AMC Fact Sheet

13 Pages·2015·2.92 MB·English

LOGO VARIATIONS AND USAGE
AMC Circle Mark With URL AMC Circle Mark Full Name With Tagline
– Prospecting/Marketing – Organization and established-member communications
– Brochures/Collateral – Letterhead
– URL is an important branding element and – Envelopes
should not be removed or covered. – Staff Materials
AMC Circle Mark Full Name AOMCV CirEcle RMarVk WIitEh TWagline
– For use in member-facing materials – This is to be used in collateral only when
that use the tagline as a headline. there is limited space/opportunity to work
tagline into headline (envelopes/DM)
Founded in 1876, AMC is the nation’s Protecting Wild Places
oldest outdoor recreation and conservation We advocate for land and riverway
organization. AMC promotes the protection, conservation, monitor air quality, research
enjoyment, and understanding of the climate change, and work to protect alpine
mountains, forest, waters, and trails of the and forest ecosystems throughout the
Northeast outdoors. Northern Forest and Mid-Atlantic
Highlands regions.
AMC Circle Mark Seal People
– Partnerships requiring strong organizational
name identity, e.g., conservation, We are more than 100,000 members, Engaging the Public
education, advocacy
advocates, and supporters, including We seek to educate and inform our own
12 local chapters, more than 16,000 members and an additional 2 million people
volunteers, and over 450 full time and annually through the media, AMC Books, our
seasonal staff. Our chapters reach from website, visitor centers, and AMC Lodges
Maine to Washington, D.C. and Huts.
Outdoor Adventure and Fun Join8 Us!
We offer more than 8,000 trips each year, At AMC, connecting you to the freedom and
from local chapter activities to adventure exhilaration of the outdoors is our calling.
travel worldwide, for every ability level and We invite and help people of all ages and
outdoor interest — from hiking and climbing abilities to explore and develop a deep
to paddling, snowshoeing, and skiing. appreciation of the natural world. Members
receive our award winning AMC Outdoors
Great Places to Stay magazine and discounts on programs and
We host more than 150,000 guest nights each lodging while supporting our mission. Visit
year at our AMC lodges, huts, camps, shelters outdoors.org/membership or call
and campgrounds. Each AMC Destination is 800-372-1758 to join.
a model for environmental education and
stewardship.
Opportunities for Learning
We teach people skills to safely enjoy the
outdoors and to care for the natural world
around us through programs for children,
teens, and adults, as well as outdoor
leadership training.
Caring for Trails
We maintain more than 1,800 miles of
trails throughout the Northeast, including
nearly 350 miles of the Appalachian Trail
in five states.

Photo Credit: Dennis Welsh
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LOGO VARIATIONS AND USAGE
AMC Circle Mark With URL AMC Circle Mark Full Name With Tagline
– Prospecting/Marketing – Organization and established-member communications
– Brochures/Collateral – Letterhead
– URL is an important branding element and – Envelopes
should not be removed or covered. – Staff Materials
AMC Circle Mark Full Name AMMC CIirScleS MaIrkO WiNth Tagline
– For use in member-facing materials – This is to be used in collateral only when
that use the tagline as a headline. there is limited space/opportunity to work
tagline into headline (envelopes/DM)
The Appalachian Mountain Club promotes the protection, enjoyment, and understanding of the
mountains, forests, waters, and trails of the Appalachian region.
We believe that mountains, forests, and waters have intrinsic worth and also provide recreational
opportunities, spiritual renewal, and ecological and economic health for the region. Because
successful conservation depends on active engagement with the outdoors, we encourage
people to experience, learn about, appreciate, and understand the natural world.
AMC Circle Mark Seal
– Partnerships requiring strong organizational
name identity, e.g., conservation,
education, advocacy
8
Photo credit: Dennis Welsh
Photo credit: AMC Photo File Photo credit: AMC Photo File
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LOGO VARIATIONS AND USAGE
AMC Circle Mark With URL AMC Circle Mark Full Name With Tagline
– Prospecting/Marketing – Organization and established-member communications
– Brochures/Collateral – Letterhead
– URL is an important branding element and – Envelopes
should not be removed or covered. – Staff Materials
AMC Circle Mark Full Name AAMCM CircCle M aArk WNithD Tag liOneUTDOOR RECREATION
– For use in member-facing materials – This is to be used in collateral only when
that use the tagline as a headline. there is limited space/opportunity to work
tagline into headline (envelopes/DM)
Our members get out, get active, and have Outdoor Skills and Leadership Training
fun outdoors hiking, biking, climbing, We offer a broad range of outdoor skills
canoeing, kayaking, fly fishing, skiing, and workshops, as well as Leave No Trace and
snowshoeing. Our goal is to promote safe Wilderness First Aid training. Our five-day
and environmentally responsible outdoor Mountain Leadership School prepares
recreation and prepare the next generation volunteers and professionals for leading
of outdoor leaders. groups in the backcountry.
AMC Circle Mark Seal
– Partnerships requiring strong organizational
name identity, e.g., conservation, Chapter Activities Lodges and Huts
education, advocacy
Our 12 chapters offer a wide range of local AMC lodges and huts, from Maine to New
activities and workshops, as well as the Jersey, serve as outdoor recreation and
opportunity to be part of a vibrant social and environmental education centers, offering friendly
volunteer community. staff, family-style meals, and organized activities.

Guided Activities Volunteer Managed Camps and Cabins
Our staff naturalists and educators offer Our 8volunteers maintain a variety of seasonal
both walk-on programs and multi-day trips full-service and self-service destinations, including
based out of our destinations in Maine, New summer family traditions like Echo Lake, Three
Hampshire, and New Jersey. We can also Mile Island, and Cold River camps.
arrange custom adventures for any interest or
skill level. Books, Maps, and Online Resources
We publish maps and hiking and paddling
Adventure Travel guides to help people plan their own
We offer volunteer-led adventure travel adventures. Our website includes trip ideas,
throughout North America and worldwide. gear lists, and weather and safety information.
Photo credit: Dennis Welsh
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LOGO VARIATIONS AND USAGE
AMC Circle Mark With URL AMC Circle Mark Full Name With Tagline
– Prospecting/Marketing – Organization and established-member communications
– Brochures/Collateral – Letterhead
– URL is an important branding element and – Envelopes
should not be removed or covered. – Staff Materials
AMC Circle Mark Full Name AAMCM CircCle M aArk WNithD Tag liYneOUTH ENGAGEMENT
– For use in member-facing materials – This is to be used in collateral only when
that use the tagline as a headline. there is limited space/opportunity to work
tagline into headline (envelopes/DM)
AMC is committed to reducing the barriers skills they need to independently take their
to active outdoor participation by youth, youth outdoors. We also provide our YOP-
expanding the opportunities for environmental trained members with essential support services
education, and making it easier for parents such as free use of outdoor equipment, trip
and adult leaders to introduce kids to the planning assistance, subsidized overnights at
outdoors. We believe that fostering a AMC lodging destinations, and participation in
connection with nature among today’s youth customized trips.
AMC Circle Mark Seal is a necessary component in building the next
– Partnerships requiring strong organizational
name identity, e.g., conservation, generation of outdoor enthusiasts and Outdoors Rx
education, advocacy
conservationists. Through its Outdoors RxTM program
(outdoorsrx.org), AMC is working with leading
healthcare organizations in the Boston area
to combine the recommendation of trusted
healthcare providers with AMC’s outdoor
leadership experience. Outdoors Rx takes a
uniq8ue approach to “filling” prescriptions for
outdoor physical activity by regularly offering
free, close-to-home guided programs that are
nature-based and often the first step for many
families who are new to the outdoors and not
confident visiting a local park on their own.
Photo credit: Dennis Welsh
School Programs
Our A Mountain Classroom Program helps
students in grades 5 through 12 gain a deeper
understanding of the natural world. Each year,
we work with over 2,000 students and their
teachers across the Northeast. Topics include
watershed science, forest ecology, and geolo-
gy. We work closely with teachers to integrate
environmental education into the classroom
curriculum and customize programs to meet
state educational standards.
Urban Youth and Family Programs
AMC’s Youth Opportunities Program (YOP)
makes the outdoors accessible and meaningful
to urban and at-risk youth. YOP operates as a
resource center for youth agencies throughout
the Northeast, teaching youth workers the
Photo credit: AMC Photo File
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LOGO VARIATIONS AND USAGE
AMC Circle Mark With URL AMC Circle Mark Full Name With Tagline
– Prospecting/Marketing – Organization and established-member communications
– Brochures/Collateral – Letterhead
– URL is an important branding element and – Envelopes
should not be removed or covered. – Staff Materials
AMC Circle Mark Full Name AAMCM CircCle M aArk WNithD Tag liYneOUTH ENGAGEMENT
– For use in member-facing materials – This is to be used in collateral only when
continued
that use the tagline as a headline. there is limited space/opportunity to work
tagline into headline (envelopes/DM)
Programs Online Resources
Participants in our Teen Wilderness Adventures AMC offers a variety of outdoor education
learn about the outdoors and develop essential materials on its website, and recently launched
life skills through our 5- to 23-day wilderness an online community for parents in Boston,
adventure programs in New Hampshire, Maine, New York City, Philadelphia, and Northern New
and Massachusetts. With trips for novices as England (kids.outdoors.org).
well as experienced outdoors enthusiasts, this
A M–C P aCritrncelers Mhipasr kre Sqeuairling strong organizational program fosters an appreciation for the envi- Family Programs at AMC Lodges and Huts
name identity, e.g., conservation, AMC offers a variety of walk-on and multi-day
education, advocacy ronment, develops self-esteem, instills a spirit
family programs that give kids a chance to have
of adventure, and promotes teamwork,
fun outdoors and learn more about the natural
friendship, and a sense of community through
world. Our lodge and hut naturalists offer short
memorable wilderness experiences.
programs like guided hikes, animal tracking,
pond exploration, and astronomy. Kids can
earn a Junior Naturalist certificate and patch.
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Our guided family programs include Wee
Wanderers (ages 2-5), Family Adventure Camp
(ages 5-12), and Introduction to Family Camping.
Youth Groups at AMC Lodges and Huts
Our lodges and huts are popular with school,
scouting, and church groups. We offer groups
competitive rates and customized outdoor
programming to fit their needs. Several of our
chapters work with youth group leaders to help
in planning and facilitating outdoor trips.
Photo credit: AMC Photo File

AMC Teen Volunteer Trail Crews provide options
for teens aged 15 to 19 to help maintain trails
in the White Mountains, Maine Woods, and
Berkshires. The experience incorporates physical
activity, problem-solving, and teamwork as
participants contribute to the upkeep of trails
used by the public. In some instances,
participants can earn community service
credits toward graduation.
Photo credit: Dennis Welsh
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LOGO VARIATIONS AND USAGE
AMC Circle Mark With URL AMC Circle Mark Full Name With Tagline
– Prospecting/Marketing – Organization and established-member communications
– Brochures/Collateral – Letterhead
– URL is an important branding element and – Envelopes
should not be removed or covered. – Staff Materials
AMC Circle Mark Full Name AAMCM CircCle M aArk WNithD Tag liCneONSERVATION
– For use in member-facing materials – This is to be used in collateral only when
that use the tagline as a headline. there is limited space/opportunity to work
tagline into headline (envelopes/DM)
We protect the mountains, forest, waters, Appalachian Trail in five states. AMC is playing
and trails of the Northeast through hands-on a leadership role in several regional trail
stewardship, public policy advocacy, and projects, including the Bay Circuit Trail and
scientific research. Greenway near Boston, the New England
National Scenic Trail in Massachusetts, and
the Pennsylvania Highlands Trail Network.
We work with conservation partners to
AMC Circle Mark Seal protect trailheads, trail corridors, and
– Partnerships requiring strong organizational
name identity, e.g., conservation, river access.
education, advocacy
Air Quality, Energy, and Climate Change
AMC monitors air quality in the White
Mountains and conducts research on the
impacts of ozone, haze, and acid rain. We
provide our members and guests with
han8ds-on opportunities to assist with this
research through our Mountain Watch
“citizen-scientist” program. AMC conducts
ongoing research on the impact of climate
Photo credit: AMC Photo File
change on alpine areas, advocates for energy
Land Conservation conservation and use of alternative energy,
AMC advocates for land conservation and promotes energy project siting policies
funding on behalf of critical projects in the that balance energy and ecological needs.
Northern Forest and Mid-Atlantic Highlands
regions. Working with coalition partners and Conservation Action Network (CAN)
local communities, we build grassroots support AMC maintains an electronic network of
for priority conservation projects. We use 20,000 activists interested in conservation
science-based conservation mapping to issues throughout the Northeast. CAN
pinpoint priority land protection areas and members receive regular alerts on critical
are leaders in protecting alpine ecosystems. conservation issues and ways to get involved.
Our volunteer Alpine Stewards educate hikers
on ways to care for fragile alpine areas.
Through its Maine Woods Initiative, AMC is
putting its principles into practice through
direct ownership of over 70,000 acres of
land in Maine’s 100-Mile Wilderness region.
Trail Protection and Stewardship
AMC volunteers and professional trail crews
maintain more than 1,800 miles of trails
in our region, including 350 miles of the
Photo credit: AMC Photo File
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LOGO VARIATIONS AND USAGE
AMC Circle Mark With URL AMC Circle Mark Full Name With Tagline
– Prospecting/Marketing – Organization and established-member communications
– Brochures/Collateral – Letterhead
– URL is an important branding element and – Envelopes
should not be removed or covered. – Staff Materials
AMC Circle Mark Full Name AAMCM CircCle M aMrk WAith ITaNglinEe WOODS INITIATIVE
– For use in member-facing materials – This is to be used in collateral only when
that use the tagline as a headline. there is limited space/opportunity to work
tagline into headline (envelopes/DM)
The Maine Woods Initiative is the Appalachian investing in three Maine Wilderness Lodges:
Mountain Club’s strategy for land conservation Medawisla Wilderness Lodge and Cabins on
in the 100-Mile Wilderness region. The Initiative Second Roach Pond; Little Lyford Lodge and
is an innovative approach to conservation Cabins near two remote water bodies bearing
that combines outdoor recreation, resource the same name; and Gorman Chairback Lodge
protection, sustainable forestry, and community and Cabins, on the shore of Long Pond. Each
partnerships. destination includes a comfortable central
AMC Circle Mark Seal
– Partnerships requiring strong organizational lodge used for meals, evening programs, and
name identity, e.g., conservation,
meeting other guests, as well as private cabins
education, advocacy
with woodstoves and gas lamps.
Sustainable Forestry
AMC has developed a long-term timber
management plan, including annual harvests
using local logging crews. Its primary goals are
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to maintain a significant portion of the property
in natural condition; provide a high level of
protection to ecological, scenic, and aesthetic
resources; increase the overall maturity of
the forests on the property; and promote the
growth of high-quality saw timber.
Photo credit: AMC Photo File
Conservation Community Partnerships
AMC is creating a protected corridor stretching AMC is working closely with the communities
through the 100-Mile Wilderness region. AMC of Piscataquis County to support their vision
has purchased and permanently protected for bringing more nature-based tourism to the
70,000 acres of forestland in the region. This region. AMC has launched its Maine Woods
land is an important part of a 63-mile-long Community Youth and Environment Project,
corridor of conservation land stretching from designed to provide outdoor experiences to
AMC’s Katahdin Iron Works property to Baxter every student in the county. AMC has
State Park. continued a tradition of public access on its
Katahdin Iron Works property for traditional
Outdoor Recreation uses such as hunting and
AMC is building a connected network of fishing as a member of
full-service, four-season sporting camps for the KI-Jo Mary Multiple
hiking, paddling, fly-fishing, snowshoeing, and Use Forest.
skiing, offering meals and private cabins,
connected by over 80 miles of trails that traverse To learn more about the
permanently protected forestland — the only Maine Woods Initiative
network of its kind in the eastern United States. see: outdoors.org/mwi
AMC is continuing the Maine Woods tradition
of sporting camp hospitality by preserving and
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LOGO VARIATIONS AND USAGE
AMC Circle Mark With URL AMC Circle Mark Full Name With Tagline
– Prospecting/Marketing – Organization and established-member communications
– Brochures/Collateral – Letterhead
– URL is an important branding element and – Envelopes
should not be removed or covered. – Staff Materials
AMC Circle Mark Full Name AAMCM CircCle M aArk WTit h ATag linGe LANCE 2013
– For use in member-facing materials – This is to be used in collateral only when
that use the tagline as a headline. there is limited space/opportunity to work
tagline into headline (envelopes/DM)
People
Public interactions: over 2 million
Membership: over 150,000 members, advocates, and supporters
Number of AMC volunteers: more than 16,000
Hours donated by AMC volunteers: more than 500,000
Full-time equivalent staff: 160
AMC Circle Mark Seal
– Partnerships requiring strong organizational Seasonal staff: over 300
name identity, e.g., conservation,
education, advocacy Leaders trained: 1,151
Information
Average monthly visits to outdoors.org: over 160,000
Total AMC books and maps in print: 76
Books and maps sold: 56,0800
Recreation
Outdoor recreation activities: more than 8,000
Guest nights at AMC destinations: 162,000
Day visitors to AMC destinations & info centers: 500,000
Lodging destinations operated by AMC: 51
Education
Youth Opportunities Program participants: 30,072
A Mountain Classroom participants: 2,746
Youth reached at AMC destinations: 28,235
Teen Wilderness Adventures participants: 275
Teen Trail Crew participants: 1,028
Total youth participating in AMC programs: 68,645
Conservation
New acres protected working with partners: 16,697
Miles of trails maintained: 1,811
Professional trail crew hours: 8,337
Volunteer trail crew hours: 37,082
Mountain Watch volunteers: 1,300
Conservation Action Network members: 20,500
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LOGO VARIATIONS AND USAGE
AMC Circle Mark With URL AMC Circle Mark Full Name With Tagline
– Prospecting/Marketing – Organization and established-member communications
– Brochures/Collateral – Letterhead
– URL is an important branding element and – Envelopes
should not be removed or covered. – Staff Materials
AMC Circle Mark Full Name AMC Circle Mark With Tagline
– For use in member-facing materials A– TMhis iCs to beA usTed inW collaOteraRl onKly when
that use the tagline as a headline. there is limited space/opportunity to work
tagline into headline (envelopes/DM)
ME
AMC Circle Mark Seal NH AMC Chapters
– Partnerships requiring strong organizational
name identity, e.g., conservation, VT 1 Maine
education, advocacy
2 New Hampshire
3 Boston
NY MA 4 Worcester
RI
5 Berkshire
CT
8 6 Southeastern MA
7 Connecticut
8 Narragansett
PA
9 Mohawk — Hudson
NJ
10 New York — North Jersey
11 Delaware Valley
MD
12 Washington, D.C.
DE
WV
VA
AMC Staff Offices Publications
Boston, MA (AMC Headquarters) AMC Outdoors — AMC’s membership magazine
Pinkham Notch, NH Appalachia Journal — America’s oldest
(North Country Headquarters) conservation and mountaineering journal
Crawford Notch, NH (Operations) AMC Books and Maps — guidebooks, maps,
Greenville, ME (Maine Woods Initiative) and adventure narratives, distributed nationally
Portland, ME (Maine Conservation Policy)
South Egremont, MA Conservation Partnerships
(Southern New England Trails) Highlands Coalition (CT, NY, NJ, PA)
New York, NY (New York City Program Office) Eastern Forest Partnership
Bethlehem, PA (Mid-Atlantic Highlands Massachusetts Forests and Parks Alliance (MA)
Conservation) Leave No Trace Center for Outdoor Ethics
Bay Circuit Alliance (MA)
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LOGO VARIATIONS AND USAGE
AMC Circle Mark With URL AMC Circle Mark Full Name With Tagline
– Prospecting/Marketing – Organization and established-member communications
– Brochures/Collateral – Letterhead
– URL is an important branding element and – Envelopes
should not be removed or covered. – Staff Materials
AMC Circle Mark Full Name AAMCM CircCle M aDrk WEithS TaTglinIeNATIONS
– For use in member-facing materials – This is to be used in collateral only when
that use the tagline as a headline. there is limited space/opportunity to work
tagline into headline (envelopes/DM)
AMC Circle Mark Seal
Greenville
– Partnerships requiring strong organizational
name identity, e.g., conservation,
education, advocacy
Augusta
Open to Members and the Public
Montpelier
18 Medawisla Wilderness Lodge
and Cabins (under renovation)
2 Little Lyford Lodge and Cabins
3 Gorman Chairback Lodge
and Cabins
Concord 4 Eight High Mountain Huts
5 Joe Dodge Lodge at Pinkham Notch
Boston
(including Pinkham Notch Visitor Center)
6 Highland Center at Crawford Notch
(including Shapleigh Bunk House and
Crawford Depot)
7 Cold River Camp
Providence
Hartford 8 Harvard Cabin
9 Cardigan Lodge
(including High Cabin)
New York City 10 Three Mile Island
11 Knubble Bay Camp &
Beal Island Campground
12 Echo Lake Camp
13 Upper Goose Pond Cabin
Trenton 14 Noble View Outdoor Center
Philadelphia 15 Ponkapoag Camp
16 Northwest Camp
17 Mohican Outdoor Center
18 Fire Island Cabin
Washington DC
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