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Applied Ethics for Entrepreneurial Success: Recommendations for the Developing World: 2018 Griffiths School of Management Annual Conference (GSMAC) on Business, Entrepreneurship and Ethics PDF

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Springer Proceedings in Business and Economics Sebastian Văduva Ioan Fotea Lois P. Văduva Randolph Wilt Editors Applied Ethics for Entrepreneurial Success: Recommendations for the Developing World 2018 Griffi ths School of Management Annual Conference (GSMAC) on Business, Entrepreneurship and Ethics Springer Proceedings in Business and Economics More information about this series at http://www.springer.com/series/11960 Sebastian Văduva • Ioan Fotea Lois P. Văduva • Randolph Wilt Editors Applied Ethics for Entrepreneurial Success: Recommendations for the Developing World 2018 Griffiths School of Management Annual Conference (GSMAC) on Business, Entrepreneurship and Ethics Editors Sebastian Văduva Ioan Fotea Griffiths School of Management Griffiths School of Management Emanuel University of Oradea Emanuel University of Oradea Oradea, Romania Oradea, Romania Lois P. Văduva Randolph Wilt Emanuel University of Oradea College of Business and Communications Oradea, Romania Concordia University Texas Austin, TX, USA ISSN 2198-7246 ISSN 2198-7254 (electronic) Springer Proceedings in Business and Economics ISBN 978-3-030-17214-5 ISBN 978-3-030-17215-2 (eBook) https://doi.org/10.1007/978-3-030-17215-2 © Springer Nature Switzerland AG 2019 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors, and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. This Springer imprint is published by the registered company Springer Nature Switzerland AG The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland Preface The GSMAC 2018 Conference, organized by the Griffiths School of Management and IT within Emanuel University of Oradea, explores the theme of Applied Ethics for Entrepreneurial Success. From a superficial perspective, entrepreneurial behavior does not amalgamate well with ethical behavior. Entrepreneurship is oftentimes perceived as “success at all cost” with disregard to the interest of various stakeholders and sometimes even the law. Ethics is sometimes viewed as metaphysical, having little to do with busi- ness and organizational financial success, an ideal state never to be achieved. Both concepts are relatively new research topics in the developing world, an area of the global economy that is expected to contain most of the population growth over the next few decades. The present volume attempts to present various ethical and entrepreneurial situ- ations—mainly from a Eastern European perspective—but with global applicabil- ity. Furthermore, it does not limit itself strictly to the business world; rather, it reaches into the nonprofit and the governmental sectors. It investigates certain social phenomena and their impact upon the general understanding and applicability of entrepreneurship and ethics in an attempt to offer some lessons to the developed world. In emerging economies, entrepreneurship is oftentimes associated with a nega- tive image, and entrepreneurs are seen in a detrimental light. As a result, it is impor- tant to underline the importance and the role of entrepreneurship in the development of an economy and the success of a company. Ethical decisions are a significant part of an organization, and ethical behavior impacts organizational culture. Beyond the moral aspects associated with business ethics, companies that practice ethical demeanor have an increase in profitability due to the fact that investors, employees, and consumers seek out companies that engage in fair practices. This volume brings together different themes that pertain to the discussion on entrepreneurship, ethics, and business. The subject of medical ethics is debated in articles that highlight the importance of ethical behavior in healthcare organiza- tions and the diverse aspect that can impact the medical world, a theme debated in the article “Exploring nursing team conflict Health Care Team Interactions.” v vi Preface The subject of business education and ethics is explored through articles such as “Indicators system for quality assurance in higher education within the economic field” and “Customer focus in European higher education systems.” These researches offer an outlook regarding the current trends and influences that shape the higher education arena in the economic and business field. An essential aspect in business ethics is the relationship between employers and employees and the way in which the ethics of both can positively impact a firm’s success. The study Is the employees’ performance appraisal process different in the large Romanian companies? An empirical research analyzes the key characteristics that improve organizational performance: the employees’ motivation and productiv- ity. New perspectives in performance management. Appraising employees based on computer usage patterns proposes to find and apply certain patterns in top perform- ers’ behavior to other employees and through data analysis, to try and improve employee performance. Ethics in business is a debated topic, and it is considered to be one of the most important aspects of long-term success. The study Exploring the Identity of Family Businesses and its Role in Stakeholder Relations highlights the challenges and opportunities family firms have in leveraging their unique identity to create distinc- tiveness and obtain a competitive advantage. On the topic of consumer behavior, the article Millennials versus Gen Z: online shopping behavior in an emerging market contributes to the development of the literature on generational theory, while the study Exploring omnichannel retailing differences and preferences among consumer generations offers an analysis on the relationships and the differences between consumer generations in the context of omnichannel retail. From a governance perspective, FDI Motivations in CEE Countries. The role of governance ethics investigates the FDI determinants and the principal incentives for investors from both emerging and developed countries. This publication includes articles from practitioners and researchers from around the world that explore the various dimensions of these aspects, providing invaluable information in the field of business, management, public administration, and sociol- ogy to tackle new approaches to business, ethics, and entrepreneurship. We trust that you will find this useful. The Editors Oradea, Romania Sebastian Văduva Oradea, Romania Ioan Fotea Oradea, Romania Lois P. Văduva Austin, TX, USA Randolph Wilt Contents 1 Millennials Versus Gen Z: Online Shopping Behaviour in an Emerging Market . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 Dan-Cristian Dabija and Lavinia Lung 2 Exploring Nursing Team Conflict in Health Care Team Interactions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19 Randolph Wilt 3 Indicators System for Quality Assurance in Higher Education Within the Economic Field . . . . . . . . . . . . . . . . . 39 Diana Ivana, Mihaela Drăgan, Diana Pitic, and Liviu Ilieş 4 Is the Employees’ Performance Appraisal Process Different in the Large Romanian Companies? An Empirical Research . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 51 Viorel Lefter, Adriana Ana Maria Davidescu, and Alexandra Beiu 5 Ethical Behavior in Healthcare Organizations. . . . . . . . . . . . . . . . . . . 71 Crina Simona Poruiu, Ciprian Marcel Pop, ţ and Andra Ramona Poruiu ţ 6 Exploring the Identity of Family Businesses and Its Role in Stakeholder Relations in an Emerging Market . . . . . 81 Silvia Fotea, Ioan Gh. Pop, and Ioan Fotea 7 F DI Motivations in CEE Countries. The Role of Governance Ethics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 93 Oana Cristina Popovici and Adrian Cantemir Călin 8 Customer Focus in European Higher Education Systems . . . . . . . . . 111 Diana Ivana, Sorin Dan, and Oana Cristina Popovici vii viii Contents 9 Exploring Omnichannel Retailing Differences and Preferences Among Consumer Generations . . . . . . . . . . . . . . . . . 129 Iulia Diana Popa, Dan-Cristian Dabija, and David B. Grant 10 New Perspectives in Performance Management: Appraising Employees Based on Computer Usage Patterns . . . . . . . . 147 Gelu Ionel Vac and Mihai Florin Talpos Chapter 1 Millennials Versus Gen Z: Online Shopping Behaviour in an Emerging Market Dan-Cristian Dabija and Lavinia Lung 1.1 Introduction In an era of global communication and development of the Internet and social media, when people make increasingly frequent use of modern technical devices, such as smartphones and tablet PCs not only to communicate with their peers, but also to get information about the characteristics of their favourite products and/or services (Dabija et al. 2017), retailers need to keep up with the new trends and devise their general business strategies in line with the current behaviour of their target groups. Unlike the fully mature or elderly, young people have a penchant for mass communication, for enjoyable leisure periods and effective use of time, tend- ing to focus on those activities that yield the greatest benefits and maximize their experience (Dabija et al. 2018; Dabija 2018). Therefore, online shopping within a well-developed technical infrastructure, enabling easy and swift connectivity (Dabija and Grant 2016) represents an excellent premise for e-commerce. Drawing on generational theory, in which individuals are grouped according to their year of birth, the societal events in their life, and the traditions, values, prefer- ences, norms, etc. that shape their behaviour (Inglehart 1977; Egri and Ralsston 2004; Williams and Page 2010), the authors carried out exploratory quantitative research on two generations—Millennials and Generation Z—in an emerging mar- ket. For marketers, these market segments are becoming more and more important, due to their ever-increasing purchasing power (Sox et al. 2014), their proclivity for the use of modern means of communication and their being tech-savvy, having grown up with technology, with the Internet playing a major role in their life. Since they are familiar with online shopping (Nusair et al. 2013), the study of their online D.-C. Dabija (*) · L. Lung Babes,-Bolyai University Cluj-Napoca, Faculty of Economics and Business Administration, Department of Marketing, Cluj-Napoca, Romania e-mail: [email protected] © Springer Nature Switzerland AG 2019 1 S. Văduva et al. (eds.), Applied Ethics for Entrepreneurial Success: Recommendations for the Developing World, Springer Proceedings in Business and Economics, https://doi.org/10.1007/978-3-030-17215-2_1

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