Email: [email protected]
ARC 2016
8th INTERNATIONALCONFERENCE ON APPLIED RESEARCH IN
ENGINEERING AND MANAGEMENT SCIENCES

DATE: August 12-17 – 2016.

LOCATION： TRANSIT HALL 2, TRANSIT HOTEL, KUALA LUMPUR,
MALAYSIA

TIME AGENDA PLACE

REGISTRATION Transit Hall 2
08:00－08:30
CONFERENCE INNAGURATION

Inaugural & Welcome address:
09.00－09.15
Mrs. HemaPriya
Director, ARC

Chief Guest Address:
PROF. ARIYARATHNA JAYAMAHA
Dean, Faculy of Graduate Studies,
09.15－10.00
University of Kelaniya, Sri Lanka.

Transit Hotel

Key Note address:
Dr. Ravichandran Krishnmurthy
Associate Professor, School of Management,
10.00－10.30 New York Institute of Technology,
Abudhabi, UAE

Plenary address:
10.30－11.00
Dr. H Ramesh
Assistant Professor, Dept of Applied Mechanics and
Hydraulics, National Institute of Technology Karnataka,
Surathkal, Mangalore
11.00－11.15 Tea Time and Academic Exchange Conference Lounge
11.15－01.00 Paper Presentation Hall (1) Transit Hall 2
01:00－02:00 LUNCH BREAK Conference Lounge
02:15－05:30 Paper Presentation Hall (1) Transit Hall 2
05:45－06:00 Certificate Distribution Transit Hall 2