Amsterdam Las Vegas Melbourne

64 Pages·2012·0.88 MB·English

Amsterdam Las Vegas Melbourne
An In-depth Look into Revlon's
Multilingual/International Web
Presence
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Amsterdam Las Vegas Melbourne
Sitecore.Context.Speaker
• Lead Web Developer
• With Revlon since 2006
• Sitecore Certified since 2009
• Web Team – NYC
• App Architects / Developers - NJ
• NOC & Support Staff – Oxford, NC
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Amsterdam Las Vegas Melbourne
TALKING POINTS
• Company Overview / Structure
• Sitecore – Before, After, and In Between
• Working with Agencies
• Akamai & Content Delivery Networks
• Globalization Efforts
• Q&A

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Amsterdam Las Vegas Melbourne
COMPANY OVERVIEW
• Revlon HQ – United States
• Locations Around The World
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Amsterdam Las Vegas Melbourne
COMPANY OVERVIEW
• Main Brand – Revlon
– Global markets usually carry a subset, plus some
unique products.
• Other Brands
– Almay
– Mitchum
– Gatineau (Paris) (managed overseas)
– Other Int’l Brands
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Amsterdam Las Vegas Melbourne
GLOBAL STRUCTURE
• Revlon.com – flagship US site
• Mandates look & feel, consistency
• Other countries
– Inherit the look & feel
– Common content translated
– Unique content added
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Amsterdam Las Vegas Melbourne
BEFORE SITECORE (B.S.)
B.S. 2 – Homegrown “CMS”
• Product manager
• Basic copy, SKU, active/inactive
• Shortcomings
– No control over presentation; just product
data
– Not multilingual
– Not a real CMS
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Amsterdam Las Vegas Melbourne
BEFORE SITECORE (B.S.)
B.S. 1 –.NET
• New agency, new site redesign
• “We’ll do it our way”
• CMS scrapped for a by-the-book .NET site
with standalone DB.
• Shortcomings
– No CMS component whatsoever
– You want changes? Hope you can write code.
– Not multilingual

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Amsterdam Las Vegas Melbourne
WHY SITECORE
• “There has to be a better way”
• Small Web Team (3-4 people)
– Capacity/Resources – flat
– Requirements/Workload/Needs - growing

Requirements/Workload
Resources

2007
2008
2009
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Amsterdam Las Vegas Melbourne