Ambitions… start here - Usha Pravin Gandhi College of

48 Pages·2016·4.17 MB·English

by  Jineshwar Pancha

PRESIDENT’S MESSAGE

Education at SVKM’s Usha Pravin Gandhi College of Management is a process of imparting
specific knowledge as well as skills for developing professionals and nurturing leaders in the
most important fields of current times at the graduation level i.e. Management Studies, Mass
Media and Information Technology.
We, at SVKM, feel proud to provide quality education by equipping our students with skills,
confidence and a positive approach with an all-round development. At Usha Pravin Gandhi
College of Management there is persistent striving to perceive and maintain academic
excellence at the same time encourage the students to participate in various co-curricular and
extra-curricular activities. The holistic approach of the institute stimulates innovation among
students by inspiring fresh ideas with perceptiveness, creative thinking and strong conviction
to achieve true success.
I welcome the newly admitted students to the portals of this prodigious educational
institution and wish them a memorable, meaningful and rewarding tenure. The senior
students are welcomed back to the new academic session with renewed vigor and dedication.
I wish the Principal, staff and students of the college all success in their endeavors.

Best wishes and warm regards!
Amrish R. Patel

1
USHA PRAVIN GANDHI COLLEGE OF MANAGEMENT

MISSION
VISION

 To inculcate life
 To empower students

skills by providing

with knowledge and
value based
skills in their chosen

educati on and
fields by providing
nurturing scientific

opportunities to realize
spirit of inquiry in
their potential, thereby
the young minds.
shaping them into future

leaders.

2
PRINCIPAL’S MESSAGE

Usha Pravin Gandhi College of Management, under the broad umbrella of the SVKM management, starts
the academic year 2016-2017 with a renewed faith that “small steps taken over time will generate big
results”. The College with its team of enthusiastic staff members has applied for NAAC Accreditation for
the first cycle and is awaiting the Peer team to visit the college as soon as the new session begins.
The College takes pride in welcoming a fresh batch of students who bring unmatched energy and vibrancy
to the College. UPG College is also awaiting permission to start two new generation programs such as:
B.A. in Film, Television and New Media Production,
M.A. in Entertainment, Media and Advertising and also the popular
M.Com in Management,
which are affiliated to University of Mumbai. These courses will add to the portfolio of the college as well
as offer hands on opportunity to students in the practical aspects that are relevant to the Media Industry.
The college also lays emphasis on the skill development of the students who can be prepared for
employability while they pursue their under graduate or post graduate degree. The college started several
value added short term certificate courses in digital marketing, graphic designing, script writing et.al and
has recently initiated an international tie up for a short term sports management certificate course with
Ohio University, USA. These courses aim to provide internship opportunities to deserving students who
manage their classroom learning along with acquisition of skills.
The ethos of the college provides several opportunities for students to participate in cultural and sports
activities and win accolades for themselves. The extra -curricular and co-curricular activities create a perfect
platform for the young adult to be the brand ambassadors of the college and forge ahead as responsible
citizens of this nation.
I wish every stakeholder of the UPG institution, all the very best for the new challenges ahead. In the words
of Steve Martin “Let’s be so good that people cannot ignore you.”

Dr. A. Kapoor
Principal
UPGCM

3
“Adapting to a modern way of life, while holding on
to our traditional values – an inherent part of
SVKM’s Culture”

Shri Vile Parle Kelavani Mandal is a Public Charitable Trust registered under the Society’s
Registration Act and Bombay Public Trust Act. SVKM has always been committed to the
cause of providing high quality education at various levels. From its humble beginnings in
1934, when it took over Rashtriya Shala, a school established in 1921 in the wake of the
National Movement, the Mandal today has grown into a big educational complex imparting
high-level education to more than 32,000 students.
The ethos of the Mandal, which is marked by patriotic fervor, selfless service and the spirit
of indigenous enterprise, has its genesis in the days of India’s struggle for freedom. These
values permeate all the institutions set up by the Mandal and are guiding principles for all of
them.
After beginning its journey in the early 1930s SVKM has blossomed into an educational
colossus that has attained national recognition in multiple streams of higher education. With
a strong guiding philosophy of providing education to all levels of the student community
along with creating a feeling of bonding and commitment amongst academic and non-
academic employees. SVKM has mastered the art of being able to transform itself into a
close knit family and at the same time help its students to attain all-round development, be
employable and achieve success.
From its beginning with the Swadeshi Movement, the Mandal has now grown into an
educational foundation promoting global thinking consistent with national interest and
promoting the values, professionalism, social sensitivity and dynamic entrepreneurship.
SVKM has shown phenomenal growth during the past 81 years of its existence. Today, it has
under its fold, 34 institutions, not only catering to students in diverse streams of education
such as science, commerce, humanities, management, law and technology, but also meeting
their requirements right from nursery stage up to doctoral programmes. Still more unique is
the space that each of these institutions has carved for itself a very special niche in the fields
of education in Mumbai, as well as through the length and breadth of India.
We are proud to state that SVKM, with its educational institutions, stands tall as a light
house in the area of Education and Social change since more than 25 years.

4
SHRI VILE PARLE KELAVANI MANDAL’S
USHA PRAVIN GANDHI COLLEGE OF MANAGEMENT

LOCAL MANAGING COMMITTEE

Shri. Harshad H. Shah
(Chairperson)
Shri. Vinod Goradia Shri. Ved Prakash Dudeja

Shri. Asoke Basak Shri. Anil Bapat
Dr. A. Kapoor, Principal Shri. Sriram Deshpande

Shri. Mudassar Qureshi Shri Ashish Mehta
Shri. Abhang Deshpande

MANAGING COMMITTEE

Shri. Amrish R. Patel
(President)
Shri. Bhupesh R. Patel
(Joint President)

Vice President

Shri. Pravin V. Gandhi
Hon. Secretary Hon. Joint Secretary Hon. Joint Secretary
Shri. Sunandan R. Divatia Dr. Jayant P. Gandhi Shri. Shalin S. Divatia

Hon. Treasurer Hon. Joint Treasurer Hon. Joint Treasurer
Shri. Utpal H. Bhayani Shri. Harshad H. Shah Shri. Harit H. Chitalia

Shri. Bharat M. Sanghvi Smt. Minaxi K. Mehta Shri. Shantilal P. Bhatt

Shri. Bhargav N. Patel Shri. Mukesh H. Patel Smt. Sneha A. Parek
Shri. Bhupen G. Bhatt Shri. Naresh K. Sheth Shri.Tapan M.Patel
Shri. Chintan A. Patel Shri. Nayan M. Patel Shri. TNV Ayyar

Shri. Harihar R. Patel Shri. Nimir K. Mehta Shri. Tushar H. Mehta
Shri. Harshad B. Kawa Shri. Pratapchandra B. Patel Shri.Vamanrai V. Parekh
Shri. Jagat A. Killawala Shri. Pravin H. Doshi Shri. Ved Prakash K. Dudeja

Shri. Jagdish B. Parikh Shri. Pruthviraj C. Shah Shri. Vinod M. Goradia
Shri. Jayesh P. Choksi Shri. Rajendra K. Shah Shri. Vinod M. Patel
Shri. Jayesh R. Gandhi Dr. Rajesh L. Jani Shri. Vivek C. Vaidya

Shri. Kirit P. Mehta Shri. Rajgopal C. Bhandari
Shri. Maherdas J. Patel Shri Sanjay A. Desai

5
EXECUTIVE COMMITTEE
Shri. Amrish R. Patel
(President)
Shri. Bhupesh R. Patel
(Joint President)
Vice President
Shri. Pravin V. Gandhi
Hon. Secretary Hon. Joint Secretary Hon. Joint Secretary
Shri. Sunandan R. Divatia Dr. Jayant P. Gandhi Shri. Shalin S. Divatia
Hon. Treasurer Hon. Joint Treasurer Hon. Joint Treasurer
Shri. Utpal H. Bhayani Shri. Harshad H. Shah Shri. Harit H. Chitalia
Shri Amit Desai Smt. Manju D. Gupta Shri.Sunil N. Dalal

Shri. Anand K. Pandit
Shri. Mukesh A. Shah Shri.Tapan M. Patel
Shri. Ashwin Dani
Shri.Mukesh H. Patel Shri. TNV Ayyar
Shri.Bharat M. Sanghvi
Shri. Naresh K. Sheth Shri.Tushar H. Mehta
Shri.Bhargav N. Patel
Shri. Nayan M. Patel Shri.Vasantrai D. Gandhi
Shri.Bhupesh P. Bafna
Shri. Nimir K. Mehta Shri.Ved Prakash K. Dudeja
Shri.Chandrakant T. Shanghvi
Shri.Pratapchandra B. Patel Shri. Vijay I. Patel
Shri.Chintan A. Patel
Shri.Pravin H. Doshi Shri.Vinod K. Goenka
Shri.Harihar R. Patel
Shri.Pruthviraj C. Shah Shri.Vinod M. Goradia
Shri. Girish S. Mehta
Shri.Rajendra K. Shah Shri.Vinod M. Patel
Shri. Harshad B. Kawa
Shri.Rajgopal C. Bhandari Shri.Vivek C. Vaidya
Shri. Jagat A. Killawala
Shri.Rajiv M. Sanghvi Smt.Zainab R. Chauhan
Shri.Jagdish B. Parikh
Shri.Rajnikant S. Ajmera Shri.Asoke Basak
Shri.Jairaj C. Thacker
Shri. Sanjay A. Desai Shri.Mohan Awate
Shri.Jayesh P. Choksi
Smt.Sarla H. Doshi Shri.Anil K. Bapat
Shri. Jesus Lall
Smt.Saroj Rao Shri.Nilesh M. Mohile
Shri.Kirit P. Mehta
Shri.Shailesh M. Patel

Shri.Maherdas J. Patel
Smt. Sneha A. Parekh
SPECIAL INVITEES

Shri. Deepak Golwala Shri. Rajesh V. Shah
Shri. Jai Chinai

6
COURSES OFFERED
Three year integrated Under-Graduate courses affiliated to the University of Mumbai leading to the
following degrees:-
a) Bachelor of Management Studies [B.M.S.] – 2 Divisions, 60 students in each
b) Bachelor of Mass Media [B.M.M.] – 2 Divisions, 60 students in each
c) Bachelor of Science (Information Technology) [B.Sc. (I.T.)] – 2 Divisions, 60 students in each
d) Bachelor of Arts (Film, Television and New Media Production) – Commencing shortly
Post-Graduate courses affiliated to the University of Mumbai leading to a degree in:-
a) Master of Science (Information Technology) [M.Sc. (I.T.)] by papers
b) Master of Arts (Entertainment, Media and Advertising) Commencing shortly
c) Master of Commerce (Business Management) Commencing shortly

BACHELOR OF SCIENCE (INFORMATION TECHNOLOGY)
[B.Sc. (I.T.)]
First Year:

Semester One Semester Two
1.1 Professional Communications Skills 2.1 Web Designing and Programming
1.2 Applied Mathematics – I 2.2 Applied Mathematics – II
1.3 Electronics and Communication 2.3 Microprocessor and Microcontroller
Technology 2.4 Database Management Systems
1.4 Fundamentals of Digital Computing 2.5 Data Communication and Networking
1.5 Introduction to C++ Standards
Second Year:

Semester Three Semester Four
3.1 Logic and Discrete Mathematical 4.1 Software Engineering
Structures 4.2 Embedded Systems
3.2 Computer Graphics 4.3 Multimedia
3.3 Advanced SQL 4.4 Java and Data Structures
3.4 Object Oriented Programming 4.5 Quantitative Techniques
3.5 Modern Operating Systems
Third Year:

Semester Five Semester Six
5.1 Network Security 6.1 Internet Technology
5.2 Software Testing 6.2 Project Management
5.3 Linux Administration 6.3 Data Warehousing
5.4 Advanced Java 6.4 Elective: As Per Syllabus
5.5 ASP.NET with C# 6.5 Project
*Syllabus subject to change according to University of Mumbai

7
MASTER OF SCIENCE (INFORMATION TECHNOLOGY) [M.Sc. (I.T.)]

M.Sc. (I.T.) Part – I M. SC. (I. T.) Part – II

Semester I Semester III
1.1 Data Mining 3.1 Embedded Systems
1.2 Distributed System 3.2 Information Security Management
1.3 Data Analysis Tools 3.3 Elective I: As Per Syllabus
1.4 Software Testing 3.4 Elective II: As Per Syllabus

Semester II Semester IV
2.1 Mobile Computing 4.1 Artificial Intelligence
2.2 Advanced Computer Networks 4.2 IT Infrastructure Management
2.3 Cloud Computing 4.3 Elective I: As Per Syllabus
2.4 Advanced Database Systems 4.4 Elective II: As Per Syllabus
*Syllabus subject to change according to University of Mumbai

8
BACHELOR OF MANAGEMENT STUDIES [B.M.S.]
First Year:

Semester I
1.1 Foundation of Human Skills Semester II
1.2 Introduction to Financial Accounts 2.1 Business Environment
1.3 Business Law 2.2 Industrial Law
1.4 Business Statistics 2.3 Computer Applications in Business
1.5 Business Communication 2.4 Managerial Economics – I
1.6 Principles of Management 2.5 Business Mathematics
1.7 Introduction to Computers 2.6 Introduction to Cost Accounting
2.7 Environmental Management
Second Year:

Semester III Semester IV
3.1 Managerial Economics – II 4.1 Business Planning and Entrepreneurial
3.2 Principles of Marketing Management
3.3 Accounting for Managerial Decisions 4.2 Business Research Methods
3.4 Organizational Behaviour and HRM 4.3 Direct Taxes
Finance Electives 4.4 Production and Total Quality Management
3.5 Basics of Financial Services Finance Electives
3.6 Corporate Finance 4.5 Advanced Costing and Auditing
OR 4.6 Equity and Debt Market
Marketing Electives OR
3.5 Consumer Behaviour Marketing Electives
3.6 Corporate Finance 4.5 Integrated Marketing Communication and
OR Advertising
Human Resources Electives 4.6 Rural Marketing
3.5 Recruitment and Selection OR
3.6 Motivation and Leadership Human Resources Electives
4.5 Training and Development in HRM
4.6 Change Management
Third Year:

Semester V Semester VI
Compulsory Courses: Compulsory Courses:
5.1 Logistics and Supply Chain Management 6.1 Operations Research
5.2 Ethics and Governance 6.2 Indian Ethos in Management
5.3 Project Work 6.3 Corporate Communication and Public Relations

Any one Elective group to be selected by the Any one Elective group to be selected by the
learner : learner :
5.4 Finance Group Electives 6.4 Finance Group Electives
5.5 Marketing Group Electives 6.5 Marketing Group Electives
5.6 Human Resource Group Electives 6.6 Human Resource Group Electives

*Syllabus subject to change according to University of Mumbai

**Syllabus with effect from 2016-2017 Subject to University Approval

9