Amazon's FBA Program

34 Pages·2017·0.96 MB·English

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(Cover)
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Amazon Tools & Tricks to Land
you a Best-Selling Supplement

An in depth look in to how the right tools, proper
labeling and intuitive marketing techniques can make
your supplement shine on Amazon as a best seller!

Table of Contents
About ABH Pharma ................................................................................................................ 3
Executive Summary ................................................................................................................ 4
Chapter 1. Ungating Your Dietary Supplement on the First Try ............................................... 6
Chapter 2. Label Design Tips .................................................................................................. 12
Chapter 3. Benefits of the Amazon FBA Program ................................................................... 17
Chapter 4. Amazon SEO Product Tactics ................................................................................ 22
Chapter 5. 15 Pro Amazon Seller Tools .................................................................................. 27
Conclusion ............................................................................................................................. 34
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About ABH Pharma

At ABH Pharma our goal is to provide nutraceutical
manufacturing and superior customer service. We have a full-
time staff of scientists managing the machines and keeping
superior quality control. We can help you with your product
formulas, flavoring, and any technical questions you may have.

We obsess over client satisfaction. ABH Pharma treats our
customers just like we’d want to be treated. We are a
supplement manufacturer who strives to be as personal and
supportive as possible with every single client.

Not only that but we also inspire to educate the world on how
they can generate solid income with nutraceuticals.

Upon completing each chapter, you will gain priceless
knowledge that elite supplement retailers use every day. Use
this information to propel your brand off the ground and above
your competition!
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Executive Summary

We can all agree that there a lot of things you must consider
when creating a supplement to sell on Amazon. We can also
agree that having a best-selling supplement is the shared goal
of anybody creating a supplement. The best way to reach this
goal is to have a full spectrum understanding of every aspect of
selling on Amazon.

Here’s a quick outline of what you’ll learn:

• How to get the ungating of your product right the first
time

• How the design of your label can separate you from
your competition

• How many perks the Amazon FBA program offers

• How the SEO of your Amazon product listings can
impact your sales

• How helpful the professional Amazon seller tools are
for supplement sellers
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The biggest influencers of this industry know exactly what kind
of Seller Tools they need and all the Benefits of the Amazon
FBA Program.

With the health and wellness industry showing no signs of
slowing down one could find themselves lost when it comes to
key aspects like Label Design and SEO Product Tactics. This is of
course because this market is rapidly changing to the desires of
the consumer.
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Chapter 1. Ungating Your
Dietary Supplement on the First
Try

Amazon installed a gating process with the intention of helping
to protect their customers from the potentially dangerous
health products and health supplements. In the past, the
process of ungating a product was easy, but as that process
evolved, it became harder and harder to ungate any health
supplement, especially on the first try. Keep reading to discover
how to ungate your supplements on Amazon on the first try.

The Ingredient List

In early 2017, Amazon began to require that every OTC
medicine and health supplement application include a full list of
the product's ingredients. That listing must occur in the
Inventory File Template supplied by Amazon. In fact, Amazon
has a whole library of templates from which you can
choose. Amazon Template Library

That requirement is not just for new supplement listings, but
for all supplement listing.

It is important to understand that the ungating process for all
health supplements and OTC medications is on purpose. The
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reason for that is to protect Amazon's massive consumer base
and as a seller on Amazon, you need to prepare for that
gauntlet.

Products that fall under FDA or government approval programs
have a heavy gating gauntlet. Those include beauty products,
grocery and food items, personal care products and wine.
Techy products such as automotive, entertainment, and even
major appliances are carefully reviewed at Amazon. Jewelry,
watches, and clothing also must undergo a severe gating
process too. Products that might take advantage of consumers
are heavily gated. Those include travel products and trips,
collector coins and book, and especially cell phones and cell
phone accessories.

How to Ungate Your Products Quickly

Keep your Seller Stats Good: Amazon is very focused on the
consumer's experience. As such, they try to protect their
consumers from harm and one of the tools they use is their
gating process. To get past the gating process quickly, you need
to also focus on customer satisfaction. Amazon is going to
watch your stats around orders placed. Those include defective
order complaints, cancellation before fulfillment, and whether
you ship your sold products late.

Amazon like to see that your order defect rate stays under 1
percent. They also want your pre-fulfillment cancellation rate
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under 2.5 percent. Your late shipment rate should never drop
below 4 percent and preferably be in the 1-2 percent range.

Join Amazon's Pro Sellers Group: One of the first things you
must do is to become a Pro Merchant at Amazon. It is a small
fee of $39 per month and once you join they take you more
seriously. It is also a requirement. Amazon understands how
lucrative selling personal supplements are and they want their
$39 per month. It is also important that your seller stats remain
in good standing. Amazon will always support their customers
and they expect that each Amazon seller does the same.

For new sellers, these goals are usually not a problem and
Amazon uses these stats to identify potentially bad sellers. If
you are a new seller and using merchant fulfillment be sure to
monitor these stats because they can drop quickly the issue
might just be with your fulfillment service.

Sell New Not Used: Amazon will never accept a supplement or
health product that they suspect is used. That means if you buy
a three pack of something and try to sell the other two you will
get shut down. This is why you must submit invoices from
reputable wholesalers.

Quality Invoices: For regulated item approvals such as personal
supplements, health supplements, and OTC medications the
key is to be able to prove that your supplier is an authentic
wholesaler. You can help this process along by making sure that
both your business and each wholesaler that you work with is
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set up legally and that you are only buying merchandise from a
legitimate source. To do that every wholesaler's invoice must
meet Amazon's standards.

Their address, company name, and contact info.
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The Ship To address must be your address with your
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business name on it.

Keep in mind that all information that you submit must match
with the information that Amazon has on file. That means your
company name is spelled correctly, that your supplier's
information is spelled correctly, etc. Amazon is very good at
finding errors.

The best tip is to use professional invoices

Submit the Correct Info: To do that have copies of the invoices
and backup proof that your supplier is legitimate. In fact,
Amazon requires three commercial invoices with your
submission, and they are going to count your products. They
will only accept your product if your invoices clearly show that
the volume you purchase is for resale and that you are not just
selling the extra products you buy for your own use.

To achieve that goal, make sure that each invoice you submit
has a minimum of ten units. A unit is one sale. If you have a
bottle of protein powder that is sold individually, that is a single
unit. If you are selling lots of three bottles of protein, then
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three bottles are one sellable unit. Your invoices will need to
support the math.

One thing on which you must focus is answering an unasked
question. That question from Amazon is always going to ask
themselves, "Is this a legitimate business." Knowing that is
important because everything that you do must easily show
Amazon that your business is up, running and that you are
selling products. That is what they want to see and if you can
demonstrate that to them, then you are mostly through the
gating process.

Avoid Selling Products That are Not Already Listed: On
Amazon. Nothing will grind the process to a halt faster than a
new to Amazon product. So, a simple search to identify
products that are already selling on Amazon and you will avoid
rejection.

Use the Best Information: When you submit your product for
application, make sure that all of the information on the invoice
is accurate. If there is information missing, fill it in before you
submit. This includes the ASIN number, clarification over lots
and quantities, and don't forget to do the conversion math for
them.

Important Tip: Don't Request Approval for Products that are
Already Approved or in a selling group that does not require
approval.