ARAB N100 - Arabic Communications I

160 Pages·2011·0.68 MB·English

192
Appendix C: Course Descriptions
ARAB N100 - Arabic Communications BMAC N410 - Management Account-
I: Foundations ing Issues
This modern standard Arabic language course aims This course is for graduates of the Accounting Higher
to develop first language skills to meet a variety of Diploma program who have continued into the Bach-
work-related communication needs. It focuses on de- elor of Applied Science. The course builds on the mate-
veloping the four language skills in contexts relevant rial covered in Management Accounting I and II. This
to career needs. It also encourages the development is an advanced course, covering the nature of man-
of independent learning. Accurate and appropriate use agement control systems and its influence on human
of language “fundamentals” (text cohesion, coherence, behavior. The students familiarize themselves with the
punctuation and spelling, morphology, syntax and se- studies of practical cases and real-world scenarios to
mantics) are applied in contexts which relate to study discuss the management control environment in terms
s
e and professional needs. of assets employed, strategic planning, its processes in
c
di Credits: 4 service and multinational organizations.
n
pe Credits: 4
p
A
BADM N218 - Introduction to Man-
agement BMAC N450 - Advanced Financial
The roles and functions of managers shall be studied, in Accounting
011 particular the techniques of decision making, planning, Most managerial decisions are based on financial in-
2
/
010 organising, leading, staffing and controlling. Emerging formation that accountants develop:; thus, this course
2
e issues (for example, ethics, globalisation, and change) studies the accounting reports produced for financial
u
og shall also be a separate topic in the course. decision making. It provides the students with the nec-
al
at Credits: 4 essary knowledge to succeed in the modern world of
C
CT accounting. The emphasis throughout is on financial
H
accounting concepts and their application to problems
BMAC N400 - Intermediate Financial arising in UAE and international business organiza-
tions. Topics such as investments, leases, shareholders
Accounting
equity, evaluation of the stocks and EPS information,
This course examines important topics, such as the
accounting changes and errors, and issues of partner-
FASB’s Conceptual Framework, that serve as a founda-
ships vs. corporations are discussed in terms of cur-
tion for a more detailed study of financial statements.
rent-day accounting problems.
The course provides an overview of the balance sheet,
Credits: 4
its financial disclosures and limitations. It also consid-
ers important issues in dealing with income statement
content, presentation, disclosure and the timing of rev-
BMAC N460 - Audit
enue recognition. This course covers the classification
of cash and the valuation of receivables on the balance This course is designed to provide students with a basic
sheet. In addition, the students learn how to measure understanding of the auditing aspects of accounting.
and to report inventories, operational assets, natural These include the objectives of an audit, and the audi-
resources and intangibles. tor’s duty. In addition, this course examines the role
Credits: 4 of auditing in the assessment of the reliability of finan-
cial information within the context of the UAE. Course
content includes a study of the auditing environment,
concepts, tools and reports. Specific topics include ac-
cepting and planning the audit and risk assessment,
evaluating internal controls, verifying account balances
192
HCT Catalogue | 2010/2011
193
and financial statement assertions, reporting on audit- BMET N405 - Bioinformatics
ed financial statements, as well as auditing standards, Bioinformatics is the application of computational tech-
and ethical responsibilities of auditors. niques to the discovery of knowledge from biological
Credits: 4 data searching biological databases, comparing se-
quences, and looking at protein structures. The course
gives basic genetics background including protein
BMAC N470 - Government Account- structure and function, and reviews protein sequence
ing analysis, structure prediction, sequence alignment, and
database searching. Students gain knowledge about
This course enables students to understand: govern-
predicting the structure of a protein from its residue
ment fiscal activities that impact the economy; gov-
sequence, comparing multiple gene sequences, and
ernment financial reporting models; the government’s
finding a closely matching sequence using different
power, as the major purchaser of goods and services,
methods including the BLAST algorithm of which they
to impose levies, taxes and investments . Government
know the structure.
activities are examined closely through mechanisms,
Credits: 4
such as budgets and appropriations. The course covers

the fundamentals of fund accounting as well as basic
financial statements. Examples of UAE Government ac-
counting systems are given to show how financial infor- BMET N410 - Design of Medical De-
mation is prepared. Students should be able to practice vices I
efficiently upon entering the professional workplace as The main focus of this course is product analysis from es
c
government employees, auditors, or consultants. conception to delivery using actual industry examples. di
n
Credits: 4 It considers pertinent issues in industrial design proc- pe
p
ess as they would arise in real-world situations, best A
practice in such areas as materials selection, safety,
BMAC N480 - Business Taxation prototyping, pre-market testing and validation, liability
This course emphasizes tax concepts and issues. The and learning from failure. Students will be introduced
course explains the principles and professional stand- to new concepts in hardware and software design, in- 011
2
ards governing the tax systems. In addition, it provides cluding the use of computer-aided tools to predict and 0/
an approach to the taxation of individuals and a more document safety-related design issues. 201
e
in-depth study of the taxation of different business Credits: 4 gu
o
entities. This course particularly focuses on techni- al
at
C
cal details to provide a foundation for future practice T
C
in taxation and consulting. Students learn about the BMET N450 - Modeling and Simula- H
rules and the methods of tax computations. Generally, tion of Biomedical System
tax models are the underlying theme throughout the
This course introduces computer-based methods for
course and are treated as an integral part of tax prac-
implementing mathematical functions to model the op-
tice in the UAE and internationally.
eration of various cellular and physiological systems.
Credits: 4
In particular, students use MATLAB and SIMULINK to

apply presented theoretical analyses and algorithms
to model the input/output relational characteristics of
BMET N402 - Control Systems
common biological and physiological processes, such
This course introduces methods for analysis and con- as cellular population growth, ion transport, action po-
trol of linear time-invariant feedback systems using tential propagation, cardiac pressure signal, heart rate
Bode diagrams, root locus, pole placement, and ob- control, and insulin-glucose control systems.
server techniques. In particular, the course presents Credits: 4
analytical methods to determine, assess and set the
control system stability and response time with consid-
erations of the system damping. Integral to the course BMET N455 - Digital Signal Process-
are projects based on MATLAB and SIMULINK, where
ing
students utilize active learning through the application
This course introduces the theory and practical aspects
of theoretical concepts on simulated control systems.
of digital signal processing as applied to biomedical
Credits: 4
signals using MatLab. Specifically, students apply sam-

pling theory, Fourier analysis, Z-transform, infinite im-
HCT Catalogue | 2010/2011
194
pulse response (IIR) filters, and finite impulse response overview of the current literature and cover applica-
(FIR) filters to common physiological signals, such as tions in general practice, in acute and secondary care,
the electrocardiogram (ECG), electroencephalogram and in the community.
(EEG), and arterial blood pressure (ABP) signals. Credits: 4
Credits: 4

BMFS N0330 - International Trade
BMET N460 - Design of Medical De- and Finance
vices II This course introduces students to the world of interna-
This course strengthens the skills developed in Design tional trade and finance, the foreign exchange market
of Medical Devices I through software applications in and FOREX exposure management. Students identify
the field of healthcare and biomedical engineering. the risks underlying international trade, the various
The course introduces virtual instrumentation applica- exchange rate systems around the world, the major
tions (LABVIEW and BioBench) to empower students factors that affect foreign exchange rates, the main
to conceive, develop, and implement a wide variety hedging techniques offered by banks to manage FO-
of research-based applications and executive informa- REX exposure, and the INCO terms/documents used by
tion tools. These applications fall into several catego- the contracting parties involved in international trade.
ries, including clinical research, equipment testing and The course also explains the arrangements the UAE has
quality assurance, data management, and performance with other GCC countries and examines the various
es improvement. methods of payment used in international trade.
c
di Credits: 4 Credits: 4
n
e
p
p
A
BMET N465 - Clinical Engineering BMFS N330 - International Trade
and Safety Management and Finance
This course brings together legal, engineering, and sci- This course introduces students to the world of interna-
011 entific aspects of safety in a single integrated treat- tional trade and finance, the foreign exchange market
2
/
0 ment. It surveys how changes in engineering and sci- and FOREX exposure management. Students identify
01
e 2 ence, laws and regulatory demands, and the attitude of the risks underlying international trade, the various
u
g workers and the public, outpaced technology’s ability exchange rate systems around the world, the major
o
al
at to respond to them. Students will gain knowledge about factors that affect foreign exchange rates, the main
C
T the complex and potential hazardous situations in their hedging techniques offered by banks to manage FO-
C
H
work environment, how individuals and government REX exposure, and the INCO terms/documents used by
work together to better inform and protect workers, the contracting parties involved in international trade.
the implementation of measures to either eliminate or The course also explains the arrangements the UAE has
reduce the risk connected with these hazards, and the with other GCC countries and examines the various
development of better relationship between the oper- methods of payment used in international trade.
ating facility, the workers, and the community. Credits: 4
Credits: 4

BMFS N360 - Investment Manage-
BMET N470 - Telemedicine Applica- ment
tions This course gives the student the opportunity to man-
This course describes the developments in the delivery age a bank in a simulated environment. Students con-
of remote healthcare and explains the main features of duct in-depth analysis of the performance of their bank
telemedicine and telecare. Students learn how informa- in a changing, competitive and economic environment
tion technologies are shaping and redefining the health using computer simulations. Students learn to make
care marketplace through examining aspects related to: strategic management decisions in the areas of lending
main features of telemedicine and telecare; reviews of and deposit rates, investments, marketing of services,
the technology needed for telemedicine; development, human resources and financial management. Students
delivery, and evaluation of telemedicine services; and further develop effective domain skills through syn-
the associated human, ethical, organizational, and po- thesis of data indicating the results of their decisions,
litical barriers to implementation. Students gain a clear adjustment of planning and decision-making processes
194
HCT Catalogue | 2010/2011
195
and using problem-solving skills to accommodate shift- requests. Students learn about both the direct secu-
ing economic and competitive environments, and justi- rity from the lender and the collateral security from
fying and defending their decisions corporate groups and director guarantors in support of
Credits: 4 the overall request for facilities and financial packages.
Students gain practical experience by dealing with hy-
pothetical commercial lending propositions incorporat-
BMFS N400 - Advanced Financial ing financial packages of short-term and medium-term
financing, hedging and cover for contingent liabilities.
Analysis
Credits: 4
This course has been designed to ensure that students
develop the skills necessary to analyze and interpret
the wide range of financial ratios that can be calculat-
BMFS N470 - Islamic Banking and
ed from both the financial and management accounts,
Insurance
which are presented by large, medium and small sized
corporations, to corporate bankers and other financial This course is an introduction to the study of Islamic
services institutions. These accounts support a com- banking and insurance. Basic knowledge of the conven-
mercial lending proposition or credit facility which in- tional banking system and basic micro and macro eco-
corporates a package of short-term and medium-term nomics are prerequisite for this course. Students are
finance and financial risk instruments. introduced to the basic fundamentals of Islamic eco-
Credits: 4 nomics and shown how these have influenced the de-
velopment of Islamic banking and insurance institutions es
c
and instruments. The current relationships between Is- di
n
BMFS N410 - Insurance lamic financial institutions and conventional financial e
p
institutions in a financial world dominated by the latter p
This course is designed to provide an overview of A
and the western financial systems and markets will also
the global and local insurance industry. The various
be explored.
roles of the insurance industry in the development of
Credits: 4
the global and local economy are explored, at both a
macro and micro level. Particular emphasis is placed 011
2
on applying this knowledge to the challenges and op- 0/
BMGN N100 - Business Processes and 01
portunities facing the insurance industry as a result of 2
e
globalisation and the changes this will bring to the lo- Critical Thinking gu
o
cal insurance market. The course helps students to learn the basics of busi- atal
C
Credits: 4 ness through critical analysis of business scenarios and T
C
independent research. Business basics in the fields of H
economics, management, human resources, marketing,
BMFS N450 - Investment Analysis accounting and entrepreneurship are introduced using
This course introduces students to the fundamentals of practical applications and scenarios which reflect busi-
investment analysis. The course focuses on real world ness activities in the UAE and internationally. The course
examples including the US, UK, European and UAE explains critical thinking by engaging in basic research
equity and debt markets, as well as other world eq- projects and methodologies which require students to
uity and debt markets. The concept of logical portfolio compare and critically evaluate conflicting or ambigu-
building using a mixture of risk-free and risky assets ous information. The course aims are designed to help
will be explained. Students are encouraged to perform students develop a more dynamic approach to prob-
their own analysis on selected issues and to follow cur- lem solving. The remainder of the course introduces
rent investment articles in the financial press. students to basic business concepts. Wherever possible
Credits: 4 the use of the skills acquired should be applied to the
business concepts and problems.
Credits: 4
BMFS N460 - Lending and Securities

This course provides students with the skills neces-
BMGN N160 - Introduction to Man-
sary to make decisions about the provision of facili-
ties and financial packages for corporate customers agement and Organizations
based on their financial statements and risk weighted This course provides an overview of relevant manage-
valuations of the security offered in support of their ment principles and practices as applied in organi-
HCT Catalogue | 2010/2011
196
zations. This course describes managerial roles and BMGN N320 - Leadership and Team-
function with descriptions of different organizational building
structures, different leading methods and styles, con-
This course develops the learner’s own management
trolling and planning issues. The course enables stu-
and leadership skills as well as developing the skills
dents to comprehend the basics of management and
and knowledge needed to manage and lead people and
apply this knowledge to practical situations by the use
teams in an organization. The course covers the theory
of current events and developing management issues,
and practical application of the leadership function,
both local and international.
motivation, conflict resolution, performance evaluation
Credits: 3
and team building. The learner is provided the oppor-
tunity to study the theories and to apply those theories
through projects and research.
BMGN N250 - Organizational Be-
Credits: 4
haviour

This course introduces the reasons behind and issues
relating to people’s behavior within an organization
BMGN N340 - Management Informa-
and the processes of organizational change. The course
tion Systems
defines organizational behavior and its importance. It
This course focuses on the role of computer-based
then proceeds to explore motivation, leadership, group
information systems in business organizations from a
behavior, cultural issues, organizational change and
management perspective. The strategic nature of an in-
s conflict and power in organizations. These issues are
dice looked at within the context of organizations generally formation system is emphasized in relation to other
n and those within the UAE specifically. Applications of business systems. Students learn that managers must
e
p also understand the major parts of an information sys-
p organizational improvement will synthesize the prin-
A tem, their general interrelationships and appropriate
ciples
terminology in order to communicate business require-
Credits: 4
ments successfully with IT professionals. Students also
learn how managers analyze data using off-line and

011 on-line software tools.
2 BMGN N260 - Ethics
0/ Credits: 4
01 This course is a philosophical introduction to the area
2
ue of applied ethics. The course introduces a number of
g
o
al ethical theories and gives the student a chance to apply
at BMGN N400 - Total Quality Man-
C these to the business and working world. The purpose
HCT of this course is not to show what is right and what is agement
wrong, but rather to impart on students the importance This course takes an integrated approach to total qual-
of the critical assessment of situations which are ethi- ity management (TQM). Students draw on what they
cally ambiguous or contain ethical dilemmas. have learned in courses such as marketing, economics,
Credits: 4 organizational behavior, and statistics. The class mod-
els best practice by focusing on internal and external
customer requirements, continuous improvement, the
BMGN N310 - Commercial Law and use of teams, and data-based decision making. Course
topics prepare students to implement quality programs
Practices in the UAE
as managers and to participate in improvement efforts
This course introduces the study of law and the ba-
as members of a quality team. The emphasis through-
sic areas of law, in particular pertaining to commercial
out the course is that TQM is an essential component
law in the UAE. The course builds upon a basic under-
of global competitive advantage.
standing of the law to result in the application of more
Credits: 4
specific laws to commercial enterprises and workplace

situations. Students develop the ability to: recognize
competing and conflicting legal interests, rights and
BMGN N410 - International Business
obligations in various commercial fact situations; un-
In this course the international business environment
derstand basic dispute resolution methods; analyze
is examined, specifically as it relates to the manage-
fact situations; and apply the appropriate law.
ment of international companies. Students describe
Credits: 4
and apply the principles of managing an international
business; compare the social, political, and business
196
HCT Catalogue | 2010/2011
197
cultures around the world; examine world trade issues major part of this course, in terms of learning out-
and their impact on international business; analyze the comes, involves students producing a comprehensive
complexities and different modes of entering the inter- report based on a company of their choice and analyz-
national market; and design a strategic plan for doing ing that company with reference to the strategic man-
business internationally from within the UAE. agement principles developed throughout the course.
Credits: 4 Credits: 4
BMGN N460 - Operations Manage-
BMGN N420 - Real Estate Concepts
ment
This course provides students with a general introduc-
tion to the developments in real estate in the UAE and This course covers a range of principles and practices
allows them to explore the career and entrepreneur- of organizing, manufacturing and service operations
ship opportunities within the field. The course covers with a special focus on operations in the UAE. Students
some of the major developments in real estate in the recognize common and unique aspects of the UAE op-
UAE which has put the industry in the spotlight, includ- erating environment; determine how the manufacture
ing nationals being able to buy and sell property and of goods and provision of services fits into an organi-
non-nationals being able to purchase property in des- zation’s overall strategy; and design manufacturing
ignated areas in the UAE. Students will also research and service processes and plan their implementation.
changes in the law and developments in the finance A management viewpoint with an emphasis on pattern
industry to accommodate the growth in real estate. recognition and problem solving is built throughout the
s
e
Credits: 4 course. c
di
Credits: 4 n
e
p
p
A
BMGN N430 - Statistical Analysis BMGN N470 - Project Management
This course is designed to introduce the use of statisti- This course provides the necessary tools and infor-
cal techniques in solving business problems. The course mation to manage and control projects and their re-
emphasizes how descriptive and inferential statistics sources. Project management is defined; project phas- 011
can be applied to business environments. Students will es and goals are identified; and stakeholder impact is /2
0
identify the procedures by which data are collected, discussed. It covers a range of principles and practices 01
2
organized, presented, analyzed and interpreted. They in the initiation, planning, staffing, coordinating and ue
g
will also construct and interpret a frequency distribu- completing of a project within the triple constraints of alo
tion, and differentiate among the measures of central schedule, budget and performance. The course strives Cat
T
tendency, measures of dispersion, various concepts to strike a balance between the general knowledge of HC
of probability, and between continuous and discrete project management and the computerized tools that
probability distributions. Students will also apply nor- are available to assist students/managers managing
mal distribution to practical business situations and projects.
recognize business situations where sampling tech- Credits: 4
niques should be used and apply those techniques to
such situations.
Credits: 4 BMGN N480 - Entrepreneurship and
Small Business Management
In this course, students learn how to identify busi-
BMGN N450 - Management Strategy
ness opportunities and assess feasibility to start up
and Policy
and manage a small business. During the course stu-
This course, as a capstone to management courses, dents create a business plan suitable for presentation
takes an integrated approach to the teaching of the to a funding source. This includes identifying potential
subject and to assessing the students. It imparts un- opportunities based on current trends, performing a
derstanding of the framework of the strategic manage- strengths, weaknesses, opportunities, threats (SWOT)
ment process; analyzes strategy formulation; analyzes analysis, selecting the appropriate form of business
strategy implementation in the context of designing or- ownership, developing a human resource plan, prepar-
ganizational structures and control systems; examines ing projected financial statements, determining capi-
social and ethical responsibilities of business strategy; tal needs, identifying sources of funding, generating a
and expects students to apply their knowledge analyti- marketing plan and identifying risks.
cally and creatively to the analysis of case studies. A Credits: 4
HCT Catalogue | 2010/2011
198
BMGN N490 - Industry Project BMHR N420 - Human Resource Sys-
This course extends and deepens the business skills tems
and knowledge the student has gained through their The course focuses on the application of computer-
degree program, by applying them to an actual work- ized human resources information systems (HRIS) in
place problem or opportunity. Students must develop, the work of human resource professionals. An under-
manage and complete a project presented to them by standing of how an HRIS increases the effectiveness of
a member of the industry. The project must be pre- the human resource function in an organization and
approved by their instructor and the industry contact. enables HR to become a strategic partner in the com-
The student is expected to complete the project to a pany will be covered. The course provides a hands-on
professional standard and within the project schedule opportunity to use HRIS software.
established Credits: 4
Credits: 4
BMHR N300 - Human Resource Man- BMHR N430 - Performance Manage-
agement ment
This course helps students understand how organi- This course is designed to help students who want
sations can gain sustainable competitive advantage to make human resource management a career. The
through people. Students are exposed to basic HR con- course examines the development of performance
cepts and strategies that help in the selection, reten- management systems, setting them in their historical
s
ce tion and development of “human capital”. This course context, and discussing the great importance attached
di
n provides a functional understanding of HR principles to them today. It focuses on the application of per-
e
p to enable students see how HR affects all employees, formance management processes, methods to assess
p
A the organisation, the community and the larger society. the organisation`s performance, reasons for under-
Credits: 4 performance and the role of compensation in team and
individual performance. Students are encouraged to
analyse the performance management systems in vari-
011 BMHR N400 - HR Planning & Recruit- ous organisations, and to consider the underlying aims
2
0/ ment of such systems.
01
2 This course looks at human resource planning and re- Credits: 4
e
u
g cruitment as part of the organizational level strategic
o
atal planning process. It covers the formulation of a strate-
C
T gic human resource plan that links the human resource BMHR N450 - Organizational Devel-
C
H function with the direction of business units and the or- opment and Management
ganization as a whole. The course includes identifying
Organizational Management and Development involves
key issues and developing, implementing and evaluat-
the study and practical application of organizational
ing a strategic human resource plan. It also describes
science, management and behavior within modern
and analyses different business plans, organizational
business. Students will enhance their ability to develop
structures and the functions of each management level
organisational excellence and act as change agents by
and the relationship between them.
examining innovative models of leadership, organisa-
Credits: 4
tion culture, globalization, workforce and team man-

agement and managing change. Students will have the
BMHR N410 - Career Planning and opportunity to apply their educational experiences to
te real-life situations faced in the workplace.
Development
Credits: 4
This course helps students to understand how organi-
sational performance is enhanced by managing the
BMHR N470 - Industrial Relations
talent effectively. Learners in the course will review
The study of industrial relations looks at how or-
resources from a variety of theoretical and pragmatic
ganizations manage people, and the wider social and
perspectives, and able to answer why career manage-
economic context in which they operate. Students de-
ment is vital to organisation’s success, how to identify
termine the role of the economic, social and political
and develop the management talent, what policies will
environments on the employment philosophy of the
help in the career progression of employees and finally
company. Students also learn the importance of collec-
how to develop a successful career plan for employees.
tive bargaining, the changing nature of work and some
Credits: 4
198
HCT Catalogue | 2010/2011
199
ethical issues associated with industrial relations while provides an opportunity to investigate various cultural
discussing industrial relations and its impact on differ- issues in purchasing behaviour in the UAE / Middle East
ent organizational structures. context.
Credits: 4 Credits: 4

BMKT N210 - Corporate Marketing
BMKT N410 - Marketing Simulation
Fundamentals
and Application
The course examines the role of marketing, research,
This course comes after all basic marketing courses
consumer behavior, industrial marketing, and product
have been completed. Students use the ‘MARKSTRAT’
strategy within a corporate environment and using the
simulation to put into practice a wide range of market-
tools of applied communications and the modern mass
ing principles including segmentation, positioning, use
media.
of research, target marketing, product development,
Credits: 4
distribution and pricing strategies, promotional strat-

egies, competitor analysis and market planning. Stu-
dents develop strategic and planning skills which guide
BMKT N310 - Marketing Research
the many tactical decisions that need to be made. The
This course covers the role of marketing research in simulation is designed to match live market conditions,
marketing decision making and provides students with and gives the student a real sense of what it is like to
s
the knowledge and skills required to enable them to un- be a marketing manager. ce
dertake their own qualitative and quantitative research. Credits: 4 ndi
Emphasis is placed on marketing research within the pe
p
context of the UAE business environment and the use A
of the Internet as a research tool. Students also learn
BMKT N420 - Retail and Distribution
how to design, record and analyze data using SPSS.
In this course students gain an in-depth understand-
Credits: 4
ing of retail marketing strategy and distribution/sup-
ply chain strategy. In addition to case study and other 011
2
/
0
classroom and online work, students gain a practical 01
BMKT N400 - Marketing Manage- 2
insight into retail marketing, as it relates to the UAE, e
u
ment through a major project of a local major retailer. Stu- og
al
This course focuses on managing a firm’s marketing dents also investigate the legal environment for devel- at
C
functions. The course makes use of seminars, current oping distribution channels in the UAE, to help them in CT
H
marketing case studies and computer simulations that any entrepreneurial pursuits they may wish to under-
depict real, global market environments. Students learn take. They also analyse and evaluate aspects of on-line
to develop a comprehensive marketing plan for a prod- retail and distribution.
uct or a service. As they do, they analyze the rela- Credits: 4
tionship between marketing management and strategic
business planning and analyze the corporate strategic
planning process. The student also identifies marketing
BMKT N440 - Logistics and Supply
opportunities and measures potential market demand
Management
for a new product.
Credits: 4 This course examines logistics and supply manage-
ment systems that provide the physical supply of raw
materials and parts to a firm and the distribution of
products and services to its customers. Students exam-
BMKT N401 - Consumer Behavior ine and discuss the importance of ensuring accuracy in
demand and supply planning activities, best practices
This course provides students with an in-depth un-
for collaboration and control across supply networks,
derstanding of the various processes and influences
order and inventory management procedures, ware-
involved in the way consumers make purchasing de-
house management techniques including inbound and
cisions. From a sound theoretical basis, students un-
outbound logistics, as well as shipping and customer
dertake a consumer behaviour research project which
returns.
may be related to their field of work. This course also
Credits: 4
HCT Catalogue | 2010/2011
200
BMKT N450 - International Marketing the responses; interviewing techniques; customer satis-
This course builds on previous marketing courses by faction; and quality assurance.
allowing students to apply their marketing knowledge Credits: 4
to the more complex international environment, with
its inherent unique challenges and pitfalls. Students
investigate cultural issues, logistics, international poli- BMQM N430 - Quality Planning, Im-
tics, the diversity of legal environments, international plementation and Audit
communications and advertising in multiple regional
The course includes an analysis of critical quality plan-
contexts.
ning practices and how to implement evaluations and
Credits: 4
audits as part of a quality assurance program. This

course provides an overview of techniques to plan,
organize, monitor and control the improvement of
BMKT N460 - Industrial and Service quality. Students learn to view quality from a variety
Sector Marketing of functional perspective and in the process, gain a
This course is a combined study of business to business better understanding of the problems associated with
marketing and services, marketing concepts and prac- improving quality, the quality tools utilized and the
tices. In the first part of the course, students investi- international environments related to quality.
gate organisational buying behaviour, business market Credits: 4
segmentation and business marketing strategies. In the
s
e second half of the course students gain an in-depth un-
c
di derstanding of the unique challenges inherent to mar- BMQM N450 - ISO Standards for In-
n
pe keting quality services. Students undertake research on dustry and Services
p
A the changing nature of services marketing and the ef- This course provides basic knowledge of International
fect of information technology on the convergence of
Organization for Standardization’s (ISO) standards and
manufacturing and service industries.
other publications. It covers practical skills relating to
Credits: 4
the interpretation of requirements, planning, imple-
011 menting, sustaining and the integration of manage-
2
/
0 ment systems according to different models. Learners,
01
e 2 BMQM N410 - Statistical Methods in as prospective executive representatives for manage-
u
g Quality Analysis ment systems, learn the concept of the process and
o
al
at This course provides students with skills related to the system approach, along with its impact on continuous
C
CT advanced statistical techniques used for the descrip- improvement within an organization.
H
tion and analysis of business problems. The subject is Credits: 4
essentially concerned by developing the skills of the
students in statistical analysis and decision-making,
testing of hypotheses, linear and non-linear, ANNOVA, BMQM N460 - International and
statistical quality control, acceptance sampling, corre- UAE Quality Award Systems
lation and regression techniques.
This course provides an opportunity for students to
Credits: 4
develop the frameworks of understanding in regards
to quality award systems. Students discuss terminolo-
gies and the purpose of quality awards while studying
BMQM N420 - Measuring Customer selected methodologies of quality awards and how to
Satisfaction prepare an organization for a selected quality award.
This course includes information on how to develop Emphasis is placed on comprehensive exposure to the
a system to monitor the voice of the customer on a international and UAE quality award systems of the
continual basis, as well as how to use customer data Sheikh Khalifa Excellence Award in Abu Dhabi, the Abu
to increase market share. Included in the course are Dhabi Award for Excellence in Government Perform-
various tools for gathering customer data such as focus ance, the Dubai Quality Award, the Dubai Government
groups, surveys and complaint tracking. Other topics Excellence Program, the Baldrige Award and the Euro-
include: handling customer complaints; responding to pean Foundation for Quality Management (EFQM) Ex-
angry customers; measuring customer satisfaction by cellence Award for integrating total quality principles
surveys; sampling techniques; survey designs; effec- and practices in any organization.
tiveness of the various survey techniques; analysis of Credits: 4
200
HCT Catalogue | 2010/2011
201
BMRE N410 - Property Evaluation BMRE N450 - Maintenance and Facil-
Methods ities Management
This course provides the underpinning knowledge for This course provides the required knowledge for the
the valuation of property and an understanding of the management of the maintenance of a property and an
concepts of value and worth. The course explains the understanding of the work of the facilities manager.
methods of valuing property for a range of purposes The course explains the methods of ensuring that exist-
and provides international guidance notes and stand- ing buildings meet the needs of their users and an un-
ards for valuation. derstanding of the benefits that can accrue to building
Credits: 4 owners and occupiers through implementing a facilities
management strategy.
Credits: 4
BMRE N420 - Applied Property Evalu-
ation Methods
BMSP N410 - The Media and Sport
This course applies the knowledge gained from the
Property Evaluation Methods course to a wider range This course examines the unique relationship between
of business assets and developments. The course ex- sports and the media. The course provides the student
plains the profits method of valuation by looking at with an insight into the variety of media forms that
hotels and resorts, and alternative valuation methods are successfully used by decision makers in the sports
for regional shopping centres and heritage sites. The industry, both on a global and local scale, to promote,
s
valuation of property for investment by the public sec- sell and expand sports and leisure opportunities. ce
tor and institutions is also investigated. Credits: 4 ndi
e
Credits: 4 p
p
A
BMSP N411 - Sports Policy and Law
BMRE N430 - Property, Construc- This course provides the student with an understanding
of policy and law as related to the sports industry in
tion and Environment Law
local, regional and international contexts. The course 011
This course provides students with a clear understand- 2
examines fully the role of governments and governing 0/
ing of the law related to the developing, selling and 01
bodies, their policies and legislation, the management, 2
buying of property, and the associated Islamic and e
u
control and legalization of sports at both the amateur g
wAne sutenrdne rbsatnaknidnign gs ooluf tiinotnesr nfaotri othnea lfilyn arneccoinggn iosfe pd ropjreocctes-. and professional levels. Catalo
Credits: 4 T
dures is required alongside those specific to the UAE. C
H
The course provides a critical examination of the le-
gal regulations covering the property and construction
BMSP N414 - Sports Leadership and
industry including land law, property ownership and
tenancies, contract law and dispute resolution. Team Building
Credits: 4 The course examines the theories, concepts, and the
practical applications which are necessary for leaders
BMRE N440 - Urban Planning to guide individuals, work units, and organizations to
This course provides students with a clear understand- achieve. Concepts, models, and current theories in or-
ing of the fundamental concepts and theories of urban ganizational development are explained and analyzed.
and regional planning. The course provides a critical Personal integrative leadership development is also
examination of the planning policies, processes and stressed as the role of emotional intelligence in effec-
procedures in the UAE with regards to the long and tive leadership is explored.
short term planning of developments. Students research Credits: 4
the processes and procedures followed in other coun-
tries to explore potential short comings in the present
system. Students also investigate the pressures exerted BMSP N415 - Entrepreneurship and
by the general public, developers and the Ministries in Sport
the UAE and the resultant changes and improvements This course is designed to provide the bachelor sports
in the planning process. and leisure management students with information re-
Credits: 4 lating to the preparation of starting one’s own business
in the sports and leisure industry. Students are given
HCT Catalogue | 2010/2011