APM COLLEGE - Think Education Group

60 Pages·2013·3.31 MB·English

APM COLLEGE
COURSE
GUIDE
2013
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APM College of Business And CoMMuniCAtion Course guide 2013
Think: Colleges Pty Ltd trading as APM College of Business
and Communication was awarded the Higher Education
Provider of the Year 2012 ACPET Awards for Excellence
HELLO
2013
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APM College of Business And CoMMuniCAtion Course guide 2013 APM College of Business And CoMMuniCAtion Course guide 2013
CONTENTS
APM COURSE GUIDE 2013
IMPORTANT BITS
PICK YOUR CAREER 06
CHOOSE A STUDY PATH 29
SELECT YOUR COURSE 32
APPLY 43
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APM College of Business And CoMMuniCAtion Course guide 2013
CONTENTS
APM COURSE GUIDE 2013
A LITTLE MORE DETAIL
WELCOME TO APM 03 SELECT YOUR COURSE ADDITIONAL INFORMATION
About APM College of Business Diploma of Management 32 How to apply 43
and Communication 06 Diploma of Marketing 33 Important information for
Our academic team 08 Australian students 44
HIGHER EDUCATION COURSES Important information for
FIND YOUR CAREER 06 Bachelor of Business 34 International students 44
Why study at APM? 10 (Marketing) 36 Campus Life 45
Connected to industry 12 (Public Relations) 38 Graduate Stories 47
On campus study 24 (Event Management) 40 Think: Colleges 58
Online study 26
MASTERS OF BUSINESS
CHOOSE A STUDY PATH 22 ADMINISTRATION 42

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APM College of Business And CoMMuniCAtion Course guide 2013 APM College of Business And CoMMuniCAtion Course guide 2013
AbOUT -
APM COllEGE Of BUSInESS AnD COMMUnICAtIOn
APM has been providing students with the perfect platform to
launch their business, marketing, management, public relations
and event management careers for over 20 years.
APM College of Business and Communication is and respect giving APM students the skills to The Academic Board ensures APM student
a recognised Higher Education and Vocational tackle professional life during or after study. learning outcomes meet the highest academic
Education Provider that combines high quality and professional standards, and that
learning with real world industry experiences. NETWORk WITH THE INDUSTRY APM students receive a rewarding and
Become an APM student and you will mix challenging learning experience.
Our cutting-edge bachelor degree and diploma with industry professionals, supportive staff
programs are fully accredited by Australian and like-minded students from Australia and Members include Emeritus and Winthrop
State and Commonwealth Government overseas to experience an interactive, energetic professors, leading researchers and
regulatory education agencies and have and friendly learning environment. When it’s consultants, and influential figures who have
been specifically developed to make sure time to graduate from the College, you’ll be an achieved respect and acknowledgement in
you stand out from the competition and inspired, confident and committed individual, their fields, both nationally and internationally.
excel in your dream career. Recognised with valuable industry experience and networks.
nationally and internationally, the curriculum is The independent members of the
compliant with the standards of the Australian We go out of our way to provide you with Academic Board include:
Quality Training Framework (AQTF). the complete student experience. Whether
it’s lecturers, career advice, special events, Emeritus Professor Adrian Lee
REAL DEGREES, RECOGNISED DIPLOMAS internship programs or employment services, Chair of Think: Colleges Academic Board
APM offers a fully-accredited Bachelor of you’ll benefit from an amazing support network.
Business program with majors available Winthrop Professor Mark Israel
in marketing, public relations and event A FLExIBLE APPROACH Winthrop Professor of Law and Criminology,
management. Additionally, our diplomas At APM, we know life is busy and that everyone University of Western Australia
in marketing and management give you a has different commitments – which is why we
real competitive advantage when entering offer flexible study options to fit your lifestyle. Associate Professor Suzan Burton
the workforce or looking for a promotion. You have the option to study full-time or Professor of Marketing, University
part-time, including some evening and online of Western Sydney
All courses are designed to offer you classes. In fact, many of our qualifications are
accelerated, realistic pathways to full-time also available for flexible online study – so Dr John Mitchell
work, promotion or further study. With there’s no need to come into a classroom if Managing Director,
industry practitioners as lecturers and an your proximity or situation doesn’t allow it.* John Mitchell & Associates
on-going commitment to work experience,
completing these courses positions you as *Part-time study options are not available Dr. Kylie O’Brien
a highly-qualified, sought after graduate. to international students studying in Associate Dean, Teaching and Learning
Australia. International students who Victoria University
AN ENvIRONMENT OF are studying in Australia may only study
SUPPORT AND RESPECT a portion of their subjects online. Associate Professor Stephen Huxley
Our average class sizes are small, which means The Faculty of Design, Swinburne University
you will get the individual attention you deserve THE HIGHEST ACADEMIC STANDARDS
from your lecturer. Class discussions and group The Academic Board, which governs APM’s The Academic Board also includes student,
work form crucial components of your total academic policy and program development, faculty and staff representatives.
learning experience. Our classes foster an includes independent academic members
environment of encouragement, contribution of exceptional calibre who bring a range of
expertise and educational experience.
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APM College of Business And CoMMuniCAtion Course guide 2013
JENNY
JENKINS
- HEAD Of COllEGE
A SmARTER LEARNINg ALTERNATIvE
Having won the award for Higher Education But what makes our learning experience On campus, we remain committed to small
Provider of the Year (Australian Council truly unique is not just our strong focus on average class sizes where students can benefit
for Private Education and Training 2012) theory and good academic results, but our from individual attention from academic
we are delighted to begin the academic push towards developing the careers of our staff. Experience seminar-style learning that
year with acknowledgement of our high- students to maximise their employability encourages active participant interaction
quality degree and diploma programs and industry connections. We are continually - rather than the traditional lecture/tutor
that are equivalent in qualification to developing strong partnerships with approach used by other institutions. Campus
other institutions, and fully accredited leading businesses to provide internships life will also get a boost with the development
by Australian State and Commonwealth and employment opportunities that are of anactivity based learning management
Government regulatory education agencies. a great advantage to our students. system, career-enhancing events and
networking opportunities and a website, that
As a reflection of our high-standards, our For example, the final Trimester of the collectively makes studying with us a truly
Course Advisory Committees, comprised Bachelor of Business contains a compulsory unique and contemporary experience.
of academics and industry practitioners, internship with a relevant industry sector.
continue to oversee new course This process is managed by our Careers and We look forward to welcoming you to APM.
development and regular reviews of existing Industry Consultant who also provides training I am confident that your time with us will
courses. All lecturers are current industry and development in resume preparation, really make a big difference to your future.
practitioners in the subjects they teach. interview techniques and access to various
industry events - giving students valuable
networking opportunities and contacts.
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APM College of Business And CoMMuniCAtion Course guide 2013 APM College of Business And CoMMuniCAtion Course guide 2013
OUR ACADEmIC TEAm
InDUStRy lEADERS
APM’s lecturers collectively bring a wealth of industry
experience to the classroom, which illuminates theories and
helps students to learn through practical application. All of
our teachers are industry experts who excel in their field,
giving students the best possible education to achieve and
succeed in their chosen careers.
Trish Fairbourn Anthony Mitri
Head of Academic Studies - Higher Education Head of Academic Studies - Vocational Education
» Masters of International Tourism Management » Masters of Education (Current)
» Bachelor of Economics » Bachelor of Business (Hospitality Management)
» Diploma of Hotel Management » Certificate IV in Training and Assessment
Trish started her working career in a merchant bank but then changed While attending university, Anthony was awarded the prestigious Corporate
into hotels and resorts due to a family business venture. After completing Management Traineeship with IHG (Intercontinental Hotels Group), which
a Diploma in Hotel Management in Switzerland, Trish returned to he completed with a focus on all areas of Management. Upon graduation,
Australia to continue working in 5 star hotels and resorts both in Sydney Anthony ventured into the world of entrepreneurship by working with
and the North Coast of NSW as a conference manager and corporate the Accor group. In 2006, Anthony moved into the education arena with
sales rep. A guest lecture spot at a university then prompted Trish to take a range of international colleges in Sydney and was quickly promoted
up lecturing full-time, and subsequently part-time which she continued to management posts within the academic field. Now the Head of
to do for 14 years, teaching business subjects such as Accounting, Academic Studies for Vocational Education programs at APM, Anthony
Human Resource Management, Communications and Environmental is in a unique position of having current, high-quality industry experience,
Management. Trish then moved into higher education management postgraduate qualifications, and academic experience which he combines
where she has been working for the past four years, most recently joining to deliver vocational training of the highest quality to our students.
APM as the Head of Academic Studies – Higher Education.
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APM College of Business And CoMMuniCAtion Course guide 2013
Lyn Hall Paul Picksley
Program Manager - Higher Education Program Manager - Sydney Campus
Brisbane Campus
» Advanced Diploma of Management
» Master of Business Administration (Current) » Advanced Diploma of Hospitality Management
» Bachelor of Business - Communication » Certificate IV in Training and Assessment
» Diploma of Teaching » Certificate in Personnel Practice
» Certificate IV in Training and Assessment
Paul has over 20 years’ of operational and management experience,
Lyn is a highly experienced public relations, marketing and event working and travelling all over the globe. After leaving school he
management specialist in addition to having 10 years of teaching experience. began as a management trainee in the UK, eventually moving into a
She has been lecturing at APM in public relations and marketing since 2009. multi-site General Manager role for a restaurant brand in London’s
In Brisbane Lyn managed both the vocational and higher education programs vibrant West End. After joining Scottish & Newcastle Retail, Paul
before becoming Program Manager – Higher Education. During her career worked as a GM in a variety of areas as well as in HR Management for
Lyn has held strategic management roles in public relations, public affairs, a multinational organisation. A sabbatical trip around the world led
marketing and internal and external communications with global corporates to work as a tour guide in Asia and Africa, before moving to Australia
such as BHP Billiton and Volvo Corporation. With a particular interest in and starting a new career in education. For the past five years Paul
personal and professional development, Lyn is passionate about helping has been working full-time as a lecturer and manager within VET
students realise their inner power to move into rewarding careers. education and training. He recently joined APM College managing
business and events subjects, teaching both face-to-face and online.
David Medhurst Charles Burns
Careers and Industry Consultant Academic Advisor
» Master of Business (Marketing) » Bachelor of Education (Human Movement and Health Education).
» Bachelor of Arts (Asian Studies)(Hons)(Sydney)
» Certificate IV in Training and Assessment Charles Burns is the Academic Advisor at APM. His role is to support
» Certificate in TEFL students, and be the first port of call should they have any issues related to
their course and studies. Charles welcomes students to come and speak to
David Medhurst is a specialist in work integrated learning and developing him about their studies or ask questions about the courses offered by APM.
academic literacy skills within business studies, with a focus on the Working closely with the academic team, Charles determines if students
areas of Management and Marketing. He has developed and taught are performing to the best of their abilities, monitors the progress of each
several subjects with this aim both within the university system and also student and makes contact with the students individually to discuss their
with private education providers. He has worked as a student advisor academic and career goals. Charles’ entire career has been in education,
on academic literacy issues and has a broader career in International having taught at a range of schools in NSW and Japan in the past 10 years
Education spanning nearly 20 years, including several years experience in after graduating with a Bachelor of Education (Human Movement and Health
Indonesia and Vietnam. David also has industry experience in the field of Education). Students should feel free to drop by the APM Academic Office
market and social research and has a Master of Business in Marketing. and have a chat if they have any concerns at all about their progress. There is
no need for any question to be left unanswered or any concern unaddressed.
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APM College of Business And CoMMuniCAtion Course guide 2013 APM College of Business And CoMMuniCAtion Course guide 2013
1.
APM offers fully accredited and
officially recognised bachelor degree
and diploma programs, developed and
endorsed by educational leaders.
2.
Small average class sizes ensure
every lecturer knows your name
and will take the time to help
you identify your strengths and
improve on your weaknesses.
3.
Our careers and industry consultant
works with every student to prepare
for the workforce and help pave the
way for your chosen career.
4.
Flexible delivery means you can study
on campus, online or a blend of both
to suit your lifestyle-needs.
5.
Students graduate with hands-on
experience and valuable industry
connections.
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APM College of Business And CoMMuniCAtion Course guide 2013