Apples Are Square: Thinking Differently About Leadership

257 Pages·2007·2.19 MB·English

by  Susan Kuczmarski

A p p l e s
A R E
S q u a r e
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Additional Books by the Authors
Also by Susan Smith Kuczmarski, Ed.D
Values-Based Leadership (with Th omas D. Kuczmarski)
Th e Sacred Flight of the Teenager: A Parent’s Guide
to Stepping Back and Letting Go
Th e Family Bond: Inspiring Tips for Creating a
Closer Family
Also by Th omas D. Kuczmarski
Innovation
Managing New Products
Innovating the Corporation
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The 6 Critical Values That Are
Changing the Way We Lead and Succeed
A p p l e s
A R E
S q u a r e
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Susan Smith Kuczmarski, Ed.D. & Thomas D. Kuczmarski
NEW YORK
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Th is publication is designed to porvide accurate and authoritative information in regard
to the subject matter covered. It is sold with the understanding that the publisher is
not engaged in rendering legal, accounting, or other professional service. If legal advice
or other expert assistance is required, the services of a competent professional should
be sought.
Editorial Director: Jennifer Farthing
Acquisitions Editor: Shannon Berning
Production Editor: Julio Espin
Production Artist: Todd Bowman
Cover Designer: Rod Hernandez
© 2007 by Susan S. Kuczmarski, Ed.D and Th omas D. Kuczmarski
Published by Kaplan Publishing,
a division of Kaplan, Inc.
All rights reserved. Th e text of this publication, or any part thereof, may not
be reproduced in any manner whatsoever without written permission from the
publisher.
Printed in the United States of America
July 2007
07 08 09 10 9 8 7 6 5 4 3 2 1
ISBN 13: 978-1-4195-9392-5
ISBN 10: 1-4195-9392-7
Kaplan Publishing books are available at special quantity discounts to use for sales
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write to Kaplan Publishing, 888 7th Avenue, 22nd Floor, New York, NY 10106.
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Contents
Introduction xiii
PART I: DEFINING THE CHARACTERISTICS OF SUCCESS
1. Apples Are Square 3
2. A New Success Model 13
3. Humility 25
4. Compassion 35
5. Transparency 53
6. Inclusiveness 67
7. Collaboration 83
8. Values-Based Decisiveness 97
PART II: ACTIVATING THE SEVEN STEPS TO CHANGE
9. Step 1—Reach Out to Serve Others 115
10. Step 2—Ask, “Who Am I?” 131
11. Step 3—Ask, “Who Are You?” 145
12. Step 4—Find Common Ground 157
13. Step 5—Don’t Take the Pleats Out 173
14. Step 6—Root for People 187
15. Step 7—Leave Some Money on the Table 201
16. Lift People Up 215
Epilogue: Th e Peopleship Planet 225
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About the Authors
Over 12 years ago, the authors collaborated to write their pio-
neering book, Values-Based Leadership, which launched the values in
the workplace movement. Once again, they combine their exper tise
to boldly champion six uncommon—but v ery human—leadership
qualities and kick off the next frontier.
Dr. Susan Smith Kuczmarski is an educator, lecturer, and author-
ity on values-based leadership. Trained as a social scientist, she has
done extensive research on how leadership skills are learned. She has
taught at seven universities, worked in three nonprofi t organizations,
including the United Nations, and co-founded an inno vation con-
sulting fi rm, Kuczmarski & Associates, in Chicago. She is the author
of two award-winning books, Th e Family Bond and Th e Sacred Flight
of the Teenager. A teacher of teachers for ten years and well-known for
her innovative style, Dr. Kuczmarski conducts interactive workshops
and seminars on leadership , teams, and cultur e for corporate, non-
profi t, and educational groups. She is a recognized teen, family, and
leadership expert, and a lively radio and television guest, vie wed by
international audiences. She holds a Doctorate of Education and two
master’s degrees from Columbia University in New York City, where
she was named an International Fellow, and an undergraduate degree
from Colorado College. S he was r ecently selected for inclusion in
500 Leaders of World Infl uence, Outstanding People of the 21st Century,
2000 Outstanding Writers of the 20th Century, and International Who’s
Who of Professional and Business Women, and has been listed in Who’s
Who in the World for 12 years.
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viii AboInuttr othdeu cAtuiothnors
Th omas Kuczmarski is co-founder and senior par tner at
Kuczmarski & Associates, a nationally r ecognized ne w products,
services, and innovation management consulting fi rm. He has writ-
ten three books on inno vation, including Managing New Products,
Innovation, and Innovating the Corporation. He co-founded, with the
Chicago Sun-Times, the annual Chicago Innovation Awards. For the
past 27 years, he has been an adjunct professor of New Products and
Services at N orthwestern University’s Kellogg School of M anage-
ment, where he teaches his popular graduate and executive courses on
innovation. He was a brand manager at Quaker Oats and a principal
at Booz, Allen & H amilton. He holds two master’s degrees in busi-
ness and international aff airs from Columbia University, and a BA
from the College of the H oly Cross. He is regularly quoted in the
Wall Street Journal, Fortune, Newsweek, Investor’s Business Daily, USA
Today, Advertising Age, and the Chicago Sun-Times. He has appeared
on the Today Show, and speaks on the topic of innovation around the
world. His research, writing, books, speeches, seminars, teaching, and
pragmatic consulting have made him one of the top leading exper ts
in his fi eld. Married for three decades, the authors live in Chicago and
are the parents of three sons.
To get information about wor kshops and speeches contact the
authors at: www.ApplesAreSquare.com.
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Acknowledgments
Th is book has been a collaborative eff ort. First and foremost, we
are deeply grateful to the 25 talented, inspirational, and energetic
values-based leaders who w e interviewed for this pr oject. We have
listed them on the next page.W e would especially like to thank Dipak
Jain, dean of the Kellogg School of Management, for his insight and
wisdom in identifying the impor tance of values-based decisiveness,
our sixth leadership quality.
We greatly appreciate the contributions and exper tise of Rick
Strezo, Lynn Crandall, Jeff rey Treem, Rich H agle, Andrew Wille,
Andrew M intz, Amy Lasater , J eremy Cohen, Ray Bo yer, Rishu
Mandolia, and James Kuczmarski. Our agent, Sally van Haitsma of
the Castiglia Agency, has been a driving and supportive force at every
turn. Her vision, initiativ e, professionalism, humor, and spirit ar e
deeply appreciated. Th e team at Kaplan P ublishing has pr ovided
assistance at each point of the process and we are exceedingly grateful.
Special thanks to Joshua Martino, our development editor at Kaplan,
for his careful and caring editing, and to Jennifer Farthing, Shannon
Berning, Dino Battista, Yvette Romero, and J ulio Espin for their
leadership and expertise.
Finally, to our close group of friends and colleagues who aer always
there for us, personally and professionally, including Tyler Comann,
Diane Dahl, Martha Donovan, Colleen Dudgeon-Ransdell, Reven
Fellars, Marina Gorey, Michael Krauss, D an Miller, Sally Parsons,
Erica Regunberg, Gary Slack, and Christina Van Pelt. We extend a
special thanks to our friend, Beth Ylvisaker, whose strength and spirit
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