anand

103 Pages·2014·1.45 MB·English

A
SUMMER TRAINING
REPORT ON
“ AMUL DAIRY”
ANAND

SUBMITTED BY: PROJECT GUIDED BY:
PRATIK PATEL VIRAL SHILU SIR
MASTER OF BUSINESS ADMINISTRATION, SEM-II
(It is partially fulfillment of degree of MBA)

SUBMITTED TO:
SHRI SARDAR PATEL KELAVANI MANDAL,
JETPUR.
SAURASHTRA UNIVERSITY

1 AMUL
THE TASTE OF INDIA
2 AMUL
THE TASTE OF INDIA
ANAND MILK UNION LIMITED
THE KAIRA DISTRICT CO-OPERATIVE MILK
PRODUCERS’ UNION LIMITED
ANAND
3 AMUL
THE TASTE OF INDIA
AKNOWLEDGEMENT
At this juncture, when I am submitting summer report, I honestly feel
that this report would not have been without the support, guidance, critique
and direction of those who are associated with my academic and personal
life. I sincerely and joyfully acknowledge my gratitude to Mr.Nad Vijay
Gohil (Manager.HR), Mr.Bharat Patel (Retail in charge Vaghasi depot at
Anand) and Mr.G.D.Trivedi for giving me such as valuable opportunities to
apply my management concepts principal and skill into real practice. They
really help me to make this project work meaningful.
I cannot forget to thank Mr. Mahesh Chandra Joshi (In charge
Director) S.P.K.M. Institute, Jetpur and Mr.Ritesh Amarsela, S.P.K.M.
Institute, Jetpur (Guide), for guidance and support provided by me, and
when needed without their help my work was not make feasible, I sincerely
pray to God, for their high development to succeed in each stage of their
life.
At the end, I cannot forget to say thank you to my family members,
my friends and wish them a bright future and great carrier and last not the
least my God who have always been there in my highs and lows encouraged
and motivated me to express my self with success.
4 AMUL
THE TASTE OF INDIA
PREFACE
The MBA program is well structured and integrated course of business
studies. The main objective of practical training at MBA level is to develop
skill in student by supplement to the theoretical study of business
management in general. Industrial training helps to gain real life knowledge
about the industrial environment and business practices. The MBA program
provides student with a fundamental knowledge of business and
organizational functions and activities, as well as an exposure to strategic
thinking of management.
In every professional course, training is an important factor. Professors give
us theoretical knowledge of various subjects in the college but we are
practically exposed of such subjects when we get the training in the
organization. It is only the training through which I come to know that what
an industry is and how it works. I can learn about various departmental
operations being performed in the industry
In today’s globalize world, where cutthroat competition is prevailing in the
market, theoretical knowledge is not sufficient. Beside this one need to have
practical knowledge, which would help an individual in his/her carrier
activities and it is true that “Experience is best teacher”.
A summer project is an opportunity to implement our entire theoretical
management concept into real practice. Gujarat Cooperative Milk
Marketing Federation Ltd. (GCCMF) made this possible by giving me, such
an opportunity to study their function at sales depot, Anand
I hope that my work and efforts will be definitely helpful to Amul.
Pratik

Patel
5 AMUL
THE TASTE OF INDIA
BRIEF CONTENTS……………..
SR. NO. PARTICULARS PAGE
NO
1. ABOUT THE ORGNISATION 7
2. OVERVIEW OF GCMMF 20
3. THE ORGANISATION 23
4. TOTAL QUALITY OF MANAGEMENT 38
5. HUMAN RESOURCE. DEPT. 44
6. MARKETING DEPARTMENT 49
7. EXPORT DEPARTMENT 55
8. QUALITY ASSURANCE DEPARTMENT 58
9. PURCHASE DEPARTMENT 61
10. FINANCE DEPARTMENT 64
11. INFORMATION SYSTEM DEPT. 67
12. DISTRIBUTION 74
13. SALES DEPOT 78
14. THE AMUL SHOP 82
15. GCMMF ACHIEVEMENT AWARD 83
16. BUSINESS ANALYSIS 87
17. SWOT ANALYSIS 89
18. FINDING AND SUGGESTION 90
19. CONCLUSION 92
20. BIBLIOGRAPHY 93
6 AMUL
THE TASTE OF INDIA
Content……………….
 Its began with strike
 Need shows
 Growth follows growth
 Improving milk production
 The amul system
 District union
 Education
 A larger responsibility
 Animal breeding
 An overview GCMMF ltd.
 The organization
 List of product
 Function of production officers
 Department
7 AMUL
THE TASTE OF INDIA
ABOUT THE ORGANISATION
IT BEGAN WITH A STRIKE
A farmer in Kaira district as elsewhere in India derives his income, almost
entirely from seasonal crops. The income from milk was partly and could not be
depended upon. The main buyers were milk traders of Polson ltd. – a privately owned
company which enjoyed the monopoly for the supply of milk from Kaira to the
government’s Bombay milk scheme. The farmers of Kaira district were thus at the mercy
of the milk traders who could dictate the price as they had nowhere else to turn.
The unfair system bred widespread discontent. The farmers appealed to Sardar
Patel a great leader of India’s freedom of the movement, to help. Sardar Patel advised to
the milk through co- operatives of his own. He sent his trusted deputy, the late Shri
Morarji Desai to organize the farmers. At the meeting held at Samarkha village on
January 4th, 1946, it was resolved that milk co-operative societies would be organized in
each village of collect milk from the producers and federated into a district union. The
government should be asked to buy milk from the union. When the government trusted
down the demand, Kaira farmers organized a milk strike.
For 15 days not a drop of milk was old to the traders. The Bombay milk scheme
badly affected. The milk commissioners of Bombay visited Anand, assessed the situation
and decided to concede to the farmers demand.
Thus was born the Kaira district co-operative milk producers union ltd. It was formally
registered on December 14th, 1946.
8 AMUL
THE TASTE OF INDIA
NEED SHOWS
In the beginning there were just a few farmers supplying about 250 liters of milk
a day. Soon the number increased to 400 farmers and the quality of milk handled rose to
5000 liters a day. With growth came problems. Milk yield is higher in winter, and the
Bombay milk scheme could not absorb the extra milk offered. The farmers were forced
to sell the surplus milk to traders at very low rates. This led to the decision to set up a
plant to process the surplus milk into butter and milk powder.
With financial help from UNICEF assistance from the government of New
Zealand under the Colombo plant, and technical assistance provided by FAO, a Rs.5
million factory to manufacture milk powder and butter was planned. The foundation was
laid by Dr.Rajendra Prasad, the president of India, on November 15, 1954, and on
October 31 ,1955, Pandit Jawaharlal Nehru , the then prime minister, declared it open.
GORWTH FOLLOWS GROWTH
In 1958 the plant was expanded to manufacture sweetened condensed milk. Two
years later Shri Morarji Desai , by then India ‘s finance minister, inaugurated a new wing
designed to manufacture 600 tones of cheese and 2500 tones of baby food formula was
developed with the help of the central food technological research institute, Mysore .
This was the first time in the world, that cheese or baby food was processed from buffalo
milk on a large commercial scale. A plant to manufacture balanced cattle feed donated
by OXFAM, was commissioned on October 31st, 1964, by Lal Bahadur Shastri, the then
prime minister of India.
At the request of the government of India in 1963, a new dairy with a capacity of
40tonnes of milk powder and 20tonnes of butter a day was speedily completed. This was
meant requirement of India‘s defense forces. The dairy was declared open by Shri
9 AMUL
THE TASTE OF INDIA
Morarji Desai in April, 1965. By now the dairy complex could handle 500000 liter of
milk a day the capacity was raised to 750000liters a day in1974. The same year the Kaira
union set up a plant manufacture high protein weaning food, chocolate and malted food
at Mogar , about 8 km. south of Anand. In September, 1981 the second cattle feed plant
at Kanjari was started. The successful completion of the co-generation project on
September 11th, 1985 marked a new milestone on the energy front when two gas turbine
generators of 1.5 MW each based natural gas commissioned.
Kaira put up a dread spread plant at Mogar with the assistance of NDDB on 1994.
On October 31, 1992 Dr.Kurian, Chairman, National Dairy Development Board, laid the
foundation of Kaira union third dairy , with a processing capacity of 6.5 lakh liters of a
day. Work on the union’s satellite dairy and cheese plant at Khatraj began in February
1994.
IMPROVING MILK PRODUCTION
From the late fifties Kaira union has been investing heavily in schemes to
improve the milk yield of animals. The union built up a full fledged infrastructure for
breeding animals and ensuring animal health care. Semen from high pedigree bulls is
being made available. An efficient insemination service also was put into place through
village society workers. A mobile veterinary service renders animal health care at the
door step of the farmer; the veterinary first aid program organized by union through
trained village society workers was probably the first of its kind in India.
The co-operative dairying system which took root in Kaira was beneficial and
viable. The union, which started with two societies, had 954 societies, with 537000
members in 1995; milk handled went up from 250 liters a day to one million liter a day.
The turnover of the union in 1994-95 was Rs. 344crores. The intervening years saw
1 0 AMUL
THE TASTE OF INDIA