Amy Cheung

226 Pages·2017·4.48 MB·English

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Table Of Contents
Disclaimer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2
Introduction & Dedication . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
Before Reading This Report . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
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Bird’s Eye View . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
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N Intel From Spy Tools . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16
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E Adplexity, Alex Om, CMO . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .16
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R Analyzed.ai, ‘desteny’ on STM, Owner . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .18
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M Idvert.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20

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T Insights from Affiliates . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21
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L Jason Akatiff (‘Smaxor’ on STM), Entrepreneur . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .21
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F John Alanis (‘johna5150’ on STM), Email Marketer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23
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Besmir Bregasi (‘bbrock32’ on STM), STM Co-Founder . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26
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Taiwo Balogun (‘cashmoneyaffiliate’ on STM), Affiliate and Blogger . . . . . . . . . . . . . . . . . . 28
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Maor Benaim (‘maorbn’ on STM), Super-Affiliate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30
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R Dmitry Braun (‘mrbraun’ on STM), Affiliate, STM Moderator . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33
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W JEd Cabanero (‘jennatalia’ on STM), Affiliate turned Entrepreneur . . . . . . . . . . . . . . . . . . . . 34

S Matej Cechvala (‘matuloo’ on STM), STM Moderator . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37
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A Amy Cheung (‘vortex’ on STM), STM Moderator . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .40
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W Emanuel Cinca (‘manu_adefy’ on STM), Founder of Adefy.com and WTAff.co . . . . . . . .46
John Crestani (‘johnaff’ on STM), Affiliate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .49
Brent Dunn, Affiliate and SEO Expert . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .51
Ian Fernando (‘ianternet’ on STM), Online Entrepreneur . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 53
Erik Gyepes (‘erikgyepes’ on STM), Affiliate, STM Moderator . . . . . . . . . . . . . . . . . . . . . . . . . . . .55
IAmAttila (‘iamattila’ on STM), Super Affiliate & Serial Entrepeneur . . . . . . . . . . . . . . . . . . . . 57
Paul Jey (‘synapse’ on STM), Entrepreneur . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .60
Tim Konijn (‘stickupkid’ on STM), Affiliate, STM Moderator . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 62
Angus Kong (‘anguschkong’ on STM), Entrepreneur . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .64
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Danilo Lee, Founder of InjuryCaseWorth.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .66
Josh Mayne (‘maynzie’ on STM), High Hopes Media . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 67
Mitesh Muley (‘miteshmuley’ on STM), Affiliate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .71
Kulwant Nagi (‘kulwantnagi’ on STM), Blogger and Affiliate . . . . . . . . . . . . . . . . . . . . . . . . . . . . 72
Charles Ngo (‘dr_ngo’ on STM), Super-Affiliate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 74
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Andrew Payne (‘Mr Payne’ on STM), Affiliate and Agency Owner . . . . . . . . . . . . . . . . . . . . . . 76
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Sebastian R (‘twinaxe’ on STM), Long-Time Affiliate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 78
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‘RubyTunes’ (on STM), STM Moderator . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 82
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E Kelly Sheffield (‘thedudeabides’ on STM), Affiliate and STM Moderator . . . . . . . . . . . . . . . . 83
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Servando Silva (‘servandosilva’ on STM), Affiliate and Blogger . . . . . . . . . . . . . . . . . . . . . . . .85
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Christina Szekeres (‘imqueen’ on STM), Affiliate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .88

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T Yi Hao Ten (‘adsflo’ on STM), Internet Marketer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .90
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I Insights From Ecommerce Experts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 92
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F Dee Deng, CEO of Right Hook Digital. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 92
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Timotej Gracner (‘wakeboarder’ on STM), Founder of Adnalytics.io . . . . . . . . . . . . . . . . . . .94
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Zack Franklin (‘Zack’ on STM), CEO of AMZKungfu Inc., STM Moderator . . . . . . . . . . . . . . . . . 96
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IAmAttila (‘iamattila’ on STM), Super Affiliate & Serial Entrepeneur . . . . . . . . . . . . . . . . . . . .98
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R Angus Kong (‘anguschkong’ on STM), Entrepreneur . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 101
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W Depesh Mandalia (‘Depesh Mandalia’ on STM), Ecom Veteran . . . . . . . . . . . . . . . . . . . . . . . 103

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Dim Niko (‘dimniko’ on STM), Director of DimNiko.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .107
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A ‘Pekadis’ (on STM), Ecommerce Entrepreneur, STM Moderator . . . . . . . . . . . . . . . . . . . . . . . . . 112
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W Ace Reddy, Ecommerce Expert . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 115
Jenia “Jay” Yakovlev (‘JayLev’ on STM), Entrepreneur & Digital Marketing Expert . . . . 120
Insights From SEO Experts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 137
Brent Dunn, Affiliate and SEO Expert . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .137
Greg Morrison (‘GregMorrison’ on STM), SEO Expert and Coach . . . . . . . . . . . . . . . . . . . . . . 139
Matthew Woodward, SEO Expert . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 143
Insights From Traffic Networks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 148
Adcash, Antoine Padavani, Head of Demand . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 148
Adskeeper, Sergii Chalap, Native Advertising Expert . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 151
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Exoclick, Evan Zirdelis, Sales and Ad Operations Director . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 154
EZMob, Shai Weinreb, Head of Push Marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .157
Megapush, Sergey Konrad, Marketing Manager . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 159
Plugrush, Jørgen Bogetveit, CEO . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 161
PopCash, Radu Burcheci, CEO . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 165
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0 PropellerAds, Arnis Augstmanis, Head of Marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .167
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G Revcontent, Sharon Lyon, VP of Sales and Operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .170
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I RichPush, Igor Pavlov, Head of Marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .172
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Toro Advertising, Beatriz González, Business Developer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .174
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Traffic Junky, Steve F., Marketing Coordinator . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .179

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Traffic Stars, Peter Rabenseifner, CEO . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 181
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L Zeropark, Neill David Burton, Head of Account Management . . . . . . . . . . . . . . . . . . . . . . . . . 183
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F Insights from Affiliate Networks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 184
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N Adcombo, Constantine Gor, CEO . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 184
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G Addiliate, Christoph Brughmans, Co-Founder . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 186
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I Advidi, Ivo Nota, Chief Revenue Officer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .187
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Affiliaxe, Oran Furman, Senior Affiliate Manager . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 189
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Aragon Advertising, Brian Schwartz, Director of Network Distribution . . . . . . . . . . . . . . . . . 191

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’ Brokerbabe & Glize, Stefan Muelbaur, Co-Founder . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 193
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Clickdealer, Henry Whitfield, Global Head of Supply . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 195
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Jumbleberry, Fred Jean-Bart, Affiliate Manager Team Lead . . . . . . . . . . . . . . . . . . . . . . . . . . .197
Leadbit, Egor Bruskin, Founder . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 199
Magic Hygeia, Kay Chiu, PM Director & Operation Manager . . . . . . . . . . . . . . . . . . . . . . . . . . 201
Maxbounty, Brody Curtis, Senior Affiliate Manager . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .203
Monetizer.com and Advertizer.com, Vincent Shilberg, MD Germany . . . . . . . . . . . . . . . . .205
Mundo Media, Mike Semira, VP Supply Sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .207
Topoffers, Evgeny Fedorchenko, COO . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .209
Yeahmobi, Katherine Su, Director of Aggregated Traffic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 211
Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 212
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The Game-Over Zone . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .212
The Zone of Decliners . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .213
The Zone of Returners . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 214
The Safe Harbor Zone . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 215
9 The Growth Zone . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 216
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0 Trends in 2019 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 218
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G And That’s a Wrap! . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 219
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I Next Step . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 220
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Affiliate Marketing Acronyms . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 222
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Introduction & Dedication
Every year for the several years before year 2018, STM Forum
Administrator Hugh Hancock, known on the forums as “caurmen”, would
put together a “What’s Working in 2019” post. And it would always receive
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lots of “Thanks” from members.
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He was the ideal person to write such a post, as he not only had extensive
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N experience in affiliate marketing, but also spoke with many people in the
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A affiliate marketing industry.
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E Unfortunately for both STM and the rest of the world, our beloved Hugh
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A passed away suddenly in February last year - as he was about to attend
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L an STM meetup in London.
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A So, with Hugh gone, we decided to take up the task of writing the “What’s

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Working” content last year (2018) – in his honor.
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Moreover, instead of just making a post in the forum, we made it bigger
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We interviewed the top experts in the affiliate marketing industry to

S ask them “what’s working in affiliate marketing this year?”
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H We compiled all the feedback to produce a PDF report with over 130
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pages .
We distributed the report free-of-charge to everyone .
The report received close to 10k downloads in 6 months!
Due to the massive popularity, we’ve decided to publish another report
for this year (2019).
And, in this year’s report, we’ve added sections for feedback from
Ecommerce Experts and SEO Experts. Many affiliates have expanded
their businesses from just running paid traffic to traditional CPA offers to
include these areas, so we’ve expanded our report to suit your needs.
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We at STM would like to dedicate this report to Hugh Hancock. If you did
not have the good fortune of having met or known him, you can find out
more about Hugh in the following tributes:
In Memory of Caurmen - Tribute by Lorenzo (MrGreen), STM Co-Founder
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1 Machinima founder and VR developer Hugh Hancock has passed away
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G In Memoriam: Hugh Hancock
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E On Hugh
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We know Hugh would be proud and appreciative of everyone that has
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contributed to the making of this report.

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We would like to take this opportunity to thank everyone that has
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I submitted insightful answers to our interview questions . So many
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F individuals have taken valuable time out of their extremely-busy
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schedules to contribute to this project, when they could be spending that
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I time to add more zeroes to their businesses. Words cannot convey our

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appreciation for your support.
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R Last but certainly not least, we would like to sincerely thank YOU – our
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dear reader - as your taking the time to read and benefit from this report
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is what will give it life and value.

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With Much Appreciation,
Amy and Matej,
Senior STM Moderators
(P.S. As thanks for showing interest in this report,
here is a coupon code for 20% off 1st month’s subscription
to our forum: STMWW2019.)
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Before Reading This Report
We know you must be eager to get started, but we need to quickly cover 2
things that will help you to better understand the report.
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1 #1)Main Sections
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This report is organized into 6 main sections:
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E a)Intel from Spy Tools
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c)Insights From Ecommerce Experts
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d)Insights From SEO Experts
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In each section, replies are ordered by the starting alphabet of either the
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individual’s last name (or forum username if their full name is not made
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We sent out a different set of questions to each group of experts. Because

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answers .
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Instead, we will be replacing each long question with a much shorter form of
the question. For example, this long question:
“ 1. Please briefly introduce yourself: Where are you from, how long have you
been in affiliate marketing, which offer vertical(s) and traffic type(s) do you
mainly focus on?”
Will be replaced by just:
“1. Self-intro”
For your reference, below are the questions that were sent to the contributing
parties, and the corresponding shortened versions.
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Questions for Top Affiliates:
1. Please briefly introduce yourself: Where are you from, how long have you
been in affiliate marketing, which offer vertical(s) and traffic type(s) do you
mainly focus on? (Short: Self-intro)

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2. When you compare your campaigns in 2019 to those you run in 2018, do you
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see any major differences? Did you have to change focus to different traffic
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G type(s) or vertical(s)? (Short: Changes in traffic types / verticals from last
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year?)
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K 3. Black Hat vs. White Hat as promotion strategy – which would you
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A recommend and why? (Short: Blackhat vs . Whitehat?)
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4. Please predict for 2019: Which offer verticals are thriving or dying? Which
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traffic types are thriving or dying? (Short: Which traffic types / verticals are
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thriving/dying?)
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5. If you were just starting in 2019, but had all the knowledge you do now, which

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traffic source/type and vertical/offer-type would you focus on? (Please name
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G one of each.) (Short: Which traffic source/type and vertical if starting this
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year?)
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O Questions for Ecommerce Experts:
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1)Please briefly introduce yourself: Where are you from and how long have
’
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A you been doing ecommerce? (Short: Self-intro)
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2)What tips do you have on how to choose a niche, and also specific
products? (Short: How to choose niche + products?)
3)What tips do you have on how to acquire customers? i.e. What are the most
effective advertising channels, and how to run ads (targeting, creatives,
etc .)? (Short: How to acquire customers?)
4)What tips do you have on how to maximize the life-time value of each
customer? (Short: How to maximize LTV?)
5)What are some of the main factors you feel are responsible for your success
in ecom? (Short: Factors for your success?)
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