Applying Communication Theory for Professional Life Fourth Edition 2 3 Applying Communication Theory for Professional Life A Practical Introduction Fourth Edition Marianne Dainton La Salle University, USA Elaine D. Zelley La Salle University, USA 4 FOR INFORMATION: SAGE Publications, Inc. 2455 Teller Road Thousand Oaks, California 91320 E-mail: [email protected] SAGE Publications Ltd. 1 Oliver’s Yard 55 City Road London EC1Y 1SP United Kingdom SAGE Publications India Pvt. Ltd. B 1/I 1 Mohan Cooperative Industrial Area Mathura Road, New Delhi 110 044 India SAGE Publications Asia-Pacific Pte. Ltd. 3 Church Street #10-04 Samsung Hub Singapore 049483 Copyright © 2019 by SAGE Publications, Inc. All rights reserved. No part of this book may be reproduced or utilized in any form or by any means, electronic or mechanical, including photocopying, recording, or by any information storage and retrieval system, without permission in writing from the publisher. Printed in the United States of America Library of Congress Cataloging-in-Publication Data Names: Dainton, Marianne author. | Zelley, Elaine D. author. Title: Applying communication theory for professional life : a practical introduction / Marianne Dainton, La Salle University ; Elaine D. Zelley, La Salle University. Description: Fourth edition. | Los Angeles : SAGE, 2019. | Includes bibliographical references and index. Identifiers: LCCN 2017039906 | ISBN 9781506315478 (pbk. : alk. paper) Subjects: LCSH: Communication—Philosophy. 5 Classification: LCC P90 .D245 2018 | DDC 302.2/01—dc23 LC record available at https://lccn.loc.gov/2017039906 This book is printed on acid-free paper. Acquisitions Editor: Terri Accomazzo Editorial Assistant: Erik Helton Production Editor: Myleen Medina Copy Editor: Michelle Ponce Typesetter: C&M Digitals (P) Ltd. Proofreader: Rae-Ann Goodwin Cover Designer: Anupama Krishnan Marketing Manager: Allison Henry 6 Brief Contents Preface Acknowledgments Chapter 1 Introduction to Communication Theory Chapter 2 Theory Development Chapter 3 Cognition and Intrapersonal Communication Chapter 4 Individual and Social Approaches to Communication Chapter 5 Interpersonal Communication Chapter 6 Culture Chapter 7 Persuasion Chapter 8 Group Communication Chapter 9 Organizational Communication Chapter 10 Mediated Communication Chapter 11 Mass Communication Chapter 12 What Should a Communicator Do? Glossary References About the Authors Index 7 Detailed Contents Preface Acknowledgments • Chapter 1 Introduction to Communication Theory Learning Objectives What Is Communication? Dance’s Definitions of Communication Contexts of Communication Communication Competence Concepts, Models, and Theories Three Types of Theory Evaluating Theory Summary Key Terms ➜ Case Study 1: Education as Entertainment • Chapter 2 Theory Development Learning Objectives Theory–Research Link What Is Research? Research Methods in Communication Experiments Surveys Textual Analysis Ethnography Social Science and the Humanities How Theories Change and Grow Summary Key Terms ➜ Case Study 2: Education as Entertainment Reconsidered • Chapter 3 Cognition and Intrapersonal Communication Learning Objectives Cognitive Process Attribution Theory Attributions as Naïve Psychology Correspondent Inference Theory Kelley’s Covariation Model Uncertainty Reduction Theory Reducing Uncertainty Types of Uncertainty Axioms Explaining the Uncertainty Reduction Process 8 Uncertainty Reduction Strategies Beyond Initial Interactions Expectancy Violations Theory Assumptions Core Concepts of Expectancy Violations Theory Predicting Reactions When Expectations Are Violated Cognitive Dissonance Theory Schemata: Creating Familiarity or Discomfort Relationship Between Beliefs and Behaviors Persuasion Through Dissonance Summary and Research Applications Key Terms ➜ Case Study 3: You’re Fired! • Chapter 4 Individual and Social Approaches to Communication Learning Objectives Nature Versus Nurture Social Role Theory of Gender Sex and Gender: What’s the Difference? Role Congruity Theory and Leadership What About Actual Differences in Communication? Emotional Intelligence and Transformational Leadership Message Design Logics Three Message Design Logics Message Design Logics Preferences Interactional Perspective on Workplace Generations What Are the Generations? Summary and Research Applications Key Terms ➜ Case Study 4: Caught in Between • Chapter 5 Interpersonal Communication Learning Objectives Interpersonal Communication Defined Politeness Theory Assumptions of Politeness Theory Preserving Face Social Exchange Theory Assumptions of SET Core Components of SET Dialectical Perspective Assumptions of the Dialectical Perspective Communication Privacy Management Theory Principles of CPM 9 Summary and Research Applications Key Terms ➜ Case Study 5: Bad Move • Chapter 6 Culture Learning Objectives Culture Defined Hofstede’s Cultural Dimensions Individualism–Collectivism Uncertainty Avoidance Power Distance Masculinity–Femininity Long-Term and Short-Term Orientation Dimensions Combined Communication Accommodation Theory Communicating Social Identity Through In-Groups and Out-Groups Accommodation Through Convergence or Divergence Extending the Theory: Maintenance and Nonaccommodation Who Accommodates to Whom? Pitfalls of Accommodation Accommodation and Leader-Member Exchange Anxiety/Uncertainty Management Theory Conflict Face Negotiation Theory Combining Face With Cultural Orientation Toward a Global Understanding of Conflict Management Summary and Research Applications Key Terms ➜ Case Study 6: The Trouble With Tourists • Chapter 7 Persuasion Learning Objectives Persuasion Defined Elaboration Likelihood Model Slow and Steady: The Central Route to Persuasion Types of Elaborated Arguments Taking a Shortcut: The Peripheral Route to Persuasion Types of Peripheral Cues Types of Peripheral Messages Theory of Planned Behavior Theory of Reasoned Action Adding to the Theory Inoculation Theory Developing the Concept Narrative Paradigm 10