APME GREAT IDEAS 2017 GREAT IDEAS PRESENTED BY: ASSocIATED PRESS MEDIA EDIToRS OUR VISION We foster newsroom leaders. We empower journalists to succeed. We cultivate ideas that work. OUR MEMBERS The Associated Press Media Editors is a nonprofit, tax-exempt organization of newsroom leaders and journalism educators that works closely with The Associated Press to promote journalism excellence. Anyone with senior responsibilities in an AP-affiliated organization, and any journalism educator or student media leader, is invited to join. OUR MISSION APME advances the principles and practices of responsible journalism. We support and mentor a diverse network of current and emerging newsroom leaders. We champion the First Amendment and promote freedom of information. We train journalists to realize their aspirations and thrive in a rapidly changing environment. We promote forward-looking ideas that benefit news organizations and the communities they serve. We work closely with the Associated Press, the largest independent media operation in the world. APME GREAT IDEAS 2017 SPoNSoRED BY: YWcA USA APME members: YWCA USA salutes your great ideas. In 2017, it is more important than ever for journalists to report on the nation’s history of race and gender oppression. YWCA has been in the forefront of the most pressing social movements for over 150 years - from voting rights to civil rights, from affordable housing to pay equity, from violence prevention to health care reform. Today, we combine programming and advocacy in order to generate institutional change in three key areas: racial justice and civil rights, empower- ment and economic advancement, and health and safety of women and girls. YWCA is dedicated to eliminating racism, empowering women and promoting peace, jus- tice, freedom and dignity for all. www.ywca.org MUSIC WEDNESDAYS chATTANooGA TIMES FREE PRESS / chATTANooGA, TENN. T he Chattanooga Times Free Press launched “Music Wednes- days” in August 2016 to tap into the growing local music scene in our city through the newly introduced Facebook Live plat- form. At first, we wanted to see whether 30 to 45 minutes of music and conversation during the city’s lunch break would make an impact on the newspaper’s readership. More than 30 shows later, the popular weekly performance has grown to encompass genres ranging from opera to bluegrass and has expanded the newspaper’s profile among younger demographics and non-readers. We have broadcast live from our newspaper; on location from per- formance venues across the city; and once from a popular pedestrian bridge. We also did an extended Christmas version of “Music Wednes- days,” which featured multiple musicians and collected peanut butter for the Chattanooga Food Bank. “Music Wednesdays” also have introduced musicians to a broader audi- ence, and we are now being approached on a regular basis by musicians asking to be a part of the show. The broadcasts also have raised the profile our entertainment reporter and our news broadcaster, who host “Music Wednesdays.” Full disclosure: We were inspired to created “Music Wednesdays” after seeing a “Great Ideas” about “Windows on the World” by the Columbus Dispatch. — Alison Gerber GOING TO THE DOGS ThE DAIlY ASToRIAN / ASToRIA, oREGoN I n the second year of our salute to National Dog Day, we doubled the reader photos and nearly quintupled the revenue on this all- dog photo section. It grew from five broadsheet pages to 24 tab pages, fully sponsored and very loved in the community. This one is a keeper. Rules were simple: Dog’s name, age and breed, peoples’ names and town and contact info. If you played last year, we need a different photo. — Laura Sellers ROUNDTABLE FOLLOW-UPS BoSToN hERAlD / BoSToN, MASSAchUSETTS
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