APICS CSCP Certified Supply Chain Professional Module 2 Part 2 Supply Chain Planning And Execution PDF
Preview APICS CSCP Certified Supply Chain Professional Module 2 Part 2 Supply Chain Planning And Execution
VERSION4.2 MODULE2 SUPPVCL H AIPNL ANNING AND EXECUTION BOOK20F2 SectBi:Moa nna tgheRe el atishoinwpi tShu plypC haPianr tners SectCi:Moa nna Rgeev eLrossgteiis c CourBsieb liography CourIsned ex PICS PrepafrotirhCn eeg rt ifiExcaamt ion StudtyhiAenP gI CCSSC LPe arSnyisntgce omm biwnietodhn -the-jobp rkonfoewslesexidpogenera,ial en odnt chee,r APIlCeSa rtnoionslgus ca,hs t hAeP /DCiSc tiiotsnh amero ytse ,f fewcattyiop v ree pfaotrrheA e P ICCSSC P certifeixcaamttiiionTonahn.Ae P ICCSSC LPe arSnyitesnmgi isn tentdoce odvt ehrbe o dyk noofw lteedsgbteye d thAeP ICCSSC cPe rttiiofenix caaminhaotwieovtneh;Are P, I CCSSC LPe arSnyisntgde omen so" tt etahctehe sTth.e" LearSnyisntgfe omc uosnae csq uikrnionwgl ewdhgeert,eh aees x atme stthsce a ndidatteoa' psp tlahyba itl ity knowlienad cgceo rdwaintachce c epitneddus sttarnyd ards. Cotennto nt heex aimbs a soendr eal-swcoernlaadrn irdoe sq uciarnedstei std oaa pptlhyce o nceiptnht eAs P ICS CSCLPe arSnyisntgWe hmi.bl oett hhA eP ICCSSC LPe arSnyisntgae nmd AtPhIeCC SSC cPe rttiiofenix caamination arbea soendt hAeP ICS ExCaSmCC oPn tMeanntu (awlh iiicsn hc liundte hLede arnSiynsgtt ehmea)yr,d e e veloped indepenodfoe nnaetn loyt Thoep rr.e seexravimen tesgpreicteiyxf,ai qmcu estainotdnh seb irre aadrtneho s th ared witthhAe P ICCSSC LPe arSnyisntgde emv elopers. InteallPl reocptaeunrtCdyo pyrNiogthitc e Alplrt eidnm ateriinta hAlePs I CCSSC LPe arSnyisntgae nmad l mla tearniidan lf aotrimiontn h ceo pmaonnio nlein componaeronewt n ebdyA PIaCnSpd r otebcyUt neidSt taetde cso pytrl iaagwshw ealsli ntateiroanntlr eiae_tasnd protoicnocllsut,dh Biee nrgCn oen venTthiAeoP nIC.CS SC LPe arSnyisntgae nmad c cetsots hC eS CiPn rt�ate,ve web-bcaosmepdo tsna ernfeo yro upre rseodnuacla tuisoen aoln ly abnecd o pm,iar eyedo pdrncuoe,tdr erpiendt, modifdiiesdp,lp auybeldi,trs ahnesdm,(i etlteecdt yr oootnhrie crawlitrlsaen)s,f, se orlrddei,dsb tuterdil,es ae,d licenasdeatedpd,u, p loaddoewdn,l ooarrd eefdo,r m.a tted Ina dtdiiotnob e�ii nll�eigs_ra_btilu,t CiSnCgmP a teriinva ilosl oafct oipoynr liagwwhsilt li lmth iept r �ro�m's usefu:lA nPeIisCnsSv ess1�1tgfs1 tr ceasnoutrocc reesqa utael pirtoyf esdseivoenlaotlo p pmpeonrtitefusoni rit s memberPslheiadpso.ne o vti toelA aPICiSn't elplreocptreuiratsgtlo hy rc opytrl iagwhs. Sect-iCohna pter StartC omploent i Score* Date Daet B-1S:e gmentation B-2:C ustormeelra timoannsahgiepm ent B-3:S upprleileart imoannsahgiepm ent B-4L:i nkabgeetsw eCeRnMa nSdR M C-1R:e velrosgei stics C-2W:a stceos niderations *Lofooktr h tiesis nyt o uornl imnaet erials. , Modu2l:Se u ppClhya Pilna nnainndEg x ecution Boo2k SectBi:Mo ann atgheRe e latiwointSshuh pippCl hya Piarnt ne.r.s. .........2.-.3.2.9. ........................................ Chap1t:Se erg ment.a.t.i.o.n. ....................................2...-...3...3...1... . ............................................................................. Top1i:Sc e gmenatnaCdtu isotno- FmoecruMsarekde t.i.n.g. ..............2..-..3..3..1.. ...... ................................... Top2i:Cc u stoSmeegr1 ne.n.t.a.t.i.o.n. ...................2..-..3..3..4.. .... .............................................................................. Top3i:Sc e gmentoafSt uipopnlo irOe trhSseu rp pClhyaP ianr rts.n .e..........2..-..3..3..9. ........................... Chap2t:Ce urs toRmeelra tiMoannsahgiepm .e.n.t..... ...................2..-..3...4..5.. ........................................... ..... Top1i:Ic n trodtuoCc utsitoroRn me elatiMoannsahgiepm. e.n.t........ ..........2..-..3..4..5.. .............................. Top2i:Cc R MS tra.t.e.g.y. ..........................................2...-...3...5...0... .............................. ................................................. Top3i:Pc e rforMmaannacgee .m.e.n.t. ........................2..-..3..6..5.. ..................... ...................................................... Top4i:Cc R MT echno.l.o.g.i.e.s. ........................2..-..3...6..8.. ................... ...................................................................... Chap3t:Se urp pRleileart iMoannsahgiep.m .e.n.t. ...................2..-..3..8..2.. .......................... ............................. Top1i:Ic n trodtuoSc utpipoRlnei leart iMoannsahgiep.m .e.n.t. ..............2..-..3..8..2.. .................................. Top2i:Sc u ppSleileer.c .t.i.o.n. ........................................................2....-....3....8....6.... ................................................ . Top3i:Sc t raAtlelgii.ac.n .c.e.s. ...............................................2...-...3...9...6... ................................................... ............ Top4i:Pc e rforMmaannacgee .1.n.e.n.t. ......................2..-..4..0..6.. .................... ........................................................ Top5i:Sc R MT echno.l.o.g.i.e.s. ............................................2...-...4...1...1... ......................................................... ........ Chap4t:Le irn kabgeetsw CeReMna nSdR M. ..........................2..-..4..3..0.. ...................................... ................... Top1i:Hc o wO rganizCaaLtnei voenrCsaR gMae nS dR .M. .................2..-..4..3..0.. .............. ........................... Top2i:Cc o ntr.a.c.t.s. .................................................2...-...4...3...5... ............................ .................................................... SectCi:Mo ann aRgeev eLrosgei .s.t.i.c.s. ....................2..-..4..4..7.. .... ........................................................................... Chap1t:Re erv eLrosgei .s.t.i.c.s. .......................2..-..4..4..9.. .... ..................................................................................... Top1i:Ic n trodtuoRc etvieoLrnos gei .s.t.i.c.s. ...................2..-..4..4..9.. .................. ............................................... Top2i:Sc t raatneDdge ys ifgoRnre veLrosgei .s.t.i.c.s. ..............2..-..4..5..3.. ............ ......................................... Top3i:Rc e veLrosgei Bsetniecafsni Cdto ss. t.s. .......................2..-..4..5..8.. .................................... ...................... Chap2t:We ars tCeo nside.r.a.t.i.o.n.s. ...................................2...-...4...6....2... .............................. ............................. Top1iW:ca sHtiee ra.r.c.h.y. ...........................................................2....-....4....6....3.... .................................................. Top2iW:ca sEtxec haanngHdea zarWdaosu.ts.e . ....................2..-..4..·..6..6.. .................. .................................... CumulaCtoiuvrBesi eb lio.g.r.a.p.h.y. .............................................................B....-....1.... .................................................. CumulaCtoiuvres e. .I.n.d.e.x. ......................................................1...-...1... ............................................................. ............... © 201A8P ICS CSCVPe rs4i.o22n0, 1 E8d ition Alrli grhetsse rved r APICCeSr tSiufpipeCldhy aP irno fes™ sional (CSCLPe)a rSnyisntge m Thipsr odiubsca ts oendt hAeP ICCSSC EPx aCmo ntMeanntu (aElC Md)e velboypA ePdI CASl.t hotuhtgeeh ix st basoendt hbeo doyfk nowletdegsetb eytd hA eP ICCSSC ePx apmr,o gdreavme lodpone orhtsa vaec cetsos theex aqmu estTihoenrse.rf eoardeti,hn tege dxote nso gtu araanp taeses sicnogr e. Three fereinntc hmeiassn uhaalv bee esne lecstoeloden lt yhb ea soifts h eeidru catviaolntuaotel h A eP ICCSSC P certifpircoagtarinaoomdnn t hceo ntoeftn htme a terAiPaIldC.oS e nso etn doarnssyee rvoirco etshm eart erials thamta yb eo ffeorrre edc ommebnytd heaedu thoorpr usb liosfhb oeoraksns pd u bliclaitsiitonten hdsmi osd ule. Eveerfyf hoarbste emna dteoe nsutrheaa tli ln formiacstu iroranen ncdto rrHeocwte.vl earwa,sn rde gulations arceo nstcahnatnlgyTi hnegr.e tfhopirrseo ,d iudsci ts triwbiuttthhu eend d ersttahnatdthip enu gb liasnhde r authaorrneso otf felreignoagrpl r ofessseirovniacle s. Acknowledgments Wew oullidtk ote h atnhkfe o llodweidnigcs autbejdme acttte exrp ewrhtoss h artehdet iirme ex,p eriaenndc e, insidguhrtitsnh igen idteivaell opamnsedun bts equento ftu hpCedS aCLtPee asr nSiynsgt: e m GrePg.A llgair DavJea nkowCsFkPiIC,MS ,C P HoD onRgh eCeS,C P CeleAsyteeCr FsP,I CMS,C P JulJieen sCoPnI,CM S,C P DavRiidv eCrFsP,IC MI,R CMS,C P CurBtriesw CeFrP,IC MI,R CMS,C P HonJeoyh nsCoFnP,IC MI,R M, MaryaRnonseCs F,P ICMI,R CMS,C P JashobBroasCteSa,C P C.P.CMS.C,P KimbReure CfPfI,CM I,R CMS,C P, AlB ukeCyF,P ICMI,R CMS,C P RajeKsahm aCtS,C P C.P.M. 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APICCSSC LPe arnSiynsgt em SectBi:Mo ann atgheRe e latiwointsShhu ippp ly ChaPianr tners Managrienlga tiboengsaihssni ospo asnst hoer ganihzacasut sitoonam nedr s supplCiuesrtsoa.mns edur p prleileart imoannsahgieapmr ieemn pto rttoaofnlotsr maintaainlnyei vonerfgle latiboutnths aehryive pe ,pr oyw etrofoutllogs ea t relatittoohn nese hlxietpva enklde eioptnt hpaattT hh.et soeoa lrvsei ftoaerln acting supcphlaysi tnr aotveetgrhyl e o tnegr m. Procefsosmrea sn agtihnrege latiwointshh ispcu hpapilny partners Thkee pyr ocetshssauetps cp hlaymi ann agneeretsdob ea btlope e rformt or elated managtihrneeg l atiwointshh ispu pppalryt ancrehera si n + Managrienlga tiwointcshuh sitposm ers + Managrienlga tiwointsshuh pipplsi ers. Thfeo llioaswg ienngeo rvaelr ovtfih eewps reo ceTshsieen sfo.r marteiqoutnio r ed plaanned x ectuhtepesr eo ceispssr eess eintnt hseieds c tcihoanp'tse rs. Managrienlga tiownistchhui sptso mers Thper ocoemfsa sn agrienlga tiwointcshuh sitpoismn evrotslh vfeeo sl lsotwienpgs : + Usicnhga nmgaen agetmode envtea lc oupl tourrgea,n izsattriuocantnaudlr e, philoospfou pthttyih cneug s tofimarensrddt e epecnuisntgro emelra tionships whenever possible + Acquicruisntgro emleart imoannsahgiespmo efntttw oca arpet duarotenae very interwaicttthhic eou ns troemgearr odpflo eiosncfsto ntact + Groucpuisntgo imnemtreosa nisneggfmuetlnot t asrc goemtm uniacnadtions priolreivtoiesfzle e r vtiocweat rhmdeo sptr ofictuasbtloem ers + Understeaancsdhei gnmgen netea'dnsswd a nbtys + Captudraiotnnacg u stoimneterr aacnptdri eofnesr ences • Analydzaittnodag e spirgond uctp/ascekrfavogiereca secg hi vceuns tomer segment + Produsceignmge nt-ptraoidluocrtpe/adsc ekravgiecse • Learnhionwwga natnsnd e eddisfd fuerrti hnpegr odluiccfeyt c le • Gathefreiendfgbo aarcc okn tiinmuporuosv ceymcelnet + Listteoan nitdna gl kwiintcghu stotmode ervsel liofper teilmaet ionships + Shariinnfgo rmoanct uisotnoc moenrst prraiionrtaisnwt,dai neatsns,nd e eds witehx tesnudpecpdhl aypi anr tners + Eliminnoant-ivnagl uper-oaddfudeceatdtso u,rsr eersv,i ces © 201A8P ICS 2-329 CSCVPe rs4i.o22n0, 1 E8d ition Alrli grhetsse rved r, SECTIBO:MN A NATGHERE E LATIOWNISTSHHUI PPP CLHYA IPNA RTNERS + Tailmoersisnagtg oie msp rporvoes cpoencvte vruslinoencr,ua sbtloem er retenctuisotnow,mi enr- baanccduk s,t olmoeyra lty + Captucruisntgos meerrvm iecaes uretmome enatssou vreerp arlolgs ruacmc ess + Usimnegt riinafc ese dlboaotcopik m prtohvCeeR Mp rogram Managrienlga tiownistshhui pppsl iers Thper ocoemfsa sn agrienlga tiwointsshuh pippilsin evrotslh vfeeo sl loswtienpgs : + Usicnhga nmgaen agetmoie nntte ranlaitlgholnery g anitzopa rtoimoont e informasthiaorcnio nlgl,a baonrmdau ttiupoarnlo, f itability + Acquisruipnprgle ileart imoannsahgiespmo efntttw oaa urteo mtartaen sactional interamcotniiotnmoser,ai snugr,e amnaednn atl,wy istaihnsl y e voefslu pplier anidn formsahtairwoiinntk ghe s yu ppliers + Calcutloatctaoiolsnof tgw nerfsokhrei sypu ppmlaiteerr ials + Seletchtreii ngpgha tr tfnoetrrh gsei vsetnr ategy + Develgoopaiwlnisgts hu pplfioaercr hsi eadv eisnigrr eelda titoynpsehip + Negotmiuattuipanrlgol fyi ctoanbtlraeang cdrt osur nudl es + Appoimnatniangfgeo krres sy u pprleileart iooran lslhiiapnsc es + Develloopnign-grt eelramt iwointkshehm yia ptses ruipapll iers + Workwiintsght raatlelgtiioaec dsv d a ltuope r oductso,p erreadctuoicsoetn sa,l enasbtlrea otrme agrikgcer to watnhhd,o neea cpha rteyx'pse rtise + Realipgrnoicneigsn sfeosr,mf altoaiwnoswdn,o rkftloeo lwism iynoauotrrye o ur suppliers'o rrn eodnu-nvdaalnuwceoi-reaksd ded + Measuorrai undgi stuipnpgpl eirefro ramnacdno cmep lwiiatvnhoc leu ntary requiroercm eernttisf ications + Condupcetriincogod uicrcos rer ebcatsioeonpdn e sr formance + Reevalsuealteiscnutgpe pdlp ieerriso dfioscrta rlalftyie tgic © 2018APICS 23-30 CSCVPe rs4i.o22n0, 1 E8d ition Alrli grhetsse rved .. APICCSSC LPe arnSiynsgt em ChapteSre gm1e:n tation Thicsh apitdsee rs igtnoe d • Descrreiabseto oin dse natniudfyn dersmtaarnksdee tg ments • Deftihnceeo ncbeephtiscn uds tomerm-afrokceutsiendg • Desctrhibebe en eoffmi atrsks eetg mentation • Deschroiwmb aer kceatbnses egmebnytd eedm ograapthtiictosur,d es, psychoplroogfiiolcrbea ycsl u stovmaelcruu es,t onmeeeordr ps r,e fecrornetda ct channel • DesctrhiPeba er eetfofi enrc etl attoci uosnt ovmaelru e • Explhaoiwcn u stoimnefro rmcaabtneiu osnet dou nderstthwaean ndat nsd neeodfes a cshe gment. Top1i:Sc e gmentaantdCi uosnt omer-FMoacrukseetdi ng Potecnutsitaolfm oerarvm se rlya rggreo tuhpca atbn es egmebnatseoednmd a rket analaynsidin sf ormfraotmei xoinsc tuisntgo Smeegrmse.n ctaabnteb i aosnoe nad n y numboefcr r itseerlietaco st ueaidp t a rtipcuurlpaaorns edea ,cc hl amsasyb e segmeinmnt oerdte h aonnw ea yM.a rkseetg mecnabtnesd efibnyde edm ographic charactseurcaihsgs etnidgceesro ,g raagpoehc,yc ,u paatnwideo anl,Dt ehm.o graphic categcoaranil ebsseor efionrce uds tomFioezrxe adm.gp eloeg,r saepghmiecn tation coublebd a soentd h lei keloifvh iosoiadpt airntgi rceutllaoaicrla btyiZ oIonPra, r ea codoerb, yz ontehsca otn tain erqeuldaaeltm ia(vniedt.l heyse. i ,oz fee a czho ne wouvladr Cyu)s.t ocmaeanrl sbs eos egmebnyat tetdi otrup dseysc hoplroogfiiclaels , sucahsw illitnoeg nngeasigsnse o cmieadloi rsa e lf-ideinnats iofcigicraaoltu ipo n sucahsab ikoerarw ine lover. Duripnrgo doursc etr vdiecseoi rgrn e desmiagrnk,ec taianns mgko rsep ecific questaibootnuhstpe o temnatrikaAelsat l.w atyhbsea, s qiuce stairtoehn bese st questWihoonW?sh :e rWeh?e nW?h yW?h aHto?w m anIyn?o thweorr dwsh,oi s interients htneee dwp rodauncwdth ,e arrete h elyo caAtretedh ?el yo w-income urbaapna rtdmweenltls eurbsu,rh boamne owonref rasr,ma enrrdsa nchTehres ? answteosr uscq hu estcioonnssts ietgumteen tation. Thper imraerayst ooin d enatniudfyn dersmtaarnksdee tg meintstoi s n crtehaes e organizpartoif(oiointrte's sqs u ivaolveetnrhlt eo) nt ge rm. Accortdoti hnAegP IDCiSc ti1o5nteahdr iytc,iu osnt,os meegrm entiast ion thper acotdfii cveia dc iutnsogm bearis negt roo uopifsn divtihdaaurtase li sm ilar isnp ecifriecl ewtvaomay ansrt k eTtriandgi.st eigomnaeatnlift oonc uosne s identciufsytiognmrgeo rub pass edde moong raapnahdti tcrsi sbuucathse s attiatnupdds ey choplroogfiiclaels . © 201A8P ICS 2-331 CSCVPe rs4i.o22n0, 1 E8d ition Alrli grhetsse rved 7 Whedni scumsasriksneegtg meinanst usp cphlayti hne,mr aeby e m orteh aonn e perspoecfwth tiohv ceeu stoimsFe.oer rx ample: + Intermceudsitaotameren ero asttt h een odft hseu pcphlayAi r na.mw a terial suppmlaicyeo ru snetv emraanlu facatmuorinetgirs ns t ermceudsitaotamene drs, onoerm oroetf h emsaen ufacctouubrleged rr osu bpyse idm irleaqru irements. + Ulticmuastteo amreterh fsei nraelc ipoitfeh pnert osd ourcs tesr vTihcees. ulticmuastteco omueblread no rganitzhaiaptstui rocnh gaosoiodnrssg e rvfiocres itesm plooyrce oenss tiitnwu heincctahsss ,ee g menmtuastatil dosinof ferentiate betwoeregna nizcautsitooanmnaeedlrn usds ers. Inth cihsa pwtewe irfl olc pursi maornti hulely t icmuastteoH moewre.vt ehre, concceapbntec s a rrbiaectdkh rotuhgsehu p cphlayti odn e cisrieognasr ding intermceudsitaotmee rs. Becaiuhtsa sesu calh a rigmep aocnpt r ofitsaebgimleicntutysi,tn ogim tseh res primpaurryp oosfse eg menHtoawteivooenrr.g, a niczaasnte igomnsesun ptp alnide rs othsetra kehuoslivdneegrsr yis m imleatrh Tohdcishs.a patdedrr essosmoeetfs h ese othaeprp licoafst eigomnesnw thaetaripeop nr opriate. Customer-mfaorckuesteidn g Mosotr ganinzoarwt eicoongtsnh isazutec cebsussfiusnlte rsasit se gy customera-nfcdou csutsoemde,rm -afrokcetutysipenidgrc eaqluliiydr eenst ainfdy ing understmaanrdksieentgg m eAnctcso.rt doti hAnePg I CS Di1c5tteihdo intairoyn,, customer(-adnroittveherfoenmrrc ustomeri-"sfca oo cmupsaecndoy)n' ssi deration ocfu stowmaenartn sdd e siirnde esc iwdhiaintpsg r oduacniedtdq s u ality." Customerm-afrokceuitbssiae nsdoge n sd e vefruanld ammeanrtkaeclto inncge pts: + Custormeeqru iremmuesdntrt ispv reo dauncsdte rvdiecseiR gant.th hearn desigapn riondgou rsc etr vwiictmehu ltviaprlieie nfte iaetscu orleaosnr,ds , pridceesssi,hg onsu tladwr itta hn aloyafsc itscu uaslt ormeeqru iroernm eeendtss. Foerx amtphlreee ,s cuolutslshd ot wh caotl ioisrr relbeuavtp a anrtt idceusliagrn featiuwsro era tp hr emium. + Alplr oduacnstdes r vhiacvemeso rteh aonn mea rkseetg meTnhpter. i mary justiffiodcrea ftiminaoirnnk sgee tg meitnsht mesa rkeatsisnegtr htnaiotso inn gle seotcf u stormeeqru irdeemsecnratilspbl oe tse cnutsitaolEm aeccrhus s.t omer wihlalvu en irqeuqeu irbeumgter notouscfp,u s s towmietsrhism irleaqru irements cabned iscoFvoeerrx eadm.ap h loem,e owmnaeryre qutihraane te hwe ating systbeedm e livaessr oeoadns potsors eipblalba erc oek uenniw th,ia lh eo me builmdaeoyrr dienbr u lakna dl waoyrsdw eirtl het aidm vea,l ucionngs istency ovefarsd te livery. © 201A8P ICS 2-332 CSCVPe rs4i.o22n0, 1 E8d ition Alrli grhetsse rved APICCSSC LPe arnSiynsgt em + Logiasntmdia crsk esttirnagmt uesgftyo councs u stosmeegrm eInnts. addittodi eosni gtnhfieon rogmaf p rodoursc etr vtiomc eeec tu stomer requirmeamreknetmtsui,sen tng a pbolses eostfs hipeor no doursc etr vbiyce provimdairnkgei tnifnogr mianamt ainonnle irkt eorl eyaa cnhbd ea ppreciated byt hsaetg mLeongti.ms utstithc emsna kteh parto doursc etr vaivcaeit lota hbele custoaamtt e irma enp dl atchceeu stosmeegrmf einnctdo sn veTnhioiefsnt te.n invodlevveesl mouplitnsigup plcpehl ayti anisl toosr peedcc iufsitco mer segments. + Profitiamsbo irilemi ptoyr tthaasnnat l veosl uAmlselt. r adteecgiioscni ons prodfuocrmtma ,r keetxipnegan nsldeo ,g istiacnapdll atciehmmaievannegnt assoccioasEttae.cad hd ditcioomsnutasb ltej ustbiyif nicerde miennctraielna ses profAinet sss.e bnetnieoacfflui stt soemgemre nitasan it dieonnt ioftfih ceation siaznevd a louefea cshe gmwehnitcc,ahh n e lp pwrheedtaihg ceitrvc ehna nigne strawtieilgnlyc rperaosfei ts. Whahta dsr ivtehcneh antgoae c ustofmoecru-bsuesdi ness environment? Businneesetsdoue nsd ercsutsatnsodem germ etnoit msp rtowvoe- way communiwciatcthui sotnoa mnetdrfo su lfil!s ecgumsneetneotbdm esec ra use todacyu'sst oihmsae rrad nemdro reex pentsowi iavnne td ok eeApd.v anicne s technaonlcdoo gmyp etiianwt oirolnd fwrimedaeer kethpalvbaeec nee fited custobmyre arists hieneigxr p ectfaoqtrui aoltnirsto yu,b lper-ofdarunecdet s servFiocerex sa.m tpoldeaa,yu 'tso mmoabbyie il mep osfsoairnba l mea teur mechtarone ipcba uiitrit a,s l rseol attriovuebllcyeo -mfprawerieett dhha e u tomobile otfh 1e9 5C0asbr.u yteordsea xyp tehctatht ev ierh iwcilllealass lt te a1s0yt e aarnsd wielxlp eroinemlniycn epo rro blfeotmrhfis er ssityx e ars. tMheoestei ng expectraatitishoecenso s so tdfse saingpdnr oduction. Asc ustobmeegtrioasn s sutmhepa rto dauncsdte sr vwiicbleeols hf i qguha ltihtey , compedtiiftfievrebe enctoipmaretiosocrv re a lTueec.h nloiltkoheige ny t emrnaekte s ieta sfyoc ru stotmose hrofosprl owpersitTc heme.a rket ferxotpmha en ds neighbroerthaotiooagld le ormb aarlk etopefla agsceeerl lTehcrirsse. a ftuerst her presosnaub rues inbeoststl'oisomn rp e r oOfniweta .ty or esptootn hdpi rse sissu re t"on imcahrek tedote ,v"ea lnomdpa rkperto dtusocp tescc iufsitcso emgemrte hnatts havseh otwhnve ayl aunead r wei ltlopi anfygo wrh atthp irso doursc etr voifcfee rs. Thaigsa rianit shceeos s otdfso ibnugs isnienstcshbe,eu simnuesdstes s pirgonf itable buctu stompirzoadbwulhceiti lsdte e vealnoedpx se cmuutletsmi aprlkeep tlianngs . Three suplrteisnosgnpu rroemf aiktiee tsv emno riem portthacanottm parneiteasi n theciurs tosmiencrcuses, t obmeecromsmo erp er ofitthlaeob nltgehe aerry e retaTiunrneidon.ng e -ctuismteo imnectruoss tofmolerirh fsaeb s e coamc er itical busignoeaRsles.a cthhiganotgra elq uuinrdeesr staantndhd esinan tgi sfying © 2018APICS 23-33 CSCVPe rs4i.o22n0, 1 E8d ition Alrli grhetsse rved I custosmeegrme exnpte ctaantddie olnisvg erreiapnteger rc eviavlteuhdeat nh e competition. Benefoifst esg mentation Worldis"k nei cahn"edc" u stomriezfatlthefiecao ttcnh t"ca uts toimnecrrse asingly exptehcmeta rkteoct o mteot herma tthheafrno t rh etmog ot ot hmea rkIent . other twhoeerxyd pste,ohc atv e tthheiwinargyI s.nas atellite/cable communicwaotrtilhdoee,nyx s p teofc it5n 0dc0 h annoenolefws h,i icashi med precaittsh eeloiywr in n terRuensntcesar.ens x pteofc itan r du nnsihnotgeh at exacmtaltyct hheeosiw rln e voeeflx errcuinsnesi,tn ytgle er,ra anaidnn a,t omical quirTkhmsea. r ketipmslo arsceee g meenvteedrday wy h,i ccohu blesd e eansa drawbdautceoki tcso mplHeoxwietvyce.ur s,t ormeelra timoannsahgiepm ent (CRpMh)i losaonptdhe icehsns oylsotgdeyim ssc,ul sasteeexdrit ,soh t e mlapn age thsaetg mentation. Segmenatlabsteoin oenof rigtasn izLaitfiecotunissmt.eor meelra tiaornes hips morlei kwehlecynu stofmeeterhlasa b tu siinmsee sest tihneugin ri qnueee ds. Thiiassm utudaelp endencgya ri/enml uattuiaColun ssthoimpe.r -focused businheasvtseheo esp porttuoln eiamtroynra eb otuhtei inrd ivciudsutaolm ers antdou steh iantf ormtaoit nicorsnea alasenepsd r oSfeigtm.e natlahsteoil opns busingeesatbs eetsrt eetrou nrt nh epirro motbiuodngBaeults si.n tehsuasstee sd toa dveritdnia sinele yw spahpaevdrees c reoares leidm itnhafitosero dmf adveritnfi asvioonlfrge e sxsp enbsumitov rene a rrtowalrygc ehtaendnl eilkse, special intoerri enstteo rrpmn haeogtana pezap id nBseu.ss inceasbnsem e osr e confitdhteahnteat yr r ee acthhireni gga hutd iweinttchhem e e sstahgiaemst o st meanitnotg hfaauutld ience. Top2i:cC u stoSmeegrm entation Definsienggm ents Thceo ncoefsp etg menhtaaestx iiosfntos erod mt ei mbeut,th wea ytsos egment markheatvbsee eenv oluvnidncegur s tomer-focused strategies. Histormiacraksleeltgy m,ew netrbsea sientd h,we o rcsatso enp, r econceptions abotuhtbe e havoirdo erssio rfcee sr tgarionuo pris,nt hbee csats er,e soena rch instmoa "lrle presgernotuoacpftus is vteo"Hm oeursse.ch loeladpn riondguf cotrs , examwpelreae,i maetwd o meanne dm phasized aenfcdfo encvteinvieennecses. Clotrheitnagai ilmeaertpds r inciec hiense:x pemnosdievrdeae,ts ei,g ner. Entertapirnomdeuancitem raestad g ger oucphsi:l addroelne,s acdeunTlthtsis,s. typoefp rediscetgimveen ctaabntei i noanc cFuorerax taem.apl laerfi,gn ea ncial © 20A1P8I CS 2-334 CSCVPe rs4i.o22n0, 1 E8d ition Alrli grhetsse rved L
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