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103 Pages·2014·1.45 MB·English
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A SUMMER TRAINING REPORT ON “ AMUL DAIRY” ANAND SUBMITTED BY: PROJECT GUIDED BY: PRATIK PATEL VIRAL SHILU SIR MASTER OF BUSINESS ADMINISTRATION, SEM-II (It is partially fulfillment of degree of MBA) SUBMITTED TO: SHRI SARDAR PATEL KELAVANI MANDAL, JETPUR. SAURASHTRA UNIVERSITY 1 AMUL THE TASTE OF INDIA 2 AMUL THE TASTE OF INDIA ANAND MILK UNION LIMITED THE KAIRA DISTRICT CO-OPERATIVE MILK PRODUCERS’ UNION LIMITED ANAND 3 AMUL THE TASTE OF INDIA AKNOWLEDGEMENT At this juncture, when I am submitting summer report, I honestly feel that this report would not have been without the support, guidance, critique and direction of those who are associated with my academic and personal life. I sincerely and joyfully acknowledge my gratitude to Mr.Nad Vijay Gohil (Manager.HR), Mr.Bharat Patel (Retail in charge Vaghasi depot at Anand) and Mr.G.D.Trivedi for giving me such as valuable opportunities to apply my management concepts principal and skill into real practice. They really help me to make this project work meaningful. I cannot forget to thank Mr. Mahesh Chandra Joshi (In charge Director) S.P.K.M. Institute, Jetpur and Mr.Ritesh Amarsela, S.P.K.M. Institute, Jetpur (Guide), for guidance and support provided by me, and when needed without their help my work was not make feasible, I sincerely pray to God, for their high development to succeed in each stage of their life. At the end, I cannot forget to say thank you to my family members, my friends and wish them a bright future and great carrier and last not the least my God who have always been there in my highs and lows encouraged and motivated me to express my self with success. 4 AMUL THE TASTE OF INDIA PREFACE The MBA program is well structured and integrated course of business studies. The main objective of practical training at MBA level is to develop skill in student by supplement to the theoretical study of business management in general. Industrial training helps to gain real life knowledge about the industrial environment and business practices. The MBA program provides student with a fundamental knowledge of business and organizational functions and activities, as well as an exposure to strategic thinking of management. In every professional course, training is an important factor. Professors give us theoretical knowledge of various subjects in the college but we are practically exposed of such subjects when we get the training in the organization. It is only the training through which I come to know that what an industry is and how it works. I can learn about various departmental operations being performed in the industry In today’s globalize world, where cutthroat competition is prevailing in the market, theoretical knowledge is not sufficient. Beside this one need to have practical knowledge, which would help an individual in his/her carrier activities and it is true that “Experience is best teacher”. A summer project is an opportunity to implement our entire theoretical management concept into real practice. Gujarat Cooperative Milk Marketing Federation Ltd. (GCCMF) made this possible by giving me, such an opportunity to study their function at sales depot, Anand I hope that my work and efforts will be definitely helpful to Amul. Pratik Patel 5 AMUL THE TASTE OF INDIA BRIEF CONTENTS…………….. SR. NO. PARTICULARS PAGE NO 1. ABOUT THE ORGNISATION 7 2. OVERVIEW OF GCMMF 20 3. THE ORGANISATION 23 4. TOTAL QUALITY OF MANAGEMENT 38 5. HUMAN RESOURCE. DEPT. 44 6. MARKETING DEPARTMENT 49 7. EXPORT DEPARTMENT 55 8. QUALITY ASSURANCE DEPARTMENT 58 9. PURCHASE DEPARTMENT 61 10. FINANCE DEPARTMENT 64 11. INFORMATION SYSTEM DEPT. 67 12. DISTRIBUTION 74 13. SALES DEPOT 78 14. THE AMUL SHOP 82 15. GCMMF ACHIEVEMENT AWARD 83 16. BUSINESS ANALYSIS 87 17. SWOT ANALYSIS 89 18. FINDING AND SUGGESTION 90 19. CONCLUSION 92 20. BIBLIOGRAPHY 93 6 AMUL THE TASTE OF INDIA Content……………….  Its began with strike  Need shows  Growth follows growth  Improving milk production  The amul system  District union  Education  A larger responsibility  Animal breeding  An overview GCMMF ltd.  The organization  List of product  Function of production officers  Department 7 AMUL THE TASTE OF INDIA ABOUT THE ORGANISATION IT BEGAN WITH A STRIKE A farmer in Kaira district as elsewhere in India derives his income, almost entirely from seasonal crops. The income from milk was partly and could not be depended upon. The main buyers were milk traders of Polson ltd. – a privately owned company which enjoyed the monopoly for the supply of milk from Kaira to the government’s Bombay milk scheme. The farmers of Kaira district were thus at the mercy of the milk traders who could dictate the price as they had nowhere else to turn. The unfair system bred widespread discontent. The farmers appealed to Sardar Patel a great leader of India’s freedom of the movement, to help. Sardar Patel advised to the milk through co- operatives of his own. He sent his trusted deputy, the late Shri Morarji Desai to organize the farmers. At the meeting held at Samarkha village on January 4th, 1946, it was resolved that milk co-operative societies would be organized in each village of collect milk from the producers and federated into a district union. The government should be asked to buy milk from the union. When the government trusted down the demand, Kaira farmers organized a milk strike. For 15 days not a drop of milk was old to the traders. The Bombay milk scheme badly affected. The milk commissioners of Bombay visited Anand, assessed the situation and decided to concede to the farmers demand. Thus was born the Kaira district co-operative milk producers union ltd. It was formally registered on December 14th, 1946. 8 AMUL THE TASTE OF INDIA NEED SHOWS In the beginning there were just a few farmers supplying about 250 liters of milk a day. Soon the number increased to 400 farmers and the quality of milk handled rose to 5000 liters a day. With growth came problems. Milk yield is higher in winter, and the Bombay milk scheme could not absorb the extra milk offered. The farmers were forced to sell the surplus milk to traders at very low rates. This led to the decision to set up a plant to process the surplus milk into butter and milk powder. With financial help from UNICEF assistance from the government of New Zealand under the Colombo plant, and technical assistance provided by FAO, a Rs.5 million factory to manufacture milk powder and butter was planned. The foundation was laid by Dr.Rajendra Prasad, the president of India, on November 15, 1954, and on October 31 ,1955, Pandit Jawaharlal Nehru , the then prime minister, declared it open. GORWTH FOLLOWS GROWTH In 1958 the plant was expanded to manufacture sweetened condensed milk. Two years later Shri Morarji Desai , by then India ‘s finance minister, inaugurated a new wing designed to manufacture 600 tones of cheese and 2500 tones of baby food formula was developed with the help of the central food technological research institute, Mysore . This was the first time in the world, that cheese or baby food was processed from buffalo milk on a large commercial scale. A plant to manufacture balanced cattle feed donated by OXFAM, was commissioned on October 31st, 1964, by Lal Bahadur Shastri, the then prime minister of India. At the request of the government of India in 1963, a new dairy with a capacity of 40tonnes of milk powder and 20tonnes of butter a day was speedily completed. This was meant requirement of India‘s defense forces. The dairy was declared open by Shri 9 AMUL THE TASTE OF INDIA Morarji Desai in April, 1965. By now the dairy complex could handle 500000 liter of milk a day the capacity was raised to 750000liters a day in1974. The same year the Kaira union set up a plant manufacture high protein weaning food, chocolate and malted food at Mogar , about 8 km. south of Anand. In September, 1981 the second cattle feed plant at Kanjari was started. The successful completion of the co-generation project on September 11th, 1985 marked a new milestone on the energy front when two gas turbine generators of 1.5 MW each based natural gas commissioned. Kaira put up a dread spread plant at Mogar with the assistance of NDDB on 1994. On October 31, 1992 Dr.Kurian, Chairman, National Dairy Development Board, laid the foundation of Kaira union third dairy , with a processing capacity of 6.5 lakh liters of a day. Work on the union’s satellite dairy and cheese plant at Khatraj began in February 1994. IMPROVING MILK PRODUCTION From the late fifties Kaira union has been investing heavily in schemes to improve the milk yield of animals. The union built up a full fledged infrastructure for breeding animals and ensuring animal health care. Semen from high pedigree bulls is being made available. An efficient insemination service also was put into place through village society workers. A mobile veterinary service renders animal health care at the door step of the farmer; the veterinary first aid program organized by union through trained village society workers was probably the first of its kind in India. The co-operative dairying system which took root in Kaira was beneficial and viable. The union, which started with two societies, had 954 societies, with 537000 members in 1995; milk handled went up from 250 liters a day to one million liter a day. The turnover of the union in 1994-95 was Rs. 344crores. The intervening years saw 1 0 AMUL THE TASTE OF INDIA

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