anti-aging

132 Pages·2013·14.66 MB·English

ARTISTRY
SKINCARE GUIDE
FORWARD BEAUTY
TABLE OF CONTENTS
4 ARTISTRY® Timeline
6 The ARTISTRY Brand
10 ARTISTRY Scientific
Advisory Board
DISCOVERY
12 Meet Michelle D’Allaird
14 Selling Smart Snapshot We search the globe to
discover nature’s precious and
16 ARTISTRY Selling System
beneficial ingredients. All to
20 Create a Personal Product Testimony
give your skin the
22 ARTISTRY Selling Methods – ultimate care it deserves.
Individual, Drop & Shop, Small Group,
Large Group
24 ARTISTRY Customer Profile
28 ARTISTRY Skincare – ARTISTRY
4-Step Regimen
30 ARTISTRY Snapshot of Product Use IMAGINATION
34 Skincare Life Stages
Imagining the future of beauty,
42 Door Openers
ARTISTRY has access to a
46 ARTISTRY Luxury Skincare global network of over 900
50 How to Apply a Face Cream or Lotion scientists, engineers, and
trend-seekers to exchange
55 How to Apply an Eye Cream
groundbreaking ideas to
56 ARTISTRY Professional Treatments
forecast what’s next in beauty.
68 ARTISTRY Anti-Aging Skincare
92 ARTISTRY Basic Skincare
103 Which Exfoliator Is Right for You?
105 Which Eye Cream Is Right for You?
110 ARTISTRY Color
INVENTION
116 Connect with ARTISTRY –
Social Media, Mobile Apps Our invention of tomorrow’s
122 The Learning Center Training technologies today always puts
performance first,
124 Resources
moving us ahead with
the most scientifically
advanced beauty solutions.
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ARTISTRY
SKINCARE GUIDE
CONGRATULATIONS!
Dear Amway Independent Business Owner,
With the ARTISTRY® brand, you can help your customers see their look of
youth last beyond what they ever thought possible. You create the
ARTISTRY difference by offering personalized service. Thank you for
making ARTISTRY skincare and cosmetics a beautiful cornerstone to help
move your Amway™ business forward and reach your goals.
To help you learn more about and be confident selling the amazing
ARTISTRY products, we have created the ARTISTRY Skincare Guide.
This comprehensive guide gives you the tools to know:
• How to build credibility for your business.
• How to connect with customers.
• How to sell ARTISTRY products by sharing their features and benefits.
The ARTISTRY Skincare Guide will help you become confident with the
ARTISTRY portfolio of skincare solutions so you can be a beauty expert for
your customers. You have a unique opportunity to help your customers take
their beauty to a youthful new level.
You will notice that the ARTISTRY skincare portfolio is changing, and this
change is very good for your business. ARTISTRY is always on the cutting
edge of revolutionary anti-aging skincare, and we are so thrilled to launch
the ARTISTRY YOUTH XTEND™ Collection. New technology, new
packaging, and new products make this one of the most exciting new
launches in ARTISTRY history.
Thank you for all you do to bring Forward Beauty to women
around the globe.
New Premium Support from ARTISTRY
Prestige beauty deserves premium service. Enhance your beauty business with insider
product tips, expert beauty advice, and business support from a specially trained
ARTISTRY Beauty Expert. It’s a new level of support for your beauty business.
An ARTISTRY Beauty Expert awaits you. Simply call Amway Customer Service:
U.S. 800-253-6500 or Canada 800-265-5470, Monday–Friday, 8 a.m. to midnight,
and Saturday, 8:30 a.m. to 5 p.m. ET.
Because you’re in business for yourself, not by yourself.
For more information in the U.S., visit Amway.com; in Canada visit Amway.ca. 3
TIMELINE
BEAUTY THROUGH THE YEARS
1950s 1960s 1970s 1980s
• Edith Rehnborg, wife • Amway acquires Edith • ARTISTRY skincare and • ARTISTRY products
of Nutrilite founder Carl Rehnborg Cosmetics, cosmetics enters the continue to be
Rehnborg, introduces her adapting and renaming international market: manufactured at Nutrilite
own line of cosmetics. it ARTISTRY®. Australia, Hong Kong, in California.
Malaysia, France, the
• Nutrilite distributors Rich • Research and
Netherlands, the
DeVos and Jay Van Andel development activities
United Kingdom,
found Amway Corporation move to Ada, Michigan.
and West Germany.
and purchase Nutrilite.
• A modern, state-of-
the-art cosmetics plant
opens in Ada, Michigan,
facilitating expert
quality control and
exacting standards in
manufacturing processes.
HOW TO TALK ABOUT
the ARTISTRY Timeline
The heritage of the ARTISTRY brand started in the 1950s
with an entrepreneurial husband-and-wife team who went beyond
boundaries to bring together science, nutrition, and art to inspire
revolutionary beauty breakthroughs. Today, ARTISTRY is still leading
the way with the most scientifically advanced beauty solutions.
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ARTISTRY
SKINCARE GUIDE
1990s 2000s 2010s
• Cosmetics facility in Ada, • ARTISTRY expands into: • ARTISTRY Creme LuXury
Michigan, expanded to Norway, Sweden, Finland, Collection, with exclusive
accommodate increasing Denmark, Croatia, South youth-renewing technology –
ARTISTRY® sales. Africa, India, Singapore, CellEffect Technology – is
Venezuela, Russia, introduced. Creme LuXury and
• ARTISTRY expands
Ukraine, and Haiti. Creme LuXury Eye help skin
its worldwide market:
act up to 15 years younger.
Indonesia, Portugal, • ARTISTRY establishes
Poland, Argentina, Czech the Scientific Advisory • ARTISTRY introduces the
Republic, Slovakia, and Board (SAB) and directly intensive skincare Collection.
Uruguay. supports advanced These anti-aging skincare
collaborative research at innovations are powerful
• ARTISTRY is among the
New York University. enough to deliver targeted,
world’s top five, largest-
professional-level*, anti-aging
selling premium skincare
benefits at home.
brands, based on a
Euromonitor International • ARTISTRY introduces
Limited study of global the YOUTH XTEND™
retail sales. Collection to address the
first signs of aging, like fine
lines and wrinkles.
*Results not equal to surgical/cosmetic procedures.
For more information in the U.S., visit Amway.com; in Canada visit Amway.ca. 5
TOP 5
GLOBAL LEADER IN PREMIUM BEAUTY
ARTISTRY® is among the world’s top five, largest-selling,
premium skincare brands.*
> PREMIUM > SATISFACTION GUARANTEED
ARTISTRY is a leading direct-selling 180-day, 100% Customer
skincare and cosmetics brand Satisfaction Guarantee. If you do
holding recognition in the premium not absolutely love your ARTISTRY
beauty category. products, we’ll refund your money.
> CLINICALLY TESTED > PERFORMANCE
All ARTISTRY products are clinically Over 50 years of experience and over
tested and guaranteed to perform. $1.4 billion in global sales annually.
> DISTINGUISHED BY QUALITY > WORLDWIDE MARKET
ARTISTRY skincare products exceed Sold in over 50 countries and
quality standards and contain only territories worldwide.
the best ingredients.
> SCIENTIFIC ADVISORY BOARD
> INNOVATION International skin research experts
Over 250 patents and work with ARTISTRY scientists to
patents pending in the conquer visible signs of aging.
skincare field.
*Euromonitor International Limited; www.euromonitor.com/amway-claims.
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ARTISTRY
SKINCARE GUIDE
ARTISTRY SKINCARE COLLECTIONS
From luxurious anti-aging breakthroughs to the most scientifically
advanced skincare, ARTISTRY® provides personalized skincare
solutions that deliver exceptional results.
LUXURY
Creme LuXury Collection – Helps Skin Act Up to
15 Years Younger.
The Creme LuXury Collection puts the ultimate indulgence
in anti-aging skincare at your fingertips for unparalleled
performance and skin transformation. A
R
See page 46. T
I
S
T
R
PROFESSIONAL TREATMENTS Y

B
intensive skincare Collection – Professional Solutions. R
Professional Results. A
N
D
The intensive skincare Collection’s targeted products help
repair and prevent visible signs of aging without the harsh side
effects associated with some professional treatments.
See page 56.
ANTI-AGING
YOUTH XTEND™ Skincare Collection – Reprogram
the Future of Skin.
YOUTH XTEND helps reduce the appearance of lines and
wrinkles, so skin looks younger, smoother, and more radiant.
See page 68.
BASIC
Essentials Skincare – Simple Skincare Solutions.
ARTISTRY essentials provide simple, effective, daily skincare
routines and treatment products infused with botanicals from
our own Nutrilite organic farms.
See page 92.
For more information in the U.S., visit Amway.com; in Canada visit Amway.ca. 7
PREMIUM STATUS
BE AWARE OF PREMIUM CUES AND USE THESE WORDS TO
REINFORCE ARTISTRY AS A PREMIUM BRAND TO YOUR CUSTOMERS.
U.S. consumers look for specific premium cues. These premium attributes help them
distinguish between premium brands and mass brands when choosing skincare. Here is how
you can help reinforce premium brand, product, and service cues in your business:
BRAND CUES
Reliable, Trustworthy
Exclusivity
Endorsed by Trusted Sources
PRODUCT CUES
Natural and Safe
Top-tier Product
Innovative Ingredients
SERVICE CUES
Skin Assessments
Availability of Samples
Customized Service
INTRODUCING THE NEW
ARTISTRY BRAND ICON
The icon is a fluid and dynamic
symbol to represent the graceful
nature of the brand and the
ARTISTRY® woman.
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ARTISTRY
SKINCARE GUIDE
BRAND CUES SERVICE CUES
Reliable, Trustworthy Skin Assessments
Share the Amway 180-day, 100% Leverage the online ARTISTRY Skincare
Customer Satisfaction Guarantee. Recommender to suggest the ideal personal
skincare regimen for your customers.
Exclusivity
Tout how the ARTISTRY® brand is Availability of Samples
available exclusively from Amway Share ARTISTRY skincare samples with
Independent Business Owners. your customers.
Customized Service
Endorsed by Trusted Sources
A key advantage of the direct
Highlight how the ARTISTRY brand is
selling channel is customized and
endorsed by trusted sources such as the
personalized service.
ARTISTRY Scientific Advisory Board.
PRODUCT CUES
A
R
Natural and Safe T
I
S
Inform your customers about the natural T
R
ingredients in ARTISTRY products Y

sourced from our own Nutrilite organic B
R
farms. Include how third-party clinical A
N
testing is done to support all ARTISTRY D
safety claims.
Top-Tier Product
The number of patents a product line
has helps reinforce it as premium. Share
how ARTISTRY holds over 250 patents
pending and granted worldwide in the
skincare field.
Innovative Ingredients
Feature the exclusive and innovative
ingredients found in every ARTISTRY
skincare collection.
For more information in the U.S., visit Amway.com; in Canada visit Amway.ca. 9
SCIENCE MEETS BEAUTY
ARTISTRY SCIENTIFIC ADVISORY BOARD
The Artistry Scientific Advisory Board (SAB) is composed of leading international experts in
skin-health research who actively consult with Artistry scientists to ensure that the technologies
of future products are on the leading edge of skin health. SAB members were selected for their
individual expertise and applied experience.
Diane Thiboutot, M.D.
Professor and Vice Chair of Dermatology Research
Dr. Diane Thiboutot is recognized for her research in the regulation of sebum
production and the treatment of acne. She is Professor of Dermatology at the College
of Medicine, Penn State Milton S. Hershey Medical Center, and serves as a reviewer
for the National Institutes of Health (NIH), as well as several dermatology journals.
Gary J. Fisher, Ph.D.
Photobiology and Aging Skin Research Laboratory, Co-Director of Laser and
Cosmetic Dermatology Research, and the Harry Helfmann Professor of Molecular
Dermatology in the Department of Dermatology at the University of Michigan
Medical School
Dr. Gary J. Fisher is a recognized authority on the causes of skin aging. He also
serves on the editorial board of the Journal of Cellular Communication and Aging.
John Pawelek, Ph.D.
Laboratory Associate/Research Faculty, Department of Dermatology and the Yale
Cancer Center, Yale University School of Medicine
Dr. John Pawelek is an expert in pigmentation processes, the causes of skin
discoloration, and the occurrence of metastatic melanoma. He holds several patents
and has received numerous citations and awards. Dr. Pawelek has published over
150 scientific papers. He regularly collaborates with scientists throughout the world
and has trained many well-respected researchers and doctors.
Kenneth Kornman, D.D.S., Ph.D.
Chief Executive Officer, President, and Chief Scientific Officer, Interleukin Genetics
For more than 15 years, Dr. Kenneth S. Kornman’s research and business focus has
been on genetic factors that influence chronic diseases and conditions of aging. He
has been an advisor and research collaborator for many of the major oral care and
pharmaceutical companies. He holds academic appointments at Harvard University,
holds 20 patents in the biotechnology area, and has published three books and more
than 125 articles.
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