American Marketing Association. Conference Proceedings 2001: Vol 12 Table of Contents

9 Pages·2001·1.7 MB·English

TABLE OF CONTENTS
PREFACE AND ACKNOWLEDGMENTS
BEST PAPER IN CONFERENCE/BEST PAPERS BY TRACK/BEST REVIEWERS
BY TRACK
LIST OF REVIEWERS
TABLE OF CONTENTS
THE FUTURE OF RELATIONSHIP MARKETING: PERSPECTIVE ON Ph.D.
RESEARCH
The Future of Relationship Marketing: A Perspective on Ph.D. Research
Andy Artis, Geoffrey Stewart, Leonard L. Berry, James A. Narus,
Jagdish N. Sheth
SPIRITUALITY, PERSONALITY, AND VALUES
The Development of Spirituality and Its Effect on Consumer Behavior
Dwayne Ball, Ronald Hampton, Athinodoros Chronis, Matt Bunker
Generation X: A Cross-National Comparison of Buyer Behavior
Rama Yelkur
The Order-Theoretic Foundations of Consumption Phenomena: Uncovering the Mutual
Hierarchies of Product Feature Sets, Consumers’ Conceptual Structures, and Brand
Constructs
Steven Brownstein
INTERNET RETAILING AND MALLS
Something Old, Something New: A Comparison of Users and Non-Users of Internet as
an Information Source
Nevena T. Koukova, Brian T. Ratchford
Early Adopters of the Virtual Supermarket: A Study in Brazil
Fernanda Particelli, Angela da Rocha
What Makes a Mall “Entertaining?”
Tim Christiansen, Richard Feinberg, Lucette B. Comer, Iksuk Kim
ADVANCES IN CUSTOMER-EMPLOYEE SERVICE INTERACTIONS
Customer Crientation of Service Employees — A Conceptual Framework
Claudia Thurau, Thorsten Hennig-Thurau
A Model of the Evolution of Relationships in High Contact Services
Harold Daniel, Narasimhan Srinivasan
The Consequences of Service Worker Customer Orientation: Job Satisfaction and
Commitment
D. Todd Donavan, Tom J. Brown, John C. Mowen
ISSUES IN SPORT CONSUMPTION
Why Do We Consume Sporting Events? Scale Development and Buying Implications
Frank Pons, Michel Laroche, Mehdi Mourali, Simon Nyeck
Analyzing the Gender Gap in Participatory Golf Using a Ritual Dramaturgical
Framework
Lee McGinnis, James W. Gentry
An Exploratory Study into Customer Orientation and Product Attributes in the
Racing Industry
Rohan Miller, Katherine Mizerski, Richard Mizerski
LOOKING OUTWARD: GLOBAL LEARNING FOR A NEW AGE
Country Image Effects in International Services: A Conceptual Model and Cross
National Empirical Test
Gillian Sullivan Mort, Hume Winzar, C. Min Han
Perceptions of Adult Businesspeople Regarding Sex Role Portrayals in Specific
Industry Advertising: A Four Country Comparison
John B. Ford, Irvine Clarke, III
Building Effective Web Sites for Export Marketing: Evidences from Canada,
Denmark, and Malaysia
Wenyu Dou, Ulrik “Ollie” Nielsen, Chee-Ming Tan
MARKETING MODELS
A Model of Service Failure and Recovery Strategies
Zhen Zhu, K. Sivakumar
An Investigation of the Efficacy of Systematically Incorporating Demographic
Variables into Market Structure Definition
Frank J. Carmone, Jr., Ali Kara
Benchmarking Marketing Performance
Edmund K. Hershberger, Talai Osmonbekov, Naveen Donthu
COMPETITION, COOPERATION, AND FIT
The Determinants of Strategic Alliances Performance: A Theoretical Perspective
Nacef Mouri
Interpretation of Marketing Information: Individual and Organizational Antecedents
J. Chris White, Mike McCardle
When Product-Focused Firms Become Service Providers: A Study of Implementing
a Service-Oriented Business Strategy
Christian Homburg, Martin Fassnacht, Wayne D. Hoyer
E-CUSTOMERS: BUILDING VIRTUAL RELATIONSHIPS
Relationships Between Consumers and Businesses in the Online Environment:
Toward a Mutual Learning Relationship
Jounghae Bang, Deborah E. Rosen
Building Loyalty in Cyberspace: A Conceptual Framework
Miao Zhao
The Role of Conflict and Commitment in Marketing Channel Partnership Survival
and Dissolution
Elizabeth F. Purinton
ISSUES IN ONLINE SERVICES AND LOYALTY PROGRAMS
The Impact of Distributive Justice on Satisfaction and Behavioral Intentions: An
Extension into the Online Environment
Betsy B. Holloway, Janet T. Parish
Consumers’ Perception of Service Quality in Internet Commerce: Strategic
Implications
Zhilin Yang
An Exploratory Investigation of the Relationship Between Loyalty Programs and
a Sense of Community
Mark S. Rosenbaum, Amy L. Ostrom
UNDERSTANDING CUSTOMERS AND EXCHANGES IN CONTEMPORARY
MARKETPLACE
Using Generalized Exchange to Understand Marketing Channel Relationships
Shawn P. Daly
The Status of Efficient Consumer Response in Japan
Ritu Lohtia, “Frank” Tian Xie
The Effect of Extranet Usage on Buyer-Seller Relationships
L. Michelle Bobbitt
CONSUMER BEHAVIOR AND THE INTERNET
Serial Position Effects on the Web and What it Means
Jamie Murphy, Charles Hofacker, Richard Mizerski
The Impact of the On-Line Navigational Experience On Navigational Play and
Attitudinal Loyalty
Charla Mathwick
Internet Browsing ... With a Purpose: An Examination of Purchase and Non-Purchase
Related Reasons for Website Visits
Jason MacDonald, Mohammad Elahee
MARKETING IMPLICATIONS OF TECHNOLOGY EVOLUTION
Mobile Portals: Developing the Future Interactive Gateways for Mobile E-Commerce
Irvine Clarke, III, Theresa B. Flaherty
Managing Relationships and Competence to Stay Market-Oriented: The Case of a
Finnish Contract Research Organization
Veikko Seppanen, Maria Anne Skaates
The Effects of Information Technology and Organizational Trust on Market Orientation:
A Socio-Technical and Resource-Based View
Chery! Nakata, Zhen Zhu
MARKETING’S IMPACT ON SOCIETY
Made Where, By Whom, Under What Conditions? Shopping with a Social Conscience
in a Global Marketplace
Fredrica Rudell
Non-Market Need Pairing: A Review and Analysis
David J. Burns
Structural Characteristics of Political Markets and Their Strategic Implications
Paul R. Baines, Ross Brennan, John Egan
LOOKING INWARD: MORE GLOBAL LEARNING FOR A NEW AGE
Consumers’ Decision-Making Style as a Basis for Market Segmentation
Klaus-Peter Wiedmann, Gianfranco Walsh, Thorsten Hennig-Thurau,
Vincent-Wayne Mitchell
Market-Responsive Product Quality Orientation and Its Performance Implications in
Chinese State-Owned Enterprises
Xiaohua Lin, Richard Germain
Product Country-of-Origin Perceptions of Portuguese Consumers
Soumava Bandyopadhyay, Rama Yelkur, Maria DaCosta, Francisco Coelho
Influence of Risk Relievers on the Consumer Acceptance of a Non-Store Retail Format
in a Developing Country: A Conjoint Investigation
Venkatapparao Mummalaneni
GENDER AND GIFT GIVING
Volunteer Service as Symbolic Consumption: Gender and Occupational Differences
in Volunteering
Walter W. Wymer, Jr., Sridhar Samu
The Established Predictors of Marital Power: Do They Apply to Contemporary Couples?
Cynthia Webster, Michelle C. Reiss
The Role of Social Power Relations in Gift Giving on St. Valentine’s Day
Robert Rugimbana, Brett Donahay, Christopher Neal, Michael Jay Polonsky
GETTING BETTER ALL THE TIME: WHAT WE TEACH AND HOW WE TEACH IT
An Experiential Exercise for Teaching Students the Interrelationships Between
Marketing, Operations, and Accounting
Marjorie J. Cooper, Charlene Spoede Budd, James R. Holt
Web-Based Cases in Strategic Marketing
Steve Henson, Karen Kennedy, Pamela Kennett
Learning Augmentation Services: A Consumer Perspective
Audhesh K. Paswan, Madhav Pappu, Gopala Ganesh
MANAGEMENT ISSUES IN ADVERTISING PRACTICE
Corporate Image: A Conceptual Framework for Strategic Planning
George M. Zinkhan, Jaishankar Ganesh, Anupam Jaju, Linda Hayes
Back to Advertising Basics: How to Improve the Effectiveness of MBA Web Home Pages
Erika Matulich, Barbara A. Lafferty, Serge Matulich, Muge Colak
Appraising AE Performance Appraisals
George R. Franke, John H. Murphy, Il, Steven S. Nadler
INFLUENCES ON CONSUMERS’ EVALUATION OF PROMOTIONAL EFFORTS
Brand Familiarity and Invoice Price Effects on Consumer Evaluations: The Moderating
Role of Skepticism Toward Advertising
David M. Hardesty, Jay P. Carlson, William O. Bearden
Effects of Comparative Price Ads on Internal Reference Price and Offer Evaluation
Rajesh Chandrashekaran, Dhruv Grewal
Effects of Member-Group Resemblance, Expertise, and Trustworthiness on Persuasion
Oscar W. DeShields, Jr., Ali Kara
THE SPORT FAN — MOTIVATION AND ATTENDANCE
Take Me out to the Ballgame: What Motivates Fan Game Attendance and
Word-of-Mouth Behavior?
Scott R. Swanson, Kevin Gwinner, Brian V. Larson
Minor League vs. Collegiate Baseball: A Comparative Analysis of Fan Motivation
Matthew J. Bernthal, Peter J. Graham
U.S. College Football and the Sport Fan Motivation Scale: A Validation Study
Beth Mott-Stenerson, Kevin J. Shanahan, Charles M. Hermans
PRODUCT FAILURE AND CONSUMER SATISFACTION
Product Failure and Consumption-Related Behaviors: The Impact of Consumer
Attributions and Consumer Perceptions of Partnering Firms’ Responses
Rajesh Gulati, Boonghee Yoo
Consumer Satisfaction and the Moderating Effect of Involvement
Richard A. Spreng, Elif Sonmez
AN INTERNATIONAL PERSPECTIVE ON MARKETING AND ENTREPRENEURSHIP
Entrepreneurship, Perceived Environment, and Diversification Strategy: Effects on
Export Performance
Amonrat Thoumrungroje, Patriya Tansuhaj
Chinese Small Firm Marketing: A Comparison of Hong Kong, Taiwan, and China
Wai-sum Siu
Entrepreneurship and Marketing: Historical Perspectives and Evolving Synergies
Michael W. Kroff, Jeffrey S. Conant
A Competency Spectrum in Entrepreneurial Small Firm (ESF) Internet Marketing
Pauric McGowan, Mark G. Durkin
SERVICE RECOVERY STRATEGIES
Service Failure and Recovery Strategies: A Review
Zhen Zhu, K. Sivakumar
Rethinking Service Recovery Strategies: The Effect of Rapport on Behavioral Intention
Responses to Service Failure
Tom De Witt
A Relationship Marketing Perspective of Complaint Satisfaction in Service Settings:
Some Empirical Findings
Thorsten Hennig-Thurau
APPLYING MARKETING CONCEPTS TO GOVERNMENT PROGRAMS
The Impact of Effective Service Recovery Procedures on Satisfaction with City Services
and Citizen Complaints About City Services
Kenneth E. Clow, Donald Baack, Jerry D. Rogers
Non-Profit Community-Based Organizations Strategies for Changes in Government
Funding for HIV/AIDS Programs
Garland Keesling, Shohreh A. Kaynama
The Effect of Habit in the Purchase of a State’s Lottery Games
Richard Mizerski, Rohan Miller, Katherine Mizerski
EMERGING LEADERSHIP AND TRAINING ISSUES IN SALES FORCE
MANAGEMENT
Comparing Manager and Representative Perceptions of Effective Sales Managers:
A Value Laddering Approach
Dawn R. Deeter-Schmelz, Daniel J. Goebel, Karen Norman Kennedy
An Assessment of the Effects of Salesperson-Sales Manager Percepiual Congruence
on Salesperson Job-Related Characteristics and Job Outcomes
Kenneth R. Evans, John L. Schlacter, Roberta J. Schultz, Dwayne D. Gremler,
William G. Wolfe
Investigating Relations Among Sales Training Evaluation Methods
Mark P. Leach, Annie H. Liu
CULTURAL ISSUES IN CONSUMER BEHAVIOR
Ethnicity, Racism, and the Colonization of Consumption
Elizabeth C. Hirschman
Tourism’s Impact on the Consumption Environment of Consumers in Malindi, Kenya
L. Wakiuru Wamwara-Mbugua, T. Bettina Cornwell
Existential Anxiety and Shopping Nostalgia: Sojourner Affective Experiences and
Implications for Consumer Behavior During Acculturation
Fleura Bardhi
Applying MEC Theory to Understanding Consumer Motivation for Hedonic Products:
The Role of Values
Trista Rose, Gillian Sullivan Mort
E-BUSINESS LEGAL ISSUES — THE IMPACT OF HAVING THE WORLD AS
YOUR CUSTOMER
E-Commerce Between the U.S. and EU: Legal Challenges for American Retailers
Heiko deB. Wijnholds, Michael W. Little
Does Online Information Disclosure Matter to eTailers? A Cross Cultural Study
Daekwan Kim
Information Sensitivity and E-Commerce: a Cross-National Study of Japan, the U.S.,
and France
Toshihiko Miura, Toshiaki Iwataki, Takashi Yokoyama
RESEARCH SYNTHESIS AND META-ANALYSIS
A Meta-Analysis of Organizational Buying Behavior Research
Jeffrey E. Lewin, Naveen N. Donthu
An Updated Meta-Analysis of the Attitudes Towards Advertising by Professional
Thomas G. Brashear, Vishal Kashyap
The Importance of Historical Context and Uniqueness of Events for the Historical
Analysis in Marketing Research
Sertan Kabadayi
A State-of-the Art Review of the Literature on the Measurement of Differences Within
Micro-Culture-Markets
Denver D’Rozario
TEPID RELATIONSHIPS IN MARKET CLIMATES
A Tale of Two Orientations
Arno Lammerts, Tanja Pferdekaemper, Hartmut Holzmuller, Ed Nijssen,
Jagdip Singh
Getting Your Customers to Dance: An Adaptation and Preliminary Test of the MOA
Framework on Customer Interdependence
Thomas W. Gruen, Talai Osmonbekov
Do Satisfied Customers Really Pay More? A Study of the Relationship Between
Customer Satisfaction and Willingness to Pay
Christian Homburg, Nicole Koschate
FOREIGN MARKET ENTRY-NEW PERSPECTIVES ON A CRITICAL
DECISION
Foreign Market Entry Mode Choice of Manufacturing Firms and Service Firms:
A Resource Based Perspective
Ikechi Ekeledo, K. Sivakumar
Assessing the Performance of Foreign Direct Investment: The Effect of Motives
for Entry
Geng Cui, Hon-Kwong Lui
MARKETING STRATEGY: REVISITING AND EXPANDING OUR THINKING
Satisfaction Reconsidered: A Conceptual Framework for Understanding the Creation
of Dissatisfaction as a Strategy for Successful Marketing
Michael A. McCollough
New Product Development: Overview of Four Schools
Claire Allison Stammerjohan, Debbie Thorne
RETAIL SYSTEMS AND PRICE DISPERSION ISSUES
A Retail Market Value System: Conceptualization and Initial Findings
Terrence J. Paridon
Understanding Online Price Dispersion: An Application of Data Envelopment Analysis
Pingjun Jiang, Siva K. Balasubramanian
Retail Price Dispersion: Consumer, Firm, and Market Determinants
Yong Cao, Thomas S. Gruca
MARKETING POTPOURRI
Virtual Communities of Consumption: The Disney Culture in Cyberspace
Angela Hausman, Michael S. Minor
Time and the Rate of Adoption of Innovations: Evidence from Taiwan
Maxwell K. Hsu, Hani I. Mesak
Forecasting Tourist Expenditures on Cruises
Elise Prosser, Birgit Leisen
ACHIEVING CREATIVE SYNCHRONY IN ADVERTISING
Music-Brand Congruency in Radio Advertising
Anne M. Lavack, Mrugank V. Thakor, Ingrid Bottausci
Phantom Voices: The Influence of Unrecognized Celebrity Voices on Affective
Evaluations of Advertised Brands
Gary L. Hunter
Integrated Marketing Communications: Some New Experimental Evidence
John M. McGrath
KNOWLEDGE, CHOICE, AND STRUCTURE
Deconstructing Brand Personality
Traci L. Haigood
An Empirical Examination of the Differential Effects of Objective and Subjective
Knowledge on Information Processing
Richard A. Spreng, Richard L. Divine, Thomas J. Page, Jr.
WHAT IN THE WORLD’S GOING ON HERE? MEASURING PERFORMANCE
IN A GLOBAL MARKETPLACE
The Relationship Between Antecedents of Control and Performance: A Preliminary
Framework for International Joint Ventures
Destan Kandemir
ISO 9000 Adoption: Effects on Export Marketing Strategy and Performance
Weerachai Ussahawanitchakit, Patriya Tansuhaj
Elements of Standardization, Firm Performance, and a Few Marketing Variables:
A Factor Analytic Linear Relationship
A.N.M. Waheeduzzaman, Leon F. Dube
SPONSORSHIP, WEBSITES, AND IMAGING IN SPORT MARKETING
The Influence of Brand Equity on Consumer Responses to Sports Sponsorship
Donald P. Roy, T. Bettina Cornwell
Splitting the Uprights: An Exploratory Study of the Information Content of Australian
Rules Football and Rugby League Professional Sport Websites
Jamie Carlson, Philip J. Rosenberger, Il, Siva Muthaly
Event Marketing and Destination Image
Laurence Chalip, B. Christine Green
MARKETING CAPABILITIES, KNOWLEDGE, AND ORGANIZATION
The Conceptualization of and Relationship Between Marketing Knowledge and
Marketing Innovation
Sangphet Hanvanich, Cornelia Drége
The Role of Marketing Capability in Innovation-Based Competitive Strategy
Jay Weerawardena
Shaping a Market-Oriented Corporate Culture: The Role of Management Leadership
Tung-Zong Chang, Jyh-Shen Chiou, Su-Jane Chen
MARKETING AND INFORMATION TECHNOLOGY ISSUES
An Examination of Pricing Accuracy at Retail Stores That Use Scanners
Richard Clodfelter
Unfair Pricing in the Information Economy: Implications for Public Policy
Ming-Hui Huang
THE BUYER-SELLER RELATIONSHIP: ISSUES OF COMMUNICATION,
SERVICE, TECHNOLOGY
Supplier-Customer Communication in New Corporate Financial Services Development
Pinelopi Athanassopoulou, Axel Johne
Moderating Effects of High-Technology, Service Markets on Buyer-Seller Relationships
Julie K. Huntley
Internet-Enabled B2B Linkages: Economic, Strategic, and Relationship Issues
Gopalkrishnan R. Iyer
BEHAVIORAL ISSUES IN RETAILING
Does Fairness Matter?: The Case of Buying Unfamiliar Products
M. Omar Shehryar
Signal Detection Theory: A Tool to Enhance Retail Service Quality
Gregory M. Pickett, Marko Griinhagen, Stephen J. Grove
THE BOUNDS OF RELATIONAL BONDING
Relationship Issues in Business-to-Consumer Markets
Patricia A. Norberg